Friday, July 16th, 2010

MAC Cosmetics for Rodarte Collection for Fall 2010

U.S. Date: September 15th, 2010 @ Select Partner Locations & MAC Stores Only
International Date: TBA

Please ensure you’ve also read MAC & Rodarte’s follow-up responses further detailing their actions, including changing product names and MAC’s commitment to donate $100,000 to benefit the women of Juarez.  We have opened a second post on this topic for our readers to discuss on.


We understand that product names in the M·A·C Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry.  We continue to listen carefully to the comments we have received and have the following plans to address concerns:

  • We are committed to donating $100,000 to a non-profit organization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way.
  • We are changing the product names in the M·A·C Rodarte collection.

As we have done in the past, please be assured that we will communicate details regarding our progress in this matter.


We recognize that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.

Helping to improve the conditions for women in Juarez is a priority for us and we are thankful for all the comments calling attention to the urgency of addressing this situation.

Temptalia has reached out to MAC for comment on the collaboration with Rodarte, and if and when we receive more information, we will be certain to share with you. We received official statements from MAC and Rodarte @ 11AM (pst), which we share below:


We understand that product names in the M·A·C Rodarte collection have offended some of our consumers and fans.  This was never our intent and we are very sorry.  We are listening carefully to the comments posted and are grateful to those of you who have brought your concerns to the forefront of our attention.  M·A·C will give a portion of the proceeds from the M·A·C Rodarte collection to help those in need in Juarez. We are diligently investigating the best way to do this.  Please be assured that we will keep you posted on the details regarding our efforts. 


Our makeup collaboration with M·A·C developed from inspirations on a road trip that we took in Texas last year, from El Paso to Marfa.  The ethereal nature of this landscape influenced the creative development and desert palette of the collection. We are truly saddened about injustice in Juarez and it is a very important issue to us. The M·A·C collaboration was intended as a celebration of the beauty of the landscape and people in the areas that we traveled.

Please remember to respect your fellow Temptalia readers. I do not tolerate name calling or insults.  Debate and discuss with intelligence and passion but leave out jibes, digs, or other personal attacks.  Everyone is entitled to their opinion, even if you may disagree with it or find it “stupid.” We want to facilitate the discussion and keep it focused on the issues, not to foster attacks on other readers.

After moderating through many, many comments, if you insult anyone, do not expect it to go through.  If you can’t argue intelligently and must attack other people to get your point across, I will not tolerate it.  If you cuss someone out, do not expect it to be approved.  If you call someone “brainless,” “dumbass,” or “bitch,” do not expect it to be approved.  Threats to me or any one else will absolutely not be tolerated and will result in total removal from

Please be mature and respect people’s right to express and hold an opinion that is different than yours.

Lipstick ($14.00 U.S. / $16.50 CDN)

  • Ghost Town Sheer white with white, gold and green pearlized pigment (Frost) (Limited Edition)
  • Rose State Mid-tone blue pink (Lustre) (Limited Edition)
  • Sleepless Light grey taupe (Frost) (Limited Edition)

Lipglass ($18.00 U.S. / $21.50 CDN)

  • Rodarte Pale creamy pink with layers of sparkling white, mint, and pink (Limited Edition)
  • del Norte Light creamy violet with layers of sheer sparkling taupe, pink and grey (Limited Edition)

Lip Erase ($16.00 U.S. / $19.00 CDN)

  • Pale Flesh tone NC 27 Shade (Matte) (PRO)

Mineralize Eyeshadow ($19.50 U.S. / $23.50 CDN)

  • Bordertown Black with red, pale blue, and silver veining (Frost) (Limited Edition)
  • Sleepwalker Beige with copper, pale blue and pale pink veining (Frost) (Limited Edition)

Pigment ($19.50 U.S. / $23.50 CDN)

  • White Gold White pearl with gold duochrome (PRO)
  • Kitschmas Shimmering pink/mauve (Permanent)
  • Mauvement Cool taupe with gold pearl (Limited Edition) (Repromote from Rushmetal, Overrich)
  • Badlands Mid-tone shimmer beige brown (Limited Edition)

Chromographic Pencil ($14.50 U.S. / $17.50 CDN)

  • NW25/NC30 Flesh tone NW25/NC30 shade (Matte) (PRO)

Beauty Powder ($25.00 U.S. / $30.00 CDN)

  • Softly Drifting Pale neutral white-ish pink with soft gold pearl (Limited Edition)

Blush ($18.50 U.S./$22.00 CDN)

  • Quinceanera Shimmery mid-tone blue pink (Limited Edition)

Nail Lacquer ($12.00 U.S. / $14.50 CDN)

  • Juarez Bright opal pink (Frost) (Limited Edition)
  • Factory Light opal mint (Frost) (Limited Edition)

Source, Images

Please remember to respect your fellow Temptalia readers. I do not tolerate name calling or insults.  Debate and discuss with intelligence and passion but leave out jibes, digs, or other personal attacks.  Everyone is entitled to their opinion, even if you may disagree with it or find it “stupid.” We want to facilitate the discussion and keep it focused on the issues, not fostering attacks on other readers.

After moderating through many, many comments, if you insult anyone, do not expect it to go through.  If you can’t argue intelligently and must attack other people to get your point across, I will not tolerate it.  If you cuss someone out, do not expect it to be approved.  If you call someone “brainless,” “dumbass,” or “bitch,” do not expect it to be approved.  Death threats to me or any one else will absolutely not be tolerated and will result in total removal from

Please be mature and respect people’s right to express and hold an opinion that is different than yours.

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

Comments that include advertisements, self-promotion, insults, etc. may be in violation of our comment policy and subject to deletion. Please see our comment policy for more information.

863 thoughts on “MAC Rodarte Collection for Fall 2010 + Official Statements

  1. Natalie

    The discussion opened my eyes and I WILL NOT buy anything from this collection.

  2. Ginna

    Thank you Christine for allowing the discussions to happen. It’s very eye opening.

    If MAC is really just exploiting the tragedies taking place and using the names to sound “kewl” I just don’t know what to say…

    • Ryan

      I dont see that at all. the collection doesnt come out until september so maybe there will be some awareness. who know maybe some of the proceeds go to helping this. dont be ignorant. its not “kewl”.

    • Naomi

      If this is released with no statement to increase awareness or as a benefit, the fact is purely that these companies are using the suffering of others to make money.

      • Catsy

        i hate to say it, but someone was aware when they sat down in front of a panel and persuaded these products go into production.

        if u think this many average women are in an uproar over this line, then you’d be the fool to think someone on that panel did not know of this before hand…

        whether their intention was to donate BEFORE or AFTER seeing the public response is irrelevant. isn’t it nice to feel your voice has been heard by the brand.

        now the off beat questions is, will you still boycott the line now that you know proceeds are going to BENEFIT the women & help stop border violence?

        • I’m still boycotting this line. People are paid big money to do R&D (research and development). It really wouldn’t surprise me if someone brought this up, but was dismissed.

          • Alejandra

            This does bring about awareness about the horrible events going on, but why is it that people always bring up skin color? i hear how people don’t want to be judged by their skin color etc,and how we are supposed to be colorblind, yet i continue to see references to these women as BROWN, poor women. Certainly not only BROWN women are ones being subjected to this kind of violence in Juarez; women of all skin colors live there; from pale, to light tan, to deep dark shades of tan. I just dont understand how we as humans are supposed to be “colorblind” when people always seem to bring it up! Also, how does using these names of products imply that this violence is ok? If you dont like these products then dont buy them, and maybe start donating the money you couldve spent on these products to the cause you guys are “passionate” about. That seems more proactive than trying to ban them being sold

            • alex

              1. No one is trying to ban these products. I don’t know where you got that idea.

              2. The names of these products sanitize what is happening in Juarez. They turn human misery into a consumer good. I don’t think that MAC had any intention of raising awareness. Indeed, they seem quite surprised by the uproar.

              3. I keep using the word “brown” because the majority of women who have been murdered in Juarez fit a certain physical profile. Most of them have been: short, thin, younger, and darker complected. Color is absolutely essential to the discussion of the femicide in Juarez because the murderers are targeting BROWN women. Many have speculated that they do this, knowing that many see poor brown women as disposable. Their deaths are treated as part of the cost of doing business. By bringing attention to what is happening to them on forums like this, those of us who are outraged are disrupting that notion.

              These women are NOT disposable. They ARE valuable. And, as long as I have the privilege of internet access and they do not, I will CONTINUE to speak my outrage on their behalf. The world needs to know what is happening in Juarez.

            • Cherokee

              Amen girl, AMEN!!!!!

            • hellochristina

              The people who have been so “outraged” by this “tragedy” have yet to post a link to something they’re doing about it, or somewhere that everyone else can do something about this.

              Getting all huffy never changed the world.

