MAC Cosmetics – Viva Glamorous with Fergie
RESPONSIBILITY IS VIVA GLAMOROUS MAC COSMETICS’ NEWEST VIVA GLAM VI SPOKESPERSON, FERGIE, REMIXES HER HIT SONG ‘GLAMOROUS’ TO RAISE AWARENESS FOR HIV/AIDS
Check out www.maccosmetics.com/fergie for details, and the first 15,000 downloads of her “Glamorous” (Viva Glam Remix) song are free!
New York March 25, 2008 — Three-time Grammy Award winning artist and latest MAC VIVA GLAM spokesperson, Fergie, is using her voice to further raise awareness about the HIV/AIDS crisis in youth. Along with PoetNameLife, she has recorded ‘VIVA GLAMOROUS’, a remix of her hit song ‘Glamorous’, as an added contribution to her VIVA GLAM VI campaign. A limited number of free downloads of the remix and VIVA GLAM E-cards will be available March 25, 2008 on maccosmetics.com. The E-cards reinforce Fergie’s Responsibility is Glamorous message by pairing her sexy VIVA GLAM visual with alarming AIDS facts that concern youth. She also encourages people to buy a MAC VIVA GLAM VI Limited Edition Lipglass, the sales of which benefit the Global Youth Prevention Initiative. The MAC AIDS FUND directs the funds from this initiative to international organizations that address the AIDS crisis in young people. The remix will also be available in April on MAC websites in the U.K., France, Australia and Germany.
“Half of all new HIV/AIDS infections are in people under twenty five and it is important that we get the message out to all young people to be educated and understand the risks of HIV/AIDS. I want to bring more attention to this issue and my music allows me to reach the youth that are potentially at risk.”