Tuesday, August 27th, 2013

Pro Longwear for eyes returns in seven new shades. From creamy beige to brilliant blue-green and shimmering silver, Pro Longwear Paint Pots deliver highly dimensional colour with a luxurious finish. They apply smoothly and dry with vibrant intensity. New shades of Pro Longwear Eye Liner define eyes with a dense, water-resistant formula that glides on comfortably and stays for 12 hours. From eggplant to army green and sheer gold, coordinate with Paint Pots for a chic, modern look that lasts.

Pro Longwear Paint Pot ($20.00 U.S. / $24.00 CDN)

  • Chrome Angel Platinum silver
  • Let’s Skate Pale pink with pearl (Repromote)
  • Perky Cream coral with white pearl (Repromote)
  • Rubenesque Golden peach with gold pearl (Repromote)
  • Layin’ Low Creamy beige (Repromote)
  • Clearwater Sea foam
  • Antique Diamond Frosted olive silver (Repromote)
  • Camel Coat Muted beige
  • Tailor Grey Muted grey
  • Stormy Pink Muted grey purple
  • Constructivist Metallic brown with red pearl (Repromote)
  • Blackground Black-gray with multi-color (Repromote)

Pro Longwear Eyeliner ($19.50 U.S. / $23.00 CDN)

  • Powerline Muted gold
  • Devotion Deep army green
  • Strong Willed Deep eggplant
  • Definitely Black Deep black

Pro Longwear Foundation ($31.00 U.S. / $36.00 CDN)

  • NW NW13, NW15, NW18, NW22, NW43, NW47
  • NC NC37, NC44

Pro Longwear Concealer ($19.00 U.S. / $22.50 CDN)

  • NC NC25

Availability: September 5, 2013 in-stores (all permanent), September 2013 (International), October 2013 (Asia)

See more photos!

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50 thoughts on “MAC Pro Longwear Collection for Fall 2013

  1. Brandi V

    Are those pencils retractable? Or do you have to sharpen them?

  2. Eeep.. and new paint pots! I have most of the repromo’s ..but stormy pink and camel coat sound like wonderful additions. The model’s eye look on this promo photo is sooo gorgeous

  3. Momo

    The eyeshadow shades on the model is gorgeous. I wonder what they used :T

    • megan

      I called and asked…I have the colors down clearly…the placement less so. Let’s Skate – brow and inner corner. Laying Low in crease. Rubenesque/on in lower lid. Upper lash is Constructivist and Taylor Grey. Strongwilled is the under eye/lower lash liner. Lot’s of shades! On lips is Peach stock. That’s what Mac said…I called…they checked and called me back.

      • Patty

        Thank you for calling MAC! I wonder if the colors on the model actually look like that in real life? How saturated are they etc or is this a case of photo shop touch up?

      • Momo

        Wow thank you so much! I didn;t know that I could have called to ask. Thanks again.

      • megan

        You’re welcome! I just don’t know what to buy now! They used so many colors in the look!!!

      • OMG YOU’RE THE BEST! Way more colors that I expected though :-/ At least I have Construstivist and Laying low… I could use Maybe lline Tough as Taupe as a Tailor Grey dupe… Sigh. I recreated the look this morning but… yeah, eyes are not quite like the pic 😛

      • Clare

        this is so helpful because I’m absolutely in love with the look, its so gorgeous. i honestly wouldnt have thought of calling mac in a million years!

        • meganlisa

          You’re welcome…but that reddish burgundy isn’t in the promised mix I’m afraid. I bought them and tried to re-create the look and got close…but not that one color. Still, gorgeous!

  4. Juanita Altamirano

    looks gorgeous!! i can’t wait to try some of those!!

  5. yellowlantern

    Limited edition foundation and concealer colors? Am I reading this right?

  6. zg

    Clearwater is calling my name.
    Blackground/Constructivist – YES !!! PLEASE!!!

  7. That gold eyeliner looks really nice!

  8. savannah

    I’m very curious as to what’s on her eyes. Constructivist? However, looking at pictures of that one online, it swatches nothing like the color on her lids. I know there’s a separate crease color used, an inner corner highlight and probably one of the pencils used on her lower lash line. These computer images don’t help :)

  9. I see that Layin’ Low Pro Longwear Paint Pot is missing in the color story. Clearwater is calling out to me! I must have that paint pot for sure!

  10. breyerchic04

    I’m going to wait on swatches because these are permanent, so that’s not a worry, and I did get burned ordering a fluidline that frankly sucks.

    That said, there are probably five colors here I can’t wait to see and maybe try. I’m including repromotes because I don’t have them and with MAC you never know if the formula will be the same.
    Antique Diamond
    Camel Coat
    Smoky Pink
    Layin Low
    and maybe Rubenesque

    I do have painterly and soft ochre so if the two beiges are similar I’ll skip them.

