Saturday, May 4th, 2013

Make Up For Ever for Summer 2013
Make Up For Ever for Summer 2013

Make a splash this summer with bright, beautiful, long-lasting colors from the award-winning Aqua range by MAKE UP FOR EVER. With bold new smudge-proof hues for eyes and lips, dressing up your warm weather wardrobe has never been so easy.

Aqua Rouge ($24.00)

With five new vibrant shades in #16 Fuchsia  #19 Pomegranate Pink, #20 Baby Pink, #17 Bright Coral, and #18 Coral, this long-wear lip color is perfect for the summer months. Use the highlypigmented liquid lip color alone or top it with the clear gloss to create beautiful, non-transferable, kiss-proof, and smudge-proof lips. A combination of high molecular weight polymers and volatile oils work to lock color on lips while providing full coverage.

  • #19 Pomegranate Pink
  • #16 Fuchsia
  • #20 Baby Pink
  • #17 Bright Coral
  • #18 Coral

Aqua Lip ($19.00)

Prep your lips with the perfect complement to Aqua Rouge in two eye-catching new shades. Aqua Lip will brighten your lip color and lock in smudge-proof properties. Using evaporating silicone emollients that allow the pigment to glide onto the skin and set, this creamy, matte lip pencil can be used to outline or fill in lips for your desired look.

  • #19C Pomegranate Pink
  • #20C Baby Pink

Aqua Cream ($23.00) (Limited Edition)

For intense color that lasts through even the warmest days, Aqua Cream offers crease-free, smudge-proof color for the eyes. MAKE UP FOR EVER introduces three new shades in #52 Pearly Green Lagoon, #53 Pearly Pastel Green, and #54 Pearly Mauve that will create a multitude of fresh looks for every occasion. Evaporating oils and a special filmogen polymer work together to set pigments and keep moisture out.

  • #52 Pearly Green Lagoon (Limited Edition)
  • #53 Pearly Pastel Green (Limited Edition)
  • #54 Pearly Mauve (Limited Edition)

Aqua Eyes ($19.00)

Define your eyes with two versatile shades that won’t run or smudge. Aqua Eyes delivers long-lasting color that stays put, and glides on easily for precise application. Using a combination of evaporating silicone emollients and microcristallin waxes, this formula sets on the eyelid and improves pigment adhesion to the skin.

  • #25L Matte Brown
  • #52L Pearly Green Lagoon (Limited Edition)

Availability: Now @ Sephora

See more photos!

Make Up For Ever for Summer 2013
Make Up For Ever for Summer 2013

Make Up For Ever for Summer 2013
Make Up For Ever for Summer 2013

Make Up For Ever for Summer 2013
Make Up For Ever for Summer 2013

Make Up For Ever for Summer 2013
Make Up For Ever for Summer 2013

Make Up For Ever for Summer 2013
Make Up For Ever for Summer 2013

Make Up For Ever for Summer 2013
Make Up For Ever for Summer 2013

Make Up For Ever for Summer 2013
Make Up For Ever for Summer 2013

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

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20 thoughts on “Make Up For Ever Launches New Shades for Summer 2013

  1. Celine

    Can’t wait to see the swatches and review for the new lip shades! I really wanted one when they came out, but the shades they had were too dark for just everyday wear.

  2. Yup – this is calling me. I love the Aqua Cream in 53 (pastel green) and both the Aqua Rouge’s in Coral & Bright Coral. Although I don’t love the Aqua Rouge formula, those colors are amazing. And I live in South Florida, so I don’t have to worry about them melting in my handbag this summer.

  3. KEG

    I love this-can’t wait to see your reviews!

  4. Hi Christine, I love the eye colors in the campaign photo! I think pastel green and green lagoon are gorgeous new shades for the Aqua Creams :)

  5. Carrie

    Oooh. I want the Mauve aqua cream and the green eyeliner looks promising too.

  6. Daisies

    I absolutely LOVE MUF! Their product are always stellar! I’m definitely going to have to get the Pomegranate Pink and Pearly Green Lagoon pencils and the Pearly Mauve aqua cream!

  7. Hazel

    Yipes, I don’t like that orange lipstick in the photo.

  8. Jessica

    Hi Christine! I don’t know if you know this but every time I click on the affiliate links tab on this product I get taken to your disclosures page. I know your site is a work in progress and I’m so happy for all of your hard earned success. Just wanted to let you know.

    • Hi Jessica,

      When you click on “Affiliate Links” it is supposed to take you to our disclosure post so that you can read more information about our policies!

      • Jessica

        Oh my bad. I thought it was supposed to take me to the websites so I could make a purchase. Oops. Thanks for replying. Love your reviews and I visit your site just about every day. :)

        • No worries! :) It’s our disclosure button, but for where you can purchase – the first link in the post that says the brand/product, as well as “Where to Buy” will take you to that!

          • Jessica

            Thanks doll! You’re always so sweet. <3 Thanks for not making me feel like such a dummy. Lol. Have a great day. Once more, thank you for all you do. You're an inspiration.

  9. Karen

    what a beautiful promo pic, gorgeous!!!

  10. Erica

    My local Sephora didn’t have this product yet, but the promo photos are pretty.

  11. Jenn

    Oh God, REALLY going to be broke. I LOVE the Aqua Eyeliners. Needed some new ones anyway!

  12. That minty Aqua Cream is too pretty! :)

  13. I’m excited for the #20 Baby Pink and #18 Coral (I think the pinker less orange coral). I wanted to be some wearable daily shades out of the Aqua Rouge. lol I like the look of the #52L Pearly Green Lagoon shade as well.