Friday, April 23rd, 2010


MAC To the Beach Collection for Summer 2010

U.S. Launch Date: May 27th, 2010

International Launch Date: May 2010 (Asia: June 2010)

There is fun in the sun, to be sure, but to the beach is more of a sensual state of mind – a pleasure we all feel near the sea. The girl and boy from Ipanema, from Cap D’Antibes to West Palm Beach…All around the world, the seaside has a romance, and a kind of golden, sexy alchemy we’re all drawn to. This collection encapsulates it, with a new, lapping-wave Lip-Pencil and High-Light Powder in coral shades, Nail Lacquer – A Scorcher! – Eye Shadow, Kohl, and Powder Blush to get away from it all effortlessly. Sandbags, seashells, the magic of marine life decorating packaging in the most soothing sultry shades of summertime. Close your eyes, and go To The Beach!

The face must be protected at all times! But we have ways to bronze and beautify…fake it, but get colour that looks sun-kissed! A safe way to evoke the golden glow of a glorious walk on the beach, the magical moodiness of sunsets all over the world, colours shifting from glowing gold to glorious bronze to sundown brown. The Chic Glamour of faraway places, a ticket to paradise inspired by the dream of a life lived sur la mer. Bronzing Powder, Cream Bronzer, Lustre Drops, Bronze Body Oil, and our stylish City-To-Seaside to the beach bags…wherever you are, see you at the beach!

Update: Added more product photos. (4/22/10)

See collection details & imagery!

Eyeshadow ($14.50 U.S. / $17.50 CDN)

  • Sand & Sun Light peach (Matte) (Limited Edition)
  • Firecracker Frosted mid-tone red-orange (Veluxe Pearl) (Limited Edition)
  • Sweet & Punchy Bright yellow-green (Veluxe Pearl) (Limited Edition)
  • Shimmermoss Green with green pearl (Veluxe Pearl) (Permanent)
  • Humid Intense green with shimmer (Frost) (Permanent)

Lipstick ($14.00 U.S. / $16.50 CDN)

  • Beach Bound Sheer frosted pale peach (Glaze) (Limited Edition)
  • Lazy Day Light dirty blue-pink (Lustre) (Limited Edition)
  • Thrills Rosy copper with gold pearl (Frost) (Limited Edition) (Repromote)
  • Fun Bathing Mid-tone bronzed plum (Cremesheen) (Limited Edition)

Lipglass ($14.00 U.S. / $16.50 CDN)

  • Easy Lounger Light baby pink with multi-dimensional pearl (Limited Edition)
  • Flurry of Fun Sheer sparkly peach (Limited Edition)
  • Splashing Mid-tone blue pink with soft gold pearl (Limited Edition)

Lip Pencil ($13.00 U.S. / $15.50 CDN)

  • Life’s a Breeze Soft pink (Limited Edition)
  • Temperature Rising Loudmouth orange (Limited Edition)

Eye Kohl ($14.50 U.S. / $17.50 CDN)

  • Float on By Dark green turquoise (Limited Edition)
  • Rosemary & Thyme Mid-tone olive gold with shimmer (Permanent)

Powder Blush ($18.50 U.S. / $22.00 CDN)

  • Hipness Intense coral with soft white pearl (Frost) (Limited Edition) (Repromote)
  • Get-Away Bronze Mid-tone suntan (Frost) (Limited Edition)

High-Light Powder ($26.00 U.S. / $32.00 CDN)

  • Marine Life Multi-colour pressed powder

Nail Lacquer ($12.00 U.S. / $14.50 CDN)

  • In the Buff Muted taupe avocado (Cream) (Limited Edition)
  • Scorcher Creamy bright coral-red (Cream) (Limited Edition)

MAC To The Beach Bag ($49.50 U.S. / $59.50 CDN)

  • Available at MAC Stores only. Limited edition.

