Thursday, January 19th, 2012


MAC Shop MAC, Cook MAC Collection (Shop Shop Shop, Cook Cook Cook)

availability: February 9, 2012 in North American, March 2012 at international MAC locations

Try and Buy a delicious, delovely, delectable, divine, degorgeous, de-with-it, degroovy assortment of Eye Shadow x 4 in wearable brights perfect for Spring. Treat yourself to Lipstick in heavenly hues, mouthwateringly Kissable Lipcolour and Cremeblend Blush. This Spring, shop ‘til you drop with a tongue-in-cheek collection that elevates the everyday into the extraordinary. Whether it’s detergent or diamonds, produce or Prada, everyone loves to shop, shop, shop!

Please keep it clean and insult-free in the Shop MAC/Cook MAC post. Thanks! Everyone’s entitled to their opinion – even if you disagree.

Lipstick ($14.50 U.S. / $17.50 CDN) (Limited Edition)

  • Innocence, Beware! Light yellow pink (Cremesheen) (Repromote)
  • Naughty Saute Bright pepto pink (Cremesheen)
  • Watch Me Simmer Bright pink-orange (Amplified)
  • Quick Sizzle Bright pink (Matte)
  • Dish It Up Berry pink (Lustre)
  • Runaway Red Rich red-blue (Satin) (Repromote)

Kissable Lipcolour ($19.00 U.S. / $22.50 CDN) (Limited Edition)

  • Flaunting It Grey mauve (Repromote)
  • So Vain Muted dirty coral (Repromote)
  • Scan-delicious Blue fuchsia (Repromote)
  • Woo Me Light pinky nude (Repromote)
  • Enchantee Light blue pink (Repromote)

Cremeblend Blush ($20.00 U.S. / $24.00 CDN) (Limited Edition)

  • Optimistic Orange Bright orange (Repromote)
  • Florida Bright coral (Repromote)
  • Restores Dazzle! Rich plum

See more of the collections and photos!

Shop & Drop Eyeshadow Quad ($38.00 U.S. / $45.00 CDN) (Limited Edition)

  • Hypnotizing Frosted greyed mauve (Frost) (Repromote)
  • Sugar Snack Light pink (Matte)
  • Power Boosted Violet (Veluxe Pearl)
  • Shop & Drop Deep blue (Satin)

Call Me Bubbles Eyeshadow Quad ($38.00 U.S. / $45.00 CDN) (Limited Edition)

  • Call Me Bubbles Light tan (Satin)
  • Fresh Daily Orange (Frost)
  • Brash Frosty reddish copper (Veluxe Pearl) (Repromote)
  • Full of Flavour Coral (Matte)

Colour Added Eyeshadow Quad ($38.00 U.S. / $45.00 CDN) (Limited Edition)

  • Laundry Daze Light yellow (Satin)
  • Colour Added Bright yellow (Veluxe Pearl)
  • Self-Serve Deep grey (Satin)
  • Pre-Packaged Muted turquoise (Veluxe Pearl)

Ladle on an extra helping of foodie fun with an appetizing assortment of temptingly tasty Tendertones, nearly black Fluidlines, Studio Careblend/Pressed Powder, Opulash Mascara, two Brushes and nosh-worthy Nail Lacquers in fun, bright shades sure to satiate even the most discriminating gorgeous gourmands. Cook M∙A∙C has spring’s no-carb, no-calorie recipe for kooky, kitschy, kitchen kouture insavoury shades for Eyes, Lips and Nails.

Studio Careblend/Pressed ($23.00 U.S. / $27.50 CDN) (Permanent)

  • Medium Soft creamy beige
  • Dark Deep caramel

Fluidline ($15.00 U.S. / $18.00 CDN) (Limited Edition)

  • Midnight Snack Soft black
  • Wholesome Blackened brown
  • Added Goodness Blackened mauve

Tendertone Lip Balm SPF 12 ($15.00 U.S. / $18.00 CDN) (Limited Edition)

  • Hush, Hush Sheer gold with yellow gold pearl (Repromote)
  • Purring Sheer tangerine with pearl (Repromote)
  • Hot ‘n’ Saucy Soft cherry red (Repromote)
  • Tread Gently Soft lime green with yellow pearl (Repromote)