              Art is different than beauty. Make-up ART cosmetics, sounds to me that their definition of make-up is more than beauty products, but as ART itself. Last time I checked grey taupe lipstick was not the top-selling beauty product. It wasn’t meant for “average” beauty, or for “commercial” beauty, or “glamorous” beauty.
              The interesting thing about MAC is their pictures aren’t always pretty. Their models aren’t always perfect. Their products aren’t always happy. Just like how ART and the real WORLD are. Overall, this has raised eyebrows, for the good. People may be outraged but it hopefully will increase the help for this tragedy.

              Oh and btw, Venomous Villains condones evil, poison, wicked murderers? No one said a darn thing about that.
              I could compare Maleficent to Hitler, but that wouldn’t help anyone in Juarez, now would it?

            • Melissa C

              Seriously, wtf?
              The Disney Villans collection is not even remotely comparable to this situation at all!
              In Rodarte’s poor attempt to be reverent and worldly, they’re profiteering off the atrocities that have plagued this city for nearly two decades. How could you name a nail polish after a city that’s suffered such egregious crimes against humanity. The imagery of this collection is definitely referencing what’s going on, and while I don’t believe they are glamourizing or promoting the violence, I don’t think they adequately approached the situation.

            • Also – the Disney characters are FICTIONAL. They are cartoon characters. This is a far cry from real-life happenings in Mexico.

            • hellochristina

              my point is you can compare anything to anything, anyone can say anything they want on how awful this is, yet nothing is accomplished by those comments. only actions!

            • NappyMACDiva3

              Very true. I noticed how people responded about the names of the other collections but they have h=not responded on what they plan to do after the collection is gone. It seems most people want to rant, but like you said they don’t plan to act. Sad that a majority of people are that way. I see it every day… people complain about the problem but never try to help fix the real issue. Also many still haven’t fully researched the issue. Instead I hear a lot of “it was said” or this person told me…” we all can use the internet so why not use google and do your research about on the facts. Talk is cheap and action is deep.

            • hellochristina

              thank you for hearing my point i totally agree with you!

            • xxlove

              why does color matter? im confused? women being murdered shopuld be the main point, it shouldnt matter their color. murder is murder, whether it be black, white, orange, rainbow colored, etc. and Juarez is a very dangerous town due to the narcos of the world. I had family who lived their and had to abandon it because the drug lords and their corruption ruined it

            • Paz

              Other people have also brought up the point that the very paleness of this collection seems like a further insult to those women who have been murdered. Not only do the maquilas not make enough to afford Rodarte or MAC, but even if it was handed out free, it certainly isn’t geared toward their complexions.

            • chloe

              because, as a woman of color, my skin is a HUGE part of my identity, it causes me to be treated differently in society than a white person. there is no way to be “colorblind”, that’s just ignoring someone’s very real part of their identity. and because of the colonization of spain indigenous people in Mexico (who are darker) are often kept in poverty BECAUSE they are of indigenous descent and are therefore treated as lower class. don’t put passionate in quotation marks, that’s so insulting.

          • Paz

            Agreed. Not to mention that names probably go through a level of copyright lawyers too. (That’s my suspicion, not fact.) Either someone brought this up and was dismissed, or people were reluctant to bring this up (“not my job, I just analyze sales”), or perhaps the boardroom discussion DID include the situation of the women in Juarez, but they felt that because _they_ (the people in the room) were “aware”, then it was okay. That is, everyone was sensitive in the room (maybe), so they did not extrapolate how offensive these colours and colour-names were and would sound to the general public. Still ignorant though & doesn’t make it better in my eyes.

  3. Marcela

    I really like the items on this collection. I can see why it can be offensive for a lot of people, especially those from Juarez or if they know someone or lost someone there. But I do believe that the whole point in this collection is to bring out the city and maybe even help others understand what they are coming from. I highly doubt it that anyone wanted or intended to offend anyone with this collection.

  4. Sydney

    I’ve been excited to try lip erase for a while.

    • Rach

      I was super excited about lip erase until I bought it and used it. It’s basically smudgy concealer for your lips. I thought it’d be like a primer and maybe my lipsticks would stick longer. I dont know why I thought that, just did, and it’s just nothing special. Really, just use a bit of foundation on your lips and save your $$.

  5. Diana

    Am I the only one who thinks everything in this collection is fug? I am so not excited about this collection…better for my wallet I guess.

  6. jess0501

    this is such a cool collection… need to save up ^^

  7. Lenora

    I won’t be buying from this collection either, BUT I’d also never heard of Juarez or the femicide issue until looking at the ghostly picture and reading all of the comments. While I find it deeply disturbing, I have to wonder if that was the point…to educate and bring awareness? Look how many people are being exposed to the issue just from a “makeup blog”…. It’s not just makeup. Thank you to the readers who took time to post and provide links so that we can now educate ourselves on the issue. Hopefully it will move some to advocate for these women (and men).

  8. Emily

    *GASP* I’m so excited!!!!!!!

  9. Ashley

    At first I was hoping it was maybe an artistic way of honoring the victims. A way raise awareness and somewhat of a memorial. However now I’m reminded of the disgusting shallowness the fashion world won’t abandon.Heroin chic? I can’t imagine how many lives its claimed and still counting. I guess the drug cartel’s devastation would be the their obvious choice. Can’t help but think of zoolander-however a very funny movie-still showcases the shallowness in some parts of the fashion world.Ya can’t buy class

  10. Michou

    I honestly can’t believe that MAC went there. I really can’t. A company that is so cruelty-free and so giving to the AIDS community cannot possibly be this starved for attention that they would have no problem exploiting the pain of hundreds (if not thousands) of people for profit.

    I think I could understand it more if MAC were doing this as a way to bring awareness to those living in this situation and if, like Viva Glam, proceeds were going to organizations that would help these women (and men) get into a better situation.

    Yes, I am half Hispanic. And yes, it pains me to see so many people not understand that what is going in Mexico is somehow not as bad as what happens to women in Rwanda, and yes, even the Holocaust. We are ALL people, and instead of bickering and biting here on the site, I will respect Christine (and her wonderful blog) and will go straight to writing and calling MAC to let them know just how disappointed I am that they’ve allowed themselves to stoop this low.

    Yes, it is just makeup, but the makeup isn’t the issue. They could have easily called this “Industrial Revolution” and threw the SAME colors out there for us to love, snatch up and adore. Hell, they could’ve picked ANY OTHER INDUSTRIAL TOWN that WASN’T going through a femicide/rape/torture hell and it would’ve been fine.

    I’m stepping off my soapbox now. Instead of spending money on this line, I will make a donation to a womens fund that helps those in situations like this. Sorry MAC, you may still have my love, but not for this one.

    • Michelle

      I completely agree with you, it comes across as incredibly insensitive because it seems like Rodarte/MAC either aren’t fully aware of what is occurring in Juarez or they don’t care enough to think that naming stuff after a place where countless women have been murdered could be offensive. In this age of the internet, it’s really hard for me to be sympathetic to any pleads of ignorance on either party’s part. All I hope is that more people become aware of the atrocities that are occurring in Juarez.

  11. Nothing interests me….=/

    I thought there’d be dark or smokey colours with Rodarte but I guess not.

    Saves me money though. =P

  12. I love these pastel colors..they look so sweet!

  13. Ali

    Hi Christine! I’m so sorry about the negative comments you’ve been getting lately. It’s such a shame that people can’t set aside their immaturity to comment on such a nice website such as yours, and I hope that the arguing and insults become overpowered by the compliments and love you get from your readers. Thank you for everything you do, Christine, from taking pictures of 20 lipstick swatches to doing in-depth reviews of products from tried and true brands as well as lesser-known brands. You’re so brave for putting yourself out there and don’t stop doing what you love, because you’re doing one heck of a job!

    Tell Mellan and Shaun “hey!” for me :) Bye Christine!!

    • Thanks, Ali! :) It’s all good — I don’t mind the discussion, just want it to stay on track and not degenerate into a namecalling battle!

      I appreciate the props — will say hi to the boys for ya 😀

    • alex


      None of these “negative” comments are directed at Christine. She doesn’t work for MAC. She had nothing to do this line.

      And, bringing awareness of social issues to a community like this isn’t “negative.” People come here to be educated about the makeup that they buy. Why can’t that education extend to the social implications of certain lines?

      Lastly, being able to discuss the things that outrage us, make us uncomfortable, or pain us is not a sign of immaturity. Quite the opposite. An immature response to this line would be to shut out everything that made us uncomfortable about it in order to [comfortably] focus on whether or not we thought the new lipgloss colors might be “pretty.”

  14. diana

    i think it’s kind of ridiculous the uproar that this collection is getting. RODARTE as fashion designers and artists have the liberty to express themselves. they are not glamorizing violence; they do not mention the violence as part of their inspiration. their inspiration was solely based on aesthetics and their goal is to let the observer ponder the meanings of these aesthetics. this is what art is about. art has the ability to inspire and offend. if you live in america, y’all, this is what freedom of expression is about.

