Thursday, November 20th, 2008

Did you just stumble across this page? Make sure you catch up all of our Hello Kitty Collection Coverage!!

Lipsticks Swatched on Lips
Lipglasses Swatched on Lips
Lavender Whip vs. Fun Fun vs. Fashion Mews
Packaging Product Photos
Eyeshadow Palettes, Glitter Liners, Pigments Product Photos
Lipsticks & Lipglasses Product Photos
Face/Nail Product Photos

From WWD:

MAC Cosmetics has teamed up with Sanrio Global Consumer Products to create a Hello Kitty color cosmetics collection.

The line will arrive on MAC’s Web site Feb. 10, in North American stores on Feb. 12 and into overseas stores in March.

“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.”

“The partnership was a no-brainer,” said James Gager, senior vice president and creative director of MAC Worldwide. “We cater to people who love to play with makeup.”

While in many licensing partnerships, the licensor shops his or her property around, MAC went after Sanrio, Hello Kitty’s owner, to do the deal. “They had never done makeup before, and I was certain that all those women who already own a bit of Hello Kitty would also want to own branded makeup,” said Gager.

More article AND added one more photo!

“We are thrilled to partner with a brand that shares the vision of offering an innovative, authentic and transforming experience to our loyal fan base,” said Janet Hsu, president of Sanrio. Sanrio’s worldwide retail sales of licensed products for 2007 is estimated at $5 billion.

While the 34-year-old Hello Kitty character is usually assumed to be a cat, she is actually a girl, according to Sanrio. And a girl without a mouth, so she “speaks from the heart,” the company said. “She may not have a mouth, but she’s going to sell a lot of lipstick,” cracked Demsey, noting that a waiting list for the items will go live on Jan. 7 at

“To me, MAC Hello Kitty embodies the ultimate beauty icon,” said Jennifer Balbier, senior vice president of product development for MAC Worldwide. “She’s sweet and sexy, slightly edgy, and appeals to a wide range of customers. We wanted to reflect that through a sweet side, but also something slightly mischievous when it came to the colors. I started out by creating a palette of pinks, since they fit and always trend well in the spring. And this look is so much about the eyes that we did two eye shadow quads.” The Lucky Tom quad has violet blue, brown, gold and pink-coral shades, while the Too Dolly palette has mint, blue-silver, pale pink and magenta shades.

“We incorporated glitter eyeliners because she loves anything that twinkles, and we took the coral and hot pink theme and did pretty, poppy [colored] blush,” added Balbier.

While this collection is intended to have a sophisticated presentation, MAC hopes to appeal to younger fans with two shades of lip conditioners.

The Hello Kitty offerings fall into two collections: the Hello Kitty Colour Collection and the more high-end Hello Kitty Kouture. The bulk of the items are in the former category: six shades of lipstick with names like Fashion Mews and Strayin’, each $14; six Lipglass shades, each $14; and two tinted lip conditioners, $14.50 each; two eye shadow palettes, which each contain four shades and retail for $38; two shades of pigment are $19.50 each, and two Reflects Glitter stockkeeping units — one blue, one pink — are $17.50 each. Four Glitter Eye Liners, each $16.50, two shades of Beauty Powder, each $22; three shades of nail polish, each $11; a black mascara, $12, and false lashes, $12, round out the color offerings. Shades range from pinks and turquoises to lavenders and greens.

Hello Kitty Kouture is intended to be the high end of the collection. Two shades of Dazzleglass, each $28, each feature a reusable silver chain pendant with Hello Kitty outlined in white Swarovski crystals on black with a pink crystal bow. Sheer Mystery Powder, $90 and available in three shades, is packaged in a silver powder compact with Hello Kitty outlined in white Swarovski crystals with a pink crystal bow on a black background.

“We wanted to have affordable luxury and a high-low aspect, so it made sense to do the Hello Kitty Colour Collection and Hello Kitty Kouture,” said Demsey.

The Hello Kitty Colour items, a Petite Makeup Bag, $22, and a medium Makeup Bag, $35, will be in all doors, currently about 581 department and specialty stores in North America including Nordstrom, Bloomingdale’s and Macy’s, as well as MAC’s 138 freestanding stores in North America and at Internationally, the items will be in 1,307 doors in 69 countries, including 296 MAC freestanding stores outside North America. Hello Kitty Kouture will be available at MAC stores and only. At the maximum, the collection will be available for eight weeks.