Nail Lacquer ($16.00 U.S. / $19.00 CDN) (Limited Edition)

  • Al Fredo Bright acid green (Creme)
  • Salad Dressed Mid-tone dirty aqua (Creme)
  • Kid Orange Coral (Creme)

Brushes (Permanent)

  • 211 Pointed Liner ($18.00 U.S. / $21.50 CDN)
  • 129SH Powder/Blush ($34.00 U.S. / $41.00 CDN)

Opulash Mascara ($15.00 U.S. / $18.00 CDN) (Permanent)

  • Bad, Bad Black Black























Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

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299 thoughts on “MAC Shop MAC, Cook MAC Collection (Shop Shop Shop, Cook Cook Cook) for Spring 2012

  1. Avatar of Devon Devoney

    Kissable lipcolors! Yay! I only grabbed one last time, Flaunting It, while I LOVE LOVE LOVE the formula… that color definitely takes a certain mood of mine to pull off haha!

  2. Kayla

    Before you guys automatically jump to calling this collection “sexism” you guys need to understand that concept behind it. With every collection MAC comes out with, comes a story behind the collection. The inspiration behind it is 60′s chic meets modern day boy or girl. Everyone remembers the game show “Supermarket Sweep” right? Well think of yourself in that era.  Jackie Kennedy, hippies, bell bottoms, Pan Am with a twist of what MAC. And duh, cooking will be involved in this collection. You are at a supermarket!! You go MAC Cosmetics, no other make-up lines will ever compare to the collections you guys have. 

    • Mattie

      I was this close to posting a long, drawn out over communicated thought and background info on this AMAZE LINE and ad campaign. BUT then I tripped over your well done description and was able to sigh with relief. Bless you for describing the line so eloquently and spot on….just made my day!!! Oh. And hooray for tendertones all, always a good day when the re-release of genius comes back.

  3. JEN

    Oh wow! Tendertones are back. I love those!

  4. Adelita

    FINALLY, M·A·C KISSABLE LIPCOLOURS ARE BACK!!! *can can dancing* :D

    Too bad they didn’t repromote Super and Temper Tantra, but that’s okay, now I can restock my lovely Flaunting It! Yaaaayyyy…

  5. Catherine

    cannot wait for this!!!

  6. muffingrl

    omg! kissable lip colors, tendertones, AND new shades of fluidline?! this is the most awesome mac collection i’ve seen in months! i am so excited!

  7. Mae

    This is the stupidest thing I’ve seen in a while.

  8. “bright pepto pink” LOL!!! XD

  9. Kaitlin Beard

    Some itmems look promising but I’m holding out for your review!

  10. Lori B.

    Do you know if this collection will be available at Nordstrom?
    Thank you very much!

  11. Caroline

    UGH!!! HIDEOUS!!!

  12. I understand that people are upset/offended by the collection, however, you also have to remember that this is cosmetics. They are trying to sell things, just like ads in magazines, and they are trying to garner attention, whether it be from collaborations, or controversial themes.

    I agree this isn’t necessarily the best idea for a collection, but they are running low on ideas, especially since they are turning them out twice a month. If you don’t like the ideas, don’t purchase the collection, but causing a ruckus and using the internet as a mask to be rude to people is pointless.

    thank you so much for the information Christine, but I’m so sad to see the nail polish prices go up again, as it means they will become ever more expensive for me to buy in the EU.

    thanks for your never-ending hard work and dedication.

  13. Avatar of Veronica Veronica

    I was trying to put my finger on why this advertisement irked me, and it wasn’t necessarily the more obvious stereotypes. The ’60s mod look has been in for awhile thanks to Mad Men, so I’m not entirely surprised to see it done tongue-and-cheek for a makeup collection.

    Then it hit me – the whole thing feels patronizing. What annoys me about this advertisement isn’t the 60s themes but how that theme is being presented. The woman cooking is dressed and posed sensually to highlight her body (is that sexualization really intended for women?). Women are supposed to love shopping, but these models look bored and disinterested. The description reminds us that to indulge in beauty products is okay because it’s “calorie-free” and “carb-free,” which is a whole lot of oh no you didn’t.

    I like the collection, but I can see why this is rubbing some people here wrong. The way it’s worded makes me feel like this is being sold to women but not necessarily for women, if that makes any sense.

