MAC ANNOUNCES “ARE YOU A MAC ORIGINAL?” CONTEST
In celebration of its new Originals Collection.
New York, December 18, 2007 — MAC Cosmetics announced the “Are You A MAC Original?” contest to launch their new limited edition collection The Originals. The contest is a celebration of one’s individuality and originality — qualities intrinsic to the MAC brand. Launching nationally through the MAC website (www.maccosmetics.com), the contest will also run regionally in 6 key cities across the United States: New York, Los Angeles, Miami, Las Vegas, San Francisco and Houston.
The MAC Originals Collection will launch in stores December 19, 2007. The Originals pays tribute to popular product shades both discontinued or existing that consumers covet and can’t live without. The Originals, a collaboration of the new and the old, introduces new textures and modified formulations of must-have Lipsticks, Lipglass, Eye Shadows and Pigments.
National Contest — How to Enter?
To enter the “Are You A MAC Original?” contest on a national level, consumers can visit www.maccosmetics.com beginning December 26th to submit a picture of themselves wearing their favorite MAC products, along with 50words on what makes them a MAC Original. The winner will be determined by votes online. The winner will receive a $1,000 MAC gift card and the complete Originals collection.
Regional Contest — How to Enter?
On a regional level, MAC will hold the “Are You A MAC Original” Contest in New York, Los Angeles, Miami, Las Vegas, San Francisco and Houston on the weekend of January 4th-6th. MAC customers can visit designated MAC locations for a complimentary makeup application and get a professional photograph taken. Customers can then enter to be the MAC Original winner of the city and will also be automatically entered into the national contest. The regional winner will receive a $250 MAC gift card, the complete Originals collection and a story in a local publication.
For contest rules and regulations, please visit www.maccosmetics.com.