Tuesday, September 18th, 2007

THE INTENSITY OF PIGMENTS x THE HIGH-OPACITY OF FLAT MATTE TEXTURE = MATTE. A NEW FORMULA EYE SHADOW, PIGMENTS JET-MILLED TO PERFORM LIKE POWDERED INK, THEN PRESSED TO SILKY-SMOOTH, NON-CREASING, LONG-WEARING PERFECTION THE SUM OF THIS INNOVATION: 16 COLOURFAST SHADES, EACH ONE REFLECTING MAC’S LEGENDARY APPROACH TO MATCHING COLOUR TO TEXTURE. FACTOR IN THIS COLLECTION’S FIVE FAVORITE SHADES OF LIQUIDLAST LINER AND THE RESULT OF THIS EQUATION ISN’T ONLY MATTE SQUARED“ IT’S BEAUTIFUL.

MAC COSMETICS | MATTE2

Matte Profile
These eye shadows are jet-milled with a high percentage of pigment for intense buildable coverage. The treated color base delivers density in color and flexibility in even application. These are super deep, pure color eye shadows which are brilliant on skin with one stroke long lasting color. Blends effortlessly and stays color-true. The micronized base acts as a binder to help adhere to the skin leaving and incredible creamy feel. This ensures even and smooth application with little dusting or flyaways. Powder lasts all day, without creasing or fading. Ophthalmologist tested.

MAC COSMETICS | MATTE2


Eye Shadow
Post Haste Bright berry pink
Poison Pen Deep mid-tone purple with grey
Newly Minted Rich sea green
Handwritten Rich chocolate brown
Flourishing Rich moss green
Blanc Type Creamy beige
Fig. 1 Eggplant purple
Copperplate Muted mid-tone grey
Prussian Deep sea blue
Clarity Rich Aqua
Brown Script Warm chestnut brown
Signed, Sealed Black maroon
Graphology Dark black grey with a hint of purple
Tete-A-Tint Caramel brown
Typographic Asphalt black

MAC COSMETICS | MATTE2

Liquidlast Liner
Inky Navy blue with low-level pearl
Inkspill Deep green with green pearl
Electrolady Electric purple with red pearl
Point Black True black
Coco Bar Deep chocolate brown

MAC COSMETICS | MATTE2

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20 thoughts on “MAC Cosmetics – Matte2 Promotional and Product Images

  1. Tiffany

    I cant wait until this collection comes out, I love the rich colors.

  2. Sophie

    Sweet! Lol. I got mystery the other day and it wasn’t half as dark as it lookde on the website :( I can’t wait til these come out since there are a couple of almost-black browns…which I hope are as dark as they look. I have hope!

  3. Sophie

    mystery e/s that is, not the liner of course…

  4. ariele

    oooh this is the first time i’ve seen lifesize promo images :) there are some GREAT shades! i really hope the newly formulated matte texture is as creamy as they claim!

    are all of the liquidlast liners perm shades?

    • :) Temptalia has you covered for all things MAC!!

      Me too, I’m so anxious to see how they work. I’ve never had a TON of success with mattes.

      I think most of them are permanent – Inky and Inkspill seem like they might be different based on descriptions.

  5. Tiffany

    Inky is permanent I had to learn that the hard way. so make sure you have some make up remover or something with a oil base to it.

  6. zoe

    I have heard that the matte2 eyeshadows will be permanent shades and also available in pan format , is this true?

  7. Janis

    Yes I hope this collection will be permanent as well. I just hate it when we all buy things from MAC in a hurry coz we might run out..especially that I’m saving my money for the Holiday Collection :)

  8. Bia

    Can´t wait for your swatches!

    Great job you are doing here, girl. Thanks for all the info you post.

  9. Yvette

    Ok, I’m sad..I feel like I was fooled or I played the fool. I went to my MAC counter to try out the “NEW MATTE2″..and I walked away with NOTHING! My sister got Newly Minted..good for her. We came home and follwed the MA steps..Ms. Christine I even read your comments about how to apply Matte2. I used a matte base and went to work….I worked and I worked and I worked….and worked some more..To much work for me (LOL)..Next..I’m loosing faith in MAC. Good Luck to all who can work those mattes by MAC..I’m going to UD. One swipe and it’s on..

    • How awful for you, Yvette! Try using the mattes with a non-matte base to make them work for you, in at least some way, at the very least! That I had no problems with.

  10. Yvette

    Baby girl I try and try and try….I thought I was going to have to replace my sister e/s (lol). I went to the CCS today and got Endless Love which by the way is a matte and I had to problem applying it. I guess it’s something in the product of these new Matte2 e/s that’s not agreeing with me. Thanks though for the peep talk :).