    • Lark

      Its not the Sixties at all. It’s Post Watergate Seventies- It’s a Halston dress, it looks nothing like Mad Men. The first five minutes of Female Financial Freedom and womens sexuality being a good thing, not something innately evil! That irks you? Women with their own money, reproductive control by way of the Pill, and you have a problem with THAT? The dress is rubber, a reproduction of a very famous Halston. And funny as hell for the kitchen. We call it a joke. A Halston and a ton of treasure in place of household drudgery looks good to me. Paid for your work? Housewives are now worth $150,000 a year plus plus plus. And yes, the colors are dead on accurate. My plantation house is still this chrome yellow in half the rooms because it was A Thing in 1976 and Granny went for it.

      Perhaps it’s being sold to women who know what things were like before you got your amazingly privileged life in the history of the horrendous lives of women- de facto enslavement, early death by childbirth or burns from open hearth cooking, of utter drudgery. Or prostitution and syphillis leading to insanity. It goes on. No recourse for beatings and rape, Didn’t any of you take a single womens studies course? Read a book? Maybe a magazine article?

      Now, Sexist? You do NOT KNOW what sexism is! Prior to the post Watergate time this references you could not get credit in your own name. You could not open a checking account or get a loan or finance anything without your husband, father, or brother signing it- giving his permission. Not co signing, permission! Yeah, it was a lot like Sharia law. And there’s a lot of etc. there too- you were chattel property even with a vote. Which your male owner could co-opt in many jurisdictions and no one would care. The ERA never passed, so your position is still dicey, girls. A Republican Holy Roller Government and you’ll lose it all. If the Civil Rights Amendment had said “women” there would have been no need for the ERA.

      So cut the snarky attitude- all of you who have one! Even Dolly Madison was on James to be specific about Men AND Women in the Bill of Rights. Did he do it? Do you see the word “women” in the US Constitution? It’s a problem. Its what the ERA was for- did I mention it never passed? No, the Civil Rights one doesn’t take care of it. The Equal Rights Amendment Corrects Men into Men and Women throughout the Constitution and yes it is a big deal! Kudos to MAC for bringing it up.

      So these women are buying MAC and serious big jewels, wearing the signature couture clothes from the early era of Almost Equal Rights. They have their own money- and to judge by what she wears to deal with pots of pearls and diamonds that woman is nobody’s barefoot and pregnant. It’s called a metaphor! This woman works but her time and skills are valued and rewarded. The dress is classic Halston, in rubber, hilarious! It’s still a kitchen. And very Gaga, “Cause I’m a Free Bitch, baby!”
      No you weren’t before 1975 unless you were really, really rich.

      The girls below are in Yves St. Laurent, and a shift dress of the period I’d bet is DeLa Renta but it escapes me. It references many peoples work. But Cook, Cook is an homage, to the change from outright slavery to being able to treat your kitchen Carrie style. A place for take out cartons. Your work is valued and compensated. I hope its valued. But wage slave beats chattel property. Like furniture.

      You can’t make an omelet without breaking some eggs… And the oven is full of more treasure. All the details are telling. “Cooking” is analogous for many things. How about finally being able to pursue the Professions and buy your own nice stuff? Working hard, making good money and getting MAC and designer clothes? Women who have their own money DO shop, and MAC wouldn’t exist without female financial freedom and making ones own decisions. They know that- and celebrate it! A decent amount of money, disposable income money. Actually took another twenty years, but the event demands celebrating! You can go out and buy a house! On your own! Forty years ago? Slim chance.

      An homage to your extremely privileged lives ladies- but you don’t know it? That’s just sad. Who will defend your Civil Rights and keep the changes other women worked so hard for if you can’t be bothered to even know about any of it. And if you can’t recognize simple metaphors? The mind boggles.

      • mumtaza

        Actually, I was born in 1978 and I do know sexism, both intellectually and emotionally and I deal with it at my job where I make only 70% of what my male coworkers make, at home when I am afraid to exercise outside at night for fear of violence, etc. Also sharia law was actually revolutionary for women and bears a closer examination in spirit and letter than you may have made.

        My initial visceral reaction to this color story was total disgust and outrage. But color stories have precious little to do with cosmetics so I might still buy something if I like the product.

