Thursday, February 28th, 2013

MAC Divine Choice Mineralize Rich Lipstick
MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick ($22.00 for 0.14 oz.) is described as a “mid-tonal cool pink cream.” It’s a cool-toned, cotton candy pink with a luminous sheen. MAC Pink Nouveau is cooler-toned. Le Metier de Beaute Fiji is warmer. MAC Pink Popcorn is more lilac. MAC Naughty Saute is much cooler-toned (almost looks magenta in comparison).

This is a new (and permanent) formula that’s supposed to be hydrating, lightweight, non-sticky, “bright, long lasting colour in a single stroke,” all with a medium shine finish and buildable coverage (well, go figure on one stroke color and then buildable coverage). Divine Choice had mostly opaque color coverage, felt lightweight, and had good glide. I wouldn’t say it has a lot of slip, but there’s enough creaminess in the lipstick that it is easy to apply.  This was the first shade I wore for wear, and it lasted three and a half hours–about average.  I wore the formula across three shades yesterday, and it was lightly hydrating.  I did notice that very faint lines of demarcation can sometimes be seen if you press your lips together (which is something that can get noticeable with light, creamy colors).

The formula actually reminds me of a lot of the “luxe” lipsticks that have come out (Marcel Wanders, Gareth Pugh, etc.). These are even similar in size and price point. And on that note, this lipstick is 40% larger than the regular lipstick (0.14 oz. compared to 0.10 oz.), and the price increased by 46.7%. The packaging is different; it has a magnetic enclosure, so when you place the cap over the bullet, it will slip into place through the strength of the magnet. (Side note: the caps also pull together, if they’re loose!) Now, I also recognize and will point out that unless you finish your lipsticks, then bigger (and more expensive) doesn’t mean better.

I keep trying to think about how to compare it to other finishes in MAC’s range.  It doesn’t have that opaque creaminess that Satin and Amplified finishes tend to have, and it has more glide than Lustre and Cremesheen finishes do (and better color payoff with more even coverage).  A bit of a combination between Glaze and Amplified, I suppose; there’s a slight wetness that gives it the glide and creaminess without making it heavy or thicker.  It is vanilla-scented, as other MAC lipstick formulas are.

The Glossover

P
product

Divine Choice

A-
It had good color coverage, felt comfortable to wear, and was lightly moisturizing while worn. I do think it is more hydrating than other MAC lipsticks.

Product

9.5/10

Pigmentation

10/10

Texture

9.5/10

Longevity

8/10

Application

4.5/5

Results
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Dupes
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MAC Divine Choice Mineralize Rich Lipstick
MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick
MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick
MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick
MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick
MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick
MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick
MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick
MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick
MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick
MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick
MAC Divine Choice Mineralize Rich Lipstick

Product & Review FAQ

Where can I purchase it? How much is it?

MAC, $22.00.

Is it limited edition?

No.

Any dupes?

MAC Pink Nouveau is cooler-toned. Le Metier de Beaute Fiji is warmer. MAC Pink Popcorn is more lilac. MAC Naughty Saute is much cooler-toned (almost looks magenta in comparison).

What makeup are you wearing?

On eyes: Urban Decay Bourbon Eyeliner. On cheeks: bareMinerals The One Blush.

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

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59 thoughts on “MAC Divine Choice Mineralize Rich Lipstick Review, Photos, Swatches

  1. It’s nice that it’s larger for people who finish lipsticks, but personally I’d prefer something that was half the size and 60% of the price!

    • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Ellie Ellie

      I couldn’t agree more, I just wrote a similar post.

    • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Emily 18thCenturyFox

      Hallelujah- they already know we will buy- I am sure customers would make up in volume for the smaller priced, smaller quantity lipsticks. Many of the women potentially buying these already have a ton of MAC lipsticks and feel the same frustration.

    • Naama

      I was just thinking the same this week – I never finish my lipsticks, I’d love it if they offered smaller and cheaper products. Not just in lipsticks, in fact :)

    • Yellowlantern

      I’d like to co-sign this response.

      I really doubt this will happen (offering the same shade both in regular and smaller sizes) but I can dream.

  2. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Celine Celine

    Why do I feel the need to want every pink lipstick out there? haha

  3. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Emily 18thCenturyFox

    Great option for some ladies, just not for me. Additionally, and I know many companies do this, it drives me batty when some colors are only released in certain countries. At this point I think unless its an extreme color, although Firm Form showed even those could do very well, the ladies of the U.S. are interested in almost all shades. I know every collection is edited, but a few of the Asia exclusives looked so gorgeous.

