Monday, June 22nd, 2009

MAC HD Collection

U.S. Launch Date: September 10th, 2009
International Launch Date: October 2009

Cameras everywhere, media madness, instant images flashed around the world in seconds…You ARE being photographed! Better be optimum-optic, high frequency fabulous, these are modern times! The In High Def collection is makeup designed for the new-technology demands of the professional world. The sharp tone, colour and picture clarity of Hi-def TV. For girls and boys who want to look god no matter who’s looking. Face and Body Foundation formulated for flawless replication; at last, you can achieve the perfection expected on screen at all times. A complementary collection of Lipstick, Lipglass, Mineralize Skinfinish/Natural applied with the 187 Du Fibre and 188 Small Du Fibre Face Brushes fool the eye, and the camera. The very best in the new look of Hi-Def, made easy.

Lipsticks ($14.00 U.S. / $16.50 CDN)

  • Close to Real Light, neutral peach pink (Lustre) (Limited Edition)
  • High Def Mid-tone neutral coral (Amplified Cream) (Limited Edition)
  • Sharp Focus Deep brown plum (Lustre) (Limited Edition)
  • Resolutely Red Deepened claret (Lustre) (Limited Edition)

Face & Body Foundation ($32.00 U.S. / $38.50 CDN) (Permanent)

A water-based, water-resistant foundation that provides long-lasting, natural coverage for face and/or body. Ideal for all skin types. Face and Body Foundation provides sheer, natural looking coverage in an easy to blend, water-resistant formula. The long-lasting formula is available in a wide range of colours and contains several emollients to help moisturize and condition the skin. It delivers professional looking results that meet the exacting standards of beauty photography and is ideal for perfecting the face and body.

Mineralize SPF 15 Foundation/Loose ($29.00 U.S. / $35.00 CDN) (Permanent)

A lightweight loose powder foundation that utilizes the power of minerals to provide the skin with a smooth, radiant, natural finish. Brushes on the skin for sophisticated, medium-buildable coverage. Special mineral complex helps keep skin healthy and nourished while the blend of moisturizers and conditioners in the formula help create a smooth, flawless application. Provides essential everyday SPF 15 sun protection.

Mineralize Skinfinish Natural ($25.00 U.S. / $30.00 CDN) (Permanent)

A luxurious domed face powder with minerals, slowly baked to provide a dimensional yet natural-matte finish. Provides perfect low coverage. Use to set and fix foundation or as a touch-up throughout the day.

187 Duo Fibre Brush ($42.00 U.S. / $50.50 CDN) (Permanent)

A large full circular brush used for lightweight application and blending of face powder or pigments. Use to create soft layers or add textures. Made from a soft blend of goat and synthetic fibres.

188 Brush ($34.00 U.S. / $41.00 CDN) (Permanent)

A flat-topped, full circular brush used for lightweight application and blending of any formula colour – fluid, cream, powder or pigment. Ideal for creating soft layers or adding textures. Made from a soft blend of goat and synthetic fibres.

Source

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34 thoughts on “MAC In High Def (HD) Collection for Fall 2009

  1. What is the point of this collection???? Cop out.

  2. Lulckathy

    Close to Real and High Def sound great!!! can’t wait!

  3. I wonder if this means Face & Body will be available at counters for a while.

  4. Um… are they reformulating? Or… I don’t really understand. Can’t wait to see pictures of High Def and Close to Real though.

  5. Ali

    I’m not really understanding the point of this collection. There’s not much to it and it doesn’t seem like a cohesive bunch.

  6. Avatar of Chantale Macaddict

    Had been wondering when and if MAC would get into the HD “bandwagon” like MUFE, Cargo, and Smashbox. Very happy to see that they did! Can’t wait to try their products which, hopefully, will be permanent…

    • Ms Trendy

      Unless they are changing the formulation of these products they are all available in the permanent collection … nothing new except the lipsticks.

  7. Nic15

    Like many already said above, this collection seems very lame on MAC’s part. Other than the lipsticks, everything else is already available at MAC as its permanent & none of it has ever been touted as HD before. Considering all the serious competition out there w/ regards to makeup brands & their HD lines (MUFE for ex.), MAC is going to have to do a lot better than this. Hopefully as time goes on, they will release more details as to what makes this line HD. Should be interesting…

  8. Diamonds

    Ummmmmmm this collection seems really boring. And it is confusing. Why would they promote permanent items? This is the dullest of all the Fall collections.

    • macartist007

      Actually, it’s technically not a collection for fall…it’ll only be available at MAC Pro and it’s not that they are “jumping” on the bandwagon, as much as, they are repromoting products that are HD friendly already in order to prepare the general public for HD makeup-in case they will ever be dealing with HD tv. I just got back from update yesterday and this HD thing is changing entertainment industry makeup as much as it did when it went from black and white to color.

