Friday, August 30th, 2013

MAC Definitely Black Pro Longwear Eyeliner
MAC Definitely Black Pro Longwear Eyeliner

There are four new shades of MAC Pro Longwear Eyeliner ($19.50 for 0.04 oz.) that have been added to the permanent range. If you had good luck with these when they launched with Apres Chic, I’m sure these will wear similarly. Unfortunately, these didn’t wear well for me then, and they aren’t a particularly long-wearing eyeliner. It’s supposed to be a 12-hour, waterproof formula with “creamy, dense colour that glides on smoothly” and won’t smudge. All four shades show significant signs of wear by eight hours, let alone twelve. The eyeliner thins out considerably and is probably 50% thinner than by the eighth hour than when I initially applied it–this was consistent and happened with all four shades. These were slightly water-resistant, but they didn’t seem waterproof, as they ran slightly (Definitely Black was particularly troublesome).

Definitely Black is described as a “deep black.” It’s a rich, neutral black with a satiny finish. It had fairly good color payoff in a single pass, and it was buildable to opaque color in two layers. A note about this shade… my pencil actually says “Definedly Black,” not Definitely–and online it is listed as Definitely, as in the press release, it was written as Definitely. I’m not sure who’s in the wrong here! There are numerous black eyeliners that wear better and longer (including some by MAC).

Devotion is described as a “deep army green.” It’s a dark, forest green with subtle olive undertones and emerald green shimmer. It was semi-sheer when applied in a single layer, but it was buildable to mostly opaque color with a few passes of color. The consistency was slightly dry. Urban Decay Loaded is darker, less warm-toned. See comparison swatches. I looked at my older green eyeliner swatches but nothing seemed that similar (all were warmer).

Powerline is described as a “muted gold.” It’s a golden brown-bronze with a subtle, metallic sheen. It had decent color payoff in one stroke and was buildable to opaque color. It applied smoothly and evenly, though it was half-gone after eight hours of wear. MAC Gilt Gourmet is more sparkly. NARS Campo de’ Fiori is yellower. See comparison swatches.

Strongly Willed is described as a “deep eggplant.” It’s a dark, warm-toned purple with flecks of violet and berry pearl. It had so-so pigmentation in one pass, and it was buildable to mostly opaque color but it did drag/skip somewhat so it takes a few passes to get there. MAC Purple Dash is lighter. MAC Fancy Moves is also lighter. Chanel Cassis is less shimmery. Bobbi Brown Black Plum is darker. See comparison swatches.

The Glossover

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product

Definitely Black

C+

Product

6/10

Pigmentation

9/10

Texture

9/10

Longevity

6/10

Application

4.5/5

Results
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Dupes
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P
product

Devotion

D+

Product

5/10

Pigmentation

7/10

Texture

8/10

Longevity

6/10

Application

4/5

Results
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Dupes
P
product

Powerline

C

Product

6/10

Pigmentation

9/10

Texture

8.5/10

Longevity

6/10

Application

4.5/5

Results
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Dupes
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MAC Definitely Black Pro Longwear Eyeliner
MAC Definitely Black Pro Longwear Eyeliner

MAC Definitely Black Pro Longwear Eyeliner
MAC Definitely Black Pro Longwear Eyeliner

MAC Definitely Black Pro Longwear Eyeliner
MAC Definitely Black Pro Longwear Eyeliner

MAC Definitely Black Pro Longwear Eyeliner
MAC Definitely Black Pro Longwear Eyeliner

MAC Devotion Pro Longwear Eyeliner
MAC Devotion Pro Longwear Eyeliner

MAC Devotion Pro Longwear Eyeliner
MAC Devotion Pro Longwear Eyeliner

MAC Devotion Pro Longwear Eyeliner
MAC Devotion Pro Longwear Eyeliner

MAC Devotion Pro Longwear Eyeliner
MAC Devotion Pro Longwear Eyeliner

MAC Powerline Pro Longwear Eyeliner
MAC Powerline Pro Longwear Eyeliner

MAC Powerline Pro Longwear Eyeliner
MAC Powerline Pro Longwear Eyeliner

MAC Powerline Pro Longwear Eyeliner
MAC Powerline Pro Longwear Eyeliner

MAC Powerline Pro Longwear Eyeliner
MAC Powerline Pro Longwear Eyeliner

MAC Strong Willed Pro Longwear Eyeliner
MAC Strong Willed Pro Longwear Eyeliner

MAC Strong Willed Pro Longwear Eyeliner
MAC Strong Willed Pro Longwear Eyeliner

MAC Strong Willed Pro Longwear Eyeliner
MAC Strong Willed Pro Longwear Eyeliner

MAC Strong Willed Pro Longwear Eyeliner
MAC Strong Willed Pro Longwear Eyeliner

The Dupe List: Definitely Black

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The Dupe List: Devotion

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The Dupe List: Powerline

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15 thoughts on “MAC Fall 2013 Pro Longwear Eyeliners Reviews, Photos, Swatches

  1. EmJay

    Powerline looks absolutely gorgeous! Glad it’s in the permanent collection. Thanks for the review, Christine.

  2. Considering that Sephora’s own brand of pencils cost $11 Canadian and come in all these colours, so far as I can tell, and they are excellent quality for the most part, there’s no way I’ll be spending almost twice that amount for these MAC ones.

  3. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of meganlisa meganlisa

    I am – again – in awe that you got through so many reviews so fast! I really like these color so I’m disappointed that they didn’t live up to expectations. I will be getting some paint pots though. So unsure which ones to get but your reviews help so much!!!! As does knowing that they’re permanent so I don’t need to rush before (deciding and) they sell out. Thanks!

  4. Emily

    How disappointing… Considering drugstore brands like nyx and Milani have a really awesome formula for longwear pencils. Even sephora collection has eyeliner that are $8 that really outperform these.

  5. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Amanda Amanda

    If the green was a little more pigmented, it would be perfect. And is it too much to ask for a company… ANY company to make a just phenomenal purple liner? Any suggestions?

  6. I grabbed strong willed.. I wear shadows in the eggplant/bungandy range a lot, particularly in fall. Strangely, I have but a small handful of pencils and liner gels in this colour family. I like that this one has a bit of shimmer so picked it up. Certainly wish the payoff was better, but will probably enjoy having it in my collection nonetheless.

    • I love the color – always love plums and burgundies! I don’t know why this formula doesn’t wear well on me. I have such better luck with nearly every other eyeliner MAC has. I don’t usually have a *ton* of trouble with eyeliners wearing on me. I wish it wore better! Have you tried this formula before?

      • I’m not sure, Christine.. I actually do not own a lot of MAC eyeliner pencils.. I’ve always gravitated to UD 24/7 and TT because they work well for me. I do have one called Stubborn Brown which might be from the pro longwear line.

    • Try the new(ish) Sephora pencils. I’ve found them so amazing and a lot of them have really beautiful glitter that actually “translates” a bit onto the eye. I finally read the small print on the side of the pencils and the glitter ones all say they’re not for waterline use but I’m guessing that is prudent with any glitter pencil. Anyway, they are worth a look (I think I’ve got 5 now and I’m on my way to getting more) and the shade “Love Affair” might be very much to your liking.

  7. I absolutely love Powerline!

  8. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Gabriella Gabriella

    I’m so glad I don’t want these because there are sooo many new paint pots I want. I’m also lemming a bunch of the new nars cream shadows! Lol

  9. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Jennifer Jen

    Love the look of Devotion, but sorry to hear the lasting power isn’t great! xo