Friday, April 23rd, 2010


MAC To the Beach Collection for Summer 2010

U.S. Launch Date: May 27th, 2010

International Launch Date: May 2010 (Asia: June 2010)

There is fun in the sun, to be sure, but to the beach is more of a sensual state of mind – a pleasure we all feel near the sea. The girl and boy from Ipanema, from Cap D’Antibes to West Palm Beach…All around the world, the seaside has a romance, and a kind of golden, sexy alchemy we’re all drawn to. This collection encapsulates it, with a new, lapping-wave Lip-Pencil and High-Light Powder in coral shades, Nail Lacquer – A Scorcher! – Eye Shadow, Kohl, and Powder Blush to get away from it all effortlessly. Sandbags, seashells, the magic of marine life decorating packaging in the most soothing sultry shades of summertime. Close your eyes, and go To The Beach!

The face must be protected at all times! But we have ways to bronze and beautify…fake it, but get colour that looks sun-kissed! A safe way to evoke the golden glow of a glorious walk on the beach, the magical moodiness of sunsets all over the world, colours shifting from glowing gold to glorious bronze to sundown brown. The Chic Glamour of faraway places, a ticket to paradise inspired by the dream of a life lived sur la mer. Bronzing Powder, Cream Bronzer, Lustre Drops, Bronze Body Oil, and our stylish City-To-Seaside to the beach bags…wherever you are, see you at the beach!

Update: Added more product photos. (4/22/10)

See collection details & imagery!

Eyeshadow ($14.50 U.S. / $17.50 CDN)

  • Sand & Sun Light peach (Matte) (Limited Edition)
  • Firecracker Frosted mid-tone red-orange (Veluxe Pearl) (Limited Edition)
  • Sweet & Punchy Bright yellow-green (Veluxe Pearl) (Limited Edition)
  • Shimmermoss Green with green pearl (Veluxe Pearl) (Permanent)
  • Humid Intense green with shimmer (Frost) (Permanent)

Lipstick ($14.00 U.S. / $16.50 CDN)

  • Beach Bound Sheer frosted pale peach (Glaze) (Limited Edition)
  • Lazy Day Light dirty blue-pink (Lustre) (Limited Edition)
  • Thrills Rosy copper with gold pearl (Frost) (Limited Edition) (Repromote)
  • Fun Bathing Mid-tone bronzed plum (Cremesheen) (Limited Edition)

Lipglass ($14.00 U.S. / $16.50 CDN)

  • Easy Lounger Light baby pink with multi-dimensional pearl (Limited Edition)
  • Flurry of Fun Sheer sparkly peach (Limited Edition)
  • Splashing Mid-tone blue pink with soft gold pearl (Limited Edition)

Lip Pencil ($13.00 U.S. / $15.50 CDN)

  • Life’s a Breeze Soft pink (Limited Edition)
  • Temperature Rising Loudmouth orange (Limited Edition)

Eye Kohl ($14.50 U.S. / $17.50 CDN)

  • Float on By Dark green turquoise (Limited Edition)
  • Rosemary & Thyme Mid-tone olive gold with shimmer (Permanent)

Powder Blush ($18.50 U.S. / $22.00 CDN)

  • Hipness Intense coral with soft white pearl (Frost) (Limited Edition) (Repromote)
  • Get-Away Bronze Mid-tone suntan (Frost) (Limited Edition)

High-Light Powder ($26.00 U.S. / $32.00 CDN)

  • Marine Life Multi-colour pressed powder

Nail Lacquer ($12.00 U.S. / $14.50 CDN)

  • In the Buff Muted taupe avocado (Cream) (Limited Edition)
  • Scorcher Creamy bright coral-red (Cream) (Limited Edition)

MAC To The Beach Bag ($49.50 U.S. / $59.50 CDN)

  • Available at MAC Stores only. Limited edition.