    • Michelle

      They’ve said themselves it’s inspired by all aspects of the city of Juarez, as indicated from this quote from an interview by on their latest collection: “The show ended with a quartet of ethereal, unraveling, rather beautiful white dresses that alternately called to mind quinceañera parties, corpse brides, and, if you wanted to look at it through a really dark prism, the ghosts of the victims of Juárez’s drug wars.”

      There’s no doubt where the inspiration is coming from.

      Original source for the quote:

      • diana

        it is not solely aimed at just the Juarez violence, as RODARTE is trying to incorporate other images and trying to portray an aesthetic which leaves the observer to interpret it in their own way. just because YOU are offended, does not mean others are. it’s art, and art can be offensive to some.

        but basically, if you don’t like it then don’t buy it

        • Michelle

          It still includes it and in my opinion as well as many others it is highly insensitive. I am all for artist freedom but I also think if Rodarte wanted to make social commentary they didn’t execute it in a way that encouraged further discussion or understanding at all, which is reflected a lot in the attitudes being expressed here of “this doesn’t matter”, “it’s just make-up” etc. This collection is not Picasso’s Guernica, it’s a misappropriation of an incidence that isn’t understood enough.

          • diana

            all i can say is that it really isn’t rodarte’s fault that you or anyone else is offended

            • Sabrina

              You’re right, it isn’t. But it does show their, and others, 1st world privilege or perhaps just plain ignorance that it didn’t occur to them it might be at the very least insensitive and offensive to people. Or perhaps they just don’t care and don’t mind trivializing something so brutal and horrific.
              It just shows how…removed some people are and it saddens me.
              If you are comfortable with it, by all means, buy it. But understand that there are many people with a good reason not to.

            • Michelle

              No, it’s not Rodarte’s fault I choose to be a socially aware person and actively make decisions to be a conscious consumer. However, we live in a world where people are just as entitled to make reactions and commentary as those who decide to be unmoved by these situations. For me personally, the names were a bad idea but now seeing how indifferent people can be to a situation like this because it’ll possibly make them feel guilty or deprive them of something as trivial as make-up is far more concerning.

            • Deborah

              You make excellent point, Michelle. I agree with you 100%.

            • Siledhel

              The definition of Art-, as you can find in Wikipedia is: ” is the process or product of deliberately arranging elements in a way to affect the senses or emotions.” – I agree with that definition and its art what they are doing it IS their fault if people is offended, because they were looking to arise emotions.
              An artists express their opinions and feelings thru their art. And after seeing their insensitivity’s on this subject, and how cold they can be, I don’t think it’s the kind of artist that deserves my admiration. And I didn’t think that the opinions they are portraying on their collection (suffer can be beautiful) matches MAC’s public image

    • Siledhel

      Ironically, Ciudad Juarez is named after Benito Juarez, a zopetec Indiand from Oaxaca who was once President of Mexico

      He’s most famous quote is:

      “The respect to others people rights is peace”

      As artists, they may have the right to express themselves, and anyone in this forum has the right to feel offended by what they are portraing, and explain why.
      We may not have the backup of global brand such as MAC, but at least we have this forum. Thanks to Christine we can freely and with respect share our opinions. Personally I don’t appreciate when mine, or other peoples thoughts are demerited in an aggresive manner (or sarcasm)

    • Melissa C

      This isn’t just about self-expression, this about propriety, dignity, and tact.
      All of which have been insufficiently approached.

  15. Kaylabella

    Crap. And I thought I was going to be able to skip this one. There goes my wallet.

  16. This collection sounds really interesting. Kind of ethereal and almost other worldly. The nail lacquers, Badland pigment, and both mineralized eye shadows sound like they’ll be landing in my stash :)

  17. Cynthia B

    As I believe the saying goes: “Any publicity, is good publicity”. While many may feel this release is in poor taste, try to think about how many people, who were previously oblivious, are now aware of the atrocities associated with this collection. Some may still choose to turn a blind eye to it, but others might actually seek ways to make a change.

    I think MAC’s saving grace at this point would be to donate a portion of the proceeds from this collection to help combat the horrible situation, and living conditions, in Juarez, and other “Border Towns”.

    • diana

      i’m not sure why msc should donate anything only to appease those who are ‘offended’ by the choice of the names. if anything, those who are ‘offended’ should donate if they feel so passionately about it.

      • Angela

        agreed. MAC has no obligation to donate any money to save themselves. If anyone boycotts, I doubt that it’ll seriously affect MAC’s own profits and reputation. If you feel strongly about this situation, then donate yourself, go out there and make a difference, DON’T expect other people to do it for you.

        • Steph

          Boycotting is not always for the purpose of affecting profits or reputation, but can send a message that what the company is doing is not okay.

          • Cynthia B

            The reason I made a comment about MAC donating a portion of the proceeds, was because MAC is usually a very socially conscious and responsible company. I never felt they should do it to appease the naysayers, but because it was truly the right thing to do.

            Anyways, turns out, as per MAC’s official statement, they will indeed be donating a portion of proceeds to help those in Juarez. I guess my comment/insights were so far-fetched afterall. 😉

            • Cynthia B

              *That last sentence should actually say: I guess my post wasn’t so far-fetched afterall. 😉

  18. Hilana

    The products look fab. The picture with the girl in is positively awful though. Wow. Scary.

  19. McKenna

    Wow Christine when I read your little message to all of your reaaders I thought “wow why would people be arguing?” I just scrolled down and saw the little arguement on the produt names…a little ridiculous if i say so myself. I really love the idea of the limited edition packaging but keeping it clean similar to DSquared or the Alexander McQueen colletion…like with only the name of the designer written on it and no fancy pictures or anything. I’m kind of excited for the pigments and polishes for this collection:)

    • Nicy

      Wow. “little argument about the product names”. Although I appreciate your opinion about how you find this argument ridiculous (which I do not!), I’m not sure you know or understand what you’re referring to. This discussion is and will be more than just an argument about which names are used!

      Personally, I also think it was highly insensitive and horrifying to use this subject (Rhodarte’s mexican road trip/the city Juarez/etc), of which this horrible femicide is an incredibly important part(!), as “ethereal” inspiration.
      I am also not convinced that MAC and Rhodarte are using this makeup line to create awareness. Frankly it sounds to me like they didn’t expect the outrage at all. Especially since Mac anounced the donation after people complained about the line. That’s just my opinion.

      I totally agree with all the points Alex and several other well-spoken people have put forth. This collection is saddening in its insensitivity to human sorrow and misery.

      And I also agree with the point that just talking about it, even though it will inform, educate and create awareness, is not enough. It is up to us, the people who are offended by this line, to speak up and seek ways to take action to hopefully help this horrible story of violence against women.

      Christine, thank you for allowing us to discuss this! On a whole other note, you have an amazing website. It’s absolutely my favorite makeup blog.

  20. amy

    I like the sound of the opal pink and opal green nailpolishes. I also like the layered lipglasses, though I know they will be quite sheer.

  21. Janet

    Beautiful! Can’t wait to get the beauty powder.

  22. Kathie

    Looks interesting!

  23. Becky


    Many thanks for letting us vent/discuss/enlighten/learn about this issue through your blog! Apparently there’s so much more to make-up than just warm/cool tones!! :)

  24. Sophie

    wow. I truly can’t believe that MAC/Rodarte would release products with names such as “Juarez” and “Factory.” Juarez is a region in Mexico notorious for it’s high poverty level and numerous rapes/murders that are committed against teen/young adult girls on their way to and from work in the factories. These crimes go unpunished and unresolved – as police have been pushing the whole situation to the wayside for years.

    I’m a huge MAC fan and I certainly love rodarte also but I’m so disappointed in these names being included in this collection. Probably won’t be purchasing from this collection : /

  25. Evelyn

    Whoa, I knew nuts bout this till this collection came along and sparked off this whole discussion.

    I’d say thumbs up though, I’m sure they knew what they were doing and I personally think they did this to create awareness. Just look at the amount of comments and anger.

  26. Josi

    This looks very interesting :) but i don’t like the model :(

  27. Rachael

    Dudes, its makeup. It is not as if every penny you spend is being sent to drug lords to make the situation worse. Also, the colors are not indicative of violence. They are bright, happy, pastels. Mexico has a lot of factories and Juarez is a big city there. Plus, just as many men get killed there are women.
    If it is killing you that much, write a letter to MAC. Don’t sit online trying to make everyone else feel the way you do so you can be validated.

    • alex

      The only way the femicide will ever stop is if enough people are made aware of it and DEMAND that the authorities put an end to it. So… we are not trying to educate people about the atrocities in Juarez so that we can “feel validated.” We are doing it to make people aware of the ONGOING violence against women that has “inspired” this line.

  28. Kathy

    It really saddens me that names like factory and Juarez are in this collection….As a mexican american and a woman it just makes me very disappointed. I for one will boycott this collection. As a MAC fanatic im slowly starting to loose interest in their collections, for example: the limited supply of marine life, stereo rose where in some stores only had 3! Im so disappointed in MAC :(

    • lvh75

      I TOTALLY agree with this comment! I am becoming VERY dismayed by MAC as a company, and this is enough to discourage me from wanting to buy anything from them at all in the future.

