Marc Jacobs The Social Butterfly (230) Eyeshadow Palette Review, Photos, Swatches

Marc Jacobs The Social Butterfly (230) Eyeshadow Palette
Marc Jacobs The Social Butterfly (230) Eyeshadow Palette

Marc Jacobs The Social Butterfly (230) Eyeshadow Palette ($59.00 for 0.25 oz.) is a new, exclusive eyeshadow palette to Neiman Marcus/Bergdorf Gooodman. It is a neutral palette with a mix of mattes and shimmers, slightly cooler-than-average warmer shades. I had trouble with the two darkest shades–they could have been easier to work with when it came to blending, but if you normally wear primer, it may not be so noticeable.

The Social Butterfly #1 is a light, creamy yellow muted by beige with warm undertones and a matte finish. It had a soft, silky texture that was smooth and finely-milled, which made it blendable on the skin. The eyeshadow lasted for eight hours before fading on me. BH Cosmetics Carli Bybel Deluxe Edition #11 (LE, )(100% similar). Tom Ford Beauty Cocoa Mirage #1 (P, )(100% similar). Kat Von D Entomology (P, ) is warmer (95% similar). Marc Jacobs Beauty The Free Spirit No. 4 (LE, ) is lighter (95% similar). Buxom Mix & Mingle (P, $12.00) is warmer (95% similar). bareMinerals Pacific Sands (LE, ) is lighter (95% similar). Kat Von D Moulder (LE, ) is more muted (95% similar). Colour Pop One & Done (LE, $5.00) is warmer (95% similar). Sephora Whitewashed (P, $10.00) is warmer (95% similar). Tarte Summer Breeze (LE, ) is warmer (95% similar). MAC Real Fantasy (LE, $16.00) is darker (95% similar). LORAC Custard (LE, $19.00) is brighter (95% similar). Sephora Puppy Love (LE, ) is darker (95% similar). Too Faced Vintage Lace (LE, $16.00) is darker (95% similar). Tarte Free Spirit (LE, ) is darker (95% similar). MAC Glamour Light (LE, $16.00) is more shimmery, lighter (95% similar). Marc Jacobs Beauty The Dreamer #1 (P, ) is darker, warmer (95% similar). Kat Von D Sage (Highlight) (P, ) is lighter (90% similar). Hourglass Monochrome #1 (P, ) is lighter (90% similar). Viseart Warm Mattes #1 (P, ) is darker, cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

The Social Butterfly #2 is a muted, medium brown with soft, warm undertones and a matte finish. It had good pigmentation with a soft, blendable texture that applied smoothly and easily. The color started to fade after eight hours of wear. Too Faced Dulce de Leche (LE, $16.00) is warmer (95% similar). NARS Maya Bay (LE, $25.00) is cooler (95% similar). Tarte Smarty Pants (P, ) is darker (95% similar). Marc Jacobs Beauty The Free Spirit No. 2 (LE, ) is darker (95% similar). Sephora Flax (LE, ) is lighter (95% similar). Bobbi Brown Frappe (LE, $22.00) is lighter, warmer (90% similar). Sephora Flirt in a Skirt (LE, ) is darker, cooler (90% similar). Lancome Sante (P, $19.00) is darker, more muted (90% similar). Make Up For Ever M646 Latte (P, $21.00) is darker (90% similar). Kat Von D Glasswing (P, ) is warmer (90% similar). Too Faced Painkiller (LE, $16.00) is cooler (90% similar). MAC Soft Brown (P, $16.00) is brighter, warmer (90% similar). Colour Pop Cornelious (P, $5.00) is lighter, brighter, warmer (90% similar). Buxom Invite Only (P, $12.00) is brighter, warmer (85% similar). LORAC Tawny (LE, $19.00) is lighter, brighter, warmer (85% similar). Gucci Beauty Tuscan Storm #3 (P, ) is darker (85% similar). Too Faced Fifi (LE, $16.00) is darker (85% similar). Hourglass Infinity #2 (P, ) is darker, cooler (85% similar). IT Cosmetics Adore (P, ) is more shimmery, darker (85% similar). LORAC Lt. Brown (P, $19.00) is darker (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

