I recently discovered this incredibly informative podcast/video done by Whole Foods (yes, the grocery store!) Whole Body subivision about mineral makeup and natural cosmetics, which I thought might be interesting for some of you. I know mineral makeup is a great trend that’s been emerging in the beauty industry, and you can learn all about the basics and why you might want to make the switch with Jen Gaum from Mineral Fusion (Whole Foods’ makeup partner). The video is done in a makeover fashion, where there is a model that Jen applies makeup on from eyes to face, so it’s also a bit tutorial-esque, which makes it worth taking a look at even if you’re a mineralize makeup guru!
As a great way to introduce customers to the world of mineralize makeup, Whole Foods as one awesome deal going on. Not only is it an amazing deal ($20 for $120 worth of products), a portion of the proceeds will be going towards the fight against breast cancer!
For shoppers wanting to try mineral makeup, Whole Foods Market stores will carry an exclusive â€œfresh face starter kit’ by Mineral Fusion for $20 during the month of October (a $120.00 value), with a portion of the proceeds going to Pink United, a nonprofit organization that supports the fight against breast cancer. The kit includes pressed base in two different shades, duo bronzer with a sheen glow and matte finish; Kabuki brush and hydration mist.
Check out the whole video and podast here!