      What offends me the most from reading this discussion so far is, the thought that the atrocities occurring in Juarez SHOULDN’T or CAN’T be compared to the atrocity of the Holocaust. I agree with the comment: human tragedy is human tragedy. I am just curious to know the reasoning behind the thought that the two tragedies are not parallel to one other, other than the race/class of the people being victimized. In my opinion, they are absolutely parallel to one another and equally horrendous. I find it hard to understand how the situation in Juarez is any less abominable than the Holocaust or any other historical incidence of violent human genocide for that matter.

      And thank you Christine, for allowing this discussion to continue on your blog. I could understand how someone in your position would be reluctant to allow it, but this has been very enlightening for me, and I respect you for allowing your blog to be a venue for discussing such a highly controversial subject. That’s what makes blogs like yours so great, its not only a site for fanatics to indulge in our common interest, our passion for makeup, but it can also become a global forum for people to voice their opinions and possibly (hopefully), learn from each other and create awareness about our world.

  29. The only thing I’m interested in in this collection is Mauvement pigment but I would have been interested in it if it was in any other collection too. Oh and possibly the beauty powder but it does kinda look like Accentuate shaping powder so I will probably pass on it.

  30. Alma

    I can’t wait for this collection, I love Rodarte! It sounds like it’s going to be a pretty interesting collection.

  31. Maren

    Heroine Chic is not my kind of taste….a lipstick called sleepless? I don´t intentionally want to look as if I had no sleep. I´m a fan of the fresh, healthy face. Although, I am interested in Badlands pigment and the mint nail polish and there are so many LEs that I am happy that I finally don´t like one of them;-).

  32. melissa

    I do not understand why Mac does not use this opportunity to do something to help – a campaign, a fundraiser…

  33. I’m sorry. I know a lot of the products look beautiful, but all I can think of when I look at the promo ad is, “No thanks. I don’t want to look like a Zombie.” :/

  34. Marta Fernandes

    The collection looks nice, but the girl in that picture looks like a ghost from the Supernatural tv series. Creepy!

  35. stefania

    I really don’t like it_

  36. Lea

    OMG, the products look beautiful.

  37. Ginna

    Thanks for letting the discussion continue Christine!

  38. Debora

    What a beautiful package! Love it!

  39. There’s definitely a few things I’ll be picking up! I just don’t like the girl in the promo picture… she looks like she was locked in a cage for seven days sans food.

  40. Jen

    Welcome to fashion. Its all about making a statement, good or bad.

  41. I’ve read the comments and I’m shocked at the negative feedback. Another reader pointed out that this collection sheds light on the issues in Juarez, that people didn’t know about before. I would say that’s a good thing… right?

    If people really want to take it there, remember that when you see movies that are based off of true events, or at least make references to the problems of our world, then perhaps they should be boycotted because they’ll insult someone. Is that realistic? No. American History X, The Da Vinci Code, A Clockwork Orange, United 93, Kids, Philadelphia, Farenheit 9/11 — they’re all controversial films that have and continue to offend people. However, these films (whether they’re fiction or not) puts controversial issues under the microscope. It may make people feel offended, upset, bothered, confused, but it also brings forth attention to those unaware. Sometimes, you just have to take the good with the bad or else you’ll be looking at the glass as half empty.

    • Sabrina

      And if a movie glamourizes it, yes I would boycott it. Just like I’m doing with this collection.
      If the point was to raise awareness, there were far better ways to do it.

    • daphne

      But the movies are shedding light on things that happen and bringing attention to issues. Makeup is just…having names and being pretty and making money. It’s making money using something tragic without actually SAYING ANYTHING to raise awareness of the issue or help. That’s what’s so sad. If MAC actually issues a statement about the problem or, even better, donated some proceeds to the victims, that would make it look a lot better. I hope they do.

      • Look at this whole thread… it actually did raise awareness. In fact, I can say that I am now aware. Perhaps MAC should donate proceeds to the cause — that I totally agree with. Still, all I’ve seen is people talk about how bad it is there and how offended they are but instead of complaining about MAC, maybe we should just donate what we would’ve liked to buy into a charitable organization on behalf of the victims in Juarez. Makes perfect sense to me since instead of just talking, we’d actually be doing something productive. In fact, that’s what I’m going to do and I’m certainly not offended by this collection. By the way, movies glamorize all sorts of problems (drugs, violence, sex), yet most of us would just say it was a good movie. Unless you limit yourself to Disney flicks, it’s definitely true.

        • daphne

          I think that some people probably *will* consider making donations in lieu of buying the makeup from MAC they might have in September. But that’s a form of protest. I just think that blindly selling stuff without EXPLICITLY calling attention to what it’s about and what the problems are is not what I expect of a socially conscious company like MAC – they are better than this IMO :(

          Of course movies glamorize problems, and some of them do it blindly, and that sucks, too (e.g., gory “torture porn” type flicks that make entertainment out of gruesome violence without much substance). But a lot of movies are actually made to bring attention and do something about a problem. In fact, a movie was made about this very issue in Ciudad Juarez – it’s called Bordertown. I just think there’s a huge difference between using these terms and images yanked straight from the huge problems there, and not actually TALKING about it. MAC is not talking about it, yet. I want to see them do so by the time they release this collection or I won’t even consider putting my money towards it.

          • I can see your point, it makes a lot of sense and I hope MAC does have something to say about it. There’s still time; a lot of their collection info isn’t released in its full entirety until usually a week or two prior to launch. Where I see is a problem is that, they based this collection off of a town in Mexico. Yet, the bulk of this makeup seems better suited for a white woman, I’m white by the way, but I find this makes no logical sense….

            • I would like to confirm that none of the Rodarte information I have posted has come directly from MAC PR. I have sent an inquiry in, and will let you know if I hear anything, but generally speaking, MAC (in the U.S. and with bloggers) doesn’t release information until 2-3 weeks before a collection–max. A lot of information that does come out comes from international web sites or else MAC artists (who go to update every three months).

            • Just because MAC based the collection off a town in Mexico doesnt mean it suited for anyone in particular. White, Black, Mexican, Asian….ALL AGES, ALL SEXES, ALL RACES, ALL MAC!..

            • I was definitely not trying to say that the line should revolve around colors for women of Mexican / Hispanic decent. No, no, no. What I meant was that a lot of the colors don’t look like they’re wearable for everyone, like the lipsticks and beauty powder. That’s just my opinion. The collection looks fabulous, though =)

            • chloe

              yes i very much agree with your point about these colors absolutely NOT being suited to anyone who isn’t very fair.

          • Alejandra

            I concur.After reading the statements that MAc/Rodarte put out, i feel a bit appreciative of their effort,but Personally i feel like the damage is done.But never say never.They will really have to redeem themselves on this one.
            It’s too bad because im an avid MAC shopper, and i liked a few things from this line, however I won’t go near them.
            Bordertown!!Yes that movie(Jennifer Lopez is in it) absolutely shed a whole new light on this issue!!I STRONGLY suggest for anyone planning to purchase anything from this line to watch that movie beforehand.It will truly open your eyes.One thing is to hear about it another is to actually SEE it.It’ll give you a new perspective.

        • Haley

          Perhaps it brings awareness to the issue, but if you think about it, the basis of this collection (at least from the promo pic) is dark, tired eyes, and corpse-like mouths. We’re supposed to want to look like this? I feel its glamorizing the issue at hand, and I think that MAC distastefully named the products.

          • My problem with the collection (and the promo picture) is that the colors seem like they’re made for a white / fair-skinned women (yes, I’m white), but this is all suppose to be based off of a Mexican city. I feel like it lacks diversity for ALL women (and men too!).

            • daphne

              That’s a really good point, Katie. If you’re going to be inspired in whatever way by a Mexican city, I’d think they could at least make the colors suitable for a typical Mexican consumer’s skin tone.

            • RR

              I have to agree with you on that; even if I wasn’t sickened by this collection I still wouldn’t buy most of these products, I’m a WOC (North Indian) and there’s no way I could wear any of these colors without looking just gross. When your skin is tan, taupe lips don’t look edgy or heroin-chic, they just look gross, atleast in my opinion.

            • For the record, I think taupe lips would look gross on 99.9% of people lol

              Seriously though, they could’ve done a better job at making this collection well-rounded.

        • Sabrina

          I disagree. Many movies that superficially appear to glamourize drugs and violence are actually trying to prove the opposite. The ones that aren’t I don’t watch. Believe me, I still watch many, many movies. 😉
          But there is no deeper meaning here. It is a situation where people took something so horrific and reduced it something superficial to sell clothes and makeup. :(

          • True! Still, my point was leaning more towards how these movies offend people. Passion of the Christ. Remember that one? The way it started HUGE controversy, but now that all is said and done, it’s old news. I feel like, for a lot of people, this’ll become old news too… just like everything else — even if they were deeply offended by it. Sometimes, there’s just things that we have no control over. I do think MAC could’ve worked this A LOT better, but I hope they learn from it… hopefully make a good donation and never cross the line again. As for the movies, they sell tickets and the actors get multi-million dollar contracts. Yet, MOST of these movies, I’m sure, make no charitable contribution. It’s kind of hypocritical.

