Friday, August 23rd, 2013


The Sacred Hour is the time to release your inner warrior. Embrace new beginnings at daybreak and re-stoke the fire in your heart as the sun sets. Breathe in the elements, enhance your features, and express yourself. Find your courage, wisdom and power within.

“A moment to reflect your inner fire and strength; a spark that is ignited with the dawn, and rolls towards a raging fire with the dusk. Inside we have the power to fan those flames, connect with our spirits and open our hearts to greatness.” — Alex Box, Illamasqua Creative Di rector

“The Sacred Hour is a time portal for self-reflection, appreciation and empowerment. Let your inner spirit ascend, take flight and descend to rest.” — David Horne, Illamasqua Director of Product Development

New Reflection Palette ($46.50 / £34.00)

Nature’s core elements expressed in one beautiful palette. The water-resistant formula, silky textures and shimmer finishes can be worn in a natural or enchanting way. Long wearing hold, effortless application and blendable. Versatile shades each with a mystical story of their own.

  • Precipice Soft lemon
  • Acute Ash taupe
  • Graphica Graphite grey
  • Dart Toasted bronze

Velvet Blusher ($26.00 / £18.00

Experience unexpected textures with two radiant cream to powder blushers. Illamasqua Velvet Blusher delivers a fresh, long-lasting and wearable matte finish exuding natural radiance. Easily blendable, and containing Mineral Mica, it is available in two complementing shades.

  • Sleek Dusky coral
  • Peaked Dusky rose

Lipstick ($24.00 / £16.50)

A versatile shade to be worn as a symbol of your strength, this lipstick embodies inner empowerment and confidence. Long wearing with a creamy matte finish.

  • Shard Red violet

Nail Varnish ($17.00 / £14.50)

Two complementing shades that capture the essence of dawn and dusk. Inspired by opalescent crystals and flint, these varnishes create a mystical finish whilst being long wearing and chip resistant.

  • Facet Grey crystal
  • Hemlock Pale opal green

Lush Lash ($17.00 / £14.50)

Enchanting, feather-like False Eye Lashes to complete, complement and add drama to any look.

Skin Base Lift ($24.00 / £16.00

Lift, illuminate and create flawless coverage with this brightening concealer. Infused with warm peach tones to flatter every skin tone, Skin Base Lift blends easily,
correcting uneven pigmentation and visibly lifting the eye area. For added brightening effect, custom mix each shade with Skin Base Lift in White Light.

  • White Light, Light 1, Light 2, Medium 1, Medium 2, Deep 1 & Deep 2

Availability: August 30th @ Sephora

See more photos!









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22 thoughts on “Illamasqua The Sacred Hour Collection for Fall 2013

  1. From the photos,it’s impossible to tell if I’ll “love it” or “leave it”. I need to see the products and promotional photos like this don’t give me the info I need. I do have to say, though, that I was initially delighted to see they were using a much older woman with her eyeglasses up on her forehead….then I realized those weren’t her eyeglasses (though they sure look like it) – it’s some sort of head-dress! And maybe the model isn’t even “older”!

  2. yellowlantern

    Ah I love Illamasqua’s ads. I love that they all sort of tell a story and are set in their own universe.

  3. I’m excited to see actual product photos, the descriptions sound pretty

  4. zainab

    And there is a collection of promo images I love. Saving for that palette now!

  5. i absolutely LOVE the ads for this collection!

  6. I’m curious about some of these products. And I love the promo images here!

  7. Veronika

    Is Hemlock a re-release? Because I definitely have that already…

  8. Rigor_Mortis

    They used an older (as in, not super young) model… pretty cool.

  9. Love that they feature an older woman with smile-lines in the promo pics – she reminds me of Meryl Streep.

  10. Ah so pretty! I saw a swatch of Hemlock, it looks amazing.

  11. Avatar of Mariah Mariah

    The girl in the first pic looks like an Illamasqua version of Khaleesi! Hehe

  12. dia

    I looks like the collection is already up at the Illamasqua site. I’m surprised at how wearable and neutral the colors are!

  13. Avatar of Amy xamyx

    I saw pics of the palette, and 3 of the 4 shades are stunning (the bronze is pretty, but it’s basic, and not a shade I wear), so I think I’ll pass. Also, the blushes don’t really seem “dusky” as described, which is a disappointment; I’m always on the look-out for duskier blush shades. The polishes, however, look amazing, and are intended to be layered (from what I’ve read), and the end result is quite unique, so they look like something I’ll end up with.

  14. VickyM

    I love the concept and promotional images of this collection, so magic and gorgeous :) , but I have no access to the brand…

  15. Avatar of Mairyn Mairyn

    The dark-haired model totally reminds me of Morgana in the later seasons of BBC’s Merlin..! Her clothing and hair is very similar

  16. Nkki

    How do these blushes compare with the new Chanel creme to powder formula? Illamasqua’s has 5 grams of product and I think that’s twice that of chanel’s and it costs about $8 less. Looks like there may be a wave of these blushes soon. I think i won’t rush into purchasing Chanel creme blushes just yet.

  17. Ariel

    This collection looks so fantastic I’m so excited. It reminds me of the tv show Merlin especially Morgana. So many products I want so little time.

  18. Lorrie

    Looking forward to this collection. Their website is very helpful with the color choices. I just bought my first Illamasqua eyeshadow, Intense. It is very intense.. for my age anyway so I added Clinique’s Whopping Willow chubby stick over it. Love the results.

  19. Jam

    It’s a UK actress in her 50s, def an older model and not Alex Box!