Thursday, February 17th, 2011

MAC Viva Glam Gaga 2
MAC Viva Glam Gaga 2

MAC Viva Glam Gaga 2 Collection

No Bad Romance here. If anything this love affair’s going stronger than ever… After The Monster Tour mayhem, Gaga’s back to being our VIVA GLAM Goddess once again , spreading the good word about the impact of HIV/AIDS on women, men and children everywhere. We’re unveiling a hot new shade in spired by The Lady and her passions, in both Lipstick and Lipglass. And by now you (and the world) know every cent from the sale of M∙A∙C VIVA GLAM goes toward the M∙A∙C AIDS Fund. The M∙A∙C World feels like a permanent part of the Gaga Galaxy, doesn’t it? On the VG displayer as limited edition for a full 12 months.

Lipstick ($14.50 U.S. / $17.50 CDN)

  • Viva Glam Gaga 2 Light warm beige

MAC AIDS Fund was founded in 1994 and has raised over $202 million to date with 13.8 million Viva Glam lipsticks sold. The entire $14.50 price is donated to the cause, including would-be profits for retail partners.

Lipglass ($14.50 U.S. / $17.50 CDN)

  • Viva Glam Gaga 2 Light neutral pinked beige

Availability: February 17th, 2011 at all North American MAC locations. March 2011 for International locations.

Check out a Q&A and promo photos!  

MAC Viva Glam Gaga 2
MAC Viva Glam Gaga 2

Q&A with James Ganger, Senior Vice President & Creative Director, MAC Worldwide

Q: This is the second year in a row that VIVA GLAM has partnered with the inimitable Lady Gaga. Why is she such a successful spokesperson for the M·A·C AIDS Fund?

A: She’s an amazing fit for us in so many ways. I think the most important quality is that she is real and she speaks her mind. When M·A·C originally started it was truly a place for all the misfits of the world, where they could feel comfortable and know that they wouldn’t be criticized. We’ve always been all about welcoming everyone into our universe. Gaga is bringing that same spirit to the world. She spreads this message of “don’t be afraid to be who you are, don’t let people put you down,” and radiates this sense of empowerment. Look at how courageously she’s been speaking out lately. She’s so passionate, focused and articulate, and I think we are, too. Especially with VIVA GLAM, we really put ourselves out there and every cent goes to the cause.

Q: The new Lipstick and Lipglass shades are more nude in tone this year. How was the color concept conceived?

A: Jennifer Balbier (SVP Product Development) and I felt that after last year’s shades – Gaga‘s fun pink and Cyndi’s coral red – it was time to move in a new direction. I think Gaga herself has moved into nude tones and we didn’t want to shoot something that was out of place. So she was actually part of the inspiration.

Q: Last year the visuals for this campaign (shot by Ellen von Unwerth and starring Lady Gaga and Cyndi Lauper) were very colorful and flamboyant. This time around, there is a more subdued, sensual look and feel. Tell us about the evolution and the creative behind it all.

A: Working with Gaga is very much a partnership: It’s a team effort and collaboration. The photographer Nick Knight, Gaga’s stylist Nicola Formichetti and I wanted the campaign to feel a bit more timeless, but still very much her. Last year was all about a fun, feminine kind of sensibility, so I think if you compare that with what we’ve created this year, it’s refreshing to see her in a way you wouldn’t expect. We thought: let’s go with the idea of nude and the stripping away of what she’s famous for and make her a little more elusive and evasive. The tone is undeniably glamorous as well.

Q: Have you ever considered expanding the VIVA GLAM line?

A: We have definitely toyed with the idea of adding an eye shadow or a fragrance, etc. but there’s also something nice about VIVA GLAM being pure. It’s not an entire colour story or made of tons of components, it’s focused. VIVA GLAM is also one of the few campaigns that we put into our advertising budget, and when you’re trying to get such an important message across, it’s simpler and stronger, that it’s about one product. And of course there’s the idea that lips are speaking out, which is what VIVA GLAM is all about.

Q: It certainly says a lot about how far you’ve come from with the M·A·C AIDS Fund to have one of the most famous people in the world speaking out on its behalf.