  42. Sarah M

    I really wish MAC would stop making the stupid square packaged lipglosses!!! They drive me crazy. :,-(

  43. I’ve never heard about Juarez before, and now that I have I’m really stunned. Okay to bring awareness about a problem like that, but like this? I don’t think so.

    It’s just awful.

  44. AnaG.

    Scary model for a scary collection. Pity tho, because I love the colors.

  45. Sabrina

    I had a long talk with dh about this on our way home last night. We don’t always agree on what is insensitive, but we were both in firm agreement that this collection goes way beyond insensitive and is just plain disgusting. Dh made the comment that if they were glamourizing just about any other similiar situation or tragedy it would create an uproar, but for some reason this one people want to brush off as “just makeup”. More people need to step outside of themselves and realize that things are more than “just makeup” or “just clothes”. This collection highlights the ignorance and 1st world privilege that runs rampant in our society.
    I am extremely disappointed in MAC and I have to say, it’s changed the way I view the company for the worse. :(

    • marisa

      i see your point, but i think it is perhaps cynical, or maybe just underestimating all of us, to assume that ANY other tragedy or situation would create an uproar. in fact, i would qualify what is going on now as an uproar, no?

      i think the main difference is that if it was an issue more people were aware of, the uproar would be more immediate. with this, people have to learn about it before they can get angry, i know i had to. i think it is common for people to be more sympathetic to issues within their own cultural group (fortunately and unfortunately), but have a little faith in your fellow makeup lovers that it is not always just because of who the tragedy is affecting and not affecting, it’s more about visibility (i believe).

      i think if it was another issue the same people would be dismissive towards it and the same people would be angry about it. but people are entitled to their opinions either way.

      i really like the idea of taking the money i was planning on putting toward this collection and donating it to an organization that helps these women instead.

  46. Bobbie C.

    hmm…it just doesn’t look like a very women of color friendly collection to me with the exception of the eyeshadows…so I will probably be passing it up.

    • alex

      “it just doesn’t look like a very women of color friendly collection”

      HA! That’s the understatement of the year.

    • chloe

      i thought about pointing that out but just really didn’t want to open that whole other can of worms lol

  47. t_zwiggy

    Meh, what a boring collection! The mineralize eyeshadows seems somewhat interesting though.

    I’m really disgusted by the whole theme and the names as well, so I’ll probably pass on this one.

  48. just wondering why the beauty powder says made in usa, but the pigment is made is canada :/

  49. Margot

    Oh boy, that picture is freaking me out. Nearly puts me off the collection just because I’m so freaked out by the girl haha.
    Actually, to be honest, apart from the lipsticks (which I still would have to see in person before making a choice) nothing really appeals to me … well, we’ll see !

    • Margot

      Okay, after reading the whole lot of comments, I now know it has something to do with Juarez (I actually hadn’t made the link … journalism major FAIL -___- boo me !) and have decided I could never purchase this collection. It is too politically sensitive and unless all profit is directly given to a movement that helps the women in Juarez (I mean, this could be why MAC is doing this, until we have more info we won’t know) it is, in my opinion, just glamorizing some people’s misery and I could never stand by that.
      So MAC, unless you do something really good with this money, your collection will never see the inside of my house.

  50. Cherie

    I am SO not artsy enough to appreciate this promo photo. It terrifies me, in fact! But I LOVE the look of the products! WOW! can’t wait to see these and their swatches :)

    • marisa

      so agree about that promo pic….why would anyone want to look like that?

    • Cherie

      So I just read the previous comments… eee! I’m ashamed to say this but I did not make the connections to the product names and horrific events until people pointed it out. So, thanks for letting the rest of us uninformed know.

  51. Stephanie

    This collection and the so-called “inspriration” behind it saddens me being that they are not bringing any awareness to the situation there, just making a profit. As a native Texan, I’m well aware of the situation in the border towns, particularly Jaurez, which is an extremely dangerous place. MAC needs to do better.

  52. Allison

    The merits of the collection items aside (and I happen to love them), I have to say the controversey stirred up by the subject matter of the collection is probably going to have a positive effect on the real world situation.

    Righteous anger fuels activism. Look at the comments, many of the women who commented on this had NEVER EVEN HEARD of Juarez or the plight of the people there. Well, they do now. Does it say something about our society that sometimes a lipstick (or a blog, for that matter) can reveal a human rights crisis happening miles away from the border of the United States?

    This is going to make people think and talk about real issues. I agree, makeup is my escape. I like Hello Kitty. But MAC has plenty ofcredibility with me; they were talking about gay rights decades before Ellen and Will and Grace. I’m going to give them the benefit of the doubt for this and be glad that 100 more people are aware of what’s going on because of this collection.

    • You said it perfectly. Thanks.

    • Abril

      You are SO RIGHT! People should see positive things and facts!

    • Hannah

      I agree, I hope good action will come of this. Also, while makeup products are more commercial goods than anything, part of fashion is art (especially for a brand like Rodarte that does not produce much for retail), and it would be a sad day if artists couldn’t deal with polemic subject matters in fear of getting boycotted.

  53. I emailed MAC customer service to express my distaste over this collection, and their lack of foresight. The more I look at this model, the more angry I become. So, you have a zombie-like woman, tending to another gray-ghost like woman? This is in really poor taste.

  54. Lilac

    I will not buy anything from this collection because of the names (and it is going to be tough because the beauty powder is just my colour).
    I think if MAC wanted to make an audience aware of the problem, they could have done that with a campaign, too (like the MAC Aids-Fund etc) instead of this. I’d say that I would not buy anything else by Rodarte then, too, but that is rather pointless since they are not my price range anyways.
    I do like some Goth-Glam, but I think this concept here is tasteless and also not comparable to the Goth/Pale/Rockstar-Look.

  55. Becky

    I’m so glad to have official statements about the collection. (I like MAC’s words better…) Thanks, Christine, for reaching out to the companies for their response, and for posting it so quickly!!

    I’m also SO SO SO glad that MAC will be donating a percent of profits to help those in need in Juarez.

  56. See, we make a difference. I’m glad they will be donating some of the proceeds to help those in Juarez.

  57. Kay

    meh, the names don’t bother me – they’re just words
    to be honest though although this collection looks super cool theres not a lot in it which is really “wearable” for me. i like the colourful lipglass though, and the blush is pretty. also like the sound of the mint nail varnish but thats it

  58. AshBash

    here’s my thing. had the item not been named Juarez and some article had not been written about the ill practices, i’d be blissfully unaware. i cannot see the naming of these products as grounds for anger or boycotting. if anything, my awareness has been raised. im not mad at it. of course, people will find fault in anything…

  59. LynziMarie

    Perhaps this collection isn’t making light of a terrible situation but shedding light on it. I had no idea about what was happening in Juarez and thanks to the dialogue opened up between fans of both rodarte and mac I am now aware, as are many other people. And, for the record, using the holocaust as an example in this discussion is absolutely relevant. While the horrible things happening in Juarez may or may not be on such a massive scale human beings are still being subjected to violence, suffering, torture, and death. Buy from the collection or don’t based on how you feel about the situation, but definitely recognize, though probably not originally intended, this collection is getting people to talk about this. And awareness is always the first step in the process of change.

  60. Jazz

    I wont be buying from this collection simply because its too close to fabulous felines and to venomous villains.

  61. Lisa

    Well thanks MAC, I don’t think you were trying to offend anyone. Honestly I think maybe you will bring awareness to the situation happening in Juarez. You are the only cosmetic line that does this. Viva Glam, so all those people that get offended easily, look at what they do instead of criticizing all the time.

  62. Ash

    I want to thank Christine for allowing this discussion to take place and reminding everyone to be civil. She could have just deleted the comments to avoid a hot button issue but instead she has classily and professionally handled this so I applaud her. Thank you all for the information.

  63. I had a dream last night about the pigment that is shown in the picture and I had like a vile filled with the pink rebel luster drops and I dumped it into the pigment and shook it up. I am never reading temptalia before I go to bed again D: It was a weird dream I tell you.

  64. was thinking about getting the MES but know i’m just boycotting

  65. NeenaJ

    So, I’ll throw my two cents into this discussion:

    Who is regulating the language? If the artists wanted to be gritty with the names and possible offend/draw attention (it can be the same thing) and MAC was like “Oh no! You’re not allowed to call it that… we’ll lose sales because this isn’t politically correct…”, then that wouldn’t be good either.

    We think of MAC as a forward-thinking company who doesn’t see in terms of color, gender or sexual orientation? It seems to me that silencing the artists’ viewpoint would go against their tenets.

