Saturday, October 1st, 2011


Illamasqua Freak Eau de Parfum to Launch in October 2011

“Illamasqua is undoubtedly the most vibrant and fastest growing British make-up brand of this generation. When creating all the elements of this fragrance, from the scent to the bottle, the packaging to the image, the prime focus has been to deliver a groundbreaking concept that delivers an irresistible assault on the senses, whether you have heard of the Illamasqua brand or not. Freak by Illamasqua has succeeded on every point of that intention. Illamasqua make-up captures the essence of night-time transformations, unleashing your alter ego and celebrating self-expression. We have now managed, with great care, to distil that attitude into a fragrance and bottle it. It’s time to dress up and howl at the moon. Get your Freak on!” — Joseph Corre, Illamasqua Joint MD

  • top notes: Black Davana, Opium Flower and Belladonna bewitch the senses into uncontrollable lust and passion.
  • heart notes: Poison Hemlock, Datura and Queen of the Night blossom, caress and kiss.
  • base notes: Aromas of Frankincense, Oud and Myrrh, addictively mesmerises and captures the senses.

The rich and daringly provocative opening notes of Black Davana cast a magical spell of desire across the senses to celebrate the night. This compelling burnt orange bloom base is highly prized the world over for its ability to enhance the wearer’s natural perfume. The subtle mustiness of Poison Hemlock haunts the background tone of Freak, adding alluring depths of mystery.

Datura, the Moonflower, an intoxicating scent that has long been used as a heady aphrodisiac. The exquisitely rare Queen of the Night blooms fleetingly for a single night each year, and completes this daringly provocative concoction with its warm, soft floral scent touched with sweetness. With the help of Master Perfumer, Azzi Glasser, Illamasqua has created a powerfully addictive potion.

Freak is encased in a beautifully ornate art deco-inspired bottle, tilted to one side, as though confirming to the dictates of an alternative reality. Its smoked glass dances in the light and features a delicate silver snail and its trail, symbolising an addictive passionate path of desire that is both distinctive and unusually provocative.

To accompany the launch of Freak, Illamasqua have created a capsule collection of three limited edition products, whose shades reflect the rare blooms that make up this most exotic of scents. Embracing the mysterious histories of their namesakes are hardwearing Nail Varnish in Hemlock (pale opal green iridescent), the nocturnal heart of Pure Pigment in Queen of the Night (blackened plum), and a sensual Sheer Lipgloss in Datura (neutral mauve).

  • availability: illamasqua.com, pre-order October 3rd, launching October 20th for £59 (75 ml eau de parfum); November 2011 at select Sephora & SpaceNKs

See more photos!



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22 thoughts on “Illamasqua Freak Eau de Parfum to Launch in October 2011

  1. Really can’t wait for the release of this!
    Hollie
    x

  2. I want to smell it! And actually know why there’s a snail on the bottle. (The given explanation…doesn’t make any sense.)
    Is it going to be ~ $91 in USA?!

  3. Jill

    I wish I could smell it through my computer! It sounds like something I would like, but unfortunately, I don’t think it’s going to be available anywhere near where I live. :(

  4. Avatar of Jill AnGeLwInGz

    Love the bottle, fragrance doesn’t sound like my type.

  5. JD

    this sounds interesting and i’m sure it will be very popular. i highly doubt i’d buy it as i usually wear sweet oriental fragrances, but i’ll givie it a smell and go from there. that being said, i’m loving the bottle!

    • Kayla

      Totally random (and kind of creepy…apologies!) but I’m on the hunt for a new fragrance and “sweet oriental” sounds right up my alley. Mind sharing some of your favorite fragrances? :P

      • JD

        i love love love betsey johnson (fancy by jessica simpson is a close match, believe it or not), but some tried and true ones are givenchy shalimar and ysl opium. vera wang rock princess and viktor + rolf flower bomb are great picks too :)

  6. Ashley

    The promo art, as usual with Illamasqua….so gorgeous and surreal.

  7. Lucie

    Can’t wait!

  8. Melody

    Those are some interesting top notes.

  9. Avatar of Catherine Catherine

    Will it be available on Sephora.com? I really wanna smell it!!

  10. Devi

    I find myself constantly wanting to make love to the promo images that Illamasqua comes up with… so artistic.

  11. Naz

    Whoa, I love the bottle! The perfume doesn’t really sound like my kind of thing though….boo

  12. Avatar of Risa Marissa B

    Want, want, want – this sounds amazing, right up my alley.
    Thanks for the info!!

  13. Rowan

    I love that image.

  14. Avatar of Polly Polly

    This reminds me A LOT of Katy Perry’s MV in ‘E.T.’ :D

    I love it (ok for less amguity I’d say I love it for both the MV and this perfume) Might try this on if I have a chance (no Illamasqua counter here!)

    Thank you for sharing <3

  15. Oh my goodness I have GOT to smell this when it is released.

  16. Avatar of Ceri Ceriene

    I just can’t get enough of Illamasqua’s amazing styling. <3 I love this brand's image!

  17. mumtaza

    YUCK! to the whole menage.

  18. whitepepper

    I love the bottle and the fragrance sounds interesting, but what I really think I want is the sheer lipgloss from the collection which only seems to come in the gift set on the website. I might head down to the Illamasqua counter in the city and see whether they have any testers yet.

  19. Katie M

    I love the concept & Illamasqua but seeing Joe Corre’s name attached to it fills me with dread. Agent Provocateur fragrances were (for me) unwearable. I also hope Illamasqua can retain their identity & quality with him on board because AP lingerie hasn’t.