Cream Bronzer ($25.00 U.S. / $30.00 CDN)

  • Beach Bronze Golden glow with soft gold finish (Limited Edition)
  • Weekend Mid-tone deep orange-brown with soft pink pearl (Limited Edition)

Lustre Drops ($18.50 U.S. / $22.50 CDN)

  • Pink Rebel Blue-pink with gold pearl (Limited Edition) (Repromote)
  • Sun Rush Peachy bronze with gold pearl (Limited Edition)

Bronzing Powder ($22.00 U.S. / $27.00 CDN)

  • Golden Muted golden tan-beige with golden shimmer (Limited Edition)
  • Refined Golden Finely spun golden with soft pearl finish (Limited Edition)

Bronze Body Oil ($22.00 U.S. / $27.00 CDN)

  • Glowing Tan with multi-dimensional golden shimmer (Limited Edition)

Brush 130 Short Duo Fibre ($38.00 U.S. / $45.50 CDN)

  • A short, round dual fibre with flat head composed of both natural bristles and synthetic fibres ideal for application with creams, emulsions & various powder products.

Brush 131 Short Duo Fibre Powder/Blush ($34.00 U.S. / $41.00 CDN)

  • Flat, tapered face brush that contains a combination of short, natural, fibers and longer, fibre optic fibres ideal for light application and highlighting/ shading with various face powders; Ideally suited with mineralize skinfinish powder products. Limited edition.


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452 thoughts on “MAC To the Beach Collection for Summer 2010 + Photos

  1. Freeda

    Wow, the people at Seaton must not be too happy. This collection is a direct rip off of their logo and color scheme. ( cant MAC be more original, all they do is rip off other designers. Do they think people are stupid? Well we are not.

  2. Brittany

    OOOOOOOMMMMMMMMGGGGGG I just discovered this!!! i LOVEE oceanic themed stuff.. i am going to be all over this. Hopefully there are some pretty colors! im so excited!

  3. Ada

    i just want to get everything! the packaging is gorgeous. i’d choose this over the london liberty collection anyday heheh

  4. Melinda

    This is Definatelly going to be my MOST Wanted Collection I really want it ALL :o) I am Already saving for this for SURE ! thxs for the preview oxox Melinda

  5. Krys

    are the bronzing powders the same as the permanant ones but just in limited edition packaging?

  6. Sabrina

    Can the mac pro discount be used on the beach collection??

  7. madonna

    not excited about this collection the packaging is horrible they could have done something much better

  8. Marcie

    Is it May 27th yet??

  9. Lizzy

    Hi Christine can the luster drops in Sun Rush be used as a highlighter for NC42 skin complexion?

  10. Jaz

    My mouth DROPPED when I saw this collection! It’s AMAZING!!!!!!!!

    I am totally saving up NOW for this collection! Omg! It’s beautiful!!!


  12. katherine

    omg i <3 it!!! im gonna buy stuff from this collection for sure!!!

  13. Stephanieee

    ive made my culations and it all comes out to a total of $143 (not including tax) OMG. i dont know how my $10 a week allowence is going to get me about $160 by the time this collection is released. im so excited. need to save up starting today :)
    thanks christine!!!

  14. saving my money to get pretty much the entire collection, wish they sold the mac bag online, cant get to a mac counter :(

  15. emily

    may have to get a lipstick if just for the packaging!

  16. Zinnia

    i cant wait im so saving up now lol

  17. Becca

    While I’m not all that excited about anything in the collection I know I’ll have to pick something up because of the insanely cute packaging!

  18. This is the summer collection to buy. Not super excited about the green and orange packaging but the colors of the products are something to get really excited about!

  19. ee

    omg i love this is what i want:
    both blushes
    highlight powder(even though it will probably just be a collectors item):]
    nail laquer in scorcher(will be amazing for summer)
    both lustre drops{awesomeness)
    eyeshadow in firecraker (wow)
    cant wait to see your review on this lovely collection you help me all the time

  20. katherine

    i swear im gonna get the entire collection cute collection plus pretty colors = me making a hole in my wallet! cant wait!!