  4. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Sydney Sydney

    I LOVE this color. I will have to grab a couple of these… I love a lipstick with a lighter more sheer color. Plus hydrating? Count me in!!

  5. Christa

    Strange that on the MAC website it says these are 0.12oz each (which, if true, really wouldn’t justify the prize increase).

  6. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Ellie Ellie

    I wish cosmetic companies started making SMALLER and CHEAPER products, so we could actually finish them up before they expire…. and then repurchase if we really liked them.
    I hate wasting product and money. Most people I know don’t get to use up their makeup before it expires.

    • ArtDeco do this with their BYO palette blushers and eyeshadows. They’re midgety and (comparatively speaking) much cheaper than the rest of the range. (I think mascaras are like £13 and eyeshadows are £6? Somewhere around there.)

      But yes, it’s such a better system! I have waaaay too much stuff to go through already – I can’t even finish a sample size in a week, haha.

    • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Leticia Leticia

      I agree!! I always wonder how companies decide how much product to give for the price they´re charging. I agree with Christine that bigger doesn’t mean better if you don’t finish your lipsticks (which is my case). Like you Ellie, I’d prefer smaller products for a lower price!

  7. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Precious Precious

    I really like this, unfortunately, it along with other shades that I like aren’t gonna be released in Asia. Why, oh why, MAC? :(

  8. I love the packaging, but I’m not paying $22… Call me crazy but the $15 they charge for the regular ones is the max I think I would spend on lipstick.

  9. Janelle

    I am excited to try this! I have found a lot of the MAC formulas to be drying (especially the lustres they make my lips peel city!). I am hoping that this will good as they are slightly cheaper than the Chanel and Armani lipsticks that allow me to have smooth lips!

  10. Lucia

    This is so pretty – I’m really looking forward to this new line of lipsticks! Also, thank you for including the ingredient listing – as somebody who’s allergic to phenoxyethanol, I find this extremely helpful!

  11. Hm, the color is a bit too Nicki Minaj for my taste… But I’d love to see other shades!

  12. joyce

    The new packaging is quite nice, although I wish the cap were shiny too. It bothers me just a little that one part is matte and the rest is not!

  13. Daniella

    How about compared to St. Germain and Speed Dial? Thanks, Christine. Looks great on you!! :)

  14. BooBooNinja

    Cute earrings, Christine!

  15. Adrienne

    God, I love this colour so much.

  16. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Andie Andie

    I totally love Amplified finishes, so I’m going to give these a shot. I’m a little disappointed about the price hike, because I rarely finish a lipstick (though I am about to finish MAC Chatter Box soon). I’ve been buying some slightly higher priced lip products lately (YSL glossy stains, Laura Mercier Creme Smooth lipsticks). I will definitely buy one of the Mineralize Rich Lipsticks, and see how I like it. If I love it, this price point is totally doable for me. If it’s only mediocre I will just stick with the lower priced lipsticks. I have been jonesing for a new finish lately, so this might be right up my alley. I’m excited to try them out, and some of the new colors look amazing!

  17. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Veronica Veronica

    The color is lovely, and I do love the shape of the new tubes! I have mixed feeling about the price increase, but as somebody who never buys the same shade twice, I do like having more product. Trade off, I guess? :)

  18. This is one of the ones I was wanting to see and it’s gorgeous! Thanks for posting

  19. Any personal thoughts on the packaging? Just curious, I know it doesn’t really MATTER for the review. I really like the way the classic MAC bullet looks. It’s one of my favorite shapes for a lipstick tube… even if it DOES look like something that requires batteries.

    • It seems really bulbous to me. I’m not a fan of it – I think MAC’s classic lipstick looks old now (just dated), but the new packaging seems bulkier. I’m also not digging that it’s two-tone/two-finish with the matte and shiny.

      • UGH! THANK YOU! That two-tone thing was exactly what I was thinking. I thought it looked strange. Even the shape of the thing… makes it look like you took two different tubes from two different lipsticks and just jammed them together! LOL! For glossy black, I love the Armani packaging. When I was in high school I always liked Clinique’s packaging… now it just looked 90’s to me ;)

        • I think MAC’s Sheen Supremes look sleek, but stuff like that tends to hold fingerprints… but the Pro Longwear Lipcreme packaging looked dated (to me) when it first launched. I just think they should have picked noe or the other… two tone definitely looks like it’s kind of mismatched!

