Monday, April 18th, 2011

MAC Surf Baby Collection for Summer 2011

U.S. Launch Date: May 26th, 2011
International Launch Date: May 2011 (excluding Asia), June 2011 (Asia)

Grab the board, hop in the Jeep, cruise the Pacific Coast Highway… Surf’s up! The lure of the endless summer starts here with My Paradise Cheek Powder, Summer Stash of Crushed Metallic Pigments, Hibiscus Lipstick and Splashproof Lash Mascara that just won’t smudge. Colourful, lustrous, and full of life…journey to a world where feeling the rush means taking a risk. Hang Ten!

Here’s bronzing for every dude and dudette looking to hit the half-pipe with a killer tan. Bring commotion to the ocean with Solar Riche Bronzing Powder and new Gold-go-Lightly Studio Careblend/Pressed Powder. Capture the surf spirit, add contours & dimension with the latest Skinsheen Bronzer Stick! Defy sun-and-sea blasted lips with Suntints SPF 20 Liquid Lip Balms.
Limited edition.

All information is OFFICIAL.  Information now includes Suntints, Bronzer Sticks, and Studio Careblend/Pressed powders.

See collection information & promotional photos! 

Surf, Baby! Cheek Powder ($28.00 U.S. / $32.00 CDN)

  • My Paradise Peach pressed powder with gold hibiscus flower overspray (Limited Edition)

Lipstick ($15.50 U.S. / $18.50 CDN)

  • Bust Out! Dirty mid-tone violet (Lustre) (Limited Edition)
  • Hibiscus Bright orange coral (Cremesheen) (Limited Edition)
  • Mocha Peachy yellow-brown (Satin) (Permanent)
  • Naturally Eccentric Creamy white nude (Lustre) (Limited Edition)

Lipglass ($15.50 U.S. / $18.50 CDN)

  • Girl on Board Pale white gold (Limited Edition)
  • Good Lovin’ Soft peachy pink (Limited Edition)
  • Krazy Kahuna Warm mid-tone brown (Limited Edition)
  • Strange Potion Soft coral pink (Limited Edition)

Crushed Metallic Pigment Stacks ($32.50 U.S. / $38.50 CDN)

  • Summer Stash Light pink champagne, light white pearl, light violet with silver pearl, brown bronze with gold pearl (Frost) (Limited Edition)
  • Surf the Ocean Frosty platinum, light yellow green, gold bronze, dirty graphite with silver pearl (Frost) (Limited Edition)

Eyeshadow ($15.50 U.S. / $18.50 CDN)

  • Saffron Deep coral caramel (Satin) (Limited Edition)
  • Short Shorts Frosty white champagne (Frost) (Limited Edition)
  • Sun Blonde Dirty yellow gold (Frost) (Limited Edition)
  • Surf U.S.A. Frosted teal (Frost) (Limited Edition)
  • Swell Baby Mid-tone grey (Satin) (Limited Edition)

Nail Lacquer ($13.50 U.S. / $17.00 CDN)

  • Hangin’ Loose Dirty pink nude (Limited Edition)
  • Ocean Dip Mid-tone creamy aqua (Limited Edition)

Powerpoint Eye Pencil ($15.50 U.S. / $18.50 CDN)

  • Blue Noon Teal with gold pearl (Limited Edition)
  • Gilded White Yellow white frost (Limited Edition)

Pigment ($19.50 U.S. / $23.50 CDN)

  • Naked Fleshy beige with golden copper pearl (Permanent)
  • Melon Soft bright golden peach (Permanent)

Splashproof Lash Mascara ($14.00 U.S. / $17.00 CDN)

  • Blacksplash Black (Permanent)

Bags (MAC Stores Only)

  • Surf, Baby! 1 ($28.00 U.S. / $33.50 CDN) (Limited Edition)
  • Surf, Baby! 2 ($32.00 U.S. / $38.50 CDN) (Limited Edition)

Suntints SPF 20 Liquid Lip Balm ($15.50 U.S. / $18.50 CDN)

  • Full of Grace Soft sheer rose (Limited Edition)
  • Pink Tinge Clean bright yellow pink with gold pearl (Limited Edition)
  • Lilt of Lily Soft creamy pale pink (Limited Edition)

MAC Skinsheen Bronzer Stick ($29.50 U.S. / $35.50 CDN)

  • Tan-tint Soft suntan bronze (Limited Edition)
  • Billinoaire Bronze Warm golden tan (Limited Edition)
  • Gilty Bronze Coppery bronze with gold shimmer (Limited Edition)

