Get a Boost of Rich Color for Fall

Illamasqua Boost Intense Lipgloss ($20.00 for 0.20 fl. oz.) is described as a “blueberry violet.” It’s a cool-toned, blue-based magenta pink with violet-fuchsia iridescent shimmer. I couldn’t think of a great dupe for this; lipsticks that may have been somewhat similar in color lacked the shimmer/sheen, which is such a noticeable characteristic of this gloss that they didn’t look alike at all. MAC Style Packed is pinker with no iridescence. LORAC Cliche has some iridescence, but it’s pinker and so much sheerer. Benefit Wild Child also had an iridescent shimmer, but it was sheerer and lighter.

Illamasqua’s Intense Lipgloss formula is supposed to deliver high-shine, rich color, and be non-sticky. Boost is mostly opaque, though there’s a little translucence that lets my natural lip color peek through. It’s very pigmented for a gloss overall, but it’s not as opaque as other shades in the range are. It does have an extremely glossy sheen, though, and the sheen lasts quite awhile. I wore this, and it lasted for five hours with the glossiness being pretty high-shine for three and a half of those hours. The color didn’t apply quite as evenly as it should have, though it’s one of those colors (because there doesn’t seem to be a lot on the market that is similar to it) that may make it worth the extra energy to apply. It’s not too heavy, feels comfortable on lips, and has a non-sticky texture–it feels very slick on lips.

With Generation Q, I noticed that Illamasqua has changed the packaging on their lipglosses. They used to be slanted, squeeze-tubes, but now they’re clear plastic with a black screw-top that twists and reveals a brush-type applicator. Both of the glosses I receive with this type of applicator had several splayed bristles, which made application more difficult. The bristles could be a little softer, as they seemed to be a touch scratchy against the lips as well as created some brush strokes. I’m not sure if I just happened to get two exceptionally messed-up brushes or if a lot of them are going to be that way. For now, we’ll assume that because these were samples, they were an early run, and perhaps not pristine, but I don’t think the applicator is ideal for this gloss formula–a regular doe-foot would be easier to maneuver around the lips and be less likely to cause visible brush strokes. I also detected a fruity scent.

The Glossover

	Boost A-
	It could be a little more pigmented (to be true-to-description and in line with the rest of the range), but otherwise the formula is good. The new applicator/packaging could use some improvement, and I'm not certain how wide-spread the splayed bristles will be.
	Product 9/10 Pigmentation 9/10 Texture 9.5/10 Longevity 9.5/10 Application 4/5
	Where to Buy
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Illamasqua Boost Intense Lipgloss

Illamasqua Boost Intense Lipgloss

Illamasqua Boost Intense Lipgloss

Illamasqua Boost Intense Lipgloss

Illamasqua Boost Intense Lipgloss

Illamasqua Boost Intense Lipgloss