Thursday, February 7th, 2013


This spring, theBalm is taking on hair care with their En Root collection, which features shampoos, conditioners, hair sprays, hair treatments, and even hair mascara.

En Root Shampoo & Conditioner Control My Curls ($15.00 each)

These Bamboo and Rice Protein formulas leave you with clean, manageably soft curls. All En Root Shampoos and Conditioners are free of Parabens and Sulfates so they won’t fade your color. Forget cruise control…this shampoo and conditioner give high performance curl control!

En Root Shampoo & Conditioner Give Me Volume ($15.00 each)

Take the high road with this light-weight shampoo and conditioner, infused with Vitamins A, C and E. All En Root products are free of Parabens and Sulfates so they won’t fade your color. Use this volumizing duo to pump up flat hair.

En Root Shampoo & Conditioner Keep My Color ($15.00 each)

These Bamboo and Rice Protein formulas cleanse and moisturize your hair without color-stripping Sulfates and Parabens. Insure your color with this rich and hydrating shampoo and conditioner infused with Vitamins A, C and E.

En Root Shampoo & Conditioner Moisturize My Hair ($15.00 each)

Replenish dry hair with this rich and hydrating shampoo and conditioner infused with Vitamins A, C and E. Free of Parabens and Sulfates, these Bamboo and Rice Protein formulas clean and quench thirsty strands.

En Root Conditioning Treatment Mask ($15.00 each)

Our Conditioning Treatment Mask is infused with Bamboo Extracts, Rice Proteins and Vitamins A, C and E. It gently nourishes your hair without Sulfates, Parabens or harmful chemicals and is safe for color-treated hair. There’s going to be repairs a-head with this deep conditioner!

En Root Pre-Styling Conditioning Spray ($15.00 each)

Infused with Bamboo and Rice Protein, Keratin, and Shea, this luxurious Pre-Styling Conditioning Spray detangles and protects all hair types. There are repairs a-head with this Paraben and Sulfate-free formula.

En Root Dry Shampoo ($19.00)

Revive your hair between washes with this Paraben and Sulfate-free Dry Shampoo. It’s the ideal alternative to a time-consuming shampoo and blow dry for girls on the go!

En Root Hair Mascara ($15.00 each)

Get an instant root touch-up and save yourself the commute to the salon with En Root Hair Mascara. With this Paraben and Sulfate-free formula you can put grays and tell-tale roots in your rear-view mirror!

En Root Hair Shine Serum ($15.00 each)

Our Hair Shine Serum is infused with Green Tea, Bamboo, Rice Proteins and Vitamins A, C and E to give dry and damaged hair the gloss-over. Take fly-aways and frizz on a detour with this Paraben and Sulfate-free serum.

En Root Hair Sprays ($20.00 each)

Keep your style at a standstill with these traffic-stopping Paraben and Sulfate-free Hair Sprays from En Root Hair Care. Choose from flexible or strong hold and look fabulous even with the top down!

En Root Spray Gel ($16.00 each)

Infused with Bamboo and Rice Proteins, Keratin, and Shea, this Paraben and Sulfate-free Spray Gel defines your styles and creates long-lasting hold. Get hair styles that stop traffic!

Availability: Ulta, March 2013

See more photos!







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11 thoughts on “New Product Alert! theBalm En Root Hair Care Collection

  1. AMANDA

    I am really excited for thebalm and this launch! I managed to score alot of thebalm products when they were selling bundled kits awhile back at Tjmaxx and Marshalls. I ended up falling in love with the brand. They have awesome skin care products, makeup and brushes and I have no doubt that hair care will be just as good. :)

  2. Avatar of Jade Jade

    I don’t quite know whether I love the idea or hate it! The packaging is cute but they’re a cosmetics brand to me – I don’t have much faith they could do this well.

    • Avatar of Emily 18thCenturyFox

      You know, felt the same about Clinique when they made their foray into hair products. I’m still kicking myself for not anticipating their being discontinued, because I loved them.

  3. Avatar of Mariella Mariella

    I might try the shine product and perhaps the “hair mascara” (I keep meaning to try these things and always forget!) but for shampoo and conditioner, I am pretty well set and with my hair, I have to buy litre sized bottles at the beauty supply. Those tubes look like they might last me for 4 shampoos!

  4. Lizz

    I am very excited about these products! They seem like they would be amazing. Are you going to give any of these products a try?

  5. Roxy

    I’m really looking forward to trying the hair mascara. It’ll be nice to use in between my dyes. I just hope these won’t be too drying as the one i have tried from Sally’s dry my hair out. I really do miss Dior’s hair mascaras and really hope these are up to par with them.

  6. Avatar of Emily 18thCenturyFox

    Ok please excuse the pettiness of my comment but since this is a beauty blog… I LOVE The Balm, I love the Bay Area shout out in the packaging, but their original art? My inner artist cringes. I loved when they used the open domain vintage pictures, but this feels like a high school poster contest winner is running the art department. I am sorry for being so shallow, but packaging is SO important to me. Of course it doesn’t trump the quality of product but someone like Margarita Bloom appreciates the importance of this for her demographic. Wouldn’t keep me from purchasing but- Eep!

  7. Avatar of Cat Cat

    I like the products I’ve tried from theBalm so far, so part of me is excited to try these out. It will be interesting to see how they perform, given that theBalm is primarily a cosmetics company.

  8. Mel Stevens

    The pro naturals argan oil hair treatment works great too, I highly recommend it!

  9. This is some of the cutest packaging I’ve ever seen! I seriously want to try it because of that.

  10. Such cute packaging- will definitely need to look for this at Ulta this spring!