This fall, the MAC AIDS Fund is marking a momentous milestone – $100 million raised to help fight HIV and AIDS around the world. The money represents the sale, over the past 13 years, of more than 7.1 million VIVA GLAM lip products of which 100 per cent of the sale price has gone to the work of the Fund.
Our $100 million landmark has been reached with enormous commitment from our VIVA GLAM spokespeople, MAC makeup artists and dedicated customers, said MAC AIDS Fund Executive Director, Nancy Mahon. The only thing more exciting about reaching this milestone is the prospect of setting and reaching our next fundraising goal and continuing our grant-making and partnerships around the world.
Helping to drive fundraising for the MAC AIDS Fund have been a cadre of celebrity spokespeople. Each connected with a specific shade of VIVA GLAM Lipstick, these 16 spokespeople have made public appearances and appeared in advertisements over the last 13 years to raise money and awareness for the fight against HIV and AIDS.
The inaugural VIVA GLAM spokesperson was performer, RuPaul. Since then, others have joined the ranks, including k.d. lang, Mary J. Blige, Sir Elton John, Shirley Manson, Lil’ Kim, Missy Elliott, Boy George, Linda Evangelista, Chlo Sevigny, Christina Aguilera, Pamela Anderson, Debbie Harry and Lisa Marie Presley. Currently the face of the MAC AIDS Fund is R&B artist, Eve and burlesque star, Dita Von Teese. The celebrities who have joined us over the years embody the spirit of MAC and the MAC AIDS Fund. Every Race, Every Sex, Every Age, said MAC AIDS Fund Chairman and MAC President, John Demsey. By bringing these new faces to VIVA GLAM, we have been able to keep not only the brand but the cause fresh for consumers, helping to drive the MAC AIDS Fund to new levels.
Among the first fundraisers in the HIV/AIDS arena to develop a consumer-based giving model, the MAC AIDS Fund has worked to replicate a firsts model throughout its grant-making. It is among the early funders of sometimes-controversial programs, like prevention education for sex workers in India and needle exchanges for street youth in Russia.
ABOUT THE MAC AIDS FUND
The MAC AIDS Fund, the heart and soul of MAC Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate nonpharmceutical giver in the arena, MAF strives to raise awareness of four key issues in the fight against HIV/AIDS: prevention, the link between poverty and HIV/AIDS, access to care, and adherence to medications and treatments. To date MAF has raised $100 million (U.S.) exclusively through the sale of MAC’s VIVA GLAM Lipstick and Lipglass, donating 100 per cent of the sale price to fight HIV/AIDS. For more information, visit www.macaidsfund.org.