Monday, April 18th, 2011

Milani I Heart You Baked Eyeshadow
Milani I Heart You Baked Eyeshadow

Milani Baked Metallic Eyeshadow: I Heart You

Milani I Heart You Baked Metallic Eyeshadow ($7.49 for 0.05 oz.) is a coppery red with a shimmery, metallic finish.  It looks redder in the pan than it is when swatched–there is a coppery orange that is much more pronounced when applied.  It reminded me of MAC Coppering, but obviously in a baked form.

Milani’s Baked Metallic Eyeshadows can be used wet or dry–wet for more intensity, dry for more luminosity (which, given the context, must mean sheerer color). Given the nature of baked eyeshadows, I Heart You does apply smoother and more evenly when applied wet than dry, but still, it is quite pigmented when used dry. The texture is fairly smooth and soft, but when applied, there is a touch of fall out. It’s not unforgivable, but I did notice it.

I do wish they’d ditch the sponge/brush applicator, though, because the bristles are splayed and scratchy, while the sponge is thin and surprisingly scratchy. I did like the switch to a black interior, over the champagne gold from the Runway Eyeshadows. The lid is also quite secure, and I had to pry it open with my nails.

The Glossover

P
product

I Heart You

B+
It's a really pigmented shade, and it applies fairly well (just a little bit of fall out) whether you use it wet or dry.

Product

9/10

Pigmentation

9/10

Texture

8.5/10

Longevity

9/10

Application

4/5

Results
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Dupes
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Milani I Heart You Baked Eyeshadow
Milani I Heart You Baked Eyeshadow

Milani I Heart You Baked Eyeshadow
Milani I Heart You Baked Eyeshadow

Milani I Heart You Baked Eyeshadow
Milani I Heart You Baked Eyeshadow

Milani I Heart You Baked Eyeshadow
Milani I Heart You Baked Eyeshadow (Wet/Dry)

Milani I Heart You Baked Eyeshadow
Milani I Heart You Baked Eyeshadow

Product & Review FAQ

Where can I purchase I Heart You? How much is it?

Milani, $7.49.

Is it limited edition?

No.

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15 thoughts on “Milani I Heart You Baked Metallic Eyeshadow Review, Photos, Swatches

  1. Pretty..its looking hot pink in the pan but comes out a wearable rust/copper.

  2. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Gina Gina

    What a lovely red! I feel like this would look really fun on the lid, blended out with a shimmery orange.

  3. Marieke

    It’s a pity they put such a gorgeous product in that ugly packaging…

  4. Pretty. One would not think I’d be that orangey when swatched.

  5. I wish it was as red as it is in the pan!

  6. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Solangel Solangel

    Oooh this is pretty…

  7. I hate pretty much every applicator that comes with eyeshadow so I could do without that — shadow looks nice though. Would like to see it on!!

  8. Ronnie

    Def looks totally different in the pan than it does on! Kinda reminds me of MAC’s Coppering when you swatch it.

  9. Anisa

    This reminds me of urban decay’s deluxe eyeshadow heat.. never really use it the color doesn’t really look good on me

  10. So pretty! This is really gorgeous!

  11. I love coppery reds, but they look bad on me…not even like I’m sick, they just look, uh…cheap? Yeah, that’s the best way I can describe it ha ha. Cheap.

  12. Leenie

    I love Milani products, I picked up a few things from them just recently, I know what you mean about the applicators that come with the eyeshadows I never use them.

  13. Amy

    Nice color, and I’m impressed with the payoff. I HATE those brushes/sponges though! The sponge tip comes off so easily and it’s such a weird curved shape! They should have just ditched the applicator altogether.

  14. ak

    It looks hot but sadly shadows in that color and finish often end up turning pink on me. Dark pink, but pink all the same instead of red.