Friday, August 17th, 2012

MAC Local Wares Fluidline
MAC Local Wares Fluidline

Not Quite Black, Not Quite Brown Eyeliner

MAC Local Wares Fluidline ($15.00 for 0.10 oz.) is described as a “dirty olive with multidimensional pearl.” It’s a muted dark brown with a gray tinge and subtle gold sparkle. The sparkle isn’t really noticeable once it is applied. It reminded me of CoverGirl Brown, without the shimmer. This collection seems to lean on the warmer side, but this eyeliner reads cooler on me–it actually looks almost gray when I tried it out.

Fluidline is a gel eyeliner that’s supposed to be long-wearing and smudge-proof. It comes inside a clear glass jar with a black screw-top lid. Local Wares has a creamy, pliable texture that glides on and goes on mostly opaque (I used MAC’s 263 brush to apply to my lower lash line), though I did need to go back to get a fully opaque line.  There was no skipping or dragging, because it has a delightfully creamy consistency.  It wore for eight hours without smudging, migrating, or fading when I tested it yesterday.

This collection also includes Dark Diversion, which I’ve reviewed previously, and Rich Ground, which I did buy as well since I can’t remember reviewing it before–though Rich Ground is part of the permanent range.

The Glossover


Local Wares

It's a nice alternative to black--it's not gray, not brown, and definitely not black. There's a soft quality to the color, but it still manages to retain enough depth to define the eyes.











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MAC Local Wares Fluidline
MAC Local Wares Fluidline

MAC Local Wares Fluidline
MAC Local Wares Fluidline

MAC Local Wares Fluidline
MAC Local Wares Fluidline

MAC Local Wares Fluidline
MAC Local Wares Fluidline

MAC Local Wares Fluidline
MAC Local Wares Fluidline (on lower lash line)

Product & Review FAQ

Where can I purchase it? How much is it?

MAC, $15.00.

Is it limited edition?


Any dupes?

It reminded me of CoverGirl Brown, without the shimmer.

What makeup are you wearing?

On eyes: MAC Brule, MAC Indie Spirit, MAC Shadowy Lady Eyeshadows, MAC Local Wares Fluidline, Giorgio Armani Eyes to Kill Lengthening Mascara. On face: Make Up For Ever HD Foundation, MAC Supercontinental Blush. On lips: MAC Eden Rouge.

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52 thoughts on “MAC Local Wares Fluidline Review, Photos, Swatches

  1. This is a very beautiful, interesting shade–I like it a lot. It’s quite dark–dark enough to define the eyes nicely but still softer than true black. Definitely my kind of liner!

  2. Cindy

    Wow it looks beautiful! How does Local Wares compare to Avenue fluidline?

  3. Ana G.

    I’m a actually a fan of these. I might try this one.

  4. Alison

    It’s a lovely colour, although it doesn’t look olive to me. Isn’t olive usually a green? I am clearly not with-it in terms of make-up colour speak!

    • I didn’t want to say anything, since last time I did, it caused a large debate – but I would expect a mix of green and brown, but definitely some green-tinge to it!

  5. Strange.. this orangey red I don’t mind on you at all. I was shocked it was a MAC product to be honest.

  6. Dinitchka

    I really do like this. I think it’s the sparkles :)

    Christine, what are your thought on this selling out? I kind of want to wait to get it but I am hesitant to wait for fear it will be gone.

    • This collection seems rather unanticipated, so I don’t know if anything is going to go too quickly. I’d say Dark Diversion is more apt to sell out over Local Wares, but I have no idea!

  7. Laura

    I’m disappointed that it’s not more olive, but it looks nice and I’ll probably still get it.

  8. asha

    That lipstick looks awesome..

  9. Joanna

    I’m dissapointed. I thought this was going to be a true olive green. Won’t be buying it now!

  10. Looks great! But I kind of expected that, really. I like MAC’s fluidlines. I always use them on my upper lash line, though, never on the lower. I should try that.

  11. I ended up ordering this yesterday without backup confirmation on the quality …. Yes I’m a MAC fluidline addict. ;p But it’s cool tone brown for sure.

    Dark Diversion is a such a nice shade and this is the thrid time re-promoting it too.

  12. Maribel

    The lipstick looks gorgeous!! Im wondering how it compares to Russian red…I’m eager for the review! :-)

  13. I love fluidlines! This one looks great.

  14. Chantal

    Anyone looking for a cheaper dupe might consider Essence London Baby. They aren’t identical; this reads a bit more brown, whereas LB is a bit more taupe, but the depth and shimmer are similar. For $3.99 CND I was pleasantly surprised!

  15. Kimber

    I like this! I tend to stay away from black, personally, because I don’t like the intensity and how it makes my eyes look smaller. I think this is dark enough, but not too dark. :)

  16. Jenny

    It reminds me of Buried Treasure, which is my favorite eyeliner. I’m very nearly out of Buried Treasure anyway, so now that I’ve seen your swatches of this one, I decided to order it. :)

  17. Steph

    Love it! This might have to be my first Fluidline. Nice and dark, but not harsh like black.

  18. Krista

    Would you say its similar to Bobbin Brown gel liner in chocolate shimmer?

  19. OTT, but just wanted to let you know, not sure if you’re aware of this blog: [link removed], they are basically stealing ALL your posts and pictures. :(

  20. Is it similar to Avenue fluidline?

  21. Kasey

    oh the sadness… I don’t see a speck of green in this.

  22. Rachel

    Oh my goodness…this looks like a cool-toned version of Graphic Brown fluidline, which is my favorite gel eyeliner! I will have to pick ths up as my GB is nearly dry now.

  23. Huda

    hey christine.. question.. do you think this is anything like Avenue? I have avenue so I’m wondering if I should skip this one

  24. Tracey

    I was hoping Local Wares would be greener too. Although it is really nice looking and I’d definitely go for it if I didn’t already own Avenue, they look very similar.

  25. I’m definitely buying this! I love MAC Fluidlines already, and this color is so pretty. Especially if it’s opaque in one swipe.

  26. Becks

    How does this compare with Avenue from last year’s MAC Me Over? In the photos it looks similar.