Kat Von D Launches Makeup Line with Sephora

Art with Attitude: Kat Von D Leaves Her Mark, Exclusively at Sephora

This summer, beauty gets a bad girl edge when Kat Von D, star of L.A. Ink and owner of High Voltage Tattoo, introduces her one-of-a-kind collection exclusively for Sephora. Whether your look is pin-up perfection or rocker chic, this limited edition line-up has something for those who like to add a little edge to their eyes and punch to their pout.

“People have always asked me what I would be doing if I wasn’t a tattooer, and the only thing I could imagine being as fulfilling as tattooing would be doing makeup!,” says Kat Von D. “To me, makeup is one of the most artistic outlets of self expression, and this collection — a mix of old Hollywood glamour with an L.A. vibe — personifies that. The colors are exceptionally versatile so you can create a look that is classic glamour or amp up the volume for something bolder.”

Eyeshadow Palette ($35) — available in two shade collections, aptly called Ludwig (Kat’s Cat) and Beethoven (Kat’s favorite composer), each palette contains eight eyeshadows, in colors ranging from Lucifer (black) to Tequila (light, golden yellow).

Eyeliners ($16) — six shades of liquid eyeliner, perfect for amping up the star appeal and creating the sexiest cat eyes. Available in Puro Amor (black), Turbo Lover (purple), Immortal Love (brown), Love Metal (gunmetal), Romantico (army green) and Black Metal Love (black with glitter).

Eye Brush Set ($48) — a set of five eyeshadow brushes to bring out your inner artist and achieve a flawless finish.

Lipsticks ($18) — four incarnations of red to accentuate the perfect pout — are you feeling mischievous? Underage Red (blue red), Lolita (rose), Misfit (raisin) or Hellbent (burgundy).

The collection will be available from May 12, 2008 in all Sephora stores, as well as by calling 1-877-SEPHORA or logging on to www.Sephora.com.

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