    Plus, look at the comments above and see how many more people have now familiarized themselves with the situation in Juarez (and Mexico, in general) as a result of this controversy. They have pushed the envelope by offending some which, to me, is worth it if others have been educated.

    Makeup-wise, I don’t care for the colors – so I probably won’t buy anything. But, it won’t be because of the names.

    • It’s isn’t about political correctness though (which is a phrase that is problematic in and of itself). MAC is a company that has demonstrated an interest in equality and in groups that have historically been oppressed. Glossing over and “prettifying” the plight of the women in Juarez actually runs counter to everything I expect from MAC.

      The names of products are not determined by the artists who create the colors. Product names are developed by marketing writers. I think there was a better way to raise awareness.

  66. Ashley

    wow, that’s really horrible they can make names of makeup out of something like this. shocking, really. Maybe they just wanted to raise awareness, but this is an offensive way to do it. And I don’t think it will raise much awareness as most people will walk in MAC and say “oh, that’s pretty, I like this lipstick!” and will make themselves look pretty with a lipstick capitalizing on the blood of others?

  67. mary

    i really admire and respect MAC for coming out with a statement and a proper response to the comments posted. some companies may simply choose to ignore it and just sell their products. just another reason why i love them so much!

  68. o0oCarinao0o

    I won’t be buying from this collection. I think it is sad and offensive that this collection was even conceive.

    Even though I wasn’t born in Mexico, I love my Mexico with all my heart and it saddens me to see that a makeup collection is inspired by the atrocities happening in Juarez. There are so many beautiful things that Mexico does have to offer and it pains me to see that the bad is highlighted.

  69. Megan

    I’m very surprised MAC has agreed to have these names on their cosmetics. Whether it was MAC or Rodarte who came up with these names, it is not right. They should not have made such negative names as makeup colors. I like a lot of things from this collection but I’m sure many people will not be purchasing anything due to this controversy.

  70. Jessica

    Offensive or not (really, only the factory workers can make that call), I’d venture a guess that thousands of people or so are now informed of an issue they had no idea about before reading this/seeing the collection.

    …you may blame Mac/Rodarte all you want, but sometimes people don’t hop onto the “save the whales/save the children” bandwagon as quickly as they play the “I’m outraged/this is offensive, now we need to do something” tune.

    • We can all determined for ourselves whether or not the names are offensive. The factory workers are not the final arbiters, just as I don’t have to be a gay man to find gay bashing offensive or a person of color to find racism offensive. As a person involved in anti-oppression social justice work, in fact, I think we’re all better off when we recognize that things like racism and sexism and the mistreatment of people around the world hurts all of us – and we all should be offended by that.

  71. I am more impressed with the MAC statement than the Rodarte statement. A frank apology is a good start and an assurance that they will continue to communicate their efforts – it’s something.

  72. Jennifer

    Regardless of whether this collection is named from “harmless inspiration” and brings about awareness, the most sickening thing is that MAC will receive PROFIT from this line. Had the designers really wanted to bring about awareness they could have created something similar to viva glam. I don’t see any lipsticks named AIDS! This is so insensitive to the city of Juarez, and for every female victim without a voice. Without justice. Tradgedy isn’t pretty. Boycotting.

  73. Mai

    Hmm this makes me wonder where it spe cifically goes and how much actually goes to these women

  74. Jade

    Wow.. I was gonna save up for Venomous Villains but.. Nevermind Im byin’ this! 😀 beautiful

  75. Kate

    This collections sounds so pretty. I can’t wait to see what Sleepless looks like.

  76. Faith

    I sent them an e-mail expressing my disappointment in them for seemingly making light of Juarez’s current situation. I’m so glad to see they’re addressing the controversy and will be donating some of the proceeds.

  77. Amelia

    Personally, I think the whole issue could have been turned around completely if MAC and Rodarte had just planned their releases and press better. If they had emphasized the meaning behind this line and pushed the spotlight and their fans’ attention toward the issue that inspired them, this discussion board would be full of people praising them instead of boycotting the line.

    As it appears to me, they were inspired by the tragedy and named their pieces after it, and that was the most acknowledgment they were going to give. Then the angry letters started rolling in and now they’re back-pedaling to make up for the fact that they didn’t highlight where their inspiration came from in the first place.

    Next time a cosmetics company is inspired by tragedy, all it takes is them giving something back (as simple as a portion of proceeds and a spot on the packaging explaining the inspiration) in return for the moral right to name a collection after death and destruction. That would allow them to maintain MY respect anyway.

    • RR

      I agree with you on this; yesterday I was sickened and irritated, today I am somewhat appeased by MAC’s statement. Releasing this statement sooner would, I think, for many people such as myself, have prevented the outrage.
      The way I saw it yesterday, MAC had released a collection capitalizing upon the border violence. It could be interpreted as them trying to raise awarness, and it has achieved that, but MAC didn’t inform me about the events in Juarez, the people posting here did.
      I agree with you; their willingness to donate to help the problems is enough to justify this collection, atleast in my eyes.

  78. I think the collection looks beautiful.

    I am undecided about the morals of it at present but at the very least it’s educated me because I’d never heard of the horrors in Juarez, I can’t believe I’d never heard of this atrocity. I’ve now spent two hours reading about it. I guess if this collection had never happened, I’d be none the wiser.

  79. Alex

    Thank you Christine for allowing this discussion and thank you to everyone who posted information on this issue. I had no idea about Juarez and have now began researching. Even though I find it very inappropriate for MAC to name these products after such tragedy, they have indirectly opened my eyes to the problems and femicide in Juarez. In no way am I supporting this collection and will refuse to buy based on principle, but I think exponentially more people have been educated because of the controversy this release caused. Silver lining?

  80. Sarah

    Has anyone thought that Mac did this to bring attention to the problems going on there? It worked didn’t it? Many of you were unaware until you found out about this collection and now you’re very well educated. The fact that they are donating money to the city is more than enough reason to justify keeping the collection around. It’s makeup guys, it’s just the name of a city. I don’t think they were trying to upset you, just bring attention to an important matter they maybe thought was overlooked.

  81. Annie S

    I’m sorry, I’m not trying to be indifferent or ignorant, but I truly don’t understand why there’s a lot of controversy over this… can someone please tell me why people are getting offended? I’m not exactly sure

    • Sharron

      If you read all of the comments, including the linked information about the situation in Juarez, you’ll get a better understanding of why this collection is so controversial. :)

  82. Ryan

    I knew it!!! just yesterday i posted saying that they are going to give proceeds to help the cause. people are so quick to judge. im so excited for this collection and im buying EVERYTHING!

    • Michelle

      Pu-leeeze. MAC did not decide to give a portion (and we’re not sure how big that portion is — they have yet to release the details) until all of the controversy hit. Fine if people want to buy the product — but give me a break — like MAC is so altruistic all of a sudden. I’m sure they are doing it for PR reasons now that they have seen how up in arms people are.

    • Kim

      Along with Michelle’s comment, their “donation” could be a 90%…. or 1%.

  83. Victoria

    I live in the southernmost tip of Texas, commonly referred to as the “Rio Grande Valley.” I’m enjoying reading both sides of the coin on this discussion. But is it logical to say that negative can be found with just about ANYTHING? I live across the Mexican states of Tamaulipas and Nuevo Leon. I can imagine naming a makeup product after these states and intending to evoke the images of the friendly border people, the food, the atmosphere, the outdoor markets, the music, etc. However, this area has recently been overrun by serious drug crime, horribly victimizing Mexican people of all sexes and ages, from the average citizen to political figures, and even including spillover violence into the Texas border towns. Would that necessarily make it wrong, assuming my original intentions were to celebrate the beauty found in those areas?

    The Holocaust camps were CREATED for the purpose of human mistreatment. The factories in Juarez existed before the crimes. So did Juarez. I don’t completely disagree with the dissension to the line, but maybe, just maybe, we are often too eager to try to connect dots that shouldn’t be.

    It could also be complete and utter (maybe even willful) ignorance on the companies’ parts.

    • alex

      The Rodarte designers have been quite frank about drawing their inspiration from the women who work in factory jobs… and wander through the streets like “sleepwalkers” on their way to work midnight shifts. It seemed immaterial to them that many of these women never make it home to their families alive.

      The numerous scholars working on femicide in Juarez have determined that the maquilas (factories) and femicide go hand in hand. One came with the advent of the other. Furthermore, the factories have represented a real incentive to keep femicide off the radar… and have therefore allowed it to continue unfettered.

      Even if we took femicide out of the equation, the maquilas were built for the express purpose of exploiting Mexican women’s labor (men are usually not hired to work in them) and are a site at which women and young girls are continually sexually harrassed and intimidated. They pollute the communities they are in– poisoning the air and water. MANY MANY people who live around these factories have gotten sick.

      They represent human misery.

      I don’t want to color my lips with that.

    • Wendy M.