Cream Bronzer ($25.00 U.S. / $30.00 CDN)

  • Beach Bronze Golden glow with soft gold finish (Limited Edition)
  • Weekend Mid-tone deep orange-brown with soft pink pearl (Limited Edition)

Lustre Drops ($18.50 U.S. / $22.50 CDN)

  • Pink Rebel Blue-pink with gold pearl (Limited Edition) (Repromote)
  • Sun Rush Peachy bronze with gold pearl (Limited Edition)

Bronzing Powder ($22.00 U.S. / $27.00 CDN)

  • Golden Muted golden tan-beige with golden shimmer (Limited Edition)
  • Refined Golden Finely spun golden with soft pearl finish (Limited Edition)

Bronze Body Oil ($22.00 U.S. / $27.00 CDN)

  • Glowing Tan with multi-dimensional golden shimmer (Limited Edition)

Brush 130 Short Duo Fibre ($38.00 U.S. / $45.50 CDN)

  • A short, round dual fibre with flat head composed of both natural bristles and synthetic fibres ideal for application with creams, emulsions & various powder products.

Brush 131 Short Duo Fibre Powder/Blush ($34.00 U.S. / $41.00 CDN)

  • Flat, tapered face brush that contains a combination of short, natural, fibers and longer, fibre optic fibres ideal for light application and highlighting/ shading with various face powders; Ideally suited with mineralize skinfinish powder products. Limited edition.


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452 thoughts on “MAC To the Beach Collection for Summer 2010 + Photos

  1. AlyxVeee

    Oh mah gahhhh, can you say MINE?! So much for saving this summer. Cant wait for swatches! This will be a long painful wait.

  2. Kelly

    This has me written all over it. I am feeing a huge haul when this collection is released! I seriously want it all. Thanks Temptalia as always for posting these photos so I can start saving up in advance.

  3. Mirna

    What!?!? OMG this is surreal. I still haven’t gotten past the fact that MAC pumps out soo many collections. But thanks to you Christine I can now pick more wisely regarding these collections. You give me the opportunity to figure out what is worthwhile and what is not.
    Christine you are bad ass.

    FYI: I don’t know if it is just me but I can’t see the rest of the pictures down from under the beach tote with the brushes.

  4. OMG I need to start saving NOW!!! The summer collection always gets me. Last year I spent like $400 on Style Warriors. This will be much the same I think!

  5. Vanessa

    OMG I can’t wait!!!!!!!!!!!

  6. Kathleen

    OMG, OMG, OMG… heartbeat.

  7. liz

    oh man the packaging is so cute i want it all haha im going to go broke

  8. Hannah

    omg omg omg!!! I love this collection

  9. HOLY CRAP – muuuuuust have

  10. Eliana

    Oh my, I can’t wait for this!I want everything!Pretty colors and the packaging is so cute!

  11. ocelot1

    green e/s and nail polish here i come!! that bag is super cute…i think im goign to love this collex!! MAC summer is always fun 😀 LOVE!

  12. Evelyn

    ooo what pretty packaging! Maybe I’ll have to get one thing to quell the urge. :)

  13. Alexis

    OH MY GOSH! My jaw literally dropped when I saw these pictures…cutest packaging ever! I hate to just buy makeup for the packaging…but oh well :)

  14. Rose

    The lip and eye pencils are super cute!

    I don’t really like any of the other products though. I don’t think the colors will work for me…

  15. Shay

    IM going to go bankrupt i want everthing! why does mac to this to us?

  16. Maisie

    Oh my gosh. This is a horrible time to be a sucker for packaging, isn’t it?! With this collection and the Liberty of London collection my wallet will be crying for weeks.

  17. Nicole

    Oh nooooooo, this collection is going to be the DEATH OF ME! The packaging is so gorgeous! And I’m seriously lusting for all things gold/bronze and summery. Why are you doing this to me, MAC!!?? (And to think I was a MAC skeptic for so long…LOL.)

  18. Chris

    OMG. I am totally going to go crazy when this comes out, simply for the fantastic packaging!

  19. stephanie b

    okay im def getting that polish scorcher and since i didnt by the Pink Rebel before i will def get it for this summer and the highlight powder with the cute seahorse on it :)

  20. KC

    I want two of those lipsticks, two lipglosses, a bronzer, and one of those eye pencils just b/c they’re pretty.

  21. Ahhh!!! I love the packaging@

  22. Tiffany

    yay lustre drops are back! they sold out before I could get them the first time. exciting!

  23. Kalee

    the highlight powder is gorgeous!

  24. rose

    i need all of them!

  25. abril

    I’m starting to save money for this collection right now! I already now what I want… but it will probably change (I’ll add more things for sure…) hahaha… It’s super pretty!