Bronzing Powder ($24.00 U.S. / $29.00 CDN)

  • Solar Riche Mid-tone deep orange brown (Limited Edition)
  • Refined Golden Finely spun gold with soft pearl finish (Permanent)

Studio Careblend Pressed Powder ($28.00 U.S. / $33.50 CDN)

  • Gold-Go-Lightly Mid-tone golden tan brown (Limited Edition)
  • Lush-Light Bronze Mid-tone rosy pink brown (Limited Edition)


  • 129SH Powder/Blush Brush ($34.00 U.S. / $41.00 CDN)

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

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460 thoughts on “MAC Surf Baby Collection for Summer 2011 Info & Photos

  1. Larisse

    how much will the pigment stacks cost?!

  2. Larisse

    how much will the pigment stacks cost?

  3. Karla

    I love the LE packaging, soo cute, very Florida/Cali type! I will totally buy from this collection, especially saffron (mickey contractor re-promote yay!) Thanks a mill for posting this, I am excited =)

  4. Brenda

    I enjoy the packaging, however am very unimpressed with the photo. Maybe a little less “zombie surfer” would have been more summer inspiring.

    • Yvonneb27

      hahaha funny i just saw it for the first time and thats EXACTLY what i thought. I always like the wierd artsy stuff no one else does but this dosnt make sense.

  5. Cherie

    Ohhh MAC… I’m listening… :)

  6. Celine

    i HATE the packaging. Its cheap and lazy. Will deffo be skipping this one!

  7. Bunny

    This collection looks like Estée Lauder for cheerleaders — so Sue! And the packaging is so “cute”. Does the model look like she ever goes to the beach? Not to me, anyway. Time for MAC to get a new creative director.

  8. Lauren

    I know many people have been saying the model looks scary, but doesn’t she look a lot like Danielle Staub’s (from real housewives of nj) daughter?

  9. bxboricua

    Yay! I can get another Strange Potion! I like those pigment stacks and the teal eyeliner too.

  10. Val

    o.o where has this collection been all my life?!

    now this is a summer collection! I really like the eyeliners and the lipglasses, plus the packaging is so cute ^___^

  11. Becca

    So I want:
    My Paradise, Hibiscus, Naturally Eccentric, Strange Potion, Summer Stash or Surf the Ocean, Short Shorts, Sun Blonde, Swell Baby, Blue Noon, Gilded White.
    Oh boy…… on the bright side, my birthday is on the 23rd, so I will probably ask for most of these things as presents. :)
    I actually like the packaging though, I dunno, I guess I’m weird.

  12. Becca

    So I want: My Paradise blush, Hibiscus lipstick, Naturally Eccentric lipstick, Strange Potion lipglass, Summer Stash pigments, Surf the Ocean pigments, Short Shorts eyeshadow, Sun Blonde eyeshadow, Swell Baby eyeshadow, Blue noon eye liner, Gilded White eyeliner and maybe oe of the bronzing powders. (but probably not).
    Thank God my birthday is on the 23rd so I’ll probably ask for the stuff I really want (I’m obviously not getting all of it, lol.)
    But unlike most of the people on here apparently, I actually like the packaging :) I don’t know why, I guess I’m weird.
    I’m SOOOO excited for this!!! And I thought I was going to splurge on Quite Cute… lol :)

  13. Dee

    Wow! Are they really gonna make us all fight over one blush? lol

  14. Carla

    Is it me or do the eye liners look worn down in the picture?

  15. Samantha

    i am unspeakably disappointed in this collection.
    i was thinking it was gonna be something totally different.
    not buying a single thing from it.

  16. Sabrina

    I love the promo pic! For a breif second It made me vividly feel like im in Key Largo again.

  17. Rachel

    This is why I love summer collections. The colors sound so wonderful. I’m going to spend too much on this even though I hate the packaging.

  18. Morena123

    Ugh there’s nothing in this collection that I want. Those pigments are not pretty, adn those lipsticks look similar to shades from previous collections (until we see swatches of course). I like that teal nail polish but thats about it. This collection was an absolute FAIL and lacks creativity.

  19. Pawsha

    Like these!

  20. Emma

    ….. I’ve never been disapointed with mac packaging in the two years ive been collecting mac….. but oh my gawddddd. this is a joke right???
    and after marine life last year, this blush looks boring, i still want marine life!!! /:
    white packaging? ew.
    some of the products look okay.. but i wont be owning 90% of this collection like i did with to the beach..

