Monday, September 10th, 2007

MAC Cosmetics has teamed up with BoomBox for London Fashion Week and has sponsored 20 cabs painted in black (of course!) with both BoomBox’s and MAC’s logos in white. In addition, MAC Cosmetics is releasing a very, very limited edition (1200 copies) BoomBox book, which is bound to become an extremely coveted collector’s item — how I wish I could get my hands on a copy!Keep reading for the official press release…The phenomenal Sunday night rollercoaster BoomBox collaborates with M.A.C Cosmetics to launch the BoomBox book at London Fashion Week in the only way they know how.”BoomBox is just downright good fun, born from a time when wine bar culture and shit uptight clubs prevailed in London; jumping around and falling over in EC1 came as a breath of fresh air.”– Katie Grand Editor-In-Chief POP MAGAZINEPublished by founder Richard Mortimer who started BoomBox in June 2006, he has invited friends and BoomBox regulars to contribute, namely resident photographer Alistair Allan’s carnival of carnage – featuring: Agyness Deyn, Gareth Pugh, Jeremy Scott, Henry Holland, Katie Grand, Pat McGrath, Wolfgang Tillmans, Chris Cunningham, Kelly Osbourne, and many more – whose cult dirtydirtydancing.com site reminded you how you looked the night before, when you could never remember the morning after, as well as written work by: Paul Flynn, Charlie Porter, Hanna Hanra, Katie Grand, and Lauren Cochrane. A black and white photographic portfolio by Johnnie Shand Kydd offers vital portraiture, while Katherine Hamnett1s blurry vision soft-focuses on some questionable regions, and contribution from foxy queen of downtown erotica Ellen Cantor; Wolfgang Tillmans imagery is so real you’ll wonder why you’re not sweating like his subjects.“I spoke to Wolfgang and, as a regular at the club, felt that he would be perfect to document the club. I was excited by his approach to the project and his unique interpretation of the night. He came down to the club on several occasions to shoot, and we are both extremely happy with the resulting images.” — Richard Mortimer Founder BoomBoxFashion is part of the DNA of M.A.C, inspiring their artists and products worldwide. They were the obvious sponsor for the book, which bursts with colour, and raw creativity at source, dripping in full throttle visual artistry and smudged shadow, coloured paper helmets fashioned that night, MC Hammer-style sequin harem pants, and regulars living such a fabulous life that Monday morning doesn’t even figure on their schedule.”BoomBox has initiated an incredible cultural movement in the most irreverent manner that marries music, fashion and makeup. What better association could there possibly be for M.A.C!” — James Gager M.A.C Senior Vice President/Creative DirectorM.A.C Cosmetics plays an integral part in fashion around the world, sending over 50 M.A.C Pro Team makeup artists to work backstage with designers and creators at over 150 shows at the International Collections. Known for quality products and expertise, M.A.C Cosmetics is also the Official Makeup Brand of New York Fashion Week and supports fashion weeks in 22 locations around the world, creating the looks of the season behind the scenes. M.A.C is proud to take the lead in beauty as the Official Makeup Sponsor of London Fashion Week.”Let’s face it; in the era before the BoomBox Sunday Night apocalypse, The Sabbath was for two things. Three men, in a bath, rolling down a hill followed by the familiar DO-dooo, do dooo, do doo do doo, dodo do do do dooo of The Antiques Roadshow,” says Hanna Hanra in the BoomBox Book.In a limited edition of 1200 copies, the BoomBox book, will be on sale exclusively at http://www.maccosmetics.co.uk, Dover Street Market in London, Colette in Paris, Seven New York in NYC, Side By Side in Tokyo, and 10 Corso Como in Milan.TIME OUT (London) celebrates BoomBox next week, with an issue dedicated to BoomBox. Buy this historic document featuring interviews with BoomBox founder Richard Mortimer, excusive imagery from the BoomBox book, Gareth Pugh preparing for London Fashion Week, Lulu Kennedy of Fashion East interviews Central St Martins professor Louise Wilson, and a special reader offer to win the BoomBox book and a M.A.C gift. Press Release | M.A.C Cosmetics

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