Wednesday, February 13th, 2008

We have a TON of information about the Fafi collection, which launches today in most locations, but call your store to find out!  Here is the low-down on the Fafinettes!

A faFiNETte is: uNIque, fREsh, iRreVereNT, strong, playful, edgy, fun, sweet, sexy.
Imagine a world where strong, bold women rule supreme, and the expression of femininity via sexuality, attitude, and use of bright, intense colour is de rigueur. Now add a dash of sophisticated urban street cred. Sound cool? Witness MAC’s latest collaboration with edgy graffiti artist, Fafi. For this project, MAC worked exclusively with the Paris-based artist to create three distinct “Fafinette” characters: Monoka, Ermine, and Eriko that embody the signature depictions of sexy, liberated girls that have earned Fafi a devout following in the street art world. What follows is a hip spring colour collection filled with bold, empowering hues, unapologetically girly lip shades of pearly pinks and tangerine reds, iridescent powder, brown, blue and green Paint Pots and Quads, and whimsical cosmetic accessories. And get ready to line up for the limited edition Fafi icon figurine, a highly collectable toy created exclusively for MAC. Step into the magical world of FAFI FOR MAC, where anything is possible.

MeeT tHe MAC faFINetteS
These ageless creatures live in a fantastic, magical realm called the Carmine Vault, but they love to peer in on us. Fafinettes crave colour and creative expression, and they’re inspired by hip earth chicks that incorporate
bold, fabulous makeup into their style. The three Fafinettes you’re about to meet began to notice that this iconic
kind of trend-making female shopped at MAC. So like elves, by night they hop in Lupus, their jet-setting, dimension-travelling car, and sneak into MAC stores to play with makeup!

moNokA:
The book nerd, Monoka, loves the blinding lights and technology-driven culture of Tokyo. She also has a weakness for shochu (Japanese vodka) and delicious sukiyaki, a thinly sliced beef dish served with raw eggs. She’s a consummate bibliomaniac and loves to read the classics, but she has a weakness for ’50s-era French erotica, and plugs into rap music in her spare time. She adores girly lingerie and sleeps with high heels on! On her iPod: Yo Majesty, Lloyd, Ying Yang Twins,
Bat For Lashes. On her Goodreads.com: Edward Bunker: Aucune Bête Aussi Féroce, Bidouille & Violette by Hislaire. Raves: Singing 50 Cent at karaoke bars, Polaroid cameras, Ouija boards. Rants: Tomates à la Provençale, thongs, people who visit her at home and don’t take their jackets off.

ErmINe:
Ermine is your typical cheeky Frenchie with a soft spot for the New York graffiti scene. When she’s not watching
television reruns, she’s in Brooklyn trying to spot new graffiti characters or eating Indian food in Jackson Heights, Queens. She loves snowboarding and knows how to DJ, but she’s over it now because it’s become too trendy. On her Tivo: “Curb Your Enthusiasm,” “Yo Gabba Gabba,” “Little House On The Prairie,” “V.” Raves: Un Bracelet De Cheville Pour Probation,
the smell of gasoline. Rants: Movies starring Tom Cruise (especially Jerry McGuire), Starbucks Pumpkin Spice Lattes, plastic pushpins.

eRiKo:
Eriko is the big sister of the bunch, and even though she hails from Japan, she’s all about Paris. She especially loves the marche in the Marais, a street market filled with cuisine ranging from crepes to Moroccan dishes, sandwiches, fresh fruits and vegetables. On her Facebook profile: videos of her dancing to the KLAXONS songs, blogs about French Tecktonik Fever. Raves: Baking life-size gingerbread men, collecting chic blue ashtrays – like the ones from the tables at Caviar Kaspia in Paris, Las Vegas print thighs. Rants: Personal Computers, people who own restaurants and don’t hold or participate in food drives.

The perfect pout
Fafinettes know the power of the pout, and aren’t afraid to use their secret weapon. Start with a coat of creamy Lipstick–the collection ranges from pearly blue-pink Fun-n-Sexy to coral rose Strawbaby, then sweeten the deal with a coat of MAC’s signature Lipglass in Fafinette-friendly shades like Totally It (sheer bright pearlized pink) and Cult Fave (blue-pink with white pearl).

cAugHt in tHe hEADlightS
A Fafinette might appear to be doe-eyed, but like some pop stars we know, she’s not that innocent. Shades like silvery green You’re Fresh Eye Shadow and dirty purple Nice Vice prove that this chick’s not afraid to show her true colours.

iT’s aLL aBout pLAytime
Limited edition makeup bags and the tres chic Fafi figurine, by Medicom Toys, let you take a step deeper into the fantasy world of the Carmine Vault, a parallel universe where girls just wanna have fun, and do. Fafi, a now internationally acclaimed artist, started tagging walls in her hometown of Toulouse back in 1994. Today, her murals are welcomed in countries across the world, including the U.S., Japan, Germany and Spain among others. She has two books, Girls Rock (2003) and Love and Fafiness (2006), in addition to various artistic collaborations. She currently lives in Paris.

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2 thoughts on “MAC Cosmetics – Fafi For MAC – Fafinette Story and Biographies

  1. Tanya

    I think the little back stories of the Fafinettes is super cute and adds to the charm of the line :)

    I really like this statement as well “Imagine a world where strong, bold women rule supreme”