Friday, April 23rd, 2010


MAC To the Beach Collection for Summer 2010

U.S. Launch Date: May 27th, 2010

International Launch Date: May 2010 (Asia: June 2010)

There is fun in the sun, to be sure, but to the beach is more of a sensual state of mind – a pleasure we all feel near the sea. The girl and boy from Ipanema, from Cap D’Antibes to West Palm Beach…All around the world, the seaside has a romance, and a kind of golden, sexy alchemy we’re all drawn to. This collection encapsulates it, with a new, lapping-wave Lip-Pencil and High-Light Powder in coral shades, Nail Lacquer – A Scorcher! – Eye Shadow, Kohl, and Powder Blush to get away from it all effortlessly. Sandbags, seashells, the magic of marine life decorating packaging in the most soothing sultry shades of summertime. Close your eyes, and go To The Beach!

The face must be protected at all times! But we have ways to bronze and beautify…fake it, but get colour that looks sun-kissed! A safe way to evoke the golden glow of a glorious walk on the beach, the magical moodiness of sunsets all over the world, colours shifting from glowing gold to glorious bronze to sundown brown. The Chic Glamour of faraway places, a ticket to paradise inspired by the dream of a life lived sur la mer. Bronzing Powder, Cream Bronzer, Lustre Drops, Bronze Body Oil, and our stylish City-To-Seaside to the beach bags…wherever you are, see you at the beach!

Update: Added more product photos. (4/22/10)

See collection details & imagery!

Eyeshadow ($14.50 U.S. / $17.50 CDN)

  • Sand & Sun Light peach (Matte) (Limited Edition)
  • Firecracker Frosted mid-tone red-orange (Veluxe Pearl) (Limited Edition)
  • Sweet & Punchy Bright yellow-green (Veluxe Pearl) (Limited Edition)
  • Shimmermoss Green with green pearl (Veluxe Pearl) (Permanent)
  • Humid Intense green with shimmer (Frost) (Permanent)

Lipstick ($14.00 U.S. / $16.50 CDN)

  • Beach Bound Sheer frosted pale peach (Glaze) (Limited Edition)
  • Lazy Day Light dirty blue-pink (Lustre) (Limited Edition)
  • Thrills Rosy copper with gold pearl (Frost) (Limited Edition) (Repromote)
  • Fun Bathing Mid-tone bronzed plum (Cremesheen) (Limited Edition)

Lipglass ($14.00 U.S. / $16.50 CDN)

  • Easy Lounger Light baby pink with multi-dimensional pearl (Limited Edition)
  • Flurry of Fun Sheer sparkly peach (Limited Edition)
  • Splashing Mid-tone blue pink with soft gold pearl (Limited Edition)

Lip Pencil ($13.00 U.S. / $15.50 CDN)

  • Life’s a Breeze Soft pink (Limited Edition)
  • Temperature Rising Loudmouth orange (Limited Edition)

Eye Kohl ($14.50 U.S. / $17.50 CDN)

  • Float on By Dark green turquoise (Limited Edition)
  • Rosemary & Thyme Mid-tone olive gold with shimmer (Permanent)

Powder Blush ($18.50 U.S. / $22.00 CDN)

  • Hipness Intense coral with soft white pearl (Frost) (Limited Edition) (Repromote)
  • Get-Away Bronze Mid-tone suntan (Frost) (Limited Edition)

High-Light Powder ($26.00 U.S. / $32.00 CDN)

  • Marine Life Multi-colour pressed powder

Nail Lacquer ($12.00 U.S. / $14.50 CDN)

  • In the Buff Muted taupe avocado (Cream) (Limited Edition)
  • Scorcher Creamy bright coral-red (Cream) (Limited Edition)

MAC To The Beach Bag ($49.50 U.S. / $59.50 CDN)

  • Available at MAC Stores only. Limited edition.

Cream Bronzer ($25.00 U.S. / $30.00 CDN)

  • Beach Bronze Golden glow with soft gold finish (Limited Edition)
  • Weekend Mid-tone deep orange-brown with soft pink pearl (Limited Edition)

Lustre Drops ($18.50 U.S. / $22.50 CDN)

  • Pink Rebel Blue-pink with gold pearl (Limited Edition) (Repromote)
  • Sun Rush Peachy bronze with gold pearl (Limited Edition)

Bronzing Powder ($22.00 U.S. / $27.00 CDN)

  • Golden Muted golden tan-beige with golden shimmer (Limited Edition)
  • Refined Golden Finely spun golden with soft pearl finish (Limited Edition)

Bronze Body Oil ($22.00 U.S. / $27.00 CDN)

  • Glowing Tan with multi-dimensional golden shimmer (Limited Edition)

Brush 130 Short Duo Fibre ($38.00 U.S. / $45.50 CDN)

  • A short, round dual fibre with flat head composed of both natural bristles and synthetic fibres ideal for application with creams, emulsions & various powder products.