        Younger women do still live with sexism everyday. As you stated the ERA never passed. Writing off the opinions of other women because they are too young to be offended in your opinion is anti-feminist and discourages discourse and solidarity.

        These eye quads look dope.

  14. Tekoa

    I find the concept for this launch irritating but enlightening. As a woman I am happy to know that a meaningful existance only involves shopping and cooking. *sarcastic*

    On a lighter note I hope Salad Dressed is opaque.

  15. Noir

    I seriously can’t wait for this collection!

  16. Avatar of Arianna Arianna

    thats so prettyyyyyy *_*

  17. Riana

    I tried to think of a nice way to say this but…”What the bluck MAC?”

    the photos…the copy…I’m no longer sure whether MAC is supporting women or mocking them.

    Its an eerie combination of sex doll and step-ford mannequin.

  18. Suri

    MUST HAVE!!! but i wish mac products can be as pretty and with urban decay quality.

  19. Rachel W.

    oooh this comes out two days after my birthday

    saying goodbye to my birthday money now

  20. Grace

    So excited about this collection! It’s been awhile that I have been so happy about an upcoming collection. I hope the quads are good quality because they are all stunning!

  21. Kim-Mary

    Words cannot express how excited I am about this amazing looking collection. As of now, I want it all.

  22. Avatar of caitlin cait

    The pots and polish at the end have me sold and I am surely going to get my hands on Innocence this time <3!!!!

  23. Avatar of Ellie ellie

    I am so happy Kissable Lip Colours are back! Flaunt it is amazing and was running low on it! To me these are the best lip products I have ever used, ever!

    I don’t get this whole debate about feminism and sexualisation of women in these ads. C’mon…. I have a bone to pick with the fashion, industry, magazines, lingerie stores, hell this whole society, but this campaign is actually cute, colorful and meant to mirror and represent the actual mu items. I think some of you are taking it a little bit too far. And, we are not all feminists. I still have fairly traditional values, although I am working, I go to school, I have an opinion… I still enjoy being a girl, a woman; and I find some take it too far, way too far. Just enjoy the products!

  24. Kathleen

    aklfj;alskdjf THESE LOOK SO BEAUTIFUL! I can’t really afford MAC, but this makes me want to save all my money up for this collection :D I can’t wait to see the swatches!

  25. Avatar of Dini Dini

    Wow – so excited to see all of these delicious candy colors! Packaging, promotional theme, and thought of pricing aside, I can’t wait see swatch these products and see how they perform. After this week of -40 weather, hurray for anything that screams spring!

  26. Kathleen

    Christine, will you have swatches of these soon? (when?) Sorry for being so antsy; I’m just really excited ;P

  27. Melina

    Can’t wait for swatches and more pictures!

  28. I think I early like the look of the the eyeshadow quads in this collection especially “Shop and Drop” and “Call Me Bubbles” and I love the turquoise in the “Colour Added” quad. The fluid lines also look quite interesting …

    Much Love
    Claire
    xoxo

  29. Azraea

    For all of you women crying foul over this collection and how it is “insulting”, “patronizing” and “objectifying” towards women:
    You are trashing M.A.C., the company whose mission statement contains the phrase “ALL ages, ALL races, ALL sexes”. The company who is by far, even in 2012, the most racially inclusive. The company that tells all of us that we are beautiful no matter how old we get, how dark our skin is or what gender we live as, The company who still has Iris Apfel and Daphne Guinness as spokesmodels on counter as we speak; two of fashion’s biggest ingenues, both decades apart in age as well as style. Iris Apfel was the first woman to ever wear blue jeans as a valid fashion statement in a time when they were only worn by coal miners, paving the way for iconic trendsetters like Ms Guinness.
    This is the company who paved the way (and still does) for a cruelty-free cosmetics industry, the first to offer a recycling program in an effort to go “green” before the term even existed.
    Oh, and let’s not forget that whether you want to bash M.A.C. or not, they are still the leading non pharmaceutical corporate sponsor of HIV/AIDS research and aid in the world. Call me shallow, but I believe that a company who has raised over $226M since 1994, for “men, women and children affected by HIV/AIDS”, deserves a little bit more credit.
    Disagree? Please start your reply with the name of ANY other global cosmetics brand who has done more for not just women, but our global society at large.
    xo
    Azraea

  30. Karen

    Is this collection only going to be at freestanding MAC store or will it be in department store MACs too? I know the Iris Apfel collection was only in freestanding MAC stores.