A plush doll, $42; purse mirror, $22, and three-brush collection, $49.50, will be available at MAC stores, Nordstrom doors and only. A mirrored key clip, $16; beaded bracelet, $34, will be sold in MAC retail stores and at only, and a tote, $45 and soft vanity kit, $55, will be exclusive to These items are intended to animate the counter presentation and create an entire Hello Kitty world at retail, Gager noted.

While none of the executives would discuss sales projections, industry sources estimated that the limited edition MAC Hello Kitty collection could do upwards of $12 million in North American retail sales. That projection is slightly larger than that of the hit Barbie collection.

In-store visuals, shot by Nick Knight, show the polar opposite aspects of the collection. One is an image of a blonde model holding a black vinyl Hello Kitty doll, which will be part of the accessory line. The other visual is what Gager terms “more of a dominatrix creature.” The point, said Gager, is to show that makeup can be transformative. Makeup was done by Val Garland, with hair by Sam McKnight.

And Demsey promises the surprises aren’t over yet. “There will be more products to come in the next three months with this partnership,” he said.

Source: WWD

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187 thoughts on “MAC Hello Kitty Collection Photo & Information

  1. Yesenia Gonzalez

    ah i only have $50 saved up. i hope i can miss school. =D this is such an wesome collab. i LOVE It. it’s awesome!! I give this duo a 100 out of 10

  2. tailor.made

    i have loved hello kitty since i was a little girl. i’m almost her age. lol.

    where will kouture be sold?

  3. Vanessa Boo

    Omqeee Peoplpe Need to CalM Down i Seriosuley Thought it Was Gunna Be way Cuter Like white n pink i Means i LOVE MAC & its cute buht i just thought id be cutter i mean taking a day off for it.? cmon Now lol kinda LAME anddd If people wanna sell it on ebai they should have the right to i peersonally think not ALL THAT if yu ask me i mean dont get me wrong i love mac and hello kitty buht since there both SOOOO popular they should have made it atleast a bit BETTER n cuter i Think ooh welll people i guess waste A WHOLE LOTTA MONEY if yu want thats just my opinionnn…….

  4. Sara

    I am so excited for this collection. I love Hello Kitty and makeup so it is a perfect combination. The packaging is cute, although I would expect more pink and less black. I am most looking forward to the brush set with the Hello Kitty brush holder. All of the accessories look really cute. I do not think I

  5. Kat

    Does anyone know what that hat-box-ish cylinder thing that the doll is sitting in is? Is it in the collection…? I can’t find it ANYwhere except in that one promo photo.

  6. As if I need anymore MAC & Hello Kitty things.

  7. Melaena

    I can’t wait for this one! I’m going to buy everything. Eh, Mac is going to make me go broke! lol

  8. cassandra

    omg…… ahhh i love it im gona get everthing that is there lol=]=] cant wait to go buy it ahhh =]=]!!!!!!!!!!1

  9. Honey

    OMG!!! I cannot wait for this product to come, i want it now, all i been doing is browsing from site to youtube, and calculating how much everthing is going to cost. Im not a Hello Kitty Collector just a sight fan but am a huge fan of cats and this would go perfect with me, Kats, Kats, Kats.

  10. Ellen

    Sanrio is from California people

    • ashley

      Hello Kitty (??????, Har? Kiti?)[1], is one of the best-known of many simply drawn fictional characters produced by the Japanese company Sanrio. Designed by Ikuko Shimizu, the first product, a vinyl coin purse, was introduced in Japan in 1974, and in the United States in 1976.


      Get it right.

  11. ashley


  12. ashley

    every little scene kid’s dream 😀

    i want it now. :[

  13. CIARA

    helllo everyone

    loving the hello kitty mac range cant believe it!!
    does anyone know if there is a real waiting list? and if and when its coming to the uk?

    thanx xxx

  14. sara

    i just loooved it i looovvveeee hk it is fabulos and a great idea =]=]=]=]=]==]=]=]=]=]=]=

  15. Wendy P.

    It will be mine..O yes.. it will ALL be mine!!!!

