Monday, April 18th, 2011

MAC Surf Baby Collection for Summer 2011

U.S. Launch Date: May 26th, 2011
International Launch Date: May 2011 (excluding Asia), June 2011 (Asia)

Grab the board, hop in the Jeep, cruise the Pacific Coast Highway… Surf’s up! The lure of the endless summer starts here with My Paradise Cheek Powder, Summer Stash of Crushed Metallic Pigments, Hibiscus Lipstick and Splashproof Lash Mascara that just won’t smudge. Colourful, lustrous, and full of life…journey to a world where feeling the rush means taking a risk. Hang Ten!

Here’s bronzing for every dude and dudette looking to hit the half-pipe with a killer tan. Bring commotion to the ocean with Solar Riche Bronzing Powder and new Gold-go-Lightly Studio Careblend/Pressed Powder. Capture the surf spirit, add contours & dimension with the latest Skinsheen Bronzer Stick! Defy sun-and-sea blasted lips with Suntints SPF 20 Liquid Lip Balms.
Limited edition.

All information is OFFICIAL.  Information now includes Suntints, Bronzer Sticks, and Studio Careblend/Pressed powders.

See collection information & promotional photos! 

Surf, Baby! Cheek Powder ($28.00 U.S. / $32.00 CDN)

  • My Paradise Peach pressed powder with gold hibiscus flower overspray (Limited Edition)

Lipstick ($15.50 U.S. / $18.50 CDN)

  • Bust Out! Dirty mid-tone violet (Lustre) (Limited Edition)
  • Hibiscus Bright orange coral (Cremesheen) (Limited Edition)
  • Mocha Peachy yellow-brown (Satin) (Permanent)
  • Naturally Eccentric Creamy white nude (Lustre) (Limited Edition)

Lipglass ($15.50 U.S. / $18.50 CDN)

  • Girl on Board Pale white gold (Limited Edition)
  • Good Lovin’ Soft peachy pink (Limited Edition)
  • Krazy Kahuna Warm mid-tone brown (Limited Edition)
  • Strange Potion Soft coral pink (Limited Edition)

Crushed Metallic Pigment Stacks ($32.50 U.S. / $38.50 CDN)

  • Summer Stash Light pink champagne, light white pearl, light violet with silver pearl, brown bronze with gold pearl (Frost) (Limited Edition)
  • Surf the Ocean Frosty platinum, light yellow green, gold bronze, dirty graphite with silver pearl (Frost) (Limited Edition)

Eyeshadow ($15.50 U.S. / $18.50 CDN)

  • Saffron Deep coral caramel (Satin) (Limited Edition)
  • Short Shorts Frosty white champagne (Frost) (Limited Edition)
  • Sun Blonde Dirty yellow gold (Frost) (Limited Edition)
  • Surf U.S.A. Frosted teal (Frost) (Limited Edition)
  • Swell Baby Mid-tone grey (Satin) (Limited Edition)

Nail Lacquer ($13.50 U.S. / $17.00 CDN)

  • Hangin’ Loose Dirty pink nude (Limited Edition)
  • Ocean Dip Mid-tone creamy aqua (Limited Edition)

Powerpoint Eye Pencil ($15.50 U.S. / $18.50 CDN)

  • Blue Noon Teal with gold pearl (Limited Edition)
  • Gilded White Yellow white frost (Limited Edition)

Pigment ($19.50 U.S. / $23.50 CDN)

  • Naked Fleshy beige with golden copper pearl (Permanent)
  • Melon Soft bright golden peach (Permanent)

Splashproof Lash Mascara ($14.00 U.S. / $17.00 CDN)

  • Blacksplash Black (Permanent)

Bags (MAC Stores Only)

  • Surf, Baby! 1 ($28.00 U.S. / $33.50 CDN) (Limited Edition)
  • Surf, Baby! 2 ($32.00 U.S. / $38.50 CDN) (Limited Edition)