      • Diamonds

        That’s actually really interesting. My dad directs movies so I know a lot of makeup artists…I guess I can ask them about what they prefer for HD shoots. Anyways I suppose I said “fall” collection because I’m in the UK for a couple years and internationally it is released in October. Thanks for the info :D

  9. Christy

    Yea, I can pass on most of this one. I’ll checkout the lipsticks, but the rest is …

  10. Torrie

    Close To Real Lipstick!

  11. margot

    High Def … I’m looking for a coral and this seems to be the right colour :p but otherwise, I don’t see the point of the collection

  12. woww.. i love MAC but it seems like MAC is so OTT for doing so many collec. at a time.. MAC, pls slow down & focus on quality of LE collec. not quantity..

    • Nicole15

      I totally agree miss anna. MAC is just churning out the collections one after the other, but at the same time I am noticing the quality of their stuff declining over the past couple years. MAC is not what it was years ago. I sure hope they start taking note & work to get back to the way they once were.

  13. I don’t see the point in calling this HD. I really don’t…

  14. mulgasis

    There’s absolutely nothing HD about this collection! I’ll stick to the Makeup Forever!

  15. Tattoo Girl

    Pass on this. I’m saving my birthday money for dazzleglass cremes!

  16. WoW. Just read all of the comments thus far and unfortunately, I must agree: This collection doesn’t make sense. The only justification I can gather by the listing of these products as HD is that in functionality, f/b foundation is sheer yet very buildable and when coupled with an MSF Natural (which already looks great on photographs)they are comparable to the truest application of a flawless complexion for an HDTV format which is airbrush. The HD formulations from other lines, IMO, are somewhat cakey and slightly cloudy especially when the translucent (white) powder is applied and although it’s white, it doesn’t look good on EVERY SKIN TONE, even caucasian skin.

    I’m hoping with this just being the preliminary information for this collection that more will be shared in regards to a possible change of the F/B foundation as I think that will be key.

  17. Celeste

    THis is what the collection is supposed to be about. When anything on it says HD all that means is that the powder or the pigments in the liquid is JET MILLED. All of the products for mac that are being repromoted in this is supposed to give you an idea of what really fits for HD cameras. Studio fix fluid is NOT HD ready. It looks like thick paste on the skin in an HD camera. When you go for an HD look the point is SERIOUSLY to go as natural as you can because anything with too much coverage is going to show up textured and fake. You dont want to use anything too matte either. you want it to be:

    A- Sheer coverage for all over and concealer JUST in the places you need
    B- somewhere around a satin natural finish. i.e. mineralize or face and body. even the tinted moisturizers coming out.

    Things to watch out when doing HD photos:

    Hair. The tiniest bit of peach fuzz can be shown. If your doing a photo shoot under an HD camera then you NEED to get rid of the hair. ALl of it. No matter what it will show.

    Color: especially Reds. YOu want to use warmer tones when dealing with red lips. Almost anything with blue undertones will come out looking BRIGHT fuschia. So ideal lipsticks are what go with this collection. Of ideal reds would be russian red, dubonnet, viva glam 1, and lady bug.

    Coverage: this is super important. primers dont matter much, you can build those on. but the more coverage you have on the more you’ll be able to tell. The no makeup-makeup look is the absolute best way to go.

    Texture: if you have large pores you can try using a matte cream ON TOP of your foundation as well as under. do this by building just thin layers on top of eachother. EXFOLIATE! if you have dry skin and dont moisturize, holy hell is it going to show up. your skin will look like frosted flakes.

    Stay away from anything frosty unless thats what your going for. because on HD it will look super super wet. now this is all goin towards natural looks. if you want crazy then by all means, x out everything i just said.

    Anyways, the point of these products is to show you looks that ARE HD ready. Somepeople dont have to worry anyways, seeing as half the people arent going to be stepping behind HD cameras. Just because it doesnt say HD on it doesnt mean its not compatible for it.

    Face and Body foundation is a DREAM

    • Avatar of Arielle Arielle

      I have to agree with u Celeste! MAC, of all product lines cant be left to bring up the rear with no HD products. The line doesn’t seem cohesive but wait until you see the difference it makes on camara. Hopefully MAC will have the goods sense to show comparisons.

  18. CtR, HD, and RR lipsticks, plz. kthx

  19. For those who don’t understand why MAC has this collection is because MAC is revisiting the Face and Body foundation as well as the Mineralize Skinfinish Natural. Also, this collection will be available in stores only and Asia will not get this collection.

  20. Michelle

    Why is it that MAC puts items in there new collections that are either available in the permanent line or were Limited Edition not that long ago!! I would love it if they would bring colors and items back that were released a few YEARS ago, something we haven’t seen in awhile then that would be something to be excited about!

  21. JO

    May get a lipstick or 2 from this collection…but think thats it…doesnt look that interesting really

  22. Phoenix

    this collecton does nothing for me and unless those msfn have awesome packaging i won’t get any of it :(

  23. tess

    this may be my chance to finally try the face and body… have u tried it?… i’ve just kept putting it off since i’m satisfied with my studio fix foundation… and now the temptation to maybe just having it!

  24. PrincessJodie

    i want one of the lipsticks but do i need another nude lipstick … YES i do haha