Maybelline Color Tattoo 24 Hour Eyeshadows Review, Photos, Swatches (Part 1)
Sunday, January 15th, 2012
Maybelline Audacious Asphalt Color Tattoo 24 Hour Eyeshadow
Maybelline Color Tattoo 24 Hour Eyeshadows (Part 1)
Maybelline Color Tattoo 24 Hour Eyeshadows ($6.99 for 0.14 oz.) are a cream/gel eyeshadow that’s supposed to yield 24-hour wear without creasing or fading and have intense color payoff. There are currently ten shades in total, with five being reviewed in this post.
- Audacious Asphalt is a brownish silver with a shimmery, metallic finish. It was almost pewter-like. It reminded me of Inglot #444.
- Bad to the Bronze is a subtly warmed-up bronze with a smooth, metallic finish and sheen. It’s very opaque with little product. It’s similar to Urban Decay Suspect, which is a touch lighter. Make Up For Ever #15 is darker and more red-toned. Inglot #406 is slightly more golden. The color is reminiscent of MAC Genuine Treasure, but the texture is very, very different. From this old swatch that I have (I don’t have it any more), MAC Indianwood is warmer, a little more orange.
- Bold Gold is a shimmery, medium-dark gold. It’s one of the more shimmery shades, so it’s not quite as smooth and not fully opaque but is buildable. Make Up For Ever #11 is similar in color but smoother–more metallic in finish than shimmery. Urban Decay Rush is browner.
- Edgy Emerald is an aqua-teal with a shimmery finish. It is nearly opaque on the lids without having to build up the color, and it works well as an eyeliner, too. NYX Seafoam Green is similar but a touch darker. MAC Shimmermoss is slightly bluer. MAC Aquadisiac is similar. Urban Decay Minx is similar, perhaps just the tiniest bit bluer.
- Fierce & Tangy is a brightened tangerine orange with a satiny finish. It applies so, so smoothly; this is one of the best shades in terms of texture and color payoff. I couldn’t think of a dupe for this shade. Make Up For Ever #10 is much darker, more of a true orange.
I tested several shades (though not every single shade individually) from the range for twelve to sixteen hours. I wore each of them alone, not with other products, primers, or eyeshadows. I didn’t experience any budging, creasing, fading, or smudging. The shades I specifically tested were: Audacious Asphalt, Bad to the Bronze, Edgy Emerald, Fierce & Tangy, Painted Purple, and Tough as Taupe. These can also be used as an eyeshadow base or as an eyeliner, depending on what you’re looking for. I tried these as bases and liners, and they worked and performed well. It’s always nice when a cream eyeshadow can double as a cream eyeliner!
I didn’t test these for a full 24-hours, because I am really, really loathe to wear makeup for that long. Adverse reactions can be a job hazard from product tester, and the last time I did that kind of test, my eyes paid for it for another few days (dry, flaking), so I’m not keen on doing it again 
I apologize in advance. I think that a product that wears as long as sixteen hours without any issues is likely to continue in the same vein.
The consistency is creamy and smooth, though some shades are smoother than others due to the finish (the more shimmery ones are less smooth, while the more matte ones are the smoothest). The texture is similar to MAC Paint Pots (Make Up For Ever Aqua Creams aren’t quite as thick and dry down faster). These dry down quick but too quickly, so there is some time to work, but if you want to blend out the edges really seamlessly, I would recommend working on one eye at a time. Color payoff varies from good to great over these five shades, with Audacious Asphalt and Bold Gold being buildable but not completely opaque in one go. The other three are nearly opaque without layering.
What’s kind of funny about the range is the lack of really neutral eyeshadows. There are lots of fun, colorful shades, but there is a lack of one-and-done eyeshadows. That’s usually not how a brand launches a product like this, but hopefully with the success of the initial ten, they’ll roll out some softer/lighter shades that will work great for those mornings you have five minutes or less to put on your makeup.
Each shade is housed in a heavy glass jar with a screw-on black lid. The glass gives it more heft, so it doesn’t feel cheap when you hold it, but it’s not the most travel-friendly as a result (and it is more breakable–one of mine arrived with a superficial crack on the bottom). Also, be careful if you have more than one open, because the product’s name is actually on the lid, not the bottom of the jar, so if you can easily mix them up. Thankfully, the shade range is pretty diverse and there aren’t shades that look too similar to each other, so it is possible to look them up if you forgot.
P.S. — They are currently buy one, get one 50% off at Ulta.
Where to Buy: Ulta, $6.99 each
The Glossover
They're the best performing cream eyeshadow I've tried from a budget brand, and they're an excellent cream eyeshadow, period. The formula compares best to MAC Paint Pots, especially some of the more recent finishes. The best shades are those with less shimmery finishes.
See more photos & swatches!
