Saturday, May 12th, 2012

Illamasqua Hype Eyeshadow
Illamasqua Hype Eyeshadow

Illamasqua Hype Eyeshadow

Illamasqua Hype Eyeshadow ($20.00 for 0.07 oz.) is described as a “matte bright yellow.” This is a vibrant, bright sunshine yellow–it has a lot of warmth. There’s a slightly goldenrod tone to it. It’s not as warm or as dark as MAC Goldenrod, but it is nearly identical to Inglot #323.  Other shades of yellow I think of are either more neutral or cool-toned or else have a lot of shimmer.

I’m determined to do a look featuring several of the new Illamasqua shades, because they’re beginning to be used together.  I’ve just been testing one or two at a time, because it’s faster, but they make my heart flutter when I see them next to each other.  Hype has good color payoff and feels very soft and smooth–but it has a slightly drier texture compared to the other shades recently launched.  Not so dry that it becomes difficult to use, because it still has a lot of color richness and blends well on the lid, but the texture is a little different from the others.  It wore just over seven hours with slight fading around the edges but no creasing.  I think it just barely stained my lids when worn without a base.

The Glossover

P
product

Hype

B+
Hype has good color payoff and feels very soft and smooth--but it has a slightly drier texture compared to the other shades recently launched. Not so dry that it becomes difficult to use, because it still has a lot of color richness and blends well on the lid, but the texture is a little different from the others.

Product

9/10

Pigmentation

9.5/10

Texture

9/10

Longevity

8.5/10

Application

4/5

Results
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Dupes
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Ingredients

Talc, Dimethylimidazolidinone Rice Starch, Mica, Aqua (Water), Propylene Glycol, Magnesium Myristate, Octyldodecanol, Isopropyl Myristate, Glyceryl Stearate, Peg-150, Phenoxyethanol, Ricinus Communis Oil (Ricinus Communis (Castor) Seed Oil), Cetearyl Alcohol, Quaternium-26, Silica, Methylparaben, Glyceryl Ricinoleate, Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Ethylparaben, Sodium Cetearyl Sulfate, Stearic Acid, Cera Microcristallina (Microcrystalline Wax), Propylparaben, Tetrahydroxypropyl Ethylenediamine, Paraffinum Liquidum (Mineral Oil), Cetyl Alcohol, Cera Alba (Beeswax), Parfum (Fragrance) And May Contain: [+/- Titanium Dioxide Ci 77891, Iron Oxides Ci 77491, Ci 77492, Ci 77499, Carmine Ci 75470, Ultramarines Ci 77007, Yellow 5 Lake Ci 19140, Blue 1 Lake Ci 42090, Bismuth Oxychloride Ci 77163, Manganese Violet Ci 77742, Ferric Ferrocyanide Ci 77510, Red 40 Lake Ci 16035, Chromium Oxide Greens Ci 77288, Chromium Hydroxide Green Ci 77289] (Eu Exclusive Shades May Contain: Ci 12085, Ci 15850, Ci 45380, Ci 15985, Ci 73015, Ci 45410, Ci 77266). May contain Carmine as a colour additive.

Illamasqua Hype Eyeshadow
Illamasqua Hype Eyeshadow

Illamasqua Hype Eyeshadow
Illamasqua Hype Eyeshadow

Illamasqua Hype Eyeshadow
Illamasqua Hype Eyeshadow

Illamasqua Hype Eyeshadow
Illamasqua Hype Eyeshadow

Illamasqua Hype Eyeshadow
Illamasqua Hype Eyeshadow

Illamasqua Hype Eyeshadow
Illamasqua Hype Eyeshadow

Illamasqua Eyeshadow
Illamasqua Eyeshadows: Hype on inner half of lid, Fledgling on outer half of lid, Burst in crease, Pivot on inner tear duct/crease

Product & Review FAQ

Where can I purchase it? How much is it?

Sephora, $20.

Is it limited edition?

No.

Any dupes?

It's not as warm or as dark as MAC Goldenrod, but it is nearly identical to Inglot #323.

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

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19 thoughts on “Illamasqua Hype Eyeshadow Review, Photos, Swatches

  1. mondeparfait

    Great Scott, that’s a beautiful yellow. Just take all my money, Illamasqua.

  2. Rebecca

    Oh wow! I don’t really wear matte eyeshadows, save neutral mattes, nor do I wear yellows – but I’m still so impressed by these Illamasqua shades! They look so smooth!
    This may just be me noticing a little thing :P But Christine, under each post it says “# comment” rather than comments!

  3. Dana_F

    This yellow shade is too tricky to look alright when used in makeup, but still really pretty!
    MAC Yellow Chrome is absolutely similar

  4. Avatar of Amy xamyx

    I *really* want to try Illamasqua shadows now! Although I can’t see myself picking up any of the colors you’ve reviewed, the quality on all of them seems very consistent. Do you know if the darker/deeper shades are on par with these brighter ones?

  5. What a gorgeous shade! I love yellows. It’s so rare to see a pretty matte yellow that’s decent quality to boot.

  6. I love this color, but if Inglot is the same, I might spring for Inglot instead.

  7. Marie

    This is the type of colour that I would buy because it’s amazing but that I would never use! lol

  8. hahahah..I scrolled down quickly to see the look with this Illamasqua colour..  The colour is gorgeous, but it completely scares the heck out of me.  I’ve become so much more adventurous with colour play since I started reading your Blog, Christine, but I haven’t reached this level yet.  

  9. Tasha555

    I think that Makeup forever’s yellow eyeshadow in #2 maybe a dupe :)  

  10. I’ll stick with sugarpill buttercupcake…..cheaper and I like sugarpill.

  11. I’m not sure if you own any Sugarpill shadows but is this similar/identical to Sugarpill’s Buttercupcake? bc that’s what I have. it would be good to know thanks :)

  12. Avatar of Kafka Kafka

    I love, love, love bright, intense, hyper-pigmented colours. Alas, I don’t think I could ever pull this off. With my olive/yellow skin tones, I’d probably look like I’d succumbed to malaria. More importantly, I don’t trust my skills in applying this as a light highlighting touch with other, more contrasting shades. But gosh, it could be so pretty with a dark, shimmering navy and some rich blues. 

  13. Avatar of Cat Cat G

    Is Illamasqua sold in store at Sephora or just online?

  14. I love this color and the color payoff looks awesome too :) not a surprise tho, Illamasqua eyeshadows are all very pigmented!

  15. I absolutely love this colour, it looks very pigmented and a true yellow without any shimmer.