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42 Comments

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I think maybe 4, one per season. That way they have more time to devote to each collection, thereby making sure that each piece in the collection is of great quality!

Two, maybe three or four tops. I cannot keep up with these collections, especially when they act like their neutral brown eyeshadows or pastel nail polishes are like nothing we’ve ever seen before. *rolls eyes*

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Honestly? 4 maximum. What I wish would happen is that brands would take turn releasing collections so people don’t get too overwhelmed. It’s not exactly plausible with current trends relying on seasonal changes, though.

I like about 4 a year, but I don’t mind brands that will also release new permanent products along with that. I just hate when one brand releases a shit ton of collections that are all LE items, but doesn’t focus on their permanent line.

Between five and eight collections. Three big launches and a few smaller ones.
So many brands come out with too many collections!!

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I think 5 is plenty – one per season and a special “holiday collection”. Gives us consumers time to deal with all the glut of stuff to choose from and gives the companies time to develop truly good products (MAC, are you listening???)

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I don’t really like the idea of new collections coming out all the time, especially if they are limited edition. So I would say as few as possible.The problem is this sort of marketing technique is unfair on the consumer – it doesn’t give you time to think rationally, read reviews, put it on your wishlist, save up for it and then buy it at your leisure. That’s why they do it, of course.

The other thing I hate – this is going to turn into a rant – is how companies completely revamp their “permanent” line so that half the colours you bought last year and now want to repurchase have been discontinued, and you have to buy their NEW “permanent” shades hoping that they’ll work with your skin tone. And if by a miracle they end up working, then next year they’ll have discontinued them again. I like to know that a product will be around for me to repurchase later, if I really like it – so I hate limited edition collections, and hate when brands discontinue products all the time.
Plurabelle Recently Posted: Update + MAC lipstick dupes

4-6. One large collection for each season, then maybe 1-2 mini-collections for new product launches or the like. Much more than that makes it difficult keep up with, and the quality starts to become iffy because it seems like things are rushed out the door.

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Seasonal launches that are always big, and some small launches between. I agree with you, 6 to 8 sounds perfect!
MAC with their excessive mini collections (kinda annoying sometimes) and Urban Decay with so many individual releases (I kinda like it) are always making us crazy! hahahaha It´s hard to follow!

I think the way NARS handles collections is ideal. One per season, predictable release dates, and rotating items into the permanent line. There’s also enough product to go around, and plenty of time to buy. This is part of the reason I’m loyal to the brand (besides unique, quality products), as I feel they make make the line accessible, which tells me they actually want my business.

I think one for Spring/Summer and one for fall/winter with something special thrown in for a Holiday palette is fine. Any more and things get lost for me. I would rather them focus on quality over quantity.

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Seasonal collections are pretty ideal, and they can perhaps throw in a collection or two in between seasons. Quality over quantity is the best way to go. 🙂

I’m down for three big ones: spring, summer, holiday. I like it when brands have LE products that are in a big enough window for both the diehard fans to grab stuff right away and for anyone newly curious to actually look at the product and decide to try it.

*4 seasonal: Spring, Summer, Autumn, Winter – regular size, which includes eye, lip and face products

*1 theme lauch for Christmas, which should include gift sets, special packaging.

*2 special launches one before Spring and one at the end of Spring – these would be smaller launches with specific products, like eyes or lips only, or on skin / skincare, even body products, mists, lotions etc, depending on the trends and what’s in focus that year/season.

Ah, this would be perfection!! 😀

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