The Social Butterfly #3 is a muted, medium-dark golden bronze with warm undertones and a metallic finish. It had intense color payoff with a slightly loose texture that was very rich and buttery applied. The color wore well for eight hours before fading. Too Faced Buttered Rum (LE, $16.00) is darker (95% similar). bareMinerals Truffle (LE, ) is less shimmery, darker (90% similar). MAC Softened Up (LE, $22.00) is less shimmery, darker (90% similar). LORAC Nude #6 (LE, $19.00) is less shimmery, darker (90% similar). BH Cosmetics Carli Bybel Deluxe Edition #14 (LE, ) is darker (90% similar). Gucci Beauty Oxydus (P, $37.00) is less shimmery, darker (90% similar). Makeup Geek Poker Face (P, $12.00) is brighter (90% similar). Morphe Meeks (LE, ) is darker (90% similar). MAC Double Feature #6 #2 (LE, $16.00) is less shimmery, darker (90% similar). Anastasia Topaz (P, $12.00) is less shimmery, warmer (90% similar). Persona Goddess (P, ) is less shimmery, darker (90% similar). Marc Jacobs Beauty The Free Spirit No. 7 (LE, ) is less shimmery (90% similar). Inglot #406 (P, $6.00) is darker (90% similar). Zoeva Subtle Blend (P, ) is less shimmery, darker (90% similar). Dior Golden Flower #4 (LE, ) is less shimmery, darker (90% similar). Colour Pop Eve (LE, $5.00) is less shimmery, darker (90% similar). MAC Tempting (LE, $16.00) is less shimmery, darker (85% similar). Tarte Twinkle Lights (LE, ) is less shimmery, warmer (85% similar). Charlotte Tilbury Bette (P, $32.00) is brighter (85% similar). Natasha Denona Golden Flesh (68M) (P, $29.00) is warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

The Social Butterfly #4 is a muted, medium lavender purple with neutral-to-cool undertones and a pearly sheen. It had great color payoff with a smooth, buttery texture that wasn’t too firm or too soft. It applied beautifully and blended out easily. The color started to fade after eight hours. Tarte Wave (LE, ) is lighter, cooler (90% similar). Colour Pop Mixed Tape (LE, $5.00) is darker (90% similar). Marc Jacobs Beauty The Starlet #1 (P, ) is more shimmery (90% similar). Zoeva Wrapped in Silk (P, ) is darker (90% similar). Too Faced Cherie (LE, $16.00) is cooler (85% similar). Kevyn Aucoin Pewter (LE, ) is less shimmery, darker (85% similar). MAC Aristocratic Aura (LE, $16.00) is warmer (85% similar). Tarte Up Too Slate (LE, ) is darker, warmer (85% similar). See comparison swatches / view dupes side-by-side.

The Social Butterfly #5 is a dark taupe-brown with warm undertones and a pearly shimmer-sheen finish. It had great pigmentation with a soft, blendable, and lightly buttery texture that applied well and wore for eight hours. Dior Precious Embroidery #4 (LE, ) is cooler (95% similar). Dior Parisian Sky #5 (LE, ) is less shimmery, darker (90% similar). MAC Beautifully Charred (LE, $16.00) is less shimmery, darker (90% similar). Ardency Inn Hell (P, $21.00) is more shimmery, cooler (90% similar). LORAC Dark Sienna (LE, $19.00) is less shimmery (90% similar). Edward Bess Dusk (P, $30.00) is less shimmery, darker (90% similar). Too Faced Going Nuts (LE, $16.00) is less shimmery (90% similar). LORAC Granite (LE, $19.00) is darker (90% similar). Tom Ford Beauty AW '16 (Right) (LE, ) is darker, cooler (90% similar). Too Faced Hot Fudge (P, $16.00) is darker (90% similar). theBalm Fine (P, $16.00) is less shimmery, lighter (90% similar). Charlotte Tilbury Mona Lisa (P, $32.00) is less shimmery, warmer (90% similar). Tom Ford Beauty Nude Dip #4 (LE, ) is less shimmery, darker (90% similar). Inglot #402 (P, $6.00) is more shimmery, lighter (85% similar). Too Faced Fingers Crossed (LE, $16.00) is less shimmery, darker (85% similar). bareMinerals Regal (LE, ) is lighter (85% similar). Chanel Tisse Rivoli #1 (P, ) is more shimmery, lighter (85% similar). Make Up For Ever ME614 Graphite Brown (P, $21.00) is darker (85% similar). Natasha Denona Dark Sepia (47P) (P, $29.00)(85% similar). See comparison swatches / view dupes side-by-side.