Suntints SPF 20 Liquid Lip Balm ($15.50 U.S. / $18.50 CDN)

  • Full of Grace Soft sheer rose (Limited Edition)
  • Pink Tinge Clean bright yellow pink with gold pearl (Limited Edition)
  • Lilt of Lily Soft creamy pale pink (Limited Edition)

MAC Skinsheen Bronzer Stick ($29.50 U.S. / $35.50 CDN)

  • Tan-tint Soft suntan bronze (Limited Edition)
  • Billinoaire Bronze Warm golden tan (Limited Edition)
  • Gilty Bronze Coppery bronze with gold shimmer (Limited Edition)

Bronzing Powder ($24.00 U.S. / $29.00 CDN)

  • Solar Riche Mid-tone deep orange brown (Limited Edition)
  • Refined Golden Finely spun gold with soft pearl finish (Permanent)

Studio Careblend Pressed Powder ($28.00 U.S. / $33.50 CDN)

  • Gold-Go-Lightly Mid-tone golden tan brown (Limited Edition)
  • Lush-Light Bronze Mid-tone rosy pink brown (Limited Edition)


  • 129SH Powder/Blush Brush ($34.00 U.S. / $41.00 CDN)

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

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460 thoughts on “MAC Surf Baby Collection for Summer 2011 Info & Photos

  1. Grace

    packaging is very unattractive. i’m really loving the blush & cannot wait to get my hands on it!!!

  2. Jasmine:D

    This collection packaging looks kinda funky oh well I will still probably buy all of it anyway!^_^

  3. Tiffany

    Oooh… I feel another Marine Life situation coming on!

  4. Shasa

    OH MY GOD!Love! I need that blush, the off white shimmery eye liner, BOTH nail lacquers, strange potion lip glass, and swell baby e/s ! I am in love with this collection. So gorgeous and full of CORAL! Can’t wait for your reviews!

  5. I actually think it’s cool how the packaging is based on surfboard wax tins. It’s a really neat idea. As for the colors, I need to see swatches before I can make a final judgment. But the Billionaire Bronze and the crushed metallic stacks intrigue me.

    And, yes, I am a little put off by the fact the model doesn’t have eyebrows; it’d be one thing if it wasn’t such a high-maintenance shot. I’m just tired of the no-brow trend.

  6. Sam

    I don’t really like this collection! Everything is so natural looking, and I love dramatic makeup like blue lipstick and just crazy makeup! But I LOVE purple lipsticks, so I may get that purple one, if it is not a lustre finish. If it is, I am not going to get it because it will be way too sheer for me. I don’t know about any of the lipglasses, but I may pick up that pink one, and the blush is gorgeous! So I have to get that! But why does MAC put out so many collections??? I am always broke!

  7. Amanda Dubs

    I absolutely love this collection! Pretty packaging a few great, normal priced products. Love it!

  8. Naz

    Gorgeous collection. They never disappoint with the summer collection. This is a very different look than last years beach collection. Looking forward to it!

  9. Courtney

    First collection I have liked since A Tartan Tale. But the packaging…*sigh*. A simple white with a graphic (like they did with Liberty of London) would have been nicer.

  10. And there goes my savings. So excited for new crush metal pigments! And that blush! Wow!

  11. Katie

    Cool looking forward to the pigment stacks.

  12. Joanna

    Can anyone tell if the My Paradise blush is the same size as Marine Life (MSF size)?

  13. Marie Papachatzis

    Ack! I am always a sucker for the MAC summer collections, because I am warm toned. I like this one!!!!!

  14. telle

    OMG! LOVE IT! PIGMENT STACKS TOO!?!? YAY! Such a great bang for the buck! I don’t like the promo photo with the model though, she doesn’t invoke summer, heat and bronzey goodness to me. She a little bit reminds of me of the rodart promo photo that was published. :/

  15. Kat

    YES!!! I’ve been eagerly awaiting this colour story. Thanks Christine!

