How can I save money on makeup?
There are a whole bunch of ways to save money on makeup, and let me tell you some of my favorite ways.
Bargain beauty. There are bargain websites, like makeup.com, which sell some name brands for up to half off. YMMV, though, because sometimes nothing strikes my fancy and other times there’s a bunch! Beautycrunch.com also has a few brands available at discount prices, too. My favorite way is just doing some preliminary searching on the internet to try and find a deal.
Friends & Family Sales. These days most brands are getting into the friends and family spirit by holding annual (or sometimes semi-annual) sales where you can save 15-20% off on everything. I have found many of these deals are good online only, though.
Keep a Lemming List. Don’t ask me the history of “lemmings” and why they’re called such, but if you keep a list of products you have an eye on… you can easily check it to see if an item is on sale. Say you spot a F&F sale going on, but you’re not sure what you loved–your list will help you remember. This also helps me keep my eye on the “prize” (prizes?), because I’ll often save up for an item I really want and skip on an item that’s just so-so but might catch me with its fancy packaging.
Know What You Have. There’s a good reason why people ask, “What’s a good dupe for _______?” Most of us don’t want to own ten versions of Deep Truth eyeshadow (though, despite this, many of us own at least one or two). You can easily save money by not buying duplicate products, but also going for variety rather than collecting them all. Even when there is a slight variance, you might ask yourself, “If I used a different base or layered it with X shadow, could I dupe it that way?” An easy dupe might not be available, but you might find a good dupe by layering colors (e.g., lighten your deep green with a frosty yellow).
Gift Sets and Gift With Purchase. With the holidays right around the corner, nearly every cosmetic retailer gets into the spirit of the holidays by pushing gift sets, palettes, etc. Usually, these are a good deal. Often you’ll get more for your money than buying things alone. Sometimes you can try new products out by spending less (like getting a trial set). Also, brands do GWPs throughout the year, which let you try new products or rediscover old favorites, plus a cute makeup bag or what have you. (By the by, Clinique has an amazing one coming up!)