  11. Krystle

    What we really need is NC10 or NC12.

  12. slick

    A NC25 concealer?!?!?!??! And permanent!!?



  13. dorriedollie

    Looks like Camel Coat (base/high crease), Constructivist with Let’s Skate tapped on the inside 1/2 lid over the Constructivist, and Strong Willed pencil brushed out as thick liner and winged a bit. More Constructivist on top of wing. Just a guess.

  14. Lucina

    I need this so bad right now I’m getting cold sweat. These these taupes are driving me insane. I hope it dies down by the time they release at counters, because my wallet definitely won’t like it.

  15. Smurfette123

    I wish they’d make eclair permanent. By far my favorite brown/gold paint pot. That and nubile…nubile is a fantastic nude.

  16. Christine, are the “Pro Longwear” paint pots a different formula from the ones that have always been around? Blackground, Constructivist and Rubenesque are all permanent, I believe but is the formula on these new ones “different” or “improved”?

    • From what I understand, they’re not really different or even improved, only that the regular Paint Pots have been tested additionally/differently so that they can make the long-wear claim.

      • Interesting in a “weird” sort of way. I guess Painterly and Bare Study didn’t make the cut and are off in a corner somewhere, sobbing their little lids off!

        • I’m still wondering if there were some minor tweaks to certain shades that you’d only really know if you looked at both ingredient lists and your eyes didn’t go crossed 😉 I don’t really FEEL any, but I mean, why is it taking so long to roll them all up into the “new” formula?

  17. Lacey J.

    Will be picking up Perky Paint Pot. Ive waited forever for this to come back! SO EXCITED.

  18. Oh, and I seriously need one of the green paint pots. I’d hoped they’d repromote Greenstroke but Antique Diamond might just be calling my name!

  19. Mariana

    Shut up and take my money MAC.

  20. Ms. Mad

    Will you be doing any swatches soon? Thanks

  21. Finally! Pro Longwear Concealer in NC25. I use NW25 in StudioFinish but Pro Longwear’s NW25 is SO dark and orange in comparison. Pro Longwear’s NC30 looks better on me, but it’s also a tad too dark/yellow. NW 20 is, of course, far too light. Don’t you just hate it when there’s a huge jump between foundation/concealer shades? :/

  22. Tammy

    I love, love her makeup. What a beautiful look. When I first saw her eyes, my mind goes to the colors in the Nudes & Metallics Collection, like Love’s Lure and Crimson Tryst. Whatever it is, it sure is beautiful. This is such a soft, sexy and wearable look from MAC. Usually in their campaigns, they use such an editorial look that doesn’t translate so well for a day-to-day look. I like this so much better. This look makes me think to myself “Oh, I can definitely see myself doing this kind of look. That would be so beautiful!” as opposed to “Hmmm, I’ll have to see it in person. I’m not sure about those colors.” What do you guys out there think of this look?

  23. What a beautiful eye look in the promo photo

  24. channy

    are these all perm or just foundation/concealers haha I need to know what to stock up on 😉

  25. Melody

    ::sigh:: NW 13 but no NC 13. I see how it is MAC.

  26. Smurf

    Do these come out August 29 or September 29? I read it is August 29 on beautizine (?) and you can order the paint pots from Dillard’s now.

    • Hi!

      This is what MAC sent me:

      M•A•C Pro Longwear
      Available online September 29, 2013
      Available in stores September 5, 2013 in the permanent line

      which I did think was weird, but if Dillard’s has it up, it’s probably August 29th then.

  27. Juanita Altamirano

    will you be doing swatches and reviews???? i hope so! these look so pretty!

  28. Lee

    I’m so excited to have some new matte paint pots, especially the neutrals. Soft Ochre has always been too yellow for me.

  29. I love the promo picture for this collection

  30. Sandra

    Saw Clearwater in person. OMG! The perfect matte mint color ever! And with Lime Ice pressed pigment over it… I can’t wait!!!

  31. Jess

    Just for the people wondering what’s on her eyes, the commenter who said she called is correct. There obviously are a LOT of editing changes, the clear “red” tones are not present in any of the the colors used. I went and spent 174$ to find that out, when I swatched them the sales women said once I layered them I would get the red, that did NOT happen. The actual look is bronze not copper, if that makes any sense? You could create a more accurate look with Tom Ford’s illicit cream eye shadow, and mac antiqued.

    • Lauri

      Thanks for that info… I went to the Mac counter yesterday and wanted to know what the model had on her eyes.. so beautiful.. but I want HER eye shadow look which is copper… I will try your suggestions Jess..


  32. TLR

    Antique Diamond is gorgeous… Wearing it today.. Can’t wait to get Stormy Pink and Taylor Gray…:-)