  16. Sara

    OMG, I am a Total Sucker for Anything Beachy, Cant Wait!!!

  17. shortie

    ugh so annoying how people keep complaining about the packaging. get over it people. the products themselves are nice. who cares if the packaging isnt up to ur standards

  18. Annnnnnnd now I’ll start saving up for this because, unfortunately, I really like all of it. Well, I guess I’ll have to wait and see what it looks like in real life. I’m always enticed by promo photos, but disappointed by the real thing.

  19. Vonvon

    The blush, Surf The Ocean metallic pigment stacks and the white and yellow eyeshadows…..definitely on my list. The aqua eyeshadow looks similar to Shimmermoss……

  20. Khadija

    I’m not really into MAC but I’m loving the blush, pigment stacks, a lipstick, lipglass and the blue shadow. So happy :) Need to start saving :)

  21. daisy

    I’ve never gasped excitedly at a computer screen but……OMFG LOVE IT!

  22. Wrong model. That’s creepy.

  23. orrible packaging, interesting shades…Mmm need To see it in person To décidé!

  24. the lip products and blush look interesting

  25. Lena

    I love this packaging! I have been wanting white for the longest!

  26. Donna

    Oh shucks, I’m loving this way too much.

  27. Ashley

    I am saving up for this one! this is what I’m talking about MAC!! thaaaankk you. loved your last beach collection, bought two things. now i want a looooooooooooot more.

  28. I kinda like the packaging! Can’t wait to see the Blush Sticks!

  29. Trish

    The colors in this collection look too warm for me. The only things I’m interested in is the Yellow and the Teal eye shadows. I can take or leave the packaging.

  30. Ashley

    oh! and i AM getting that blush ahhaha, i own a blush from the liberty collection, and a bronzer from the last summer collection… and no more blush from mac. i want that. sooooooooo bad. sooo pretty!

  31. Nina

    I think this packaging is the worst I’ve ever seen from MAC…

  32. Lauren

    omg i want it all!

  33. Nadia

    Interesting collection…some products worth checking out for sure! But please please please, for the love of God, re-release the 226 brush again instead of things like lipglasses that were just released a few months ago!! I want that brush so bad.

    Oh and not sure I ‘get’ the promo picture.

  34. Gretchen

    YES! I’ve been waiting for some photos and info on this collection. I really hope those pigment stacks are great quality because I’m very interested in them.

  35. Sheena F

    omahgahhhd!! aqua crushed metal pigment???? i agree…i’m gonna be so poor…darnit!

  36. Julia

    The packaging is horrendous… But I love the blush!

  37. Elysia

    That promo pic is kinda creepy. i love the matte shadows though.

  38. AHHH SO EXCITED i want to hear more about thoes blush sticks xxx

  39. dana

    Hmm..i’m not loving the yellow packaging at all..I really enjoyed last year’s summer beach collection was more “summery” and inviting.

  40. Annick Chantal L. H.

    Poor wallet, poor Credit card. These lipsticks, pigments, lipglass, eye pencils, nails, Saffron Coral, Short Shorts Whte champagne, Sun Blonde Yellow with gold pearl, Surf U.S.A. Aqua with teal pearl, Swell Baby Medium gray, how much will I spend? :( (—> my wallet which is crying) :)

  41. Katarina

    They should’ve just put the hibiscus flower in kind of the corner of each package and placed the “MAC” beside it. Would’ve been much more clean and simple, without being overly tacky.

  42. Angeli

    I love the products! The packaging reminds me of LILO and Stitch, and the model reminds me of the girl in The Exorcist…

  43. Judy

    I just forgot to mention, here’s hoping Bust Out is an amplified creme finish!!

  44. Kelly C.

    Wow, I actually don’t like this collection very much! Well, at least not as much as last year’s MAC summer collection, or this year’s EL Bronze Goddess. The packaging is cute (the hibiscus motif totally takes me back to the 90s) but the colors just aren’t the right hues for me.

