Friday, December 7th, 2007

Who is L.U.C.I.? A better question might be what is L.U.C.I.? It stands for Luminous Colorless Color Intelligence and it’s the latest technology from the Lancome laboratories. Gucci Westman, the celebrated makeup artist and Lancome’s artistic director, was captivated by the beauty of sand, the iridescence of shells and the play of light on water at different beaches around the world and turned to the labs to bring her inspiration to reality. Gucci test-drove some of her new creations at Peter Som’s Spring 2008 show. “I wanted the models’ makeup to look easy and sexy,” says Gucci. “I gave the eyes a bit of a pop with Ombre Glacee for a sultry effect.”

Read about this new technology and all the products coming with it! The Technology

Iridescent color, like that found on a butterfly’s wing or a bubble, is the result of an optical phenomenon where hues of an object change color based on light interference and viewing angles. Iridescent color is not composed of pigments and is therefore sometimes called “colorless color.” Lancome Advanced Research created a patented invention that is able to interpret particles of colorless color and incorporate them into makeup products to create “photonic” makeup.

The formula of this makeup looks white to the eye, but when applied to the skin or on top of another product, it creates a spectacular transformation. Each of the colorless color particles acts as tiny light chambers, capturing and intensely refracting light for an iridescent finish. The pure and intense halo of color that is produced reflects rose, blue, coral or green hues, enhancing lips, eyes and skin. Depending on one’s complexion, the halo of color changes; when a photonic product is placed on fair skin it transforms into an iridescent and pastel shade, while on darker skin, it becomes deep and intense.

Star Products

L.U.C.I Eyes — Light Color in Motion Eye Shadow Duo | A stunning shell-shaped eye shadow compact holds two shadows, a beautiful bronze and a photonic shade. Use the photonic shadow over the bronze color to create a unique third shade. Or use the photonic shade on its own to create a luminous look. Available in Ray of Apricot Light. $45.00

Photonic — Illuminating Powder Brush Face | This glowing, translucent photonic loose powder can be used to sculpt the face or add a sheer veil of radiance. Available in Ray of Apricot Light. $40.00

Ombre Glacee — Cooling Gel Illuminator Eyes | This creamy, cooling eye shadow can be used alone or blended over another color to highlight and brighten the eye area. Apply the light texture over your eyelid and up to the brow bone or experiment by bringing it from the eye down to the cheekbone to create a beautiful aura that lights up the face. Available in Chameleon, Morning Pearl and Sunrise. $22.00

Color Fever Gloss — Sensual Vibrant Lipshine | Make a statement and use the photonic gloss as a topcoat over lipstick or one of the two new shades of Color Fever Gloss to transform shades into intense, brilliant colors. Available in Sunray (photonic shade), Seashell and Rainbow. $23.00

Color Fever Shine — Sensual Sheer Color. Vibrant Shine. | Revamp your lips with two new lipsticks. Use the photonic shade by itself for a reflective lilac effect or place over the deep rasberry shade for a dazzling, luminous result. Available in Luminous (photonic shade) and Desert Pink.  $25.00

Traceur Design — Illuminating Long-Lasting Eyeliner Soft Brush | An eye liner with photonic lilac reflections to line the eyes and make them sparkle. Available in: Ray of Purple Light. $20.00

Available January 2008 at www.lancome-usa.com, specialty stores, the four Lancome boutiques and counters nationwide.

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