  21. Yvonneb27

    OOOHHHHHH!!!!!!! AAAHHHHHHH!!!!! Me likes. and a repromote of my fav strange potion. This will be awesome.

  22. Crystal C.

    I like the colors but the packaging? MAC has to do some serious thinking…

  23. Annalisa ♥

    I really love this collection!!! ♥

  24. justjamiexo

    what is up with that packaging?? It looks so outdated!

  25. Jennifer S.

    Anybody want to join me in a campaign to bring back my beloved yet seem to be forgotten by MAC, a product know as The Tendertone!!! ARGH…

  26. Rowan

    Oh wow I really like the look of these products, but the packaging is just not doing it for me. It looks like a label on a “Surfer Barbie” set I had when I was younger

  27. jus me

    i really think the packaging isnt as cute as past mac collections. it looks kinda cheap…

  28. SweetSurrender

    oh yum!! <3

  29. Sam

    surfing meets zombie!

  30. divinem (Melissa)

    I’m bummed. Nothing interests me.

  31. Melina

    Love it!!!!! :)

  32. I really like the packaging for this. I never got last summers MAC line so I’m anxious for this. First Quite Cute, now Surf Baby I’m giving MAC a fortune lol.

  33. Emily

    I only want 3-4 items… I’m scared, I thought I would want more. =/

  34. Melissa ZC

    This is by far the worst packaging ive seen…i sure hope it looks better in real life….oh well atleast i wont frantically be searching for products before they sell out…its pretty unimpressive…why are mac getting unimpressive recently…i thought the collection last summer was a whole lot better wish i got more stuff now

  35. Eliza

    Really MAC??? Wow… I MUCH preferred To The Beach. A bit more preppy…. and the zombie for the promo, don’t get me started. Thank god only ONE of the lipglosses and the blush interest me… might have to see swatches still….

    • Lilly

      You -might- be gone to your nightmares dreaming about this collection when you get to see the bronze sticks and the blush sticks as well. I think they’re pretty small, but I deffinately want to check them out. There are some more pieces in this collection which haven’t been shown in this post, but I do agree with you. I loved To the Beach waaaay much more than this collection. Hell!, even the promo pictures from To the Beach were warmer and they gave me this… hot feeling impression that made me want to go out on a super hot summer afternoon and wear the most beautiful colours ever!!

  36. Olivia

    Maybe I’m just old but never in my life have I ever envisioned myself rocking teal makeup. I think it looks lovely on other girls – just not for me – which is why I am “leaving it”…

  37. juliana amancio

    i totally hate, i just cant explain. i cant even pay attention in product itself, I just keep looking to these horribles packages and cant believe it.

  38. Emma

    The packaging looks cheap, summer 2010 was way cuter, and more of a classic style…the yellow stripes look a little obnoxious.
    As far as the products go, I feel like this is just another Mac collection.. with the exception of a couple corals and the yellow thrown in there.
    I’ll probably pick up the 2 eyeliners, they look nice; maybe the nude lipstick; the teal eyeshadow because its unique and possibly the blush.
    Definitely NOT a very original collection which is too bad because in my opinion summer collections are the second most anticipated of the year (first being winter/christmas)

    Anyone agree??:)

  39. puffnstuff

    im excited for that white eyeliner! it reminds me of the one that came out with salsabelle…the first mac collection i bouht something from!

  40. Naheeda

    Really like this collection than Wonder women collection..But I defin broken!!
    I didnt able to buy holidya or spring collection. I dont think I’m up for this as well…:o(

  41. Larisse

    how much is the pigment stacks??

  42. Kharina

    The shadow colors are disappointing for an official “summer collection”. They seem more of a spring easter collection with a bunch of pastel-like shadows. As for the packaging, I actually think it’s rather cute which in my opinion does give it a summery feel. Now, I only wish MAC would stop producing the same color patterns for lipsticks and blushes for every collection that comes out. Example: lipsticks in pink/fuchsia, nude, coral/red, and neutral/brown. For some reason it almost seems like I’m seeing the same WONDER-WOMAN lipsticks all over again. This was MAC’s awesome opportunity to come up with some awesome summer orange or copper shades of lipsticks and orange peach blushes but they keep missing the mark.

  43. Emily

    OH MY GOD! I’m in LOVE. I’m starting to save money now… :)

  44. Melissa

    I love MAC (being a Torontonian), but that model reminds me of a real-life version of the female Chucky. Seriously, she is hauntingly scary to look at. Anyways, I look forward to the nude lipstick.

  45. Keshia

    I am in love with the packaging! So summer-y! Can’t wait, so excited!