  45. Grace

    Not sold on this collection yet… I’m drawn to the corals, but how many coral lipsticks/blushes does one girl need? Also, not keen on the packaging at all, was hoping it would be more like To The Beach!

  46. j0o626

    i cant wait for this time to save up! i hope that the flower on the my paradise blush isnt overspray :(

  47. Ruth

    Despite the model and promo pic being decidedly uninspiring, I have to admit, I’m excited for this collection..

  48. Carrie Ann

    Wow, they’re bringing back Strange Potion and Saffron already? I’m not crazy about the design on the lipsticks, lipglasses and eye liners, but the eye shadows, nail lacquers and blush are really cute.

  49. rebekah

    is strange potion the same as the evil queen strange potion?? i hope so!!

  50. Maria

    I agree, that model looks scary. And the logo on the packaging sucks. It reminds me of something I would create from Microsoft Word – – – making an oval, color in, put a flower in it and type MAC. But as far as what they are offering, the e/s look like dupes. So far, I think one of the stackers and the blush will be on my list. Looking forward to the rest of the collection.

  51. Courtney

    I bet that blush is going to be a huge hit.

  52. packaging – looks cheap and nasty.
    products – look really nice.

  53. Gorgeous. I’m excited by this collection.

  54. Im not thrilled on the packaging, but the products look great ! So excited for the lipsticks ! xx

    • Coco

      What is happening with MAC? I was so disappointed with the tacky Wonder Woman packaging. The Surf Collection is even more cheesy. The SC colors are also tremendously lackluster and boooring!

  55. Ally

    I hate the packaging and none of the colors are a must except for a backup of solar riche (thank you mac gods for bringing it back), which is good because i’ll be out of the country when it comes out anyways.

  56. Shana

    I love this collection!!! Going to start saving now!!! Once again, Mac is awesome!!!!

  57. Andrea

    Lovely colours, terrible packaging. Looks like something from the early ’90s.

  58. Seriously, what is up with MAC these days? I used to be such a hardcore fan. I know it must be tough with the economy and all but really? Don’t jeopardize your integrity and raise your prices and turn around and be lazy with design and packaging. if this is what MAC wants to represent-CHEAP-then so be it, i think i’m no longer a fan of this brand as they seem to be slapping anything on their products thinking that everyone will buy it because it’s MAC. i had much more respect for this brand back when they were worthy to love.

  59. ak

    YAAAYYY!!! They brought back Saffron eyeshadow from the Mickey Contractor collection! Too bad they didn’t bring back the Flesh lipglass from that same collection too though.

  60. Chloe

    love the packaging simple but cool love the inprint on the powwer blushs really groovy hate promo pic it should be colourful for summer surly!

  61. I’m soooo getting this. I do think the model’s picture is creepy.

  62. Cassandra

    I am loving this collection! I plan on spending about $75 :/ Ahh!

  63. Gina

    Seeing the word “coral” like three times means this collection is definitely for me! And I think the packaging is so pretty, especially with the eyeshadows.

  64. Angela H.

    Good, I will be passing on this collection. It’s full of the same old shades and colors that MAC already has promoted before.

  65. MJ

    This collection looks like it is going to burn a hole in my wallet.

  66. Lisa

    this looks too much like the to the beach collection from last year!!

  67. browngirlbeauty

    i am such a junkie for this stuff!! The collection is mine! muahhh!!

  68. Not terribly awesome. But those pigment stacks look cool! They look like coloured beach sand!

  69. Diana

    Hey, I just LOOOOOVE this colection. Is the shorts for sale eather? lol..

  70. ellen

    packaging ok but i love love love purple lipstick right now

  71. Angelcat47

    I love the po;ishes and nude lipstick…and maybe the blush,too!!

  72. DarkGlamour17

    hahaha so funny how most of you hate the packaging and I’m sitting here going “WOW I like this packaging I might actually buy something!”. ha! 😛

  73. can’t keep up with MAC collections anymore. this one is not for me. will definitely pass.

