Monday, September 13th, 2010

MAC Cosmetics Pro Longwear Lipcreme Collection for Fall 2010

U.S. Date: September 16th, 2010
International Date:  October 2010

Pro Longwear Lipcreme ($16.00 U.S. / $19.00 CDN) (Permanent)

Lightweight texture, creamy finish and comfortable longwear combine in this has-it-all pro-class lip colour. Slick in use, applies without need of a top coat- and still lasts up to 12 hours. Won’t feather or transfer, and the colour stays true. Helps lips stay soft and hydrated.

  • Made to Last Deep plummy brown (Frost)
  • Till Tomorrow Grey mauve brown (Cream)
  • Sweet Ever After Copper (Frost)
  • Faithfully Yours Blackened dirty purple (Cream)
  • Goes and Goes Blue violet (Cream)
  • Love Forever! Bright blue pink (Cream)
  • Perpetual Flame Pink cranberry (Cream)
  • Unlimited Mid-tone dirty rose (Cream)
  • Overtime Light baby pink (Cream)
  • Extended Play Blackened brick red (Cream)
  • Prolong True red (Cream)
  • Good to Go Loudmouth orange (Cream)

Pro Longwear SPF 10 Foundation ($29.50 U.S.) (Permanent)

A long-wear foundation that gives up to 15 hours of wear in any environmental condition. Lightweight and creamy, applies smoothly to provide sheer to medium coverage. Even in hot and humid conditions, controls oil to keep skin fresh, natural and flawless. Provides everyday SPF protection.

  • NC15, NC20, NC25, NC30, NC35, NC40, NC42, NC45, NC50
  • NW20, NW25, NW30, NW35, NW40, NW45, NW50

Pro Longwear Concealer ($16.50 U.S.) (Permanent)

A lightweight fluid concealer that provides medium to full coverage with a comfortable, natural matte finish. Colour-true formula lasts up to 15 hours. Helps conceal and correct the look of under-eye circles, and discolorations. Comes in a clear glass vial with a matte black pump.

  • NC15, NC20, NC30, NC35, NC42, NC45, NC50
  • NW15, NW20, NW25, NW30, NW35, NW40, NW45, NW50

See more photos!

Product & Review FAQ

Where can I buy these? When can I buy these? How much are they?

Online at retailers like Nordstrom, Macy's, Dillards, Bloomingdale's,, or in-store at MAC Counters (e.g. Nordstrom, Macy's) or MAC freestanding stores. They are available online now and in-store on September 16th. They retail for $16.00 each.

Are these permanent?


Are you going to review the Pro Longwear Foundation and Concealer?

Yep, I sure am -- but these require a longer testing period, so it will be a few days before I'm ready to render a verdict!

What shades would go with my skin tone?

Check out the overall/review post that also includes recommendations by skin tones here!

Can you Back-to-MAC (B2M) for the Pro Longwear Lipcremes?

According to MAC Livechat, you cannot B2M for these.

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

Comments that include advertisements, self-promotion, insults, etc. may be in violation of our comment policy and subject to deletion. Please see our comment policy for more information.

194 thoughts on “MAC Pro Longwear Lipcreme Collection for Fall 2010

  1. Brenda

    I can’t wait to see the lipswatches!

  2. v

    is the foundation & concealer permanent too?

  3. Kelli

    Are the new Prolong foundations going to be permanent?

  4. Stephanie

    Excited for this to come out and to see some swatchessssss!

  5. Zoe

    definitely want to try out the concealer and maybe one of the lipsticks :)

  6. Jessika k

    Swatches on the lippies soon??
    I’m eager to see how these hold up! I never buy anything without checking your reveiws on it, Christine! You are a godsend!

    • They only went on sale late afternoon yesterday, so I am just waiting for them arrive. I paid for the fastest shipping possible – that’s really all I can do, sorry I can’t help more!

  7. ms.mad

    will you please let us know if you will be doing lip swatches on the pro longweear lipcreme. I hope you will be doing swatches and listing the appropriate names next to the the lipsticks they belong to. Thanks

  8. Emily

    I tested these yesterday and they are gorgeous Tons of pigment and moisturizing without shine

  9. Amy

    Will the foundation and concealer be permanent? Or just the lipstick? I really hope the foundation and concealer are!:)

  10. Got “Goes and Goes” last week here in Sweden. I absolutely love it. It looks almost matte but feels really moist and smooth, and it really stays on for hours. Extra plus for not staining. Really lovely shade of purple that actually looks purple! It moved right up to my number one spot for lipsticks. Sounds a bit wrong though with an international release in october since it’s been here for quite some time.

  11. Teddy

    I got to try the new pro longwear conceler through work about a month ago. I blend it with my foundation/tinted moisturizer for fuller coverage. It really does last all day. It is super easy to work with! I will be repurchasing this product!!! Can’t wait to try the foundation (although I am loyal to my NARS Sheer Glow!)

  12. i already want 4 lipsticks and the foundation from this collection but i would love if you reviewed them before i go crazy and spend all my money on them. please and thank you

  13. anna

    what would $16.50 U.S and $29.50 U.S. be in canadian dollars? or will those two ‘pro longer wear foundation and concealer’ not be available in canada?

  14. Tiffany Dhein-Guptar

    Are the foundations also unlimited or Limited Ed?

  15. Jennifer S

    I would like to share my MAC Chat Live experience with you all concerning my question if we could B2MAC for these lipsticks and the MUA said “No”. I asked several questions,also reminding her of MAC’s policy on LE products not having special packaging being eligible and most other lip/eye products(depending where you recycle at) being eligible but she had no explanation as to why these specific lipsticks were not eligible for the program. She was very nice and offered me MAC’s company address where the question could be directed. This is a permeneant line without special packaging, why is it not included in the recycling program?

  16. Ashleigh

    This isn’t a question about this product but I did notice it after looking at this. Have Mac;s prices gone up? I noticed the concealer for this line is 20$ so i checked the regular ones and they are also 20$. I live in Canada but I was wondering if you had heard anything about this.

  17. Chloe

    how close is prolong to heartless from venemous villians ? thanks :)

  18. Niamh

    I bought the Lipcreme in Overtime but I am really disappointed with it I thought it would be more moisturising and longer lasting :(

  19. Angel

    wow.. reading some of these comments made me mad lol. so many repeats and so many people kept asking the exact same question over and over again. “are these permanent?” LOL read the damn post -_-. if not, then read others’ comments lol. thankfully you got the faq thing up now :D.
    Christine, you’re amazing~

  20. Vanessa

    Hi Christine. Do you know until this collection would be in nordstrom online?

  21. mar

    I bought till tomorrow and unlimited. I def do not think they are so long lasting that I would buy it for that particular feature.
    After you eat or drink >50% of the color is gone. there is a slight hint of color that lingers but I mean I would have to refresh it anyway so it’s not long last.
    At least when you reapply it , it doesn’t crumble on your lips like other long lasts.
    Def would not rebuy

    Thanks for your pictures and posts as always!

  22. I have ordered Goes and Goes and Prolong. Hope they’re good on me! I love red (I usually wear Lasting Lust) and have been looking for an ideal purple. I just wanted to tell you that I LOVE your lipstick reviews!