  46. Refinement

    OMG, this collection looks sooo amazing! I’m really hoping the gold hibiscus flower in the blush isn’t an overspray like Marine Life from To The Beach last year!

  47. Stephanie

    I’m so exciteddd by this collection !!! I can’t wait to see the product descriptions and all the pictures of the products so i can’t make my list =)thanks Christine !

  48. sabrina

    Better start setting money aside for this one. Best I’ve seen in a while :)

  49. miranda

    Christine, do you know what finish the powder blush is?

  50. miranda

    the packaging reminds me of lilo and stich but in a good way. if i was going to change it at all, i would make the packaging a fun color like teal or yellow.

  51. Lauren

    the colors sound really pretty and the packaging is super cute! i love the design on the powder blush!

  52. Joyce

    Boring!!! Another Boring MAC collection

  53. Lyse

    Can anyone tell me what tan tint is?

  54. Korryn

    WHYYYYYYYY MAC WHYYYYYYYYY? My wallet thought it would get a break after Quite Cute. I already have a list for this collection. I like it better than last year’s Back to the Beach one.
    So far I want:
    My Paradise blush
    Hibiscus lipstick
    Bust Out lipstick
    Summer Stash pigments
    blue noon & white gilded eyeliner

    I also need to know about the flighty collection & colored mascaras. Any word yet Christine?????

  55. Diane

    The pigment stacks look really nice!

  56. ommmmmmmmmmmmg i’m so f***** excited for this collection

  57. Fatena

    The packaging is horrible but I really like the dark violet lipstick
    and for the model I don’t understand, if the can pose for Mac, why i’m not on vogue magazine? lol

  58. Not liking this collection at all: similar colors, tacky packagings… Very disappointed

  59. Laura

    I hate to be so predictable, but i love their summer collection yet again, to the beach almost broke the bank last year, i’m sure there’ll be a repeat performance this year…just when i was starting to save up, too. Also, love the packaging, it’s so great without being gaudy. I’m a little surprised by the amount of greys/taupes but i’m excited for all the teal and coral!

  60. Autumn

    I love the fact that they are selling pigments in those smaller stacks! More colors!!!
    Also, I do love the corals and Teals but I think it is coming out a little late. I am wearing these colors now.
    Thanks Christine!

  61. Elizabeth

    i agree, nothing looks like a must have but is a bit more promising then most of the last collections, VV was the last collection that i liked!

  62. Lolly

    I might need to buy the blush but everything else is kinda blah!

  63. It looks a little boring. Maybe when I see it in a video it will be more eye catching.

  64. Angeles

    I can’t wait for this collection,I like the packaging is cute I just wish they would of added pink to the packaging and not so much yellow (Im a pink freak) LOL.. will see about the product. I wish Mac would come up with a similar Heatherrete packaging in the near future, I love pinks.. I think they should do something in soft pink or bright pink packaging.. it would sell a lot Im sure! Im glad to see Strange Potion again!

  65. NS

    Uhhhh.. more ugly packaging. It looks like a rehash of the Liberty of London packaging.
    Fire someone MAC! Get a new designer or something.

  66. VJNS

    I like. I like very very much.

  67. nayeli

    im so glad none of macs special edition collections have caught my eye, it saves me money, even though i still dont know where it goes, lol

  68. karen

    The packaging is a total disappointment.

  69. kary

    oh my my my i cant wait i was going to spend some money on the quite cute collection but this packaging reminds me so much of give me liberty of london :) cant wait for the swatches

  70. Christy

    Nothing new or exciting, aqua and coral… how original:/

  71. Joanie B.

    MAC, MAC, MAC…collection isn’t terrible, but you are losing your cool! What happened to the days when it was about an edge, the underground, the beautiful, and just really good makeup? If you are going to do limited packaging, do it right! You are starting to look like your parent company…

  72. Mac has the best packaging. Dammit.. just when I thought I had enough makeup.

  73. Jami

    mmmmm not intrested. packagings not all that great. i may only get the light eyeliner…..

  74. Loo

    I am so excited!!! The colors are creamy pastels and are so hot this year!!! Corals and aqua yayyyyyyy

  75. Valerie

    damn. i’m gonna get at least two of those shadows, strange potion liplass, hibiscus lipstick, and the blush…maybe two of the blushes…or three if i feel like hoarding…. i cannot wait for swatches!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  76. I think this collection will sell wlel due to the fact that the packaging is something new- unique. I think a bunch of ppl are suckers for cute packaging- including moi:D

  77. Troian

    Hi Christine, Any idea when we will find out the finishes for the lipsticks? Also, any word on the Flighty and FashionFlower collection yet? I am dying to see items and find out if there are more lippies I will want to buy.