  31. Beck

    The Fluidlines looks lovely! I only wish the black packaging for the products looked exactly like the cute colorful boxes. That is such a bummer, I would have loved the super bright product containers. =(

  32. Avatar of Karen Karen

    Very happy to see Innocence Beware lipstick is back! It’s the closest I’ve found to my holy grail lippie – MAC 3N.

  33. Maddie

    I am so excited about this collection!!!! I love all of the colors, the quads, the lipsticks, the lipcolors, the balms, everything!!! I think this will be the collection I splurge on this season, well and the Vera collection. MAC has done it again!!!

  34. Grey

    MAC started the line in a kitchen…so the “cooking” theme is in no way a bad reflection on woman. And when you want to buy makeup what do you do? SHOP! So I don’t understand why this is demeaning to woman! Who doesn’t like to shop….also a lot of the colors are reflections from fruits and and other things that you would find in a grocery store. So why is the “shop” and “cook” theme offensive? The vision and artistry behind this collection is beautiful. It’s all in good fun! and the quads and tendertones are amazing.

    • Nay

      I agree.. I think some take it TOO literal.. its all for fun! I cant wait for it to come out.. the paint pots and lippies look AMAZE!

  35. Avatar of Monique Monique

    I just brought So Vain and Woo me from my local CCO today. Just getting a discounted jump on the collection lol

  36. Maria K

    SOOOOOOOOOOOOOOOOOO EXCITED FOR THIS COLLECTION! i cannot wait for the tendertones, i have missed them so much! i am perdicting things will sell out super fast with this collection

  37. Holly

    while I think the ad campaign itself is bizarre I’m stoked for the tendertones… I hope the quads are actually good quality this time.

  38. Lucy

    You’ve got to love how MAC can push a collection that’s +70% repromotes with a ‘controversial’ ad campaign.

    I’ve quite literally seen it all before.

  39. Nay

    YAY FINALLY.. the packaging is so cute and the colours are awesome! Looking forward this one coming to Australia :) Although I wish they made the containers the same theme packaging.. plain black is a little bit of a let down… but Im looking forward to this one!!!

  40. Krystal

    I think this is a rip off of Nadia G’s Bitch!& Kitchen…

  41. Krystal

    But I love the colors and hope the quads don’t turn out like the last few releases…

  42. Sonia

    oooh omg! i’m so excited, i love the theme and the promo pics above…please retrieve this set and start swatchin, christine! lol

  43. amanda

    “keep it clean and insult-free” I thought it was cute how you said that. but very true, i have noticed people get a bit overboard at times.

  44. Melissa

    The lipsticks look great! I want all of them with back-ups. Hopefully they won’t sell-out before I get my fingers on them. I haven’t had a lot of luck with the last couple collections.

  45. Florence

    this is so cute! i can’t wait to check it out.

  46. Cassandra

    CAN ANYONE TELL ME IF THIS COLLECTION WILL BE AVAILABLE AT COUNTERS AS WELL AS STORES?

  47. JAQUELINE

    ahhhhhhh!! cant wait!!! i neva miss a MAC collection!!!

  48. Laurie

    Can’t wait to try the lipsticks. They are perfect for springgg!!

  49. Avatar of shelby Shelby

    I keep eagerly checking back waiting for reviews on the products, ahh. So many things look awesome. Nevermind the name, stop hating on it. I like to shop and I like to cook, so what.

  50. Avatar of Kristen Kristen

    I agree with a lot of what I’ve read, this ad is not just insulting, but just weak and stupid. I do love to cook and shop, but somehow putting them together in one ad just sounds like a bad 50′s stereotype.

  51. Cheyenne

    Silly question.. (I’m a beginner, bare with me!). Are these going to be available at Mac counters, too?

  52. juliyaa

    omg tendertones! aha yes! innocence beware is back! :D

  53. Jennie

    SO EXCITED FOR THESE COLORS! I am such a lipstick freak and missed the Iris Apfel (sold out!) NOT MISSING THIS ONE!

