Monday, August 16th, 2010

M·A·C Decides Not to Ship M·A·C Rodarte Makeup Collection Out of Respect for Women & Girls of Juárez and their Families

This decision will not impact M·A·C ‘s commitment to donate all of its projected profits from the collection to benefit the women and girls of Juarez.

Out of respect for the people of Mexico, the women and girls of Juarez and their families, as well as our M·A·C Mexican staff and colleagues, M·A·C has made the decision not to ship the M·A·C Rodarte limited edition makeup collection. This decision will have no impact on M·A·C’s commitment to donate all of its projected global profits from this collection to local and international groups that work to improve the lives of the women and girls of Juarez. We are currently conducting due diligence to ensure we donate to organizations with a proven record of directly supporting the women and girls of Juarez.

M·A·C and Rodarte are deeply and sincerely sorry and we apologize to everyone we offended. We have listened very closely to the feedback of concerned global citizens. We are doing our very best to right this wrong. The essence of M·A·C is to give back and care for the community and Rodarte is committed to using creativity for positive social change. We are grateful for the opportunity to use what we have learned to raise awareness on this important issue. 

Source: MAC Cosmetics on Facebook

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145 thoughts on “MAC Rodarte Collection to Be Pulled

  1. Now that’s an interesting outcome. The skeptic in me says that MAC and Rodarte probably hope to benefit enormously from this type of PR, but my first and honest take is to be very impressed that MAC made this decision. I had already decided to not buy MAC anymore (not a hard decision, full disclosure), but I may give them a second chance after they make their donation. Cajones, MAC. Major cajones, and good for you.

  2. Meheen

    Will these products end up in CCOs?