    It would be fabulous to see it come in some kind of total package deal though..even better a line of softer spring time Hello kitty design colors to look forward too after this one.

  16. LOVeeeee MAC

    I personally think this is adorable
    i read alot of these comments and WOW
    I personally feel that if you like hello kitty DO NOT be ashamed
    just becuase hello kitty started as a young girls idol doesnt mean it cant take on a more mature look
    and MAC is perfect enough to do it
    just because i like disney when i was a kid doesnt mean im not gonna go to disney world
    i am not gonna be buying hello kitt hot pink lunch boxes but im defenetly picking up some of this collection
    this is defenetly a more subtle way to show your love for hello kitty and MAC
    so i say why not?
    no ones gonna judge you because a cute pink lipstick is in a sleek Hello Kitty/ MAC container

  17. i LOVE hello kitty the whole collection is cute..i just bought the white && gray && pink nail polish the pink one works best && the white cus you can add polka dots ;] && i got the blush but getting wayyyy more duhh<3

  18. Dakota


  19. Kerria

    Is the plush doll inflatable as I heard people say they were. I hope not but can anyone let me know as I want one.

  20. SweetMadziu??

    OMG That’s so cute ! xD

  21. innocent+sexy does too work! ha! I found a layout that is mac and hello kitty with the models in it for myspace today.Wonder if Jeffree Star would be the first person freaking out about this.?.all i know is.I have hello kitty tooth brush and undies.^^ I LOVE her.&&hell yea I’ll check this out.

  22. cat.c

    I LOVE THIS SOOOOOOOOO MUCH!!!!!!!!!!!!!!!!!!!!!!!!!

  23. daizy

    OmG…… i loVe thE COsmeTicS……..

  24. an-sophie

    omg hello kitty is so cool !!i’m a big fan of it

  25. Zahra

    where can i buy them online?

  26. Chloeee Parkeerrr


  27. eliza

    Well let me first say I am a huge fan of hello kitty. But the products look cheap and they sell for wayyyyy too much. I mean,,who would sell a cheap looking product for like…what is it…90 bucks?? I mean come on. But on the positive side I think the black instead of original white and red packaging looks edgy and bold. I’m still going to buy hello kitty products but not from here.


    :( x pi.

  28. karla

    ose a es super chebre la marca es super loka y es una koleccion lokasa k sirver para toas las chicas pzpzpz

  29. marie

    love all the above!!! will get it little by little THATS

  30. Dasha

    I love collection “Hello Kitty” …And Russian girls agree with me!

  31. kizzy

    can sum 1 tel me how du i get this hello kitty stuff… its 4 my gf acutally… :$

  32. Hannah

    omg, i am sooo getting this, it is soo fricken cute! AA

  33. Tea

    I was too late, they no longer sell my sweet kitty anymore!!
    T.T *sniff sniff*

  34. a1y5sa

    Omg I love this whole collection I have the whole thing I even got the self display n the makeup display I have my hello kitty stuff looking like a mac show case lolz I love hello kitty

  35. vicky

    im officially obsessed!!

  36. mika

    wow . i love hello kitty .

  37. Jessicaa

    The stuff is okay but its like kidde make up yeah sure it looks cute and all but infact its just kidde stuff

    • Edgar

      Gotta Point But Since My GF Like It Well Whatever She Wants She Gets HeHe XX) But Yeah I Got Tripped Out When She Told Me She Still Likes HK HaHaHa

  38. Edgar

    Im So Happy That This MAC Thing Finally Came Out. My GF Is Always Talkin About Getting It But Dam Its Expensive And I Dont Even Look At Price Tags But Still Its Alot For Make Up… But Seeing Her Face Will Make Up For The Loss :) Shes Lucky Shes Even Getting It LOL Cause Of Her Wanting Food Late At Night Some Low-Life Stole My LV Wallet :( But Oh Well It Was Only 250 So No Biggie. GO HELLO KITTY!!! And Girl Bout That Comment Of Maturity I Think You Need To Grow UP. Like If You Dont Have Nothing Nice To Say Then Dont Say It.

  39. Is There A foundation in this line ?

  40. Nina17732

    I want it! My friend has it and Im super jealous I apsalotly love Hello Kitty!

  41. Belle1743

    Its so cute!! I want it!

  42. OMG!amazing..ilove hello kitty ..