Saturday, December 1st, 2012


MAC Doubles Donations on World AIDS Day

– M•A•C Cosmetics is going to make twice the impact this year on World AIDS Day. On Saturday, December 1 M•A•C Cosmetics will match all VIVA GLAM product sales on any of the MACcosmetics.com ecommerce sites for a double donation. Typically one VIVA GLAM purchase can buy five meals for a person living with HIV but with M•A•C Cosmetics’ donation match on World AIDS Day a VIVA GLAM lipstick purchased online can buy 10 meals.

“M•A•C’s commitment to the fight against HIV/AIDS occurs 365 days a year through the sales of our VIVA GLAM products, 100 percent of the sales price of VIVA GLAM products goes directly to the M•A•C AIDS Fund. This year on World AIDS Day, M•A•C is going to make an even bigger impact by matching all sales of VIVA GLAM products purchased on maccosmetics.com and giving twice the money to the M•A•C AIDS Fund,” says John Demsey, Chairman of the M•A•C AIDS Fund and Group President, The Estée Lauder Companies.

To- date the M•A•C AIDS Fund has raised more than $270 million dollars which have helped men, women and children globally living with HIV/AIDS.

Visit MACCosmetics.com to purchase VIVA GLAM products!  If you’ve been holding off on making a Viva Glam purchase, today’s a perfect time to do so, since MAC will double the donation.

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

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6 thoughts on “MAC Doubles Donations on World AIDS Day

  1. Nickolas

    As a frequent reader of your blog, I’m quite surprised that no one has commented on this amazing endeavor on behalf of MAC and Estee Lauder. People can find the time to devote tons of energy to using this as a forum to discern the minute difference between 8 kinds of beige eyeshadow, but aren’t using the same forum to discuss an continued opportunity to buy products in which 100% of the selling price will directly influence another persons life for the better.

    I applaud you for highlighting this cause this time of year when the spirit of giving should be on every persons mind.

    • Miss J

      I felt more compelled to actually go make a purchase than to make a comment about purchasing. I’m sure others did, as well. :) Definitely appreciated that Christine posted this since I wouldn’t have known they were doing this otherwise. Thanks, Christine!

  2. Tiffany

    Hi Christine. I’m not sure if you would know the answer to this but I’m curious to know, if you do. In the US the cost of MAC lippies is drastically different to the cost of them in Australasia (I think its AU$36 per lippy in Australia, which, with the current exchange rate, is double the price in US). Since Viva Glam lippies are for charity (presumably 100% of profits going to charity), I’m just wondering, do they therefore donate AU$36 worth to the charity when sold in Australasia or do they just donate the US cost of the lippy? I’ve always wondered what they do with the price difference, especially since one of the major aspects of the Viva Glam range is the 100% donation.

    on that note, must add that I loooveee the Viva Glam shades, my fav is still the Cyndi Lauper pink!

  3. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Abbey Abbey

    I’m glad to see you posted this! I wasn’t sure if you had seen it yesterday when I commented. I was surprised MAC didn’t send out an email (at least that I saw), but when I visited the site to pick up a few other things I spotted it. What a great time to pick up the Viva Glam I that I’d had my eye on! :) This is such a worthy cause.