  21. What a PERFECT “congrats on finishing another semester of college” present to myself! omg I can’t wait…it’s GORGEOUS!

  22. Tiffany

    are brushes 130 and 131 limited edition or part of the permanent line?

  23. tati

    i love that you let us know which ones are limited edition and which one aren’t,thanks so much!

  24. The packagin of this collection is so cute! I escecially like the “Marine Life Multi-colour pressed powder”! That is gorgious :)

  25. Sarina

    Would the lustre drop be the same as the Stobe cream

  26. Joyce

    Hurrah Hurrah MAC 131 brush is back!! I’m def getting the 131 brush, I missed it the first time and maybe the green eyeshadows.

  27. Pamela

    This is my dream collection–the colors, the packaging. I’ll have sweet dreams tonight!

  28. Jodie

    Lustre drops are back yesssss

  29. Katelyn

    this has got to be the cutest packaging mac has everrr came out with!

  30. cassie

    What are lustre drops???

  31. Heidi

    Im So excited for this. Im having my graduation party RIGHT before this comes out, like 2 days before so im really thankful that ill have enough money for whatever i want from this collection! Im going to school for makeup artistry so i dont feel bad about spenging graduation money on this. 😀 Im definatly getting
    Lipstick -Beach bound and thrills
    Eye Khol -float on by
    blush – hipness
    |Thats all i know i really want at the time, but you know how that is… you go to the store and you fall in love with everything! I wish you girls luck!!!

  32. sophiecnc

    need to have it!!!

  33. Brian Kelly

    This is one collection I can’t brush off. I wish counters sold that bag too instead of just stores, that’s how I missed out on getting the Hello Kitty bag.

  34. Christina

    Lovely! The designs on the eyeliners and lipliners are to die for! I will definitely be going a bit crazy with this collection. Lol.

  35. Haylie

    I can’t wait to get the Sun Rush lustre drops and that gorgeous dark green turquoise eye kohl!

  36. lovelypeach

    I was DYING for the sea horse highlight, it was what I was looking most forward to. After reading this post:
    I am really sad. Just an overspray!!!! Without the gold sea horse, it looks blah!!! I am not sure if I should get it anymore :( Oversprays not cool MAC!!!

  37. Jenny H

    I can’t wait!!

  38. Kirstin

    omggg i marked the date on my calendar! ahaha
    this collection is gorgeous nd i am a complete sucker for the limited edition packaging! (:

  39. Natasha

    I am sooo gonna go broke.
    Cannot wait!!!

  40. Dallas

    Wow, I’m such a sucker for cute packaging!
    I thought I would be done after Liberty of London!

  41. livnzoe

    i really like the two coral eyeshadows, the absolutly amazing
    high-light powder with the seahorse, the lipsticks beach bound and lazy day, and my favourite of this collection is the “in the buff” nail laquer!!

  42. Teresa

    Are they bronzing powders not permanent? (Golden, Refined Golden). I hope so, then I can think about them later :) I don’t need them for the packaging 😀

  43. Sarah Z

    All of this stuff looks so gorgeous! I am very excited for this collection :)

  44. Sarah

    I’ve seen the bronzing powder in ‘golden’ and ‘refined golden’ on the MAC UK website under powders, does that mean their perm with just fancy packaging?

  45. Marie

    Omg!! I wanted lustre drops for the longest, gonna start saving up!!

  46. Wendy

    I’m so glad the Lustre Drops are back! Definitely getting my paws on Sun Rush.
    Christine, do you think they’ll ever re-promote the blush Ombres? I really want Ripe Peach, but they cost about $75 online on ebay. -_-
    I want it… but I’m not sure I want it that badly lol.
    Anyway, love lurking through your site! 😀

    • No clue, but keep in mind that MAC usually has their collections planned at least a year in advance, so if they do, it won’t be in a couple of months, you know?