  54. Lynne

    Kid Orange!!!!!!!!!!!!!!!!!!!!

  55. tat

    love this… really want those lip blame and lip sticks!

  56. Lilinah

    I pre-ordered from this collection in my local MAC shop today. All i got was “Flaunting It” Kissable Gloss. Most of the colors in this collection were too pale or too bright for me – not bad, but hot pink lips and blush, and hot orange lips and blush just don’t work for me.

    As for the Lip Balms, they feel good and have nice sparkles, but little color. Plus i’m just not a big lip balm wearer… although i may get the chartreuse yellow “Tread Gently” if it doesn’t sell out.

    I tested the eye quads on my inner arm, and they seemed pretty good in general – a few indiv colors were hard or chalky, but for the most part they are decent. I wanted “Call Me Bubbles”…

    But i also pre-ordered from the Vera collection today, i’m trying to save money for a summer vacation, and i sure blew a lot of $$ on stuff i loved from all those September, October, November, December & January collections — i am so loving the ombré blushes (Azalea Blossom & Vintage Grape) and MSFs (Blonde & Redhead) – and way too many lips & eyes…

  57. Kim

    I see a few thing I want. Damn now ima be broke :)

  58. Jordan

    Cannot wait to get a tendertone, the innocence beware lipstick(i missed out on it last time) and a kissable lipcolour!!! haha. first MAC collection im actually interested in buying more than one thing in a while. I am going to my MAC counter the day this comes out!

  59. Maddie

    Absolutely loving the fun colors!!!! And TENDERTONES!!!! Woo hoo!!! And Christine, when do you usually get the items to review them? I wasn’t sure if you got them a little early or if you got them around the time they came out. I was just wondering, I cant wait for swatches of the quads and lipsticks!!!

  60. Victoria

    SOOO saving up for this<3 EEPP

  61. Ivah

    So excited! Christine when will you have your review out?

  62. Natalie

    How soon will you be able to get the collection for a first impression video?

  63. Shanna

    I really can’t believe how misogynistic this collection is. Even the way it’s written makes my skin crawl. Honestly, how can any woman even make the argument that this collection is NOT sexist? It clearly is, just look at the ad copy if the pictures of brain-dead, lifeless Stepford models in dishwashing gloves aren’t enough of an indication:

    “Cook M∙A∙C has spring’s no-carb, no-calorie recipe for kooky, kitschy, kitchen kouture in savoury shades for Eyes, Lips and Nails.”

    WELL THANK GOODNESS IT’S CARB AND CALORIE FREE! Wouldn’t wanna get FAT (gasp!) while indulging in something that makes light of female oppression! The statement quoted above is an extra insult because this statement conveys the assumption that ALL women are worried about their weight/dieting. Which further justifies the idea that this collection is demeaning and pretty brazenly sexist, as it implies that “everyone (women) loves to shop, shop, shop!” And it seems like MAC thought hey, we’ll just slap the whole cooking thing on to make a collection that one buys that celebrates the act of buying itself *somewhat* more interesting and dimensional. (Except… not.)

    And it’s just unimaginative. They could have done so much more with the colors in this collection. Settling on the dated and condescending theme that they did just seems like the creative team didn’t really even bother trying to come up with something good. “Oh hey, we need an idea for this new makeup collection. What do women love besides makeup? Oh, I know! Shopping and cooking!” Way to generalize and demean the very audience this collection is aimed at. Not for women… aimed at women.

    Honestly, this collection demeans women in a way that used to be socially acceptable. I feel like MAC is really scraping the bottom of the barrel for ideas and DESPERATELY need to hire a new creative team. And a new copy writer for their ad campaigns. Not only is it demeaning, but it the excessive alliteraton is just painful to read and is over-the-top cutesy, which doesn’t help in lending any credence to this collection.

    I won’t be buying from this collection, and my respect for MAC has really gone down. MAC used to be so great–so conceptual and artistically rich. I suppose releasing 40 collections a year will erode that formerly high standard, though.

