Thursday, January 7th, 2010

MAC Give Me Liberty of London Collection

U.S. Launch Date: March 11, 2010
International Launch Date: April 2010

Edit #1: Now with a few images! :)  Not everything, but at least you get an idea about the packaging — which I think looks phenomenal.  They don’t look like stickers, and as long as they’re not, this may be some of the best packaging MAC has put out in awhile. (1/6/2010)

Edit #2: Now with a few MORE images — including an image of the very richly priced scarf.  (1/7/2010)

The very latest in a series of famous M·A·Coll aborations, it was only a matter of time before the demure-to-daring kaleidoscopic prints of Liberty of London coloured our world with Brit wit and bohemian chic. From the unstudied, Sienna Miller style of Spitalfields Market to the grit-and-glamour of Portobello Road, the swinging London girl has always been an unstoppable M·A·C makeup force! Spring 2010 insists on the ultimate flower fusion, with M·A·C joining forces with Liberty, creating cool Britannia compacts and Lipsticks, Eye Shadows, Powder, Blush, Nail Lacquers and, of course – blushing, bountiful, quite British accessories.

Beauty Powder ($25.00 U.S. / $30.00 CDN)

The luxurious, soft pearl finish of M·A·C Beauty Powder packaged in a glossssy white compact. Lid is decorated with an exclusively created flower and bird pattern for the Give Me Liberty of London collection. Limited edition.

  • Shell Pearl Pale peach with gold pearl (Limited Edition) (Repromote)
  • Summer Rose Soft violet pink with pearl (Limited Edition) (Repromote?)

Eyeshadow ($14.50 U.S. / $17.50 CDN)

  • Give Me Liberty of London Flat creamy pink (Matte) (Limited Edition)
  • Free to Be Creamy true coral (Matte) (Limited Edition)
  • Dame’s Desire Frosty mid-tone reddish purple (Frost) (Limited Edition) (Repromote)
  • Birds & Berries Frosted dark green blue (Veluxe Pearl) (Limited Edition)
  • Bough Grey Mid-tone bluish grey (Satin) (Limited Edition)

Lipstick ($14.00 U.S. / $16.50 CDN)

  • Ever Hip Creamy light coral (Cremesheen) (Limited Edition)
  • Peachstock Neutral peach (Satin) (PRO)
  • Petals & Peacocks Creamy bright magenta pink (Amplified) (Limited Edition)
  • Blooming Lovely Creamy greyed lilac mauve (Amplified) (Limited Edition)

Lipglass ($14.00 U.S. / $16.50 CDN)

  • Frankly Fresh Neutral pink beige with soft pearl (Limited Edition)
  • Perennial High Style Creamy bright pink coral (Limited Edition)
  • English Accents Creamy mid-tone blue pink (Limited Edition)
  • A Different Groove Deep purple brown with pearl (Limited Edition)

Blush ($18.50 U.S. / $22.00 CDN)

  • Dirty Plum Sheer dark plum (Limited Edition)
  • Prim & Proper Neutral nude (Limited Edition)

Nail Lacquer ($12.00 U.S. / $14.50 CDN)

  • Vestral White Creamy white (Cream) (Limited Edition) (Repromote)
  • Blue India Dark green blue with pearl (Cream) (Limited Edition)

Liberty of London Makeup Bags

  • Small A limited-edition laminated makeup bag decorated with an exclusively created flower and bird pattern for the Give Me Liberty of London collection. Zip closure boasts a fabulously outsize floral pull. Measures 8″ x 2.75″ x 3.5″. ($22.00 U.S. / $26.50 CDN)
  • Medium A limited-edition laminated makeup bag decorated with an exclusively created flower and bird pattern for the Give Me Liberty of London collection. Zip closure boasts a fabulously outsize floral pull. Measures 8″ x 2.75″ x 5″. ($25.00 U.S. / $31.00 CDN)

Liberty of London Scarf ($95.00 U.S. / $115.00 CDN)

A limited-edition scarf designed with an exclusively created floral pattern for the Give Me Liberty of London collection. Rows of coral, orange, yellow and blue flowers form a repeating pattern on a white background. The fabric is a soft wool/viscose blend. Made in Italy. Measures 27″ x 82″.

See more photos!

