Monday, July 18th, 2011


MAC Opulash Optimum Black for Fall 2011

Launch Date: August 25th, 2011 (North America), September 2011 (International)

Opulash Optimum Black delivers a more saturated black plus extra-volumization with our most bodacious brush yet. Extreme expansion and curl, formed from a blend of silica plat es of mica and natural kaolin, thicken and grab each lash with every application for an intense lay-down with succinctly sexy separation. Resists flaking, smudging, and humidity, with multi -functional emollient ester flexibility, superior adhesion, and water-gel instant conditioning for even the most sensitive of eyes. And it lasts 15 hours!

Opulash Optimum Black ($15.00 U.S. / $18.00 CDN) (Permanent)

See more photos!




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16 thoughts on “MAC Opulash Optimum Black for Fall 2011 (Official)

  1. the picture is pretty- but the eyelashes look flaky to me :/

  2. hmm what is different about this one compared to their first version?

  3. Pia

    Why do they do that — put false eyelashes on the model to promote mascara that you know will never make your lashes look remotely like that. You can even tell the individual clumps of 3 on the lower lids. SIGH.

  4. Avatar of Chloe Chloe

    love opulash so looking forward to this darker version of the original!

  5. nana

    this is already on sale on nordstorm’s website.

  6. Mae

    Why do makeup companies insist on using false eyelashes in their mascara ads? It completely puts me off buying the product.

  7. Tiffani

    I’m with the other girls – I hate false lashes in mascara ads. It’s false (har har) advertising and is kind of dishonest. Totally puts me off buying most mascaras, tbh.

  8. Crystal

    Opulash is horrible. I’d rather they perfect their formula. I was so disappointed that I got a cheap drugstore brand to use instead.

  9. Rebecca

    LOVE Opulash, can’t wait for this blacker version.
    Opulash is the only ‘high end’ mascara that I have ever liked.

  10. Avatar of caitlin cait

    eh, I’m sticking with my Imju thanks <3

  11. Patty

    I picked this up yesterday accidentally, thinking it was just one of their usual mascaras. I tried it on in the store, and I was pretty satisfied with it, and since my Maybelline was drying up, I went ahead and bought the Opulash. I tried it on at home and I was BLOWN AWAY. This mascara works so well for me! I really like Dior Show, but I feel like it always took me too long to build up on my lashes, but the Opulash needs like 2-3 swipes and I am ready to go. It makes my lashes super long and voluminous. I recommend for anyone that is a fan of big mascara brushes.

  12. amanda

    Tired of mascara ads using false lashes! How is that picture suppose to tell us anything?

  13. Laura

    are all of these collections officially coming out because if they are i am certainly getting them ALL!!!

  14. mary

    Love Love Love this! Not ideal for those with very tiny lashes,the products tends to be too thick. But for people who have a fair amount of length-watch out! This product is amazing!