      • Wendy

        Yup, understood.
        Oh, well… I’m sure there will be plenty of products to keep my mind off of it in the meantime lol.

  47. Angela

    pretty colors but ehh.. not fond of the green packaging. It’s not my favorite color.

  48. Amber

    OMG I have been dying for this collection to come out and the anticipation is killing me! I’m seriously going to break the bank for this one. I just love absolutely EVERYTHING in this collection!
    I’ve been wanting to ask you Christine, what are your feelings regarding this collection? What are some of the items your looking forward to?

    Thanks! <3

    • After being a MAC fan for so long, I don’t like to set expectations — I just like to see it in person! That way I’m always excited and never disappointed!

  49. Mary

    Love this collection! I can’t wait till its out :) When will swatches be up??

  50. Leea

    Float on By Eye Kohl and Marine Life highlight powder are the only ones that I’m interested right now.
    And I’m not reeeaallyyy digging the bright green packaging…
    I think I’ll only the the Eye Kohl though!
    Woah, how is my list SO short?

  51. It’s mine! I want it all!

  52. Kathie


  53. Michelle

    Oh dear GOD. I think I’m gonna need a second job. I can’t believe how many beautiful sets MAC has been putting out lately.

  54. Ah, so pretty! I love the bag, the eyeliners and would love to try the lustre drops! I missed out on them last time! The seahorse beauty powder is lovely, but I don’t think I could disturb that overlay. It’s too pretty to use.

  55. Mirna

    OMG!!! I am so excited for this collection to come out!!! I am going to have to pre-order. I am definitely buy 2 of the highlight powder. BEAUTYFUL!!!!!!!!!!

  56. Holy smoke! What a gorgeous collection! Love the packaging too.. oh!! And yay the lustre drops are back!
    Right down my alley! *loves*

  57. I really love the packaging for this release.

  58. AlyxVeee

    I have been saving for this collection! I want it alll!!!

  59. i want it all <333 especially that pale peach lipstick, i'm so excited!!

  60. megan

    I am in soooo much trouble! I want it all! I am going to have to clear some room in the makeup drawer for this stuff!

  61. Sexy Sadie

    This did not do it for me.

  62. Jennifer

    I want for sure “Marine Life”…

    I would probably like:
    The pink lip liner, and probably one of the pink glosses…
    I do like the eye kohl colors..

  63. The summer is here!!!

  64. Dini

    Wow. I think this is the first time in a while that I haven’t wanted a single thing from a MAC collection. Those colors don’t speak to me and wouldn’t likely show well on me.

  65. lameka

    sooo in love making a list right now!!!

  66. Phoebe

    I love this collection. I love the packaging but i’m going for Christine’s review first before i buy any of these.. Love ’em!

  67. Elysia

    OMG!!!!! I LOVE IT!

  68. Melissa

    what color is the blue eyeshadow?

  69. We (UK) get this in May too??? Yippee!!! :)

  70. Dawn

    The green and the orange packaging look really cheap and tacky to me. The seahorse is beautiful, but means I wouldn’t want to use the product as it would ruin the picture. I need to see swatches before I make up my mind if there’s anything I truly want. I’m very partial to peachy colours at the moment, though.

    One thing that bugs me is that when they bring out these limited edition things they don’t also sell the eyeshadow or blush in pro-pan format, which is how I like to buy mine. I don’t want to risk breaking them to de-pot them.

    • Dawn, I agree with you about the eyeshadows, I would much rather buy the pan form instead. I was told though that pro stores sell them in pan form too (in the UK), however, my nearest pro store is in London which is not too easy to get to for me.

      As for the seahorse powder, I’m buying two, one to use, one to look at, lol.

      • Dawn

        I’m in the UK too, and nowhere near a MAC store or counter, so have to buy all my MAC online. They sell eyeshadows in pan form on both the normal and Pro online sites, but sadly not the limited edition ones.

  71. diana

    the seahorse one looks like a chantecaille copy.