Maybelline Audacious Asphalt Color Tattoo 24 Hour Eyeshadow
Maybelline Audacious Asphalt Color Tattoo 24 Hour Eyeshadow
Maybelline Audacious Asphalt Color Tattoo 24 Hour Eyeshadow
Maybelline Audacious Asphalt Color Tattoo 24 Hour Eyeshadow
Maybelline Audacious Asphalt Color Tattoo 24 Hour Eyeshadow
Maybelline Bad to the Bronze Color Tattoo 24 Hour Eyeshadow
Maybelline Bad to the Bronze Color Tattoo 24 Hour Eyeshadow
Maybelline Bad to the Bronze Color Tattoo 24 Hour Eyeshadow
Maybelline Bad to the Bronze Color Tattoo 24 Hour Eyeshadow
Maybelline Bad to the Bronze Color Tattoo 24 Hour Eyeshadow
Maybelline Bold Gold Color Tattoo 24 Hour Eyeshadow
Maybelline Bold Gold Color Tattoo 24 Hour Eyeshadow
Maybelline Bold Gold Color Tattoo 24 Hour Eyeshadow
Maybelline Bold Gold Color Tattoo 24 Hour Eyeshadow
Maybelline Bold Gold Color Tattoo 24 Hour Eyeshadow
Maybelline Edgy Emerald Color Tattoo 24 Hour Eyeshadow
Maybelline Edgy Emerald Color Tattoo 24 Hour Eyeshadow
Maybelline Edgy Emerald Color Tattoo 24 Hour Eyeshadow
Maybelline Edgy Emerald Color Tattoo 24 Hour Eyeshadow
Maybelline Edgy Emerald Color Tattoo 24 Hour Eyeshadow
Maybelline Fierce & Tangy Color Tattoo 24 Hour Eyeshadow
Maybelline Fierce & Tangy Color Tattoo 24 Hour Eyeshadow
Maybelline Fierce & Tangy Color Tattoo 24 Hour Eyeshadow
Maybelline Fierce & Tangy Color Tattoo 24 Hour Eyeshadow
Maybelline Fierce & Tangy Color Tattoo 24 Hour Eyeshadow
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Product & Review FAQ
Where can I purchase it? How much is it?
Ulta, $6.99 each.
Is it limited edition?
No.
Any dupes?
See individual shade review! :)
I got Tenacious Teal yesterday and LOVE it! The color is so vibrant and applies so nicely. My only concern is how long it will take to dry up and thicken. How do I prevent that, is there a certain way to store it?
Audacious Asphalt reminds me a lot of the Paint Pot "For Effect" from the MAC Glitter & Ice Collection..
I used Bold Gold as a base for this look. It lasted all day and didn't crease. Love it. https://www.facebook.com/photo.php?fbid=301727996554037&set=at.237242916335879.57847.237089023017935.502660751&type=1&theater
great review! i heard somewhere that bold gold is a dupe for mac's indianwood paint pot. would u say they're similar? i own indianwood so i am a bit hesitant because i don't want to get a similar shade but if they're not dupes then I'm definitely going to check it out!
if only i could wear orange...
Christine, do you have a swatch of fierce & tangy? I'm guessing the last photo was supposed to be it and you inadvertently posted another photo.
i hope they come out in Turkey soon, they look amazing!
Hi where can i purchase the maybeline tattoo eye ahadows i woul like to purchase them all. I live in England ans cant seem to find them in my store Please let me know. Sarah
Thanks for the great review! How does the first color (Audacious asphalt) compare to benefit's skinny jeans? I'd been thinking about buying benefit skinny jeans, but I'd love a cheaper dupe! Thanks!
Not as taupe - darker, grayer.
Hi Christine! What did you mean by "recent finishes" here: "The formula compares best to MAC Paint Pots, especially some of the more recent finishes. The best shades are those with less shimmery finishes."
Several of the more recently released Paint Pots have had more shimmery/borderline glittery finishes.
How does the orange 'Fierce & Tangy' wear as a base? Does it warm up your eye shadows and make them pop? And what color shadows did you pair it with? I don't think Id wear it by itself so If its a nice base that I could use I might go ahead and get it :] thanks so much in advance! any info would be much help!
Yes! Bad to the Bronze is MAC Genuine Treasure without the glitter fallout! I fell in love with GT but couldn't handle the fallout, so I returned it. Thrilled with the Maybelline Color Tattoo in BTTB. This is the perfect everyday color for me.
I LOVE these! I have Bad to the Bronze and Tough as Taupe. I think they perform so well - I'm in love. I agree - I hope they roll out a lot more neutrals.