The Social Butterfly #6 is a dark brown with neutral-to-warm undertones and a matte finish. It had semi-opaque color payoff with a lightly dusty texture that could have blended better on the lid–it could get a little patchy without a primer to help smooth it out. The color lasted for eight hours. bareMinerals Boardroom (LE, ) is darker (95% similar). Sephora Pick Me Up at 8 (LE, ) is lighter (95% similar). Tarte Wind Down Brown (LE, ) is warmer (95% similar). LORAC Espresso (P, $19.00) is cooler (95% similar). Laura Mercier Chocolate Espresso (LE, $23.00) is cooler (95% similar). Tarte Multi-Tasker (LE, ) is warmer (95% similar). LORAC Espresso (Mega Pro) (LE, $19.00) is cooler (95% similar). MAC Dash of Mocha (LE, $16.00) is darker (95% similar). Too Faced Chocolate Cake (LE, $16.00) is lighter, warmer (90% similar). LORAC Chocolate (P, $19.00) is lighter (90% similar). Make Up For Ever M626 Neutral Brown (P, $21.00) is cooler (90% similar). Smashbox Java (P, ) is lighter, brighter (90% similar). Tarte Dark Drive (LE, ) is darker (90% similar). Tarte Don't Turn A-Brown (LE, ) is lighter, warmer (90% similar). Stila Bark (LE, $18.00) is warmer (90% similar). Too Faced Dark Chocolate (LE, $16.00) is warmer (90% similar). Colour Pop Fairfax (LE, $5.00) is warmer (90% similar). Too Faced Knockout (LE, $16.00) is lighter (90% similar). Viseart Cashmere #3 (P, ) is more shimmery, warmer (90% similar). Too Faced Knock Out (LE, $16.00) is lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

The Social Butterfly #7 is a deep black with cool undertones and pink micro-shimmer. It looks and applies mostly as a matte black as a lot of the shimmer disappears during blending. The consistency was soft and fairly blendable, while coverage was semi-opaque but buildable. It wore well for eight hours on me. Urban Decay Les (LE, $19.00) is cooler (95% similar). Marc Jacobs Beauty Glamour (P, ) is darker (95% similar). Marc Jacobs Beauty The Free Spirit No. 19 (LE, ) is less shimmery (90% similar). Kat Von D Onyx (LE, ) is cooler (90% similar). Marc Jacobs Beauty The Night Owl #2 (P, ) is darker (90% similar). Chanel Noir Satin (26) (LE, $30.00) is lighter (90% similar). LORAC Onyx (LE, $19.00) is lighter (90% similar). See comparison swatches / view dupes side-by-side.