      Hey, I live in the valley too! 😀
      Yay fellow southern Texas makeup blog lover! ^^

  84. Lizz M.

    Hmm, I don’t think the uproar is worth all the fuss. I can see how the names may offend some since the situation of that area is still fresh, but I would think those offended would, after a bit of time to let the facts sink in, realize that this collection is more about the physical sense of Juarez, not fully the terrible situation of what going on there.
    These are both artistic companies – fashion and makeup art. I’m typically not the person to defend “art” (some art) when it comes off as pretentious and meaningless while trying to be “edgy”, but in this case I don’t see any of that. It seems to me that the people of Rodarte had taken a trip, experienced and were inspired by an area that happened to be going through a very tragic time. The way I see it, areas with deep-rooted stories and especially tragedy are the ones that inspire and reach out to people’s creativity the most. So who’s to say someone can’t take away an idea for a fashion or makeup line. I understand thier profiting off of it and thats where the problems lie for some, (i’m not keen on that, even if a “portion” is going to the cause), but that’s just the reality of business. I mean what benefit would Rodarte gain from offending people? It certainly doesn’t raise thier sales, i’ve read countless comments already here of people saying they’ll pass due to the names.

    If an artist or a photographer came away from the same trip with a piece and decided to title it “Juarez” or “Factory”, I don’t believe that individual would be getting any flack.

    Ha, now all of that said, I don’t see anything too interesting from this collection. From the descriptions so far Rose State lipstick might be nice.

    • Lizz M.

      And I know the argument may come up debating that a cosmetics line or fashion line isn’t truly artistic expression, and no matter what they are still profiting off of it so it’s business and not art, but I would just like to state that I disagree with that. They are each a form of artistic expression (although it may not always seem so, I know). And I understand that this is a makeup line so it’s almost like the epitome of “glamorizing” but I truly don’t think ill-intentions apply here. And believe me, I’m never the first to go with the “they had good intentions” crap.. I hate that lazy excuse.. but here it’s obvious that the people behind this didn’t realize it would set off such an uproar. I just think that some designers or makeup artists (or anyone in a business field with an artistic base) don’t realize that not everyone sees things the way they do.

    • alex

      I think that Rodarte was not worrying about offending anyone because they guessed (correctly, it seems) that the people who would be offended by the exploitation and murder of poor, Mexican women, are not their target market anyways.

      They were counting on the ignorance and/or apathy of privileged first world consumers.

      Poor, murdered Mexican women don’t buy Rodarte sweaters… so their opinions don’t matter to the Mulleavy sisters.

      • Lizz M.

        I suppose my question would be do you believe that Rodarte simply had this concept understanding it may or may not be offensive to some and in that case relied on the ignorant to not see the implication of the product names, or do you believe the intent behind the concept is purposefully malicious and they absolutely knew the ignorant would have no understanding of the implications behind the names?

        I ask only because I believe the core issue people are having with this is that the way they see it, Rodarte being some “almighty high-fashion line” can just exploit any tragedy and call it inspiration. While this is something that has hurt many people and should not be dragged into the glamorization of cosmetics and clothing. However, there is truth to the commentary, ugliness is happening in Juarez right now, something real. I feel this is more of a debate between keeping reality and these more superficial aspects of our lives separate. The way I see things, it seems a bit of a stretch to just jump in the abyss and say the corporations just don’t care about what’s happening. Don’t get me wrong, i’m sure no one behind either company is losing sleep at night because of it, but I don’t think they’re trying to show just how much they don’t care with the product names they’ve chosen.

        It’s a bit disturbing to see the “if they’re not going to do anything about it they should just ignore it” mentality applied here. Remember that Photojournalist Kevin Carter? Google him if you don’t, it’s a fascinating story. He took the famous photo of the starving child in Sudan being watched by a vulture while she was crawling to a nearby food camp. Snapped the picture, left the scene. He won a pulitzer prize for the piece and three months later killed himself. The difference between each case I feel is that Mac and Rodarte aren’t hurting anyone. it’s the name of a nail polish. If they had used the inspiration in a later time when things may not be so fresh and heated in Juarez, no one would notice a thing. They’re not the cause if another women is killed tonight because of the happenings. Thier making a commentary, “stupid” or not, it’s just a commentary. Words. Nothing that can lead to devastation.
        Rodarte and Mac may be incredibly affluent corporations with a lot of money to put forward and it would be a christmas freaking miracle if they did, but who says it’s thier duty to come to the rescue in this situation. We all would praise them if they did but should we really hate on them because they don’t? They’re not martyrs. This is fashion and makeup. As far as I can see a nail polish named “Factory’ is most likely not even the last thing on the mind of someone involved in the tragedy of Juarez.

        I still stand by the core argument that if any artist titled thier painting or photograph “Factory” or “Sleepwalker” no one would for a second think the creator didn’t care about the subject, in fact most would say the opposite, that the creator cared so deeply they were inspired and had to express themselves the only way they could, through their art form. Eventually that art piece would be sold and the creator would profit. Would you then say they were exploiting Juarez?

    • Paz

      If they were just inspired, and kept the inspiration to themselves, fine. They could have called the whole collection Rodarte “Sleepwalkers” and never mention their trip and never mention Juarez and no one would ever know. The choice of names, however, politicizes the product.

      For what it’s worth, because I do not usually post on Temptalia, I usually AM a fan of MAC products (though have never cared for Rodarte’s collections). So I can completely appreciate the excitement a new collection brings. However, with Rodarte’s stated inspiration and the product names, all I see when I look at the product shots or read the description for “Bordertown” eyeshadow (“Black with red, pale blue, and silver veining” is blood and death.

      And sure, art can be exploitive too, but in general it is one person’s creation, and one person’s reaction to a situation. If an artist painted a painting of a maquiladora as happy and glowing, we would likely see this as satirical commentary. If they painted a painting of a maquila as a ghostly sleepwalker, you’re right, it would come off as straightforward commentary. However, a corporation who is, understandably, involved in mass production and aiming for profits doing the same thing (if that’s even what they were aiming for) elicits very different responses.

      • Lizz M.

        I agree to an extent, and I appreciate that you acknowledged some of my points regarding the commentary of art, but I truly still think the controversy has gotten a bit out of hand.

        For someone to find the product names offensive is fine, one can’t deny what makes them uncomfortable. But what i’m not hearing a lot of is why they are offended. What I feel like i’ve been seeing is a “follow the herd” mentality. Of course, anyone has the right to tell me i’m wrong, i may be, but the beginning of this thread was a slew of regular comments regarding the makeup. One person mentioned the Juarez controversy and not one comment after that was about anything else.

        Skimming through he 600-some comments in this thread and on other news sites, I’ve read numerous replies from people claiming to be from or living in/near Juarez currently who are not the least bit offended. Yet, people not directly effected by the situation seem to up in arms. Who are we to be outraged about something when the people actually in the middle of the area in question are a bit confused as to why the internet is screaming about nail polish names and thier country in the same breath?

        I can at least agree that I find the fact that both Mac and Rodarte are profiting while Juarez, the inspiration behind both the makeup and the runway collection, could seriously benefit from the profit, a bit screwed up, but these names are not meant to be offensive. What I believe people are forgetting is that this is a collection inspired by a country, a country that is literally saturated in it’s own tragedy. It’s powerful and for someone to not be inspired when standing on that land is ridiculous.

        People who work for a fashion house took a trip. They were inspired by the area. The area is tragic, and in that way beautiful. They go back and help create a runway collection based on what they experienced and what they saw, because this is how they can express thier thoughts on the issue – any one in any other medium would do the same in thier own way. It’s a bit dark, but what about Juarez isn’t dark right now? No glamorization, just interpretation. Eventually Mac teams up the fashion house to create thier own spin off the runway show. This is where it becomes a bit more commercial, and in that way, a bit exploitative.

        You can tell me i’m wrong, but at this very moment and for as long this Issue in Juarez escalates, the country and the tragedy go hand in hand. To mention one and not he other these days is rare. If Rodarte had happened to do a collection based on the area and had not alluded to a the country’s issue, people would be outraged and would go on to say things like “they obviously don’t care” and “are they so rich and blind they didn’t even notice what the hell is going on down there?!” And no, they could not have kept mum on thier inspiration, that’s not how the runway collections work. As a designer and a fashion house, your collections are nothing but your inspiration. The only thing that people want to know is what inspired your collection, and why should they have to hide that?

        Ill say it again, the people are angry because they’re focusing on the tragedy. You can’t be inspired by the country and not the issue that’s it’s engulfed by.. it’s nonsensical and this uproar is a bit irrational. It doesn’t sound right, but the country and the issue are one. A fashion house was inspired by that, not one or the other. It shouldn’t be a negative thing, it just is what it is.

        Haha, okay after allllll that (i’m so long winded), I agree and understand that situations like this elicit very different responses, regardless of who’s right, if there is even a right or wrong, it’s all about opinion. Which is why I think discussions on heated subjects are good, it’s broadens people’s awareness and it makes you think.