  26. TiffanyC.


  27. Ryan

    This collection looks interesting… I love alot of the stuff but I just hate the packaging. It doesnt look too tacky or cheap it just isnt my style at all. But Im excited for this and I cant wait (=

  28. the packaging is great! So cute for summertime. It’s hard to think about summer right now though.
    A lot of the colors I like are permanent so I don’t really need to rush to purchase these when they are released.

  29. Tantawan

    OMGGG!!! Can’t wait!! 😀 And I’m loving this packaging!

  30. Valerie

    I LOVE IT!

  31. ileana

    I already want the face powder. A while ago I reaaly wanted Hipness (after seeing a picture) until I read it was a frost. I hate frost! My pockets will be happy!

  32. ileana

    I also want a cream bronze, so bye bye pocket happiness

  33. OMFG. I am going to go broke because I love so many things here… the two kohl liners for sure and at least one of the blushes and almost all the eyeshadows… and the packaging is adorable.

  34. susi

    so so excited!

  35. Diana

    Everything is soo PRETTY!!!

  36. I want everything and I’m only getting through Spring Color Forecast!! AAARGGH!!! 😉

  37. Anna

    AHHH!!! I loove the beach this collection is amazing! :) I love the packaging! I want to save all my money for it now! 3 months is a long time :( thanks for showing this temptalia~!

  38. Effie

    MAC did not just do this to me.
    The packaging is GORGEOUS.

  39. Rebecca

    I am gonna be so broke this summer.. so pretty.

  40. Effie

    I really wanted the highlight powder because the seahorse is just gorgeous….but I have to keep reminding myself I don’t need it!

  41. Tiffany

    BEAUTIFUL! finally a collection that i’m really drawn to it. love it yet hate it, cause i know i want so many things! i want it now! hehe (:

  42. Catherine

    ….ugh. I guess I’m alone here, but I think the packaging is hideous!

    • Sarah

      YES, I agree.. I think it’s a little tacky and more aimed at young audiences.. I mean I’m 22 but I think it’s still too young for me..

  43. cmferrets

    i am sooo looking forward to this collecton and liberty london collection! i wish mac made all their LE collection in special poackaging! they would make alot more money,. bc more peopole would be it all! im glad they are puting a new bronzer poweder in the LE packaging. bc i already have refined golden and solor rich from style warriors.

    • cmferrets

      I WANT EVERYTHING, FROM THIS COLLECTION~ even the bag. i may skip on the lip pencils and eyeliners , like i usually do , but i will get everthing else , this packaging reminds me of my trip to hawaii

  44. Jessica


  45. SiaM

    The launch is the same day that I have a trip to the Beach with my zoology class and we will classify corals and other species, yes, all day snorkeling!!!!!

    My favorite season is Summer so I can’t pass this, I also enjoy going to the beach, corals, sea horses, stars… so this collection is a must for me!!! ♥x♥x♥

    Thanks for the super update Christine!!!!Awesome as always!!!

  46. Joan

    The packaging is too cute!! I want everything! xD

  47. Brittney

    Very Nice, Can’t wait! :)

  48. FlutistEmeritus

    It’s really a shame that left out the Brown girls this time since Bronze hero drops aren’t being repromoted!

  49. Sarah

    I don’t know, I feel like MAC is getting a little tacky

  50. Bianca

    Do you know if the print on the tote is by THomas Paul?

  51. Stacey

    OMFG. MAC seems to be making a good effort this year.. hope they eventually make all these new lip pencil colours perm!

  52. Thanks for the link Christine! I’m glad that I could help with new info :)

  53. Rita

    I love the fresh green packaging, but I am disapponted that they don’t bring out new warm greens, but a permanent. Also every year there seems to be a yellow-green, but no darker warm greens, not even a repromote.
    The best: seahorse powder, pencils and Hipness! + 130.

  54. Jess0501

    as always, i can’t wait… ^^ thanks christine

  55. Amy

    omg the collection looks amazing!
    i cant wait to get them.

  56. ak

    I don’t know what the Luster Drops are supposed to do (?) but the Cream Bronzer and Bronzing Body Oil sound really good. The other things I’ll just have to take a look at when they finally bring em out.