Marc Jacobs Beauty Style Eye-Con No. 7 The Social Butterfly (230)
9
Product
9
Pigmentation
9
Texture
8.5
Longevity
4.5
Application
89%
Total
Marc Jacobs Beauty Plush Shadow The Social Butterfly #1
9
Product
9.5
Pigmentation
9
Texture
8.5
Longevity
5
Application
91%
Total
Marc Jacobs Beauty Plush Shadow The Social Butterfly #2
9
Product
9.5
Pigmentation
9
Texture
8.5
Longevity
5
Application
91%
Total
Marc Jacobs Beauty Plush Shadow The Social Butterfly #3
9.5
Product
10
Pigmentation
9
Texture
8.5
Longevity
5
Application
93%
Total
Marc Jacobs Beauty Plush Shadow The Social Butterfly #4
9.5
Product
9.5
Pigmentation
9.5
Texture
8.5
Longevity
5
Application
93%
Total
Marc Jacobs Beauty Plush Shadow The Social Butterfly #5
9.5
Product
10
Pigmentation
9
Texture
8.5
Longevity
5
Application
93%
Total
Marc Jacobs Beauty Plush Shadow The Social Butterfly #6
8
Product
8.5
Pigmentation
8
Texture
8.5
Longevity
4.5
Application
83%
Total
Marc Jacobs Beauty Plush Shadow The Social Butterfly #7
7
Product
7.5
Pigmentation
8
Texture
8.5
Longevity
4.5
Application
79%
Total
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Marc Jacobs The Social Butterfly (230) Eyeshadow Palette
Marc Jacobs The Social Butterfly (230) Eyeshadow Palette

Marc Jacobs The Social Butterfly (230) Eyeshadow Palette
Marc Jacobs The Social Butterfly (230) Eyeshadow Palette

Marc Jacobs The Social Butterfly (230) Eyeshadow Palette
Marc Jacobs The Social Butterfly (230) Eyeshadow Palette

Marc Jacobs The Social Butterfly (230) Eyeshadow Palette
Marc Jacobs The Social Butterfly (230) Eyeshadow Palette

Marc Jacobs The Social Butterfly (230) Eyeshadow Palette
Marc Jacobs The Social Butterfly (230) Eyeshadow Palette

Marc Jacobs The Social Butterfly #1 Eyeshadow
Marc Jacobs The Social Butterfly #1 Eyeshadow

Marc Jacobs The Social Butterfly #1 Eyeshadow
Marc Jacobs The Social Butterfly #1 Eyeshadow

Marc Jacobs The Social Butterfly #2 Eyeshadow
Marc Jacobs The Social Butterfly #2 Eyeshadow

Marc Jacobs The Social Butterfly #2 Eyeshadow
Marc Jacobs The Social Butterfly #2 Eyeshadow

Marc Jacobs The Social Butterfly #3 Eyeshadow
Marc Jacobs The Social Butterfly #3 Eyeshadow

Marc Jacobs The Social Butterfly #3 Eyeshadow
Marc Jacobs The Social Butterfly #3 Eyeshadow

Marc Jacobs The Social Butterfly #4 Eyeshadow
Marc Jacobs The Social Butterfly #4 Eyeshadow

Marc Jacobs The Social Butterfly #4 Eyeshadow
Marc Jacobs The Social Butterfly #4 Eyeshadow

Marc Jacobs The Social Butterfly #5 Eyeshadow
Marc Jacobs The Social Butterfly #5 Eyeshadow

Marc Jacobs The Social Butterfly #5 Eyeshadow
Marc Jacobs The Social Butterfly #5 Eyeshadow

Marc Jacobs The Social Butterfly #6 Eyeshadow
Marc Jacobs The Social Butterfly #6 Eyeshadow

Marc Jacobs The Social Butterfly #6 Eyeshadow
Marc Jacobs The Social Butterfly #6 Eyeshadow

Marc Jacobs The Social Butterfly #7 Eyeshadow
Marc Jacobs The Social Butterfly #7 Eyeshadow

Marc Jacobs The Social Butterfly #7 Eyeshadow
Marc Jacobs The Social Butterfly #7 Eyeshadow

Marc Jacobs The Social Butterfly (230) Eyeshadow Palette
Marc Jacobs The Social Butterfly (230) Eyeshadow Palette

Marc Jacobs The Social Butterfly (230) Eyeshadow Palette
Marc Jacobs The Social Butterfly (230) Eyeshadow Palette