Mineral Makeup Brand Spotlight: Jane Iredale
Jane Iredale is a full-line of mineral-based cosmetics. It first was introduced back in 1994, which makes it one of the more established mineral makeup brands available today.
Some products I enjoyed:
Amazing Base SPF 20 ($42.00) is one of Jane Iredale’s signature and best-selling products. It is a loose mineral foundation that gives a good amount of coverage without having oil, talc, dyes, or parabens. It is considered a water-resistant formula. I like that it has a lot of range in the colors it offers, which is always ideal so customers can choose the appropriate tone for themselves. If you’re not so keen on loose powder, think about trying Liquid Minerals ($46.00), which definitely caught my eye (and I hope to try sometime!).
In Touch Cream Blush ($26.00) comes in five shades, all equally gorgeous. I really enjoyed Charisma for its subtle raspberry color. These mineral cream blushes come in a stick form, which makes application incredibly easy, even on the go.
Active Light ($25.00) is an undereye concealer that comes in liquid form–which I think is great. I find that powder concealers never work quite as well as liquid does for me, though I couldn’t really tell you why. I also like that it comes in the form of a pen, which makes it even easier to apply and really get into the areas I need.
Other products you may be interested in: Jane Iredale Sample Kit ($28.00), Moonglow Bronzer ($46.00), 24K Gold Dust Powder ($34.00), Eye Gloss ($15.00), and LipColour SPF 18 ($19.00).
What could they improve on? Their prices seem a bit all over the map–their foundations are $40 or higher, while they have several lip products and staples under $20. I do feel the foundation seems a bit pricey, but I do like Jane Iredale’s overall quality and feel it may be worth it to those who can afford.
Learn more about the brand at www.janeiredale.com.