A: It’s unbelievable! Who would ever think we would have such an amazing roster that ranges from RuPaul to now Lady Gaga? I mean, wow. We’ve been so fortunate to be able to continue making a difference. That’s what it’s all about.

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22 thoughts on “MAC Viva Glam Gaga 2 Collection

  1. Already ordered mine; the description makes it sound like it’ll suit my NW30 skin. Very excited for this release as a makeup and Gaga fan.

  2. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of fabiola fabiola

    hi christine i follow u on twitter. i think you are an amazing blogger, as human we do the best we can, if the store was close and you could not get the swatches earlier it is just fine. many nordstrom had the lipstick for a week but they did not sell it until today, yesterday a found one that sold it to me after many calls, i understood that macys was selling it since last week, but just like you, i always go to nordstrom, i am use to it. don’t be so hard on your self there are many of us that appreciate your hard work.

  3. Lola

    I just bought this lipstick this morning..it looks SO similar to myth, which i LOVE!

  4. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Jill Edani

    Ordered mine last night, in honor of my uncle who died of AIDS complications in 1998. Yesterday would have been his 49th birthday, so to celebrate I wanted to give back towards the fight against the disease that took him from us.

  5. Diana B

    I just picked up the lipstick and the lipglass, at first I wasn’t extremely impressed although I did like them, so the MA suggested wearing Mac Plum L/L with it and let me tell you it does something to this lip combo that I can’t really explain, it just looks awesome. Just FYI ladies.

  6. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Nella Nella

    I tried it today at Macys and it’s a big no no for me. The pink gaga was too pink for me and this nude looks like a dirty dusty myth to me. Dissapointed!

  7. Brooke

    Though this is for a great cause. I am going to skip it. Not a big fan of neutral lipsticks. I had wishes being that MAC endorsed Gaga again maybe a purpley colored lipstick shade would have been a good idea. Oh well.

  8. Whatever you have to say about Lady Gaga, you have to love that she lends her image and fandom to so much philanthropy. <3

  9. Cyndi

    I bought mine today and I didn’t really like it. I’m an NC20 and it looks really bad.
    BUT I worked with it a bit and now it looks fantastic :D woo!

  10. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Emily emily

    christine can you put up a pic using the lipstick lipgloss and plum liner with it?

  11. Roma

    Christine, I love you. I can always count on you when it comes to ANYTHING launching. You’re always on top of things!! Love this years viva glam colours. Can’t wait to get mine tomorrow!!! :)

  12. Hannah

    After seeing the swatches of the lipstick and the gloss, it is safe to say that she’s wearing a darker lipliner here… I wonder which one because I like the effect here but alone the ls/lg look bleh!

  13. sugarBear

    I picked up both the lipstick and lipglass this weekend and I’m glad I did! in my opinion they look so pretty together. I am able to wear it without looking too flushed. It’s different from past nude lipsticks and way better then Myth. I can’t work it with Myth :-(

  14. Ashley

    Yay!! didn’t think it would look good on me at all, but pleasantly surprised! it is totally what I wanted out of creme d’nude! The SA paired it with Stripdown LL and I love it! She also gave me the breakdown of what they used on her eyes! on the lid it’s Jest and Expensive Pink, with Mylar to highlight the duct and brow…then underneath the lash line it’s Quarry, Carbon, and Wedge! I’m def gonna try to recreate this whole look! Christine…any suggestions on what to use under the eye for smudging if I don’t have a pencil brush? Would a Q-tip be too messy?

  15. Luiza

    Reminds me of Eudora’s make up for Issa’s show.

  16. Steph

    I have to say this was 50/50 for me. I’m a HUGE Gaga fan and say I was really excited going to the MAC counter today to try out the new VIva Glam. The lipglass is a wonderfully brown nude color. However, the lipstick was a completely different story. The lipstick is different completely depending on the skin tone. I have very pink undertones to my skin and I was shocked the lipstick turned an ORANGE brown on my skin. I then compared it with MAC artist and her golden undertones, it looked like the brown nude that I was expecting. It was a complete shocker – so be wary those fellow ladies with reddish undertones to try this before ordering.

  17. I loved the first gaga lipstick. This is a much tone down lipstick but I like the bareness of it.

  18. The L/S was way too frosty for me. So I grabbed the gloss and a new cork liner.