    I AM a feminist, and I am not ashamed to admit that I care more about fighting against harmful gender stereotypes and attempts to put us on our “place” than I do about (mostly repromoted) cosmetics. It makes me sad to see so many of you saying “I’m not a feminist” as though that is something to be ashamed of. There is nothing wrong with questioning and even outright disliking what you see. Unlike so many, I’m not a slave to each and every MAC collection, and it honestly scares me that so many of you fail to see the obvious intent behind this campaign and are ~*sooo excited*~ regardless. Don’t you see that you are doing exactly what is expected of you? How can so many women not question blatant misogyny when it’s right in front of your eyes? Terrifying and incredibly sad.

    Don’t be a complicit brand slave. Question what you see. If it makes you uneasy, there’s probably a valid reason why. Being aware of sexism is so important in order to bring about change. MAC pulled the Rodarte collection because it was seen as making light of the very violent female oppression in Mexico. This collection may seem “harmless” because “it’s only shopping and cooking, everyone does that!” but I find it demeaning and distasteful (like my alliteration, MAC?) in a way that promotes female vacuousness, objectification, insecurity, and complicity in non-advancement-seeking societal roles. These examples are just two sides of the same coin, really.

    • mumtaza

      Thank you for nailing it to the wall! Also, from some of the comments I’ve read I am so confused! Feminism is about celebrating being a woman, enjoying being girly and having the freedom to do and be whatever you want regardless of gender.

  64. Ivy

    Looking forward to your review!

  65. Oh geez…what is with all these repromotes? I love MAC and will be attending the exclusive event for Shop MAC in my area, but I have some of this stuff already…I’m also upset that this orange blush is a creme…I want an orange powder blush! Drat!

  66. Karen

    Will this be only at free standing MAC store or will it be at department store MAC counters too?

  67. Andrea

    Oh give me a break. Why does everything have to be some sort of feminist debate? I LOVE this collection and am not offended by it at all. This one’s really going to hurt..I want most of it, haha :)

  68. whitwhit

    wow some off y’all are pretty ridiculous, reading waaaaay too much into the meaning of this collection. you do realize thus collection reaaally isn’t tying to have a real meaning & theyre just trying to be cute make us buy things, right? however, if you’re offended that is fine & well, but I just wanna say back off. don’t buy a thing. that leaves more for me. let me buy everything cuz I absolutely love it!

  69. Hi, are you going to have a review on this collection soon?

  70. Avatar of georginaE Georgina georgina

    Love it, love it, love it!!! Can’t wait to see it in person.

  71. luvn hello kitty

    looks like i might need one of those shopping carts when i go shopping at MAC can’t wait for swatches on the eye shadow quads i want all three!

  72. Jennifer

    The line is awesome!! I got to see it in person today and picked up some lipsticks and pigments. I’m surprised the pigments aren’t posted because they are one of the best parts of the whole line… strange. Definitely look into the quads though. I love them, but i’m going to compare what i have already then go from there since i’m not made of money. The theme is quite strange. I don’t really get it, but o well the colors are awesome and that’s all i care about

  73. i want that pepto pink lipstick! and innocence beware!

  74. Kerri

    So . . . A few things: what are tender tones? Based on the love from these comments I’ll be getting all four to keep or share. Orange quad, you will be joining your friends on my vanity.

    Now, I am a stay at home Mom (with a law degree) who loves to shop and loves to cook and entertain. Can’t you all see that the reason the women in the ads get to live their vacant but desirable lifestyle is because they are so thin? In reading the comment about the ribs of the model in the PVC dress showing I feel compelled to remind you that there is probably an extra necklace in the pot for each rib that shows . . .

    On a serious note- those of you who go to work & SHOP on your lunch break should not DARE to judge me when you see me at the MAC counter trying on lipstick and discussing formulas while simultaneously wrangling three kids & catching Cheerios that fly through the air. Also, if I want to wear a GD smokey eye with glitter liner to the grocery store I GD will!

    Just because you “choose” to work at a “career” (or are young & idealistic & in college enough to buy feminist essay BS), does not mean that you get to have all the fun with the makeup! I find it so ironic that so many on here are claiming that celebrating a joyful lifestyle of shopping & cooking is degrading to women are the same ones that gve me and my friends dirty looks if we dare to look presentable while out with our kids!!!!

    Someone mentioned that advertising like this celebrates a time when women didn’t have a “choice” about working. If you are working outside your home because you feel as if that’s the only way to be respect worthy and valuable, then you have also lost your choice haven’t you?