Brush 131 Short Duo Fibre Powder/Blush ($34.00 U.S. / $41.00 CDN)

  • Flat, tapered face brush that contains a combination of short, natural, fibers and longer, fibre optic fibres ideal for light application and highlighting/ shading with various face powders; Ideally suited with mineralize skinfinish powder products. Limited edition.


Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

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452 thoughts on “MAC To the Beach Collection for Summer 2010 + Photos

  1. kasiaj85

    OOOOOMG! Can’t wait to see it all swatched! :) love it!

  2. Vanessa

    OMG! I want the whole collection!

  3. I love it! So cute and playful. I cannot wait until the range is released in Australia.

  4. t_zwiggy

    I don’t understand what people see in this collection at all. The packaging is so ugly I don’t even have words for it. Shimmermoss and Humid are really pretty, but both of them are permanent. Firecracker is gorgeous, but most people can’t pull off a color like that. Have enough bronzers already, so don’t need those. Lip glosses looks nice, but are too shimmery for my liking. Same with the highlight powder, WAY too much shimmer. And those nail polish colors have been done a hundred times before. Don’t mean to sound so negative, but I just don’t get it.

    I’ll be getting Hipness blush for sure, and maybe Lazy Day, but that’s it! Saving my money for In the Groove!

  5. Emily

    Do you know if the Seahorse is an overspray or does it go all the way through?

  6. Ughhh! I can’t wait any longer!

  7. OMGGGGGG I can’t wait for this!!!! I think that promo pic with the Seahorse powder in the sand is the greatest promo pic EVER. LOVE it!!!
    I am getting SO much stuff from this. I think I actually want the bag too, and I never get that stuff from MAC. My mom is going to buy stuff from this too!

  8. Luisafer

    OMG I´ll go crazy!!! so many great things… have to check it out… love the blush, so pretty!!!

  9. Kate

    LOVE to lusterdrops & possibly a lipstick :)

  10. Fari

    I am so going to be broke at the end of May…..

  11. Lexie

    Enough said( :

  12. Natalie Boland

    In the UK this launches May the 13th

  13. Mari

    OMG! First time I’m actually really interested in buying EVERYTHING from a collection!!! Can’t wait for it to get here in Puerto Rico :)

  14. kfm

    hm… Marine Life interests me and definitely, although I’ll have to buff away the overspray. Firecracker sounds like it might be nice, but it also sounds like it could end up being a dupe of one of the bronze/ copper shades already done. I already ahve Hipness from Fafi, but I might get a back-up. All the lip products look like they’re probably dupe-able, as do the rest of the shadows (that aren’t in the permanent line already).

  15. Luda

    This is so up my alley. Bright eyes, soft lips, I looooove this. And the seahorse powder is to die for.

  16. Sarah

    Favorite collection this yearrr!

  17. VJNS

    It’s like a Liberty of London collection all over again, but for the summer … how thrilling!!!! Wonder how much it all is going to cost me.

  18. eva

    is the seahorse powder going to be like the ballonacy powder where after one or two swipes all the top layer of shimmer has dissapeared as its just a spray on??? hope not because i was well dissapointed with that!! x

  19. Candi

    Can anyone tell me how Hipness compares to Instant Chic? I just got it (thx to Christine’s wonderful swatches!) and I love it! Actually I wanted it to be more pink, but I actually love how it looks on my cheeks so I’m totally keeping it. If Hipness is more orange or coral then I’m not interested.

  20. Sara

    Do you no if the sea horse highlighter will be shimmery? I heard someone say that most likely just the top layer of it will be and then it goes away. I personally am hoping it is shimmery throughout but it’s beautiful even if it’s not.

    • I haven’t seen it, so I really can’t say. I know that the first layer is an overspray, so I doubt it is as metallic as it looks – the powder underneath may still be shimmery, just not as shimmery.

  21. Nikki

    Pass. Don’t like the packaging at all. Looks too much like clinique. Yuck.

  22. Laura

    Is the launch date for store purchase or both store/online. Sometimes the online store has the items first. Or at least it seems like it to me. HELP! :)

  23. Amber

    omg!! This is the PERFECT summer collection. I love it all!

