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I think maybe 4, one per season. That way they have more time to devote to each collection, thereby making sure that each piece in the collection is of great quality!

Two, maybe three or four tops. I cannot keep up with these collections, especially when they act like their neutral brown eyeshadows or pastel nail polishes are like nothing we’ve ever seen before. *rolls eyes*

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Honestly? 4 maximum. What I wish would happen is that brands would take turn releasing collections so people don’t get too overwhelmed. It’s not exactly plausible with current trends relying on seasonal changes, though.

I like about 4 a year, but I don’t mind brands that will also release new permanent products along with that. I just hate when one brand releases a shit ton of collections that are all LE items, but doesn’t focus on their permanent line.

Between five and eight collections. Three big launches and a few smaller ones.
So many brands come out with too many collections!!

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I think 5 is plenty – one per season and a special “holiday collection”. Gives us consumers time to deal with all the glut of stuff to choose from and gives the companies time to develop truly good products (MAC, are you listening???)

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I don’t really like the idea of new collections coming out all the time, especially if they are limited edition. So I would say as few as possible.The problem is this sort of marketing technique is unfair on the consumer – it doesn’t give you time to think rationally, read reviews, put it on your wishlist, save up for it and then buy it at your leisure. That’s why they do it, of course.

The other thing I hate – this is going to turn into a rant – is how companies completely revamp their “permanent” line so that half the colours you bought last year and now want to repurchase have been discontinued, and you have to buy their NEW “permanent” shades hoping that they’ll work with your skin tone. And if by a miracle they end up working, then next year they’ll have discontinued them again. I like to know that a product will be around for me to repurchase later, if I really like it – so I hate limited edition collections, and hate when brands discontinue products all the time.
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