Hi thanks Christine!~..I've been really curious about these..Especially the tangerine one..which looks really nice...Again, Thanks :)
I bought Edgy Emerald and wore it for 14 hours no creasing or fading. :) Granted I had a primer underneath and a little bit of powder eyeshadow on top. I was surprised how smooth it went on and how bulidable it is. It's a nice little product for 6 bucks. (I got it for $6 at Wal-Mart)
Great swatches :)
My local Ulta was sold out of these, but Walgreens had them and is running the same promotion currently - $6.99 each and buy one get one $50% off, so I picked up all of the shades there. I almost didn't get 'Fierce & Tangy' since I'm sure I won't use it very often, but considering that it only ended up being $3.50 I justified it by telling myself that if I use it a few times it will pay for itself. I know you said that they don't have any "one and done" shades, but I've been pretty lazy this weekend and wore the 'Too Cool', 'Bold Gold', and 'Bad to the Bronze' shades each by themselves. I did a sheerer layer as just a wash of color over the lid and didn't even bother with a crease color or anything and was rather pleased with the effect. This is how I often use MAC's Paint Pots, and am so happy to have a few inexpensive alternatives to switch up with my old favorites. I have found, like you, that the application, consistency, and wear of these cream shadows are similar in quality to the Paint Pots for just a fraction of the cost! I hope Maybelline comes out with more shades soon, as this product seems to be a hit and is flying off the shelves, at least in my neck of the woods.
I actually grabbed the taupe shade (not listed here) from this collection last week on a whim. Nice to know they reviewed well! I agree that I was a little surprised to see so many bright colors. If they release a few more, I'm hoping for more matte shades in subtler colors.
I love these. I bought Pomegranate Punk and Fierce and Tangy and I love them both. They look beautiful against my dark skin, especially Fierce and Tangy. I also think they are really similar so MAC's Paint Pots... Seeing that the Paint Pots cost a little over 20$ I'd say Maybelline wins. They just should come up with a few neutral base-y shades!
My daughter had creasing with only one color, "Edgy Emerald". She wore it to an indoor concert, and had creasing all through the evening. Primer used was UD, used Edgy Emerald as a base, then applied Mac shadows on top. For some reason this color was hard to swatch, but could be built up...maybe the extra layer caused the creasing!? The other colors have not creased and wear atleast 10-14 hours for her. Absolutely beautiful. Anyone else have problems with this color? Thanks for a great review.
LOVING fierce and tangy!
I'm hoping they will make a creamy light skintone shade! I'm praying for one!
no chances of having it in brasil =/
I love love these I have three and intend on owning all of them. My eyelids are very oily and cream products with or with out an eye primer crease on me so after having good luck with these for half a day I did decided to try and wear them for 24 hrs to put it to the test and I have to say they stayed on.
I'd like to see more shadows on your eyes. It gives me good feel of what it looks like on the eye.
Sorry!
I would imagine with the amount of shadows you sometime review, your eyes would get pretty irritated if you actually tried them all on your eyes! lol
Ahh Fierce & Tangy is SO BRIGHT! I must buy it! lol
Thanks for the fantastic review. May I ask which brush or tool you used to apply these?
249!
Christine -- these crease on me like crazy. Any suggestions on how to keep them from creasing?
Hm, if you use eye cream, make sure it's 100% absorbed or dust lids with powder first!
I was just checking to see what Christine says about creasing on this brand... I was at CVS and saw this and snagged the gold color and I'm wearing it today and OMG it's creased like crazy! I have UDPP on underneath and I never have this issue. I maybe used too much of the shadow? Not sure, but my eyes looked great when I left the house (I used UD Smog and Darkhourse in the crease), but now I'm not loving it due to creasing.
how does edgy emerald compare to the paint pot rollickin by mac?
I don't have Rollickin' -- sorry.
Edgy Emerald looks so different from being in the pot through the glass to actual swatches. I must pick it up now. ^_^
I don't wear orange eyeshadow very often but Fierce & Tangy looks awesome. I may have to pick it up - it looks like a great summer color.
Oh hi there Fierce & Tangy... How you doin'? Seriously, SO gorgeous!!
wow the first look likes skinny jeans (benefit) second indian wood (mac) third otherwoly (mac)
I actually love how they have funner more colorful shades cuz I gravitate towards them the most<3 I hope they come out with more colorful and bright shades (mint please please please)<3 and even softer shades like a pretty pale shimmery pink.
I'm glad you reviewed this. Mostly as you said, it's " a have no to much time in the mornig for make up product" and personally I think it has a decent quality.
O Uooh, that orange! Hallelujah! And the metallics, so exciting 8D
I love the orange so much! :)
omg Fierce & Tangy reminds me of mac and cheese lol
I agree with the neutral comment but I do think tough as taupe and the bronze shade could stand up as a one and done neutral for the morning. Christine, do you think the orange one could be blended sheerly enough to be used as an undereye corrector for darker skin tones ?
I hated both on me personally - alone they just looked heavy-handed. The taupe one was awful with my coloring. But no, it's very orange, so I don't think so.
thanks!
Wow, Emerald & Gold are pweeettttyyy! I so want them!
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