  74. Emily

    This is the first collection in a while that I’ve gotten really really excited about…
    I’m hyperventilating right now, guys. This is a problem.

  75. Jadyn

    Where’s the model’s eyebrows??

  76. Tekoa

    Are the shorts part of the launch? I wish, but it wouldn’t be logical. I want the shorts! I also intend to internet stalk My Paradise because of the flower. Just like Marine Life it will adorn my bathroom and grace it with its pretty untouched overlay. Yep, I’m one of those people.

  77. Deb

    Love it! Can’t wait!! Summer of Mac!! Yippee

  78. Hannah

    Can’t wait!

  79. CeCeLove

    Last years collection was way prettier…(SAD)I guess I will splurge on a new handbag 😉

  80. Safora

    hmmmmm,I was expecting something ALOT better since the To The Beach collection was AMAZING.But I have to say I am quite disappointed :(

    • Mariel

      i know what you mean. I LOVED “to the beach”, and was hoping this was going to be somewhat better.

  81. Mariel

    YAY, I get to stack up on my “strange potion” l/g again!!! 😀

  82. Mimi

    Not fond of the packaging! It’s just not the sleek MAC look I’m used to.

  83. Tori

    not diggin the packaging, but some of the products do sound nice. :)

  84. Tiffany

    I can’t wait for this!!! Lucky thing I only saw like, 2 things I want from the Quite Cute collection. This one is going to break my wallet in half!
    I’m from Hawaii so it’s nice to see a collection like this coming from MAC :)

  85. Valerie

    crap…after quite cute and surf baby i may be homeless…lol

  86. Crystal

    Seems like only yesterday the “To the Beach” collection came out. Oh summer, how I love thee! :)

  87. Vvn

    I read this post from my phone before, and I musn’t have been paying attention because… ONE blush??!!! oh noes! must be mine! 0_0

  88. Kim-Mary

    Oh damn you MAC! I thought I would be pretty safe after the QC collection, but NO! Now I want everything from this collection. I still need to find out about the Fashion Flower & Flighty collections cause I need me some colored mascaras. That blush will be all mine ladies. Loving that orange & purple lipstick. When will we find out about what kind of finish the lipsticks are? Hoping for amplifieds so that the colors are creamy & bright.

  89. Pamela M

    The packaging reminds me of Malibu Barbie for some reason. I havent bought a dang thing from any of the Mac collections this year, which is insane cause I’m the biggest Mac fan ever. Nothing excites me here, expect for a few lip glasses. And Mocha lipstick? I HATE when Mac releases permanent items in their LE collections. Mac collections make me sad.

  90. Frisco

    love the packaging in this one!!

  91. FlutistEmeritus

    Hey Christine,
    Are you getting anything from this line?

  92. Rosanna

    I haven’t been into MAC for a couple months now, but some products are catching my eye.

    The blush, “My Paradise” looks promising (I hope the flower isn’t just an overspray). The lipsticks “Burst Out!” and “Hibiscus” sound/look lovely as well. I love the Crushed Metallic Pigment Stacks in “Surf the Ocean.”

  93. marcela

    Props to MAC for steering away from their safe black packaging. these are really fun-looking! but i’ll be passing as i already have far too much MAC stuff and i’ve recently discovered the dirt-cheap-but-amazing wonder that is NYX.

  94. Moni

    mmmm….not too excited about this collection, the better for my credit card =)

  95. Angie

    Oh gosh I want the whole collection!

  96. Caroline

    I’m really diggin’ the eye shadows, especially the grey. The blush is also looking pretty good. Looking forward in seeing the swatches to see if they live up to my expectations, (it usually does).

  97. Layla

    er wts with the tasteless packaging???? it looks disgusting
    but definitely want the pigment stacks (no ugly logo on it! yay)

  98. I love the colours, but doesn’t the packaging have the same plastic-y wonder woman vibe? Maybe I’m just not feeling the bright packaging.