        Another quick thing, a lot of people have been saying that this all hasn’t brought the situation to light, well it has. MAC never really intended to, which I don’t find attractive, but Rodarte certainly did because they were very clear about where their inspiration came from when the collection was designed, way before this nonsense with the makeup.

  85. Spanish

    I think this collection is horrible. It’s an awful taste exhibition.

    I would like to express my opinion about the picture but my english knowledge is very limited. Superficially, this girl, too slim and too pallid, remember me an anorexic girl…

    And this product names…no words

    I’m dissapointed with MAC

  86. I don’t know if this has been said already, but I just want to say what’s on my mind about this.

    Firstly, MAC’s statement was simple and to the point. I applaud that they are going to donate a portion of the proceeds to help the women of Juarez. However, I’m interested to know if the donation was planned before or after the uproar that the names of the products caused.

    Secondly, I find Rodarte’s statement to be B.S. I had read about their road trip through TEXAS, and how it inspired their fashion collection. If they are basing the products off of the “beauty of the landscape”, then maybe the names should be more along the lines of “Adobe sky” or “Rio Grande”. Not Factory, Ghost Town, or Juarez.

    I’ve read on one of the links or comments in here, that they named sleepwalker after the women going to and from work in the middle of the night. These are the same women that all too often, do not make it home from work, and are found in the desert, tortured, beaten, raped, and murdered. How inspirational of Rodarte. They’re not glamourizing from the degradation of women at all *sarcasm*

    How is it possible, that during the collaboration of this collection for probably the past year (they’re not made up overnight), that this subject never came up when naming the products?

    Not everyone is going to like every name or every product. People will always be offended by something.. However, this collection has pushed it to the extreme. No one can tell me that they did not expect some sort of uproar about this.

    If one good thing comes out of all of this, it will be that some awareness has been raised. I personally, did not know very much about Juarez, the factories, and the femicide, until very recently. I had heard of it, and of the atrocities, but I did not realize that the numbers were so staggering.

    I hope that MAC is able to make some sort of difference in the life of at least one woman of Juarez.

    Like it or not, boycott or not, people are going to buy these products. Especially now that MAC is planning a donation.

    This is just my opinion and thoughts. I really don’t want to debate with anyone about it, because we all have differences of opinion, and we are all entitled to them.

    • Haley

      Very true. Nice points.

    • Moni

      You pretty much said everything that I was going to say.

      I’m skipping this collection because :
      1. I don’t like the color palette.
      2. The promo pic freaked me out (before I even read anything else)
      3. The story behind the names.
      4. I actually got angrier after I read Rodarte’s statement. It was basically just a self-defense/self-justification B.S.

  87. Abril

    I’m mexican and I didn’t even think about Las muertas de Juarez by reading Juarez as the name of the nailpolish, the truth is that not even us have that subject in mind! I’m sure neither MAC or Rodarte had any bad intention… And personally I think is great they are inspired by my country to do what seems an amazing collection! I’ll be buying things if it’s the case this collection be sold at MAC Mexico now that some narrow-minded people started controversy over nothing!

  88. Mia

    Interestingly, by controversially naming this collection, whether it be intentional or not, it seems as though MAC could actually be drawing attention to the travesty and educating some people about it that may not have already been aware of it.

  89. Steph

    Briefly viewing this post earlier, the picture and names made me uncomfortable, and I did not like them or find them appropriate. Mind you, this was without any insight as to the tragedies in Juarez and the history of Rodarte.

    After being informed of the issues that Rodarte was “inspired” by, I find it terribly inappropriate for MAC to collaborate with this company and to use the names they chose. If readers don’t agree with the Holocaust examples, think instead how you would feel if a collection was named after slavery, featuring names such as “Slave” or “Cotton Plantation.” Using the suffering of human beings as creative inspiration is entirey inappropriate, the designers could surely have been more creative and found something else to capitalize from.

    It is one’s personal choice whether or not to purchase from this collection, but I would like to say that if you do, please remember that the misery of these women was the inspiration behind the name of your eyeshadows and the designer’s collection.

    To conclude, I will not be purchasing from this collection, and I am very saddened to learn about the suffering of these women. As a white, middle-class woman in Canada, I am aware of the rights, privileges and protection I posess, and my heart breaks for this community of women in Juarez. Despite my displeasure with this collection, the silver lining in this is that the controversy will allow their voices to be heard by many people in the world.

  90. I’m more than impressed with MAC and their response to controversy. They couldn’t have handled this any better. It’s no wonder why I pledge allegiance to them everyday.

  91. Carol

    I’m really looking forward to this collection! I have NO issues with the names given, but I DO have an issue with another MAC model that looks like a Holocaust victim. Sigh.

    • marisa

      and here is where referencing the holocaust becomes offensive. i understood before when people were using it to make a point about the names of the collection, but can we not just go throwing around holocaust references for no good reason? it’s a skinny white woman with dark circles around her eyes, i’m sure you could have thought of something else to compare that to.

  92. Wendy

    As someone who currently lives in a bordertown I think it is rightfully so to say sometimes this gets out of hand if you think this was angering than dont buy it!
    Comsumerism and capitalism go hand in hand, the best way to show youre opinion is by not supporting something.
    Besides I hate to say it but it’s just makeup! And they named it that way because of a road-trip I wouldn’t expect them to understand a place of they have not lived there.

    • Jovita

      That’s what the internet is for.

      If you are going to create a piece of work…one would think you would do some research to get a better understanding about the subject matter and give it more depth.

      Besides, they did enough research to know about the women who work in the factories and how they look like “sleepwalkers” when they leave work late at night or early in the morning…

      That’s a very specific descriptive detail there.

      How did they see that? and totally miss that many of those women sometimes don’t make it home? Or that they’re victimized at work and after work?

  93. virginiaisforluvrs

    Wow! I am really happy to hear that both MAC and Rodarte issued statements regarding their collection, and I hope something good will come from this.

  94. Rach

    Wow, its like white gothic lolita. Too creepy to wear outside of the freakshow. That picture does not attract me to any product. Ultra gaunt, pale Victorian chick with a bad comb over. Not attractive.

  95. Connie

    As with any of Mac’s collections, I will be purchasing some of it regardless of what the names are. I appreciate how MAC has addressed whatever controversy some feel this line brings.

  96. Siledhel

    I appreciate MACs response
    But Rodarters excuse sickens me even more

    It reads like a spoiled brat that was forced to say “sorry” when he didn’t mean it.
    They accept that they went there so they saw what happened.
    They pretend that what they wanted was to “celebrate” the beauty of the landscape.
    But in the names and pictures of their collections (both catwalk and makeup) they make clear references to death and suffering (the model looks like a zombie in a quinceañera dress for crying out loud) Insensitive, cruel, or just plain dumb

    I think there are other much prettier collections. Not only am I skipping this one but I’m donating the money I could have invested in it on an organization that helps women in Juarez
    I don’t want to collaborate on increasing their numbers and giving them the chance to claim that their collection (inspired in something as awful) was a success

    • Absolutely and positively AGREE!

      The donations are a publicity stunt, in other words..just saying “sorry” because they were caught..not because they mean it!

  97. diana

    sigh bowing down to the pressures of the easily offended

    • Michelle

      There’s quite a difference between being easily offended and aware.

      • Michelle

        Let me reiterate my point – there’s a big difference between Urban Decay naming products “5150”, “Jailbait”, “Blunt”, “Quickie” or NARS’s “Orgasm”, “Deep Throat”, “Hustler” despite the names being very clear references to drug usage and sexuality and the names used in the Rodarte collection. People who are upset by this aren’t merely uppity prudes who get upset about anything. I’ve browsed through Temptalia extensively and haven’t seen anyone get upset over the name of a product until this point. So what’s the difference? The collaboration separates the names from the actual events happening and instead repackages notions of Juarez and life as a maquiladora as dreamy, etheral, or haunting. It doesn’t provide the insight to a REAL situation whereas products like NARS’s “Orgasm” isn’t connected to anything nearly as concrete. Honestly, if Rodarte wanted to delve into a more dark or mystical aspect of Mexican culture they could have easily used Dia de Los Muertos as a theme and it would have seemed more respectful.

    • Deborah

      It’s insulting for you to make that statement. People who are informed on the Juarez issue like myself feel the name is inappropriate given the history of the town. You can disagree without being patronizing.

  98. Dori

    Can’t wait!!!

  99. melissa

    Ok I have a question to all of you who are taking this waaaaaayyy out of hand if the nailpolish wasn’t named jaurez would you still be freaking out over the other names. I don’t believe that the rodarte was trying to be disrespectful at all… the names paint a dreamy landscape for the colors.

    • Jovita

      then what about “factory?” Or the “sleepwalkers?” Who did you think they were referring to?

      • Halo

        i agree with melissa and jovita completely i feel like im the only one excited about the collection

  100. Opheliana

    I hope it comes to sweden! I want that lipgloss!