Wednesday, October 3rd, 2007

I recently discovered this incredibly informative podcast/video done by Whole Foods (yes, the grocery store!) Whole Body subivision about mineral makeup and natural cosmetics, which I thought might be interesting for some of you. I know mineral makeup is a great trend that’s been emerging in the beauty industry, and you can learn all about the basics and why you might want to make the switch with Jen Gaum from Mineral Fusion (Whole Foods’ makeup partner). The video is done in a makeover fashion, where there is a model that Jen applies makeup on from eyes to face, so it’s also a bit tutorial-esque, which makes it worth taking a look at even if you’re a mineralize makeup guru!

As a great way to introduce customers to the world of mineralize makeup, Whole Foods as one awesome deal going on. Not only is it an amazing deal ($20 for $120 worth of products), a portion of the proceeds will be going towards the fight against breast cancer!

For shoppers wanting to try mineral makeup, Whole Foods Market stores will carry an exclusive “fresh face starter kit’ by Mineral Fusion for $20 during the month of October (a $120.00 value), with a portion of the proceeds going to Pink United, a nonprofit organization that supports the fight against breast cancer. The kit includes pressed base in two different shades, duo bronzer with a sheen glow and matte finish; Kabuki brush and hydration mist.

Check out the whole video and podast here!

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2 thoughts on “Mineral Fusion – Be Good To Your Body Podcast (Video) (in conjunction with Whole Foods/Whole Body)

  1. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Carrie Carrie

    I picked up the $20 intro set in the neutral tone (it comes in warm, olive, and neutral…nothing for folks needing deeper or cooler tones, sadly), and FWIW, here’s my review…

    1) the kabuki brush’s fibers are quite harsh and it shed all over my face, so I switched to my mac 129 to apply the products.

    2) the foundation powders are nice; much more fine and buttery than I expected, and didn’t cake or flake my dry skin and did a better job of concealing my pores than Philosophy the Supernatural, which is the mineral makeup I usually use. I wish they made a cooler color for the sample pack, because even the neutral tint is a little too yellow on me, but they do offer cooler tones in the full line.

    3) There’s a dual bronzer/contour compact which is AWESOME. I’ve been kicking myself for not picking up Emote, but the contour shade in this fills that void, and has a smoother texture than I remember Emote having. The bronzer/highlighter is a gorgeous, glowing gold with the same great smooth texture. This is totally worth the $20.

    4) To finish it off is a really nice refreshing spray that leaves you feeling smooth and smelling of delicate rosewater.

    All in all, despite the disappointing brush, I think it’s a great introduction to the line. I know this is a long comment on an older post, sorry, but since I learned about it here to begin with, I just thought I’d add my 2 cents! Thanks!

    • Thanks so much for the review!! I really appreciate the comment because I actually just received my kit today :) I’m eager to try it, and I’ll be sure to switch to my 182 brush for application.