Info Source | Image Source

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338 thoughts on “MAC Give Me Liberty of London Collection + Added Photos

  1. Kim

    I need to see the blooming lovely lipstick. I hope it’s a darkish lilac color and not too pink.

  2. jacqui williams

    im lovin this collection!the colors r gorgeous for the spring!This collection is going to be a big hit..

  3. Again, MAC really bumps it up with the sharp packaging! With costs on the rise and my wallet not getting any bigger these days, I will hold onto to my pennies until I can actually swatch some colors. Too many dups are popping up.


  4. oh.. my.. god 😀 I have to save money until it will receive here in germany. the packages are so cute! =D ♥

  5. Kim

    Is that the Bloomy lipstick on the woman in the poster? Love it. I had hoped it would be more of a lilac color than pink though. When will we have swatches to view? I don’t think I can wait so long to get these items.

  6. i want it all, ahah. The packaging is beyond cute!

  7. Blanca Schultz

    Im sooo excited for this collection!!!!

  8. Kitty Kris

    ooooh…. can’t wait…. how my wallet will weeeep….

  9. Brenda

    I’m wondering about the Free to Be e/s…it was just released on the website as a new permanent colour….

  10. Kimberly

    ooooh I adore this line

  11. OMG! that must be mine!kkk How fantastic!

  12. NY

    thank GOD I didn’t replace my Peachstock last month like I planned to! This packaging is way too cute – i’m not gonna be able to resist. :( These stupid MAC people really know how to get us eh?

  13. Annie

    Ooh, I’ve already commented this, but I don’t care – this will be the collection I’m going broke on! Well, that is if the temptalia reviews are good ;] I swear by you, Christine! ;P

  14. Jessica

    Holy Moly!!!

  15. <3 AAAAMAZING… I’m actually really excited about this collection~!!

  16. Nicole

    oh my goodness! Ive only recently gotten into mac, and this might just be the 1st collection I buy a LOT from! The packaging is gorgeous! And the colours sound really good too.
    Time to save up..good thing the collections coming before it don’t appeal to me! :)

  17. PAIGE


  18. sharon

    soo pretty.. cant wait to see the reviews…

    by the way… whats wrong with mac?? why 95 dlls for a scarf?

  19. emillll

    this is going to make me and my mom go broke =\

  20. Bunny

    I am such a sucker for the packaging, I’m wondering about how the pink eyeshadow will compare to their girlie eyeshadow. Will I fall in love?

  21. JEN

    wow i wasn’t excited for this collection until the new photos! geeze…i gotta save up!! i really want the makeup bags!

  22. Msjuneday

    I was saving my MAC gift card for this launch because I heard there was going to be special packaging.. but this looks a little too “Claires” to me. I’m glad they’re repromoting Vestral White, because I missed it on the first round, but the collection isn’t a must have to me. Looks like I can get cheap nail stickers and get the same effect..

  23. Jojo

    Oh dear Lord, I want so much from this collection!! I’m gonna start saving now!

  24. lourdes fernandez

    i lovveeeee it!!! i might be purchasing a lot of things from this collection!!! love love love it!!!!

  25. Cecily

    Oh Awesome! 2010 is going to be a good year for MAC! I loooove this collection, the packaging is so kitcsh! x x x

  26. yoyoyo


  27. Freeda

    i think they could have done better with the packaging. The bird looks like its choking.

  28. amber

    OMG …. this is soooooo cute I think i’ll be getting the beauty powder in shell pearl,free to be ,the makeup bag .and blooming lovely …..SOOOOOOO excited

  29. Melissa

    when i first saw this post I was really excited, but now
    I think its just super cute packaging.

    but I can’t wait for pictures!!! :)

    I LOVE YOUR SITE! thank you :)

  30. Nikki

    Can’t wait for this line! I want both beauty powders and Ever Hip lipstick!!

  31. Jasmine

    Are the blushes in special packaging too? I really want dirty plum which is also coming out with the Riveting collection, but I’ll wait for this collection if there’s special packaging, makes it more fun! :)

    Thanks for posting Christine, I can always count on Temptalia to keep me up to date on MAC collections.

  32. Kimberly

    When you post swatches, can you please send out a tweet? I’d like to see the swatches so I can decide what to order….thanks!

  33. Karly

    Where are the pictures of the lipsticks? I want to see the blooming lovely. Hope it’s really lilac-y cause that is what i want.

  34. Sydney

    Are the Dirty plum blush in this collection and the Riveting Collection the same?

  35. Janette

    I have a question is this Dirty Plum blush the same as the Dirty Plum in the Pro Line? wasnt sure if to look out for this one from this collection or just buy the one at a Mac Pro store

  36. Karen

    I’m dying to get my hands on this collection!!!! The packaging is just to die for!!! thanks for the heads up, I’ll start saving now!!!

  37. Belicia

    swatches from give me liberty london collection. hoping we will get better ones on this site soon. was hoping that blooming lovely lipstick would be more lilacy-grey oh well. still gonna buy it.

    • Catie

      Nice swatches. I do wish the blooming lovely lippie was more gray lilac-y or purpley but it looks nice. I need to see the swatch on mac’s website though. i also like the dame’s desire e/s and the birds & berries e/s. Christine do you think they will move this up since they are now moving the VivaGlam lippies up to tomorrow???

      • No, I don’t think so. MAC has launches coming out February 18th, February 25th, and March 4th. Since they already have releases slated for pretty much one per week til Give Me Liberty, I doubt they’ll move it up. I believe they moved Viva Glam up because they’re both promoting it on morning shows on Wednesday.

  38. Uh yeah Sorry With Wallet your going to be pretty broke after this Collection… ha :)

  39. Anna

    ooh I love the packaging! I was just thinking the other day how Mac hasn’t had cute packaging in a while 😀 Im deffinately getting a lipstick

  40. Sydney

    Free To Be e/s is on the mac website in pan form.

  41. Melissa

    honestly I think I’ll check out the makeup bags lol!

  42. Lynn

    OMG! Can’t wait to see this. Super excited!

  43. NewToMAC

    I just started collecting MAC lipsticks and it seems that there is a new collection out every week. Is that so?

    • Sometimes, not all the time, but they average around 30-40 collections per year of varying sizes.

      • NewToMAC

        Ouch! Because I have a new lipstick obsession, I have bought approximately 60 lipsticks from MAC in the past three months or so. Is there something wrong with me?These frequent releases of new lipsticks are killing me!

  44. Tigerlily

    Where are the pictures of all the items & colors? It feels like MAC isn’t working on letting these out but yet we can even see the stuff for the summer 2010 collections. I need to see the blooming lovely lipstick so bad as well as the dirty plum blush and eyeshadows.

  45. Lisa

    hey christine!! i was wondering, whats the difference between mac’s beauty powders and the blushes?? i havent the slightest clue!! thanks!

  46. Emy

    Would even Peachstock have LE packaging?
    That’s SO tempting!

  47. Rosanna

    Blooming Lovely lipstick sounds really interesting! I hope its a pretty colour that doesn’t look too grey!

  48. Cindy

    I am going to buy the makeup bag, a beauty powder and maybe a lipstick.

  49. eden

    was summer rose b/p in the rose romance collection ?
    i really want both b/p and probs peachstock and blooming lovely l/s
    i hope they’re not stickers ill be so dissapointed if they are :/

  50. DAR

    OH my goodness! This collection is absolutely gorgeous. I am so looking forward to it. The day it comes out online, I will definitely be purchasing most of the items! Thanks for posting up the pictures.

  51. o my g. I want all of it. more excited for this one than the summer one. !!!!! :)

  52. Farryn

    check these out:

    I so want the birds&berries & borough grey eyeshadows!!!!

  53. Carol

    I’m going to the launch party thing for this and I was wondering what do people usually wear to those? I’m clueless on how dressy/formal i should dress. please help & thanks :)



  55. Caroline

    this may be a dumb question but is the Give me Liberty of London Collection made by mac and then its just the design on their packaging?

  56. jo

    love the birds they should’ve put the bird print on the scarf instead

  57. Irene

    I love the packaging. Definitely, a must haves… hhmmm, I love that coral/peachy lipstick. I can’t wait! 13 more days here in the U.S. !!!!

  58. Valerie

    FlutistEmeritus…I think you are right…I have so much makeup they will probably last me for the rest of my life (I am NOT a makeup artist, so maybe 2 lives…haha). However, I think I will go crazy (AGAIN) with this collection. The packaging is killing me! I even want the bag and the scarf….OH NO!!!!!

  59. Jocelyn

    beautiful packaging! very ed hardy!

  60. Michelle

    Ahhhhh, I got an invite to see the preview of this collection at the MAC store in my area, this Tuesday.
    I’m so excited for this collection. (:

  61. cassie

    does anyone know if for the back to mac progam you can turn it in for something from the new collection?

  62. argh! i got to see swatches from this collection last night and the lipsticks look SO NICE! (i was hoping i could just skip this one.) i love that they are amplifieds and look like they have no shimmer. the coral and pink don’t look like anything MAC already has! ARGH!!!

    oh well, if all i want are the lipsticks, i have enough containers to back-2-mac and get them for free!

  63. J

    Does anyone know why MAC has kept this under the rader for so long? We already can see the summer items and I have yet to see this whole collection. How am I suppose to know what I want ahead of time without pictures & swatches??

    • MAC doesn’t send me official press releases until very close to the on-counter date – so any information that comes beforehand is really leaked rather than given out via MAC!

  64. MACgirl03

    The CALIFORNIA unvieling party is Sunday March 7th at the Nordstrom Santa Anita Location (Los Angeles Area, near Pasadena, CA)!!!! Starts at 8pm…. Call and RSVP to buy and preview the collection before anyone else can! 626.294.1416

  65. Judy

    Not sure if this website was already given or not. Thanks to Finally you can see pixis of the lipsticks. I sooo want the blooming lovely!!! Enjoy ladies!!!

  66. ee

    hey christine i was wondering if i should try out summer rose im nc42 with yellow undertones i have a feeling im going to LOVE shell pearl but im skeptical on summer rose thanks so much

  67. ee

    im nc42 skintone which e/s would you suggest i was thinking the pale pink one or the gray one you suggested also do you think summer rose would show up on me is it chalky? thanks

  68. Maddie

    is the small makeup bag the same as the hello kitty small makeup bag?

  69. Lexilou712

    Omgosh I think I just died! That packaging is so gorgeous! I guess I have to come back to life so I can snag a couple of products!

  70. Valerie

    already have my eyes on a bunch of things but I also want to get the makeup bag and the scarf….however they won’t be available in Hong Kong…so sad now….

  71. I love the packaging for this release! Excited to see the whole line in person!

  72. Meesh

    They changed the price for the makeup bags D: The small one is $25 and the medium one is $30!

  73. ee

    hey christine i was wondering if there are any dupes or similiar blushes from mac that are permenant of prim and proper blush that you know of thank you

  74. I love the look of this collection and can’t wait to see it come out in the UK! I really want to expand my MAC nail polish collection and both of the colours look really interesting. My one issue is the scarf. Its ridiculously expensive. What does it do grant wishes?

    Other than that it looks like a fabulous collection :)

  75. VJNS

    Why does MAC not make enough make up? They run out so quickly. I couldn’t attend the unveiling of Liberty of London, now they’re out of the lipstick I wanted. I’m so sad :(

  76. Lana

    Now this is the kind of packaging I wanted from the Lilly Pulitzer Line of MAC! Yay! Can’t wait for this to come out!

  77. Judy

    I just wanted to let you ladies know that I have received my MAC Give Me Liberty Collection yesterday. LOVE LOVE LOVE everything!!! I am wearing the bough grey eyeshadow today (it’s more greenish grey than blueish grey), the Petals & Peacock lipstick and the dirty plum blush. All the colors you pretty much see on the swatches on the MAC website and on Temptalia is exact. The blooming lovely lipstick rocks as well. I am so glad I was able to get this stuff before it was sold out. Now, I am going to skip the summer collections and wait for the F/W. I am dying for the “feline” collection!

  78. Rachael

    Sigh,,,im still waiting for this to come out in the UK 😐

  79. rainbow

    am i the only one who thinks these birds are ugly 😐

  80. tha blush on colour is so adorable

  81. I’m so excited for this collection, really fantastic, i can not wait to buy some of the collection.

  82. Kimberly Orcutt

    Can anyone tell me if there is a permanent line dupe for Perennial High Style?

  83. Edith B Gardiner

    I am desparately looking for Moxie lipstick. I am told it is discontinued. Can you please advise me how to get hold of anybody who might have some to sell.