Friday, March 15th, 2013


The classic 1960’s pin-up girl is more than just a pretty face—she is witty, elegant, playful and secretive all at once. She is incomparably charming and has perfectly mastered the art of femininity. A reflection of her era, the 1960’s pin-up girl embodies bold originality. In homage, Guerlain presents Gloss d’Enfer Maxi Shine, a collection of lip glosses and nail lacquers as sensational as the era which inspired it. Just like the 60’s pin-up girl herself, Maxi Shine is playful, provocative, ravishing, and irresistible at first glance.

Gloss d’Enfer Maxi Shine ($30.00) (New & Permanent)

The 20 shades of Gloss D’enfer guarantee lips a shimmering, radiant and plumping finish. Maxi Shine’s oil composition creates a moisturizing barrier to ensure an intense softness. The ergonomic applicator allows for easy lip definition, more effectively evoking the hint of a smile. Additionally, each shade presents varying degrees of coverage and pigment intensity. The perfect partner for a desirable, appealing smile, Maxi Shine offers tailor-made effects for beautifully enhanced lips.

  • 400 Gold Tchlack
  • 401 Praline Blop
  • 402 Browny Clap
  • 403 Brun Buzz 465 Bubble Gum
  • 420 Rouge Shebam
  • 421 Red Pow
  • 440 Coral Wizz
  • 441 Tangerine Vlam
  • 460 Rose Splatch
  • 461 Pink Clip
  • 462 Rosy Bang
  • 463 La petite Robe Noir
  • 464 Guimauve Vlop
  • 466 Dragée Bomp
  • 467 Cherry Swing
  • 468 Candy Stripe
  • 469 Fuchsia Ding
  • 470 Magenta Waouh
  • 471 Prune Zip

Le Vernis ($23.00) (New & Permanent)

Guerlain’s 10 newest nail lacquers are indispensable allies for accomplished femininity. These ultra-vibrant shades incorporate adhesive resins to offer a perfectly even sheen that lasts for days. The new collection also contains a base and top coat, designed with a silicone derivative to strengthen, reinforce, and protect the nail. Using each shade’s extra-flat and widened brush, Le Vernis creates a shiny, daring and immaculate nail with ease.

  • 00 Lingerie
  • 64 Gemma
  • 121 Rouge d’Enfer
  • 125 Vega
  • 143 Nahema
  • 165 Champs- Elysées
  • 168 L’Heure Bleue
  • 280 Jardins de Bagatelle
  • 263 À la Parisienne
  • 463 La Petite Robe Noire
  • High Shine Top Coat
  • Protective Base Coat

Availability: April 2013 at select locations of Saks Fifth Avenue, Nordstrom, Bloomingdales, Neiman Marcus and Bergdorf Goodman. Gloss d’Enfer Maxi Shine will be available at select locations of Sephora beginning May 2013.

See more photos!



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30 thoughts on “New Product Alert! Guerlain Gloss d’Enfer Maxi Shine Collection

  1. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Emily 18thCenturyFox

    Not a huge fan of Guerlain cosmetics or gloss but this looks really cute! Plus I think Natalia is the bee’s knees.

  2. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Emily 18thCenturyFox

    Wait “Coral Wizz”?!? ” Rosy Bang” and ” Tangerine Vlam” lol it autocorrected to “clam” I get the Batman comic onomatopoeia but just NO! These names needed some reworking LOl

    • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of beka beka

      i agree. the names do not sound guerlain worthy. is something with blop, vlop, or splatch really something i want to put on my mouth. they sound more like sounds my nine year old boy would get a kick out of. i hope the product is amazing though!

    • Milly

      I was worried by ‘Browny Clap’ most of all.

      Sounds… uh… bowel-related, LOL.

      • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Emily 18thCenturyFox

        LOL how did I miss that one? These are complete ridiculous- the Prune and Guimauve as well… Sheesh bajeesh. Guerlain strives to be the arbiters of cosmetic class but this is a hilarious fail.

        • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Emily 18thCenturyFox

          I’m sorry but I just read these outloud to my boyfriend and I’m laughing so hard I’m ready to start hiccuping. They sound even better aloud.

          • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of artemis artemis

            hehe but it’s good that they are funny cause the whole idealizing of pin-ups is silly itself(but i guess that’s not what they meant).

            i always make my bf go ‘wtf’ with nars’s names :))

        • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Alison Alison

          Oh, Guerlain… *facepalm*

      • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Kathryn kEG

        Ewww-terrible name

  3. joyce

    I’m looking forward to these, Guerlain does such beautiful lip products! But yeah, some of these names are hilariously bad, “Browny Clap” in particular lol.

  4. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Anne Anne

    I wonder if they are discontinuing some products to make some space for the counters, because it feels like a lot of new stuff?
    Anyway, the new glosses intrigue me.

  5. What’s with the weird tag at the bottom? :-)

    Looks like a lovely collection!

  6. I actually love the names- they’re fun to say because they’re so nonsensical and cartoonish. Very much looking forward to seeing more about this formula.

  7. Rigor_Mortis

    LMAO at the amount of photoshop! Poor Natalia, they used the EXACT same face pic in the (also ridiculously photoshopped) Cils D’Enfer ad (Temptalia link: http://www.temptalia.com/images/spring2013/spring2013_guerlain001.jpg) and just… slapped it on someone’s body, added a silly hat and replaced the mascara with the lipgloss. The end result is just obviously cropped and fake looking.

    I love Guerlain’s products, but take it easy with the photoshop already!

    • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Elizabeth timothybcat

      Good catch! My God, how tacky! Guerlain can’t afford a totally new ad campaign for this launch or what? And I dislike that they say it’s ’60s-inspired and yet there’s nothing about the ad or the packaging that looks even remotely ’60s.

    • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Veronica Veronica

      I *knew* that face looked familiar. I had figured they had just reused the model, not the shot. That’s hilarious.

  8. Joni

    440 Coral Wizz
    You should probably see a doctor about that. Sounds like a kidney problem.

  9. No, Guerlain, the 1960’s pin-up girl was NOT playful. Pin-up stopped being playful in the 60s, where it became more nudity and much less playful. In the 40s and 50s, pin-up was a girl in her bikini or with her garters peeking from her dress. Pin-up turned from art to complete smut in the 60s. :| I hate te 60s…

    • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Emily 18thCenturyFox

      You really hit the nail on the head. Hugh Hefner took the adorable WW II pin up and turned her from an object of adoration to something smarmy, not sexy. It’s like the 60’s literally stripped the Pin Up of her respect, her air of mystery. Watching the seasons of Mad Men march on, I find myself increasingly dismayed by the changing times.

  10. Janelle

    I can see myself asking for these by number not name. I could not imagine saying Pink Clip and Browny Clap as people stream past me off the escalator in Nordstrom (In my Nordstrom Guerlain is a tiny counter by the escalator) they will think I am some of escapee from bizarro land

  11. Avi

    The names of the lip glosses are…interesting…to say the least. Magenta Waouh? Prune Zip? I’m giggling a little bit!

  12. Scooter

    What art director looks at this shitty photoshop and thinks, “Seems legit”. *facepalm*

  13. Joyce

    I’m not a lippy girl as I love blushes and eye shadows. Sometimes, I find it pretty confusing with all the different names and formulas each line has. Like Guerlain has the L’extrait, kisskiss, and now this and that’s only in glosses.

  14. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of rebecca blueraccoon

    I agree the names don’t seem very Guerlain-esque, but I have hopes for the actual product.

  15. Maggie

    I was kind of excited about that (minus the STD sounding one) until I read all of these comments, lol.

  16. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Alison Ashley

    Just when we thought their Photoshopped ads couldn’t get any worse, they decapitate the old Cils D’enfer ad, color in the lips and put the head onto another body!

  17. Seven

    I get it but I’m not buying.

  18. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of T Violet Lee

    Beyond the bad photoshop, all I can see is how poorly her bra fits. Couldn’t they have at least found a properly fitting bra for the body double stand-in?

  19. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Jill cloudburst

    They photoshopped her face so much it no longer looks like it belongs to the body it’s attached too.

  20. Maxine

    I’m way late to the party, but aren’t the names supposed to reference the Serge Gainsbourg song “Comic Strip”? Browny Clap does sound a little funky, though.