MAX Factor Becomes International Only
Say Goodbye to Max Factor, U.S. Customers
“Max Factor, the 100-year-old American makeup brand, will be discontinued by early next year in the United States, where its market share is limited, owner Procter & Gamble (PG.N) said on Thursday.”
It’s interesting to see the move out of the U.S., where so my brands seem to be only available in. We can expect to see Max Factor make its exit in the U.S. in early 2010.