  78. sam

    normally i’m not so excited for mac collections but omg i am in love. i need all of these lol

  79. I’m not loving the packaging. It just seems to be lacking that special *something* For some reason I expected it would look more beachy/summery with a brighter look.

  80. aubaby

    I’m in love with this collection. Lately I haven’t been too please with MAC’s new lines but this one looks promising

  81. I am kinda new to your blog. Iv been looking around on it for a while but this is the first time i made a comment, But i love it and Some times i find myself looking at it for hours haha..I cannot friggen wait for this collection!!! i am so excited for it :) Thanks so much for posting <3

  82. char

    To me, the blush is the most appealing of the bunch. I’ve always wanted to try an orange blush…I hear they are beautiful on darker complexions.

  83. Lilly

    Does anybody know the finish of naturally eccentric?. I really am curious to see if it is something close to Beachbound from last year’s collection. If so, I’m grabbing it along with Hibiscus.

    Not a big fan of the eyeshadows, though. i think that it is not the greatest idea to put a grey tone in a summer collection when everything is usually so bright, but I might grab the yellow shade just out of curiosity if I get to swatch it first.

  84. Mel

    I’m not really sold on this collection. I think the packaging is quite horrid but I may cave and buy the Good Lovin’ Lipglass or the Hibiscus Lipstick depending on if I’m suffering from a particularly bad case of lippie withdrawal.

  85. Dayna

    My wallet will hate me after this one.. A bunch of things i want :)) good job mac. The packing doesnt bother me. I just hope the swatches are as good as they look. Can not wait for christine to start doing reviews :)

  86. MissChels

    Not that excited for this. Some of the colors are pretty but I don’t have that overwhelming urge to buy anything.

  87. Morgan

    Check it out ladies. Tx to we now have photos of the eyeshadows & lipsticks for Fashion Flower. Loving the lipsticks. The eyeshadows I’m not impressed with.

  88. Katie

    Yay! Strange Potion is repromoted! I wasn’t able to pick it up at Vemonous Villains!

  89. pumpsnlipgloss

    Idk if I’m just “new to MAC” (like been using for almost 2 years) of if Im just strange because a lot of people do not seem happy/impressed about this collection & I’m dancing in front of my iPad I can not wait!!! I’m way more impressed with these products than those of the quite cute collection although the promotion picture is way better in my opinion.

  90. Sam

    Hi Christine,

    I was wondering if you’d be kind enough to point me in the right direction when it comes to MAC collections. I’m a newbie in the limited editions collections world, so how would you suggest going about ensuring that I DO get the products I want. Should I preorder? If I can’t do that, then what’s the best way to make sure I get the product at the store? Does MAC hold products? Thanks in advance for your help!

  91. Erin

    Hmmm… not the best packaging, the pigment sets packaging looks a bit cheap, like something you’d find at a drugstore. I’ll probably skip the collection.

  92. VJNS

    Except for the white and blue, when I think of the beach I don’t necessarily think of these colors. Pass

  93. Maren

    Omg that is cheap. I wish I lived in the Us… Even the prices CDN is so cheap. In Norway I guess it will be twice thatt price.

  94. Amanda

    I actually really like the looks of this collection . I’ll probably only get 4-5 things but the colors and packaging are all what I’d expect from a surfing collection. But I do think the model is a little eery

  95. bella

    You would think the packaging would be much cuter! Come ON MAC! This is crazy, the flower blush is cute but a beautiful island color or print on the packaging is too much to ask?

  96. sheri

    hey christine when will you have swatches on the pigments for this collection!

  97. claire

    its a shame they didn’t bring out any MSF’s in this collection or any recent collections actually. hopefully they will soon.

  98. Emma

    is strange potion the same one that came out with the venomous villains collection

  99. Melissa

    Hi christine can you help me out? Everytime mac comes out with an must have item I always miss it! I missed out on Candy yum yum and ripe peach :(! Csn you please predict if there is any product in this collection that will sell out so I can actually have a chance to buy it?

    • It’s really hard to predict what will sell out, because you don’t know how much of an item MAC might have :(

    • Damsel

      Hi there. In Germany the collection is already out. First items sold out were “My Paradise” Blush (instantly!), “Hibiscus” l/s, “Strange Potion” l/g and “Surf USA” e/s. :)