  57. rose

    i need to check this..out at the end of may? wow. i have a while to wait. :-)

  58. Judy

    Gosh darn it MAC! I already spent a fortune on the Spring Colour Collection. I’m buying from the Viva Glam and the Give me Liberty collections. Now a summer collection to go broke with?? I truly want the seahorse powder though. I’ll have to do some saving.

  59. Erica

    Eh, not too fond of the packaging but I do REALLY like the packaging on the pencils.. the white looks great

  60. Hannah

    omg i was just going to get humid…
    im going to wait for the le packaging 😉

  61. VJNS

    My family thinks I have OCD because I have tons of MAC products. But then I think, if I’m going to have a disease let the treatment be MAC! Love this collection.

  62. coll

    OMG!!!!!!!!! Cute packaging and amazing colors!! I have to start saving!!!! hahaha!!

  63. Julia

    oh my god.. i want everything from this collection !

  64. Brenda

    AAAAAAHHHHH!! I want it all!!!! I live for the summer collections most definitely.

  65. Joyce

    I’m excited!! =)

  66. JEN

    omg mac i hate you and your beautiful collections.

  67. Helena

    HOLY CRAP! Gimme gimme gimme gimme xD

  68. Jazz

    I want it just for the packaging



  70. erica

    WOWWWWWWWW…….I want it all!!!!

  71. jillo

    good i can finally get a 131
    …and new paint pot…woo

  72. Leenie

    Wow can’t wait to see this one in person. Nice packaging

  73. classic

    I Luv the packaging

  74. Zinnia

    Omg the design is beautiful love the seahorse

  75. liana

    Looking forward to the cream bronzers. I love the packaging of the powder bronzers but i dont need anymore powder bronzers from mac. MUST look PAST the PACKAGING!

  76. Andrea

    I might just buy one of everything for the packaging!

  77. Jasmine

    What is a lustre drop?

    • eden

      i think you can mix it with our foundation and it will give you a glow :) but im not 100% sure go look on yourtube there will be loads of vids from when it came out with the style warriors collection :) x

  78. Anna

    i’m going to save my money for this one! I’m especially in love with the bag and nail lacquer

  79. Sarina

    I cant wait for this collection, but the only thing im interested in is the float on by eyeliner and the green eyeshadow

  80. Angela

    the marine life powder is way too pretty to even use!!

  81. Vix

    Question… the beach bag.. by “MAC Stores only” does it mean Freestanding only as opposed to counters? Do we know yet if this will be available online?

  82. Desiree

    Why are you doing this to me MAC? This collection is calling my name : (

  83. Krista

    SOOO glad they’re repromiting Pink Rebel lustre drops! Those went quick in the Style Warrior collection.

  84. eden

    is this goin to be sold in stores in the UK, because the MAC in lillyland is only online in the UK :(:(

  85. Ella

    I’m not digging the orange and green package but I do like the starfish, coral, conch, seashells and seahorse. I’m loving those eye and lip pencils too. Can’t wait to see this in person.

  86. Ashley

    Dear MAC,
    I hope you know that my wallet will be empty just because of this collection.

    Thank you.

  87. DJ

    I wanted the bag but then I saw it.

  88. Stephanie

    This packaging is just gorgeous. I will try to limit myself to only 3 items though :)… Just gorgeous!

  89. Blanca Schultz

    IM in shock finally MAC has a awesome collection..YES its all mine lol

  90. Stefani

    Ahhh !! <3

  91. Lauren

    The packaging is adorable! I’m going to have to get everything! The colours are amazing.

  92. This is the very first collection from MAC that I just want to have literally everything, asap !!!!!

  93. Kierstin~ MAC LOVER 4 EVER



  94. JEN

    yay finally hipness blush has been repromoted! i can’t wait!

  95. Adriana

    Absolutely fabulous!!! I want the majority of them + the bag really great and so hot…love it <3

  96. Tiffany

    I’m honestly surprised to see that so many people like the packaging. I think it’s some of the most heinous stuff I’ve ever seen. D:

  97. stephanie b

    hmm.. i just bought humid and pink rebel

  98. Jessica

    The seahorse one is amazing in person. It’s embossed on the product to it actually had a 3-D effect that you can’t see here. And I like the cream bronzer too. Both large products IRL.

  99. Alyssa

    ADORABLE! i love the packaging… the colors look gorgeous… i will be bankrupt!

  100. Sophia

    omg! n i thought the give me liberty or london is awesome!