Some people love it, some people don't. I think it has a beautiful sheen to the cheeks, but some people think it is to shimmery . It can be light on darker skin tones, and some people with fair/light skin and/or people with red undertones, think this blush is too red. I have a light skin myself, but i have found a way to work with this blush, it is very buildable, so when i just put it on the cheeks lightly, it will have just the perfect sheen with a little bit of coral/pink color to it. So now i just really like it, it is a healthy looking color on the skin, and i just really love the glow!