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MAC To the Beach Collection for Summer 2010

U.S. Launch Date: May 27th, 2010

International Launch Date: May 2010 (Asia: June 2010)

There is fun in the sun, to be sure, but to the beach is more of a sensual state of mind – a pleasure we all feel near the sea. The girl and boy from Ipanema, from Cap D’Antibes to West Palm Beach…All around the world, the seaside has a romance, and a kind of golden, sexy alchemy we’re all drawn to. This collection encapsulates it, with a new, lapping-wave Lip-Pencil and High-Light Powder in coral shades, Nail Lacquer – A Scorcher! – Eye Shadow, Kohl, and Powder Blush to get away from it all effortlessly. Sandbags, seashells, the magic of marine life decorating packaging in the most soothing sultry shades of summertime. Close your eyes, and go To The Beach!

The face must be protected at all times! But we have ways to bronze and beautify…fake it, but get colour that looks sun-kissed! A safe way to evoke the golden glow of a glorious walk on the beach, the magical moodiness of sunsets all over the world, colours shifting from glowing gold to glorious bronze to sundown brown. The Chic Glamour of faraway places, a ticket to paradise inspired by the dream of a life lived sur la mer. Bronzing Powder, Cream Bronzer, Lustre Drops, Bronze Body Oil, and our stylish City-To-Seaside to the beach bags…wherever you are, see you at the beach!

Update: Added more product photos. (4/22/10)

See collection details & imagery!

Eyeshadow ($14.50 U.S. / $17.50 CDN)

• Sand & Sun Light peach (Matte) (Limited Edition)
• Firecracker Frosted mid-tone red-orange (Veluxe Pearl) (Limited Edition)
• Sweet & Punchy Bright yellow-green (Veluxe Pearl) (Limited Edition)
• Shimmermoss Green with green pearl (Veluxe Pearl) (Permanent)
• Humid Intense green with shimmer (Frost) (Permanent)

Lipstick ($14.00 U.S. / $16.50 CDN)

• Beach Bound Sheer frosted pale peach (Glaze) (Limited Edition)
• Lazy Day Light dirty blue-pink (Lustre) (Limited Edition)
• Thrills Rosy copper with gold pearl (Frost) (Limited Edition) (Repromote)
• Fun Bathing Mid-tone bronzed plum (Cremesheen) (Limited Edition)

Lipglass ($14.00 U.S. / $16.50 CDN)

• Easy Lounger Light baby pink with multi-dimensional pearl (Limited Edition)
• Flurry of Fun Sheer sparkly peach (Limited Edition)
• Splashing Mid-tone blue pink with soft gold pearl (Limited Edition)

Lip Pencil ($13.00 U.S. / $15.50 CDN)

• Life’s a Breeze Soft pink (Limited Edition)
• Temperature Rising Loudmouth orange (Limited Edition)

Eye Kohl ($14.50 U.S. / $17.50 CDN)

• Float on By Dark green turquoise (Limited Edition)
• Rosemary & Thyme Mid-tone olive gold with shimmer (Permanent)

Powder Blush ($18.50 U.S. / $22.00 CDN)

• Hipness Intense coral with soft white pearl (Frost) (Limited Edition) (Repromote)
• Get-Away Bronze Mid-tone suntan (Frost) (Limited Edition)

High-Light Powder ($26.00 U.S. / $32.00 CDN)

• Marine Life Multi-colour pressed powder

Nail Lacquer ($12.00 U.S. / $14.50 CDN)

• In the Buff Muted taupe avocado (Cream) (Limited Edition)
• Scorcher Creamy bright coral-red (Cream) (Limited Edition)

MAC To The Beach Bag ($49.50 U.S. / $59.50 CDN)

• Available at MAC Stores only. Limited edition.

Cream Bronzer ($25.00 U.S. / $30.00 CDN)

• Beach Bronze Golden glow with soft gold finish (Limited Edition)
• Weekend Mid-tone deep orange-brown with soft pink pearl (Limited Edition)

Lustre Drops ($18.50 U.S. / $22.50 CDN)

• Pink Rebel Blue-pink with gold pearl (Limited Edition) (Repromote)
• Sun Rush Peachy bronze with gold pearl (Limited Edition)

Bronzing Powder ($22.00 U.S. / $27.00 CDN)

• Golden Muted golden tan-beige with golden shimmer (Limited Edition)
• Refined Golden Finely spun golden with soft pearl finish (Limited Edition)

Bronze Body Oil ($22.00 U.S. / $27.00 CDN)

• Glowing Tan with multi-dimensional golden shimmer (Limited Edition)

Brush 130 Short Duo Fibre ($38.00 U.S. / $45.50 CDN)

• A short, round dual fibre with flat head composed of both natural bristles and synthetic fibres ideal for application with creams, emulsions & various powder products.

Brush 131 Short Duo Fibre Powder/Blush ($34.00 U.S. / $41.00 CDN)

• Flat, tapered face brush that contains a combination of short, natural, fibers and longer, fibre optic fibres ideal for light application and highlighting/ shading with various face powders; Ideally suited with mineralize skinfinish powder products. Limited edition.

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