          I definitely think MAC’s perm lipstick tube is due an update, but not so much with this kind of style.

      • I agree with the new packaging. Although I think I’ll like these lipsticks, I do prefer the regular bullet. The two tone finish doesn’t bother me quite as much as how much bulkier the tube is. Does it weigh the same as a normal MAC lipstick? One of my favorite brands of lipstick is YSL and their packaging is gorgeous but their tubes are quite heavy for something so small.

        • It felt the same weight to me when I just held the two (I didn’t actually weigh them) – the lipstick itself is bigger, but altogether, they’re seemed about the same. It’s definitely not super heavy or anything – it is mostly plastic!

    • LOL at batteries… Ahhh Dustin you make me laugh :D

  20. Alexandra

    I think this is really pretty! Honestly, with all this stuff Mac releases permanently to their already impressive makeup range it’d be nice if they’d slow down on LE releases lol. Like can I have a moment and enjoy the permanent items before feeling rushed to buy something cause it’s LE? :/

  21. Haha the packaging is kinda cute. As for the formula, I am curious! This shade certainly is beautiful on you!

  22. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Shanna Shanna

    I’m absolutely in love with this color, but spending $15 on a lipstick is already pushing it for me – especially considering I have only once in my life finished an entire tube of lipstick. This would end up either being an impulse buy, or a no buy :/

    And what in the holy heck is that packaging? Bulbous and mixed finishes? It’s hideous

  23. this shade isn’t right for me, but I’m excited to hear about the other ones and this new formula.

  24. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Neha Neha

    If “more is better” the logic behind the launch, MAC could have reformed their much loved classic & permanent line from .10 to .14 oz. May be this is a way to know if their loyal customers are willing to spend $22 or not, keeping their original lipsticks still the same. I love you MAC, but no, I am perfect with .10 oz and $15 price lipsticks. Thanks Christine!!

  25. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Kathryn kEG

    I love the color ! …as usual looks great on you :)

  26. KF

    Just wanted to say a quick thanks for posting the ingredients – I recently found out I might have celiac disease and was advised to try and stay away from lip products that have wheat and barley extracts just to be safe, so it’s nice to know I shouldn’t rush out to try these.

  27. Kari

    I’m in love with these! On a side note, I’ve been meaning to tell you that I love the new photo sharing options you have on the photo! Makes it so easy to save to Pinterest or post on my Facebook. :)

  28. kim

    I wish they would bring the mattens back. I love the small matten lipsticks because then I can buy more lipstick, they are smaller and I can store them easy. I don’t finish my lipsticks so that is why I would rather have the matten style and size so that i can get enough product to be able to use and determine if I will repurchase again. It would be almost like getting a larger sample of the product in a matten style package size.

  29. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Abigail abigailod

    “The formula actually reminds me of a lot of the “luxe” lipsticks that have come out (Marcel Wanders, Gareth Pugh, etc.). These are even similar in size and price point. ”

    This is exactly what I thought and hoped it would be! Thanks for noting this Christine! Now I have to check it out. It was Marcel Wanders that got me hooked on keeping my eyes peeled for LE lipsticks. I fell in love hard with its formula!

    • Let me know if you get the same feeling from them :)

      • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Abigail abigailod

        For sure! I am really hoping I’ll like the formula. I have been waiting for a long time for a similar formula.

        On a side note, I’m liking the new order of the comments; that it’s from oldest to newest. It makes it easier to see questions that have already been asked. ;p good change! Good job Team Temptalia!

      • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Abigail abigailod

        Hello Christine! My Style Surge finally came in!

        I agree, it absolutely has the “luxe” feel like Marcel Wanders. Even the vanilla scent was much, much nicer than the regular, average MAC lipstick (and almost identical to the MW). I find the formula a creamier Lustre. I definitely noticed the lines of demarcation you noted above. My lips got very peely (not dry, flaky but soft, filmy peely – sorry for the visual, I know!)the first time I used it. I found that odd since it felt creamy and moisturizing. This reminds me of my experience with some Cremesheens but it has gotten better.

        The angle of the lipstick (actual product when you apply) threw me off a little bit. I found it a little too straight (vertical). Did you notice that too?

        Overall, I still like it. This is a formula I see myself going through a tube quickly.

  30. Hazel

    How does this compare to Revlon Cupcake and MAC Snob?

  31. Leslie-Marie

    Ordered!! Love anything bubblegum pink on my lips!! Yay MAC, another winner!

  32. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Daniela Daniela

    Just received this, it pulls a bit darker on me though!