MAC Betty and Veronica Archie Comics Collaboration


MAC Cosmetics and Archie Comics are collaborating on a full colour cosmetics collection celebrating the iconic looks of Betty and Veronica. Coming Spring 2013.

We want to know who your readers think should win Archie’s heart. They can tell us by texting “Betty” or “Veronica” to 898622 to support their favorite girl. Fans of the winner will be the first to hear when the collection is available online Spring 2013. Msg&Data rates may apply http://bit.ly/OCjeVK.

MAC Cosmetics kicks-off the start of San Diego Comic Con with a special event at our Gaslamp store with celebrated American comic book artist and illustrator, Dan Parent of the famed Archie Comics series, which introduced the world to beloved fictional teenagers Archie, Jughead, Betty and Veronica!

Dan will demonstrate illustrations and provide custom sketches for fans who drop into the MAC Cosmetics location just steps away from the San Diego Convention Center.

A street team of Archie’s will be walking around the streets of San Diego, encouraging fans to meet Dan at MAC Gaslamp.