  24. Sarina

    Is the Lustre drop the same as High beam from benefit?
    which one is better or would you recommend?
    lol and whats the difference if it has any?

    Thanks i love temptalia.

  25. Stacey

    I love this collection…

  26. Blair

    luvvvvvvv itttt i am going to buy the whole collection :))))

  27. Laura

    How do you use the Lustre Drops???

  28. Rachael

    Hiya Christine

    Just looked on the MAC website in the UK and this has launched!! How we got this first ive no idea, can we expect a review soon I need to know what to buy :)


    • No, since it doesn’t launch here until the 27th, and I can’t buy it before then, sorry.

      • Rachael

        I can never understand MAC! Normally we are a good month behind and then all of a sudden a month in front they need to make their minds up for my purse if nothing else :)

        Thanks a lot for all your super fast updates and things I just wanted to say we all appreciate how much work you put into this site when you don’t have to! You have helped me so much with my purchases i very rarely get anything I don’t like now and it saves me a fortune :) keep up the good work :)

  29. DEENA

    Hi Christine. You know the ‘to the beach’ collection high-light powder with the seahorse imprinted, is there only going to be one shade which is called marine life or will there be others??? Because you have a picture of two which one looks lighter than the other unless its my computer screen :/ lool…thanx

  30. Elisa

    It’s already out in England!!!!!!

  31. Dawn

    I’m gobsmacked! I just checked on MAC UK website to see whether the Pret A Papier collection is available yet (it wasn’t when I looked yesterday) and both it and the Beach collection are available to order!!

    I’ve just spent rather more than I should have done lol

  32. shandie

    omg this collection is available online today(4th may) (UK) but i dont think its available in usa. When i first heard this i was shocked and i thought he was lying but he wasn’t because normally collections will be available one month after it has been released in the USA. I don’t know what to buy because normally i would have looked at your reviews/recommemdations.

    I don’t know when will you recieved your products and if i do wait for them, then everything might be gone.

    Anyway i wanted to know what would you buy?

  33. deepblue

    Love this collection sooooo much! And the packaging is so pretty too! Here is my list what I have bought last friday:

    e/s: Sweet & Punchy
    lipstick: Beach Bound + Lazy Day
    lipglasses: Easy Lounger + Flurry of Fun
    Eye kohl: Float on By
    High Light Powder: Marine Life
    Nail Laquer: Scorcher

    • Rachael


      I know this is a bit cheeky but any chance you could let me know what the lippys and lip glosses are like i really want to get some but don’t know which? I was toying a lot with Beach Bound what is it like on? I like bright colors im in the UK so need to get buying as the Marine Life highlighter has already sold out (luckily mines been dispatched)


  34. I love this range, can’t wait to get my hands on it!

  35. Christine!!! To The Beach has launched in the UK :O Panic stations!!
    I am going to have a look this weekend 😀

  36. milly

    I just purchased the blush in hipness, the high-lighting powder and the refine golden bronzing powder, cant wait to recieved my goodies :)

  37. Eda

    I LOVE that coral nail polish! I’m definitely going to buy it! Love my corals! =)

  38. Marie

    Ooooo what is Beach Bound lipstick like? is it warm or neutral?

  39. laura

    Are they going to allow the pro discount on this collection?

    • Hi Laura,

      I really have no idea. I think someone talked about this a few months ago (in a comment) about PRO discounts not being eligible on collaboration collections – like McQueen, Fafi, Heatherette, Liberty of London – because it’s a licensing deal vs. just different color packaging. I’m not sure though, so you should call your local store and ask :)

  40. kcrystal

    Sand & sun e/s looks nice esp since it’s a matte.
    cream bronzers look nice but i don’t think it’s matte so i may have to pass.
    the hipness blush looks fantastic until i read frost .. pass
    everything else looks dupable. colors look great, the texture is less to be desired. in the hot hot sun, this summer, it only makes sense to buy things that will look natural. Any noticeable color will melt away and create a messy mess.

  41. Christine; The marine life highlight powder has light pink on the top, and coral on the bottom and all the promo images, yet the one which is (was – sold out) being sold on the MAC UK website, and the pictures of various hauls from ukers, show that the coral is on the top, and the light pink on the bottom, am I missing something, or is the US going to get the one in the promo images?


    • It might be that when they took the promotional photos, those were of sample products – maybe not the absolute final one – and they later changed it.

  42. konconsc

    I just calculated my total and even with PRO membership, I will have to pay $300 for stuff I wanted! gosh..gonna go broke!

  43. Hi Christine,

    Thanks for your amazing site. I am looking forward to this collection.

    What colors do you think would look good on NC50 skin tone?

  44. love it. I want the nail polishes :)

  45. rachel

    its all ready found its way onto ebay apparantly the high light powder has sold out in the uk already :(

  46. Gabrielle

    Absolutely divine packaging. Love the eyeshadows, blushes, body bronze oil and lustre drops. Not too sure about lip sticks (does not flatter my skin tone) . Lip glosses are always fantastic!

  47. stef

    arent golden and refined golden perm?

  48. starr

    Im definitely going to pick up the lifes a breeze lipliner and 2 lazy day lipsticks. im not sure about any lipglasses yet though i will have to wait for swatches 😛

  49. i can’t wait! lustre drops look amazing! i love the seahorse bronzer and the packaging on the lipsticks. OMG, does anyone like the dark forest green packaging? anyway, the lipglasses are adorable.

  50. Peaches

    Christine did you know that this is available on Bloomingdale’s website already? or is that that always the case with macs new launches?

    • Yeah, I saw, but I’m not sure if it’s shipping yet. I have an order in, but we shall see if it actually ships or if it’s just pre-order — I called Boomingdale’s this AM and the store was still saying May 27th was the launch date.

      As far as I know, it is unusual.

      • Peaches

        Yeah I attempted to place a order and it switched from saying “in stock” to “we will have to check and see if this item is in stock” so I’m thinking it might be pre order. Oh well I guess we will see.

        • Yeah, we’ll see. They charged my card earlier today (I have Express shipping on all the items) but we’ll see if anything ships. Though, TBH, they shouldn’t be charging me unless they confirm it’s in stock, LOL!

    • First time as far as I know… Bloomingdale’s *did* ship my order, but they canceled Marine Life and In the Buff…

  51. Becca

    OMG! I better start saving. need.

  52. Sophie

    The products look gorgeous, I will definitely be buying a good few things – but I’m in the minority by thinking the packaging is really tacky looking! I don’t like the orange, the seahorses or the shells and starfishes, the green is ok I suppose – maybe it will look better in the flesh!

  53. victoria

    my boyfriend is gonna hate me after i make him buy me this collection

  54. SUZI

    Hey Christine,

    Do you know what lip color the single model is wearing and also what face products she has on that she looks so glowy. She looks amazing, I love this look.

  55. how would you apply the cream bronzer?

  56. erieli

    hi Christine, do you think hipness blush will show up nicely on nc42 skin?

  57. ivette

    this is soooo pretty, my poor wallett

  58. madrid

    hi, i just bought some items at mac from to the beach collection, i think the pic of the blush is not true , it is ONLY CORAL and light pink, so such thing as gold seahorse ! the 131 brush is not as what i had expected..the nail laquer is really beige like nc 35 not light beige..i don´t like any i think ,though i still bought some coz the staff made me look stupid when i tried those new collection as if i don´t have money to pay for it ! so i bought items just to make the staff feel stupid too ! mac here in spain is twice as the price in mac us !! even pricey than mak uk ! to think that uk pounds is higher than euro ! in mac uk website mac 131 brush is only 27 pounds ! in mac madrid its 43 EURO !!!!!!

  59. jenny

    hey christine, how were you able to purchase some of the items if theyre not out yet?

  60. betsy

    I got a glimpse of these at my local Mac counter cannot wait …. cream bronzer a must !

  61. Are there new brushes? What new brushes?

  62. Christy

    My wallet is sobbing!

  63. jhene04

    guess i’m gonna be broke again!

  64. nice collection! feeling the summer release

  65. Miki

    On the Marine Life, I just realized that the orange-coral and the light baby pink colors are reversed when comparing the first photo to the second photo. Are there two different Marine Lifes?

  66. i dont know what this is.
    But i love these pictures hahaha! .lol. what can i say more than this lol! :);):( ♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥ lots of love

  67. love these pictures commet if u do well i know i will comet all the time and i wll and i mean it! will u commet?

  68. andii

    i am loving this collection, really cute colours perfect for summer! the packaging is amazing! :)

  69. amanda

    i bought the golden bronzer from the mac warehouse sale a few weeks ago, it was in this packaging but logically never opened.. but it seems a bit sheerer/more powdery than regular golden.. was it like this or has it just maybe gone bad..

  70. Emmalauren

    Christine I really want the marine life highlighter do you think that there is a chance the gone but not forgotten program would have it