  72. The packaging is cute and the colors are so pretty!!
    Great for summer in my opinion..

  73. Oooooh the products looks pretty! 😀

  74. Samantha

    Because I have a budget I like to pick out my favourite product! For this collection it’s going to be the Highlight powder! It’s gorgeous!!

  75. That’s a nice collection, but some of the photos are made by me in photoshop when I received the preview on this collection a few months ago. :)

  76. can we use out PRO discount since is special packaging?

  77. My poor wallet..I really want a Beachbound, Hipness, Float on By, and Splashing. I love the packaging and this is the first collection I’ve truly been interested in since Style Black! I’m so excited!!!!!

  78. Bronzing Powder “Refined Golden” is a REPROMOTE from Style Warrior Collection

  79. Hannelore

    Nice collection! Though I don’t really like the packaging..=s

  80. Andie

    I am just not excited about this collection. I don’t care for the packaging. It certainly isn’t enough to lure me in, especially since I depot eye shadows and blushes. I already have Hippness, and while I like it, I don’t really feel the need to buy a backup. None of the eye shadows or lip products just seem that special to me. I might change my mind when I see it in person, but right now, I don’t think I will be getting anything from this collection.

  81. Rachael

    This packaging is so beyond awesome!

  82. Yanna

    I love seahorses!!!!!!!!!!!!!!!!!! Wayyy cool I can’t wait til it comes out, I am so getting everything just for the packaging.

  83. Kim L

    OHHHHH SEXY!!!! Can’t wait!

  84. Alex

    Now I know I’m hungry, ’cause those shells look exactly like pasta to me.

  85. Sass

    I will be purchasing lots from this collection. I can’t wait.

  86. Alicia

    It’s super cute!

  87. kp

    The Body Oil is AMAZING and will sell out really quickly. The cream Bronzers are also amazing with a beautiful bronze color (not ooompa loompa orange) and are not oily at all…so don’t be scared! Get them while you can. This whole collection is gonna fly! Just sayin.

  88. Kalee

    im so bummed that the highlight powder is an overspray. =(

    but i will most likely be getting all of the eyeshadows (except humid & shimmermoss) =) the In the Buff nailpolish sounds interesting too.

  89. Natalie

    Urm, it seems like I am the only one that not crazy about the packaging! Pass for me, except the body oil and #131 brush. Do you have that brush Christine? If you do, do you like it?

  90. I’ve seen swatches of most the products but I’m not sold. I was really excited at first but not so much anymore….

  91. Mirna

    living on the CA coast makes me lust for this collection

  92. Kathryn

    The lip glasses look pretty!

  93. ezzie

    i’m not too into highlight powders or bronzers, but this summer companies everywhere are so tempting me with their gorgeous packaging/ designs! and <3333333 the seahorse!

  94. Wendy

    At first, I had this HUGE list of what I wanted to buy. After looking at it, I removed quite a few things because I realized that just because I thought it was pretty or looked nice doesn’t mean I’m going to wear it. xD
    So I’m only going to buy Hipness, Flurry of Fun and Marine Life. :)
    I’m not too sure about the Lustre Drops.
    They look pretty, YES… but I already have something similar from Clinique. :\
    So I’m on the fence about those.
    But it’s overall a cute, summer, beachy collection. :)

  95. Brenda

    Omg I just went to nordstroms and pre ordered all the blushes the two crem bronzers one bronzer one setting powder I lipstick two lipglosses and both luster drops I’m soooooo excited :)

  96. Crystal

    I must get the High-Light Powder… just because of its seahorse design!! 😀

  97. Deborah

    OMIGOSH. Gorgeous!! I love the little seahorse highlight powder!! :-)

  98. Sarah

    This is the most excited I’ve ever been for a MAC launch – my list is very long for this collection!!

  99. joannie

    shocking but this doesn’t really appeal to me. too much like style warriors and neo sci fi.

  100. Christy

    OMG! must…have…