    Oh, and probably the matte pink too. . . Just love the long wear of the mattes, also it matches one of my cutest aprons . . .

    • whitwhit

      thank you! my mother taught me a woman should always look their best. She certainly always looked good whether or not she was working, cooking, cleaning, & taking care of us 4 kids.

      to some of you ladies on your feminist kick, you may need to step back & realize that there is nothing wrong with a woman choosing to stay at home rather than pursue a career. it doesn’t mean she’s giving in to “the man.” to each his own.

      • mumtaza

        Feminism does not mean anti-stay at home mom, anti-child-rearing. I am confused as to why you think that.

    • Avatar of Melissa divinem (Melissa)

      Love it. Love everything you said.

  75. Brittany

    I’m not offended by the theme of this collection that some women are getting mad over cause its nothing but a stereotype (kind of). There are women in the world that do cook, cook, cook (especially if thats their profession or hobby they love to do) and there are some women who just shop, shop, shop(again a hobby). Do all women do that? NO. I’m one of those women who probably do more shopping and less cooking (but i still cook)so im not upset at all.

  76. Maria

    WOW, I am definitely looking forward to those lipsticks and the blush! Seems like such a pretty collection can’t wait!

  77. Liv

    I went to the Grand Opening of Shop MAC here in NY last night and I must say a lot of the lip products are gorgeous. I picked up Dish It Up and Quick Sizzle lipsticks as well as Scan-delicious lip colour. Love them. =]

  78. Nancy

    Just saw the collection at Nordstrom today and pre ordered 2 Florida blushes, all the tendertones, and 3 kissable lipcolours!

  79. whitwhit

    CAN NOT wait for some good swatches. im
    constantly stalking this site.

  80. Bi

    A MAC counter near me is making appts. for makeover/sale with this collection, so I imagine it will be at all locations just like the other seasonal collections. :)

  81. Maribel

    I had the opportunity to go to the pre release party and nothing really cought me eye. I only ended up getting so vain and woo me.

  82. MacGirl

    I just received my mac products from UPS thanks to overnight shipping and all the lipsticks and tendertones are beautiful!!
    I also bought the metallic stackables from the Vera collection and they are to die for. Can’t wait to rock them at work tomorrow. Yay!!!

  83. katrina

    This collection is allready up at the mac website. You have to click the individual categories ( ie. “lipsticks”) to see each shop cook item. I just ordered all of the tendertones and some of the bright lipsticks. I’m tired of missing out on the good mac products…..

  84. Becca

    Tendertones!? Omgomgomg!!! Yes I’ll take them all…with backups!

  85. whitwhit

    since the collection is up on the site, I went ahead and ordered everything I was for sure I wanted, because I’m still mad af I missed out on Pink Pigeon >.< i ended up getting only lip products though. I really need to see some reviews on the quads & blushes. I'm pretty sure I won't be a fan or those bright blushes. I own exhibit A & although it's gorgeous I never wear it. I just want to see swatches of some of that other stuff before I commit to buy cuz I can't just be buying up everything I see. I don't have money like that. lol

  86. I just saw some of the collection on MAC online. You have to click on the particular product e.g. lipsticks to see them.

  87. Jami

    TENDERTONES!!!!!! YES!!!!! This is the first time ive been excited about something from mac is a year or more!

  88. Mariela

    Which things do you recommend getting from this collection???

  89. Karen

    Watch me simmer and quick sizzle are sold out online!! WTF!!! I hate that, now I have to pray that they will be at the MAC store on the 9th. Geez, COME ON!!!

  90. Already picked up what I wanted from this collection, my MAC store in Beverly Hills already has the collection, according to store they were the first and only in the world to get the collection ahead of time

  91. sugarbear

    I’m not interested in this collection since I’m more of a nude/neutral color kind of girl, and I already have Innocence Beware from the past collection. Next!

  92. Mari

    Can you use your pro discount?

  93. Chandler

    OMG! I wanted some lipsticks from the Iris Apville collection, but now I am SO excited for tho one! I see some paint pots, lipsticks, and blushes… going to save up my money!

  94. bity

    when is it going to be available online??

  95. jen

    Does anyone else find this collection extremely offensive and sexist?

  96. Cant wait for this collection to hit Denmark :D