A lovely bluish dark red that it's not as pigmented as shades like Red Revival or Red Revolution, yet buildable so you can get the same opacity. This shade wears quite well as, like the others just mentioned, the product leaves your lips very soon (after 1 or 2 hours) but it stains like mad. The stain that you get it's a lovely cherry red, super wearable. This shade in particular has tiny pieces of gold glitter, not enough to make you lips shimmery but enough to make the red very wearable. The problem, an the reason I give this a so-so rating is the you can feel the glitter on your lips and when you rub your lips together, you can feel the tiny pieces. After a few hours of wearing it, I feel my lips a little sensitive. A lovely lipstick, though.
In the tube, this looks like an electric, neon red so it might be quite scary and if apply it just straightfrom the tube onto your lips, it might be a little bit too bright. Now, I realized it looks bright because the texture is creamy, so it deposits more product than necessary. The red goes quickly (1 and a half to 2 hours) but this lipstick stains like crazy and the funny thing it's that it leaves a lovely fucshia/raspberry stain that lasts a long time. I apply this in very thin coats (2 or 3) blotting in between. I get a fantastic raspberry colour that lasts a long time. I bought it as a red lipstick and because I'm wearing it as a berry lip stain is the reason I don't give this a higher rating.
Fantastic red that suit most skin tones. On my lips, it's as a cool tone red as much as a berry-ish red. Long lasting and easy to apply. A perfect dupe for this is Maybelline ColorSensational in Red Revival (645). The same shade but with a glossier finish. It doesn't last as long on the lips, though.