Friday, April 17th, 2009

Maybelline to Launch Color Sensational Lipsticks

Due to a new, innovative color dispersion system, the color seen on a Color Sensational lipstick bullet is what will transfer on the lips. “Color Sensational’s pigments are dispersed in a patented polymer and emollient blend. This blend saturates the pigment and allows the color to bloom,” said Debra Coleman Nally, director, R&D, L’Oréal USA. Creating a lipstick that feels soft on the lips was found to be the second most important lipstick trait. Color Sensational formulas address this concern by adding honey nectar.

In addition to the lipsticks, there are 12 shades of lip gloss — using the same technology — and 10 lip liners. Lip items fall into one of four shade families: red, pink, plum and natural, as consumers generally bucket themselves into one of these categories. Displays on the cosmetics wall group shade families together, so consumers can immediately deselect a family they know doesn’t work for them. — WWD

See what the displayer is going to look like!

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21 thoughts on “Maybelline to Launch Color Sensational Lipsticks

  1. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Rayne rayne

    I think I might just want to steal the displayer for myself. LOL.

  2. Saira

    That looks really nice. I normally prefer wearing red and pink lipsticks, so it’d be really good seeing these sorted straightaway in the displayer.

  3. lizzii

    ooo, that looks nice. very user-friendly.

  4. Kayc

    The only thing I hate about going to buy drugstore make up is the fact that by the time you get to the rack, it’s pretty much all empty or all the makeup that were left had been opened.
    Either way these lippies sound pretty good.

  5. Vee

    I’m looking forward to this! I’m bound and determined that I can find HGs in a drugstore, so I’m excited to try something new like this.

  6. Margot

    I’m not a fan of drugstore lipsticks, there’s always something that doesn’t work on my lips … but I guss I’ll try one of these just for the sake of trying LOL
    Though I’m a bit sad : no peachy coral-y colours to be seen … well I’ll go for a pink :p

  7. victoria

    wow, maybelline are my favorite drugstore lipsticks. they’re very moisturizing and they’re pretty comparable to high end lipsticks. my only complaint is the packaging so i hope these look a bit classier.

  8. sprut

    I really like the packaging. I’ll probably pick one up at some point just to try.

  9. Emily

    Christine – I love your site, but its not a “displayer” its a “display”! Thanks for all of your hard work on this site and especially your reviews. They are very helpful!

  10. Leah

    The packaging is beautiful. I’ll probably try a nude just to have in my handbag.

  11. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Joyce JillyB

    I like Maybelline’s lipsticks now so I’ll have to try these. I have problems with reds turning pink on my lips so it’ll be interesting to see if these are as color-true as they say.

  12. lisa

    Looks nice.

  13. i like Maybelline lippies.. can’t wait to try these..

  14. Ruth

    Looks interesting, I’ll have to give them a try.

  15. Assuming they are releasing these in the UK too (don’t see any reason why they won’t ) I’ll definitely check these out. Maybelline are probably my favourite drugstore brand for lipstick – if these are as moisturising as the Moisture extreme ones I’ll probably buy quite a few :)

  16. the packeging looks almost the same as some of Lancome’s lipstick
    but i guess there both from Loreal

  17. I just want the hot pink that Emily DiDonato wore in the commercial. I wonder if it’s in the pink collection or the red one. I tried emailing the director and makeup artist, but no response!

  18. inuchan

    I have a few of those lippies, and so far, I have a very positive opinion on those :) The color payoff is good (though the shades I have are on th pink/beige side, I have a deep red, but do not dare wearing it …yet…)

    They are sold around 9.90 EUR at my place, and there was a special offer, -50% on the second lippie purchased! :)

  19. I have 6 different shades of those lipsticks: Nearly There, Pink Me Up, Cinnamon Stick, Party Pink, Sweet Nectar and Make Me Pink. I love all of them! :)