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54 Comments

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If I every buy something just for the packaging, an YSL lipstick might be just that thing. They are truly gorgeous!!

95% of the time….I answered this- in the question…what made me fall in love with makeup.
It’s the packaging. Not matter how good the product is or how cheap it may cost, if the packaging is not there, forget about it. If the product take it out of the packaging, and it is in a tube of lipstick or on a metal pan for blush/ eyeshadow…you have no way really of knowing the brand IN GENERAL…
I am lusting for all those Japanese brands because of the packaging.
It is all eye candy for me…..and I only buy the brand names so the quality is irrelevant.

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Almost never, because I’m usually looking for something specific (color, texture, finish) and look more at that than packaging or brand..

I say “almost” because Tokidoki eye shadows totally drew me in with the cute little heart/skull compacts and I ended up buying 3 of them 🙂 It worked out well because I love them!

same here!
almost never, but tokidoki’s just tooooooo cute, I ended up buying their eyeshadows, blushes and brushes, just for the fun of it:)

Oh God, all the time. I splashed out on a lot of Etude House and Liz Lisa stuff just because they were so princessy as well as a Paul & Joe fairytale set even though it didn’t get good reviews.

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I think there’s a difference between being a makeup collector and a makeup hoarder. I fall into the latter category. I LOVE makeup and I want to use what I have and I also want to have all of the colors/textures to use. Consequently, I’d never be a person to buy makeup just to look at and never use. I know that’s more extreme than the question is asking about, but I think it definitely relates. Plus, I’m a poor college kiddo and I’d rather buy something that’s amazing quality but has lack-luster packaging over a poor performing product with intricate packaging, or even over a well performing product with intricate or beautiful packaging since that tends to drive the price up.
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Sometimes I buy for the packaging alone with out considering the contents, most often packaging that I can find another use for after the product is spent. Powder compacts and containers are a favorite of mine. Clinique used to have the best packages for re-purposing, I still have at least a half dozen tiny green pot gloss jars and I still use them for holding earring backs, Vaseline, blended lipstick and pills. The silver tone shadow cases that open like matchboxes, are perfect for q-tips or gum and are etchible. So when I can I do buy the pretty packaging, and if the product is good, even better.

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Never. I buy makeup and other products for the contents, not the packaging, with the possible exception of something that is packaged in such a way as to be really convenient or function really well. I don’t like a lot of the LE packaging that MAC has come out with over the years – I find most of it to look cheap and tacky and I resent paying more for LE packaging since it’s not a motivating factor for me. The packaging for Venomous Villains a few years ago is a good example – it looked cheap and childish (I’m a grown woman, for crying out loud, and don’t want to be using stuff that looks like it came from Mattel!)

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I never buy products for packaging. It seems like a waste to me. I care about the product, not what it comes in. As long as the product is secure, I don’t want to waste money.

If I’m already interested in the product and it has nice packaging I’m more likely to purchase it, but if it’s a mediocre product or something I don’t need I won’t buy it just cuz of the packaging. On the other hand if I don’t like the packaging I’m less likely to buy the product even if it’s good quality.

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I´m not ashamed that sometimes I do.
I have a little more makeup than I really need, so, buy some things just for the cute and beautiful packaging seems ok to me. Prettify my collection, I think. Almost like a guilty pleasure.
This week I bought Yves Saint Laurent Rue de Babylone Blush for the Parisian Nite Collection just for the packaging, because pink doll shades aren´t the best for my yellow undertone skin, but I jus´t can´t skip that luxury heart golden packaging anyway. Either way, for my lucky, it is a quality product.

I don’t usually choose just based on packaging, but if it’s a great product in great packaging I’ll be happier to fork over a little more money. The only thing that’s breaking that habit for me is the Tarte Colored Clay palette, because I’ve always been a sucker for agate, and that thing is beautiful!

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