Monday, April 2nd, 2012


MAC Extended Play Lash Mascara for Summer 2012

Lashes can party all night with new Extended Play Lash – a curling, lifting, defining Mascara in a glossy shade of Endless Black. The lightweight formula applies with a petite slim-line brush to stretch lash volume. Smudge resistant. A lightweight curling, lifting Mascara in a glossy shade of Endless Black. Applies with a slim-line brush designed to give each lash effortless, upward bending definition and extreme volume. Easy wash-off formula. Lasts 16 smudge-free hours. Available in Endlessly Black.

availability: May 24th, 2012 (North America), June 2012 (International)

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19 thoughts on “MAC Extended Play Lash Mascara for Summer 2012

  1. noura

    hi
    its was limited edition or not ?
    thank u

  2. Margarett

    I have tried lots of MAC mascaras over the years. However, I have never repurchased any one formula because none of them have ever really impressed me.

  3. Melody

    What is up with MAC reusing names? I think Extended Play is the name of a MAC lipstick and of course the summer collection, Hey Sailor, shares the name of an old lipglass that they interstingly enough didn’t repromote with the collection. I’m not really condemning it but just wondering why they do that so often.

  4. Wow the imagery for this product is beautiful! The eyelashes look amazing, too! This was definitely a great share!

  5. Naz

    I purchased a MAC mascara this year also (False lashes or something) and was not impressed either. Completely smudged and it just didn’t stay put. Sticking to Dior!

  6. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Dee GUSnail

    It’s nice that it’s long-lasting, but I didn’t see anything about waterproof in the description, which is a must for me in the summer.

  7. beck

    I’m interested in trying this one!Hopefully it doesn’t give “crispy, dry stiff lashes”.I noticed some long wear formulas tend to do so. I love the Plushlash formula and the tube seems to be a good generous size that lasts.

  8. loulouhex

    So I’m on the verge of getting excited about this mascara. The combo of these words: “Easy wash-off formula. Lasts 16 smudge-free hours.” suggests that this may be a tubing mascara. If MAC made a tubing mascara, I would totally squee. And then I would buy it. Do you know if this is a tubing mascara?

    • macmomma

      yup it is like a tube mascara. comes off with water, you just need to get your lashes wet in order to soften the product…comes right off

  9. Heather

    I guess I just don’t get why anything that is named “extended play” wouldn’t be waterproof!

  10. hmm, Opulash is my baby but I think I’ll give this a shot!

  11. madii

    Looks cheap. MAC mascaras suck for me.

  12. Nikki

    Hmmmm. No thanks, MAC.
    I’ll stick to Maybelline for my eye lashes ;)

  13. loulouhex

    y’all. i tried this. it’s useless. it was humid…and i got raccoon eyes. i rubbed my eyes…it smudged, it’s NOT a tubing mascara, which comes off with warm water and stays on until you take it off. even if i was just confused about the intent if the product, i’ve had cheap wet ‘n’ wild mascara wear longer.

  14. Shell

    I tried this and I do like it , I usually use a primer and curl and this did a decent job alone. However I am annoyed with the quantity … Online says the typical 8 grams but unless they are selling different versions the one I purchased is only 5.6 :( I noticed right away it is a tiny tube. Time will tell if it takes less to do the same as other mascaras.

  15. farrahfv

    I love this mascara. I have very oily lids. No mascara stays on me unless waterproof and even those sometimes leaves me with smudges. This mascara holds my curl and 2 coats make my lashes look so good. Give it a try. I think after a few days you will get the hang of it. It is a permanent item, not a tubing.

  16. MACArtistBoy

    This is a great tubing mascara that lasts up to 16, smudge-free, flake-free, humidity- and sweat-resistant hours! If you have stubborn lashes that won’t hold a curl, Extended Play Lash will curl your lashes 15 degrees. Comes off with warm/hot water in the shower or